Capital Region

Connecting Locally Online Part 2

Presented by Threesides Marketing

Housekeeping

Our MissionTo provide energised leadership, share innovative solutions, broker positive relationships and deliver valued projects to the region. 

Regional

Priorities• Regional Development

Planning• Education, Employment &

Investment• Transport – Infrastructure &

Services• Regional Food• Digital Economy Transition• Living & Working Sustainably

Key Initiatives• South East Region of Renewable Energy Excellence• Regional Sponsored Migration Scheme• Southern NSW Harvest Association• Capital Region Digital Enterprise Program 

How We Can Help You• Access to government programs• Advice and training• Sourcing skilled labour• Grants - support and data• Networks and contacts

Find out More

Richard EversonProject OfficerMob. 0427 27 27 54richard@rdasi.org.au www.rdasi.org.au

www.threesides.com.au

www.Facebook.com/threesides

www.Twitter.com/threesides

www.slideshare.net/threesides

We help these businesses with their online marketing:

Old Bus Depot MarketsNational Parks NSW

Yass Valley Council - TourismHellenic Club Canberra

Allbids.com.auSportsmans Warehouse

DDCS family LawyersNational Driving Academy

Trev’s café Dickson(and more…)

What can we achieve today?

Inspire

Direct

Inform

Recap from session 1

1. Identify your digital customer and the components of an online marketing plan

2. Learn the uses of popular Google tools for business: SEO, Adwords, analytics

3. Understand the customer digital journey to your business – websites, mobile optimisation

4. Consider the basic requirements for Ecommerce functionality on websites

Learning Outcomes

1. Identify more tools to market your business and make your business found online

2.Listing sites and directories, email marketing, google local business.

3.Take a look at your social media options

4.Links to other businesses, local based tactics

LOCAL LISTINGS+ CONTENT

DISTRIBUTION

GOOGLE PLACES FOR BUSINESS

Get a google accountCreate or use a google account – this should be the same

login you will use for Google Places, Google+ & Webmaster Tools

https://accounts.google.com/

http://www.google.com.au/business/placesforbusiness

Google places get started steps1. Create an account

2. Add content to your listing

3. Verify (Phone or Postcard)

4. Optimise and link other sites

5. Keep content up to date

6. Respond to reviews

7. Consider a Google+ page

Directories

Directory sites

www.truelocal.com.au/

www.startlocal.com.au/

http://www.yellowadvertising.com.au/solutions/yellow-pages-digital.html

Content Channels

Australian Tourism Data Warehouse

- Descriptions, Events, Photos, Video

- Multiple distribution Channels incl. Visit Canberra

Don’t underestimate the value of low cost content distribution channels

Content Distribution Channels

Local tourism sites

http://www.visitcanberra.com.au/

ATDW listing

http://www.visitnsw.com/ -

Get connected

http://www.yassvalley.com.au/ direct listing

Email Direct Marketing

1. One to one online direct marketing

2. Designed to create an action

3. Distributed to a identified list of subscribers

4. Message well structured and targeted

5. Ability to track and report results

What is Email Marketing?

Think about:1. Design (+mobile)2. List Building3. Content – news, offers4. Calls to action5. Timing6. Tracking

6 Top Tips for email

1. Create your plan before you start

2. Create a good email list (get permission)

3. Have a content calendar of ideas and offers

4. Develop a relevant schedule

5. Review your reports and actions

6. Track your website analytics / sales

List building ideas1. Ask at your point of sale

2. Flyers / table talkers onsite

3. Add a subscribe form to your site

4. Run a competition

5. Offer an instant incentive (10% off if you sign up right now)

6. Run a list ‘sign up drive’ with staff

7. Cross promote with another business in their newsletter

8. Post a note in your social media spaces

SPAM ACT 20031. Unsubsubcribe option in every email

2. Australian mailing address in every communication

3. Double Opt-in to sign up

http://www.acma.gov.au/Citizen/Stay-protected/My-online-world/Spam/spam

Mail Chimp – www.mailchimp.com

LOW COST DIY OPTION

2,000 subscribers Free

DIY templates and content creation

Online help and forums

Threemail – www.threemail.com.au

PAID FULLY SUPPORTED OPTION

Custom design templates

Support in writing and sending

$1200 setup$20send + 0.04c / subscriber

(Free) Mail Chimp – www.mailchimp.com

($$) Threemail – www.threemail.com.au

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Constant Contact – www.constantcontact.com

Vertical Response - www.verticalresponse.com

Get Response - www.getresponse.com

Hosted email systems

Social media options

The big platforms for small business

1. Facebook

2. Youtube3. Trip Advisor /

Instagram / Pinterest / Twitter / LinkedIn

www.facebook.com.au

Facebook1. Create a business page

2. Add cover pic and profile

3. Add your content to timeline

4. Create your content themes

5. Post 2-3 days a week

6. Run competitions and offers

7. Respond to posts and questions

8. Keep on top of your insights

9. Advertise

www.youtube.com.au

Youtube1. Create a business channel

2. Add channel art, profile and links

3. Create video ideas / themes

4. Post 1 video / month

5. Add video to your channel, embed in website, email, link to facebook

6. Advertise

www.tripadvisor.com.au

Trip Advisor1. Own your business listing

2. Respond to reviews

3. Upload images

4. Search forum threads and get involved

5. Monitor competitors / partners

6. Embed in your website

7. Promote in your marketing

8. Leave your own reviews as you travel

9. Advertise

Trip advisor email

Digital ConsultationsDigital Consultations

4 hour digital business consultations

Develop a digital plan

Identify 3 get started now actions

Help you start in the right digital direction

Workshop feedback

https://forms.communications.gov.au/enterprisegroupfeedback

Verification word: training