connecting local guides, riders & experts pitch deck, 2018 v4investment_pitch_deck... · 1....
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Guidify
Connecting local guides, riders & experts
Pitch deck, 2018 V4
Extended version
© 2018, Guidify
TeamWe are a team of developers, tech geeks, designers and engineers, but primarily, we are a group of
passionate riders, adventurers and outdoor enthusiasts.
“Guidify was born out of real life experiences. Often we would ride the local trails
and meet people and riders asking to be shown around. These random meetups
would then turn into epic riding and coaching sessions, which would end with
cold beers and unforgettable memories. On the other hand, we have often found
ourselves wondering how great it would be, if someone would show us their best
spots and pubs. So in a way you could say, Guidify is made by riders, for riders” — Primoz Zajsek, CEO
Mission
We have designed and developed an app that helps find and connect people
based not on their existing acquaintances, but on their passion for new
experiences, and their location.
We are on a mission to build a community of guides, riders and experts that
share the same enthusiasm, passion and love for discovering and experiencing
new and exciting things.
In two words: Ride & Guide!
• Action sports start to interconnect with the urban lifestyle.
• Action sports equipment becomes more advanced, safer and more accessible.
• With the growth of the industry, action sports go mainstream.
• The tourist industry struggles to follow the new paradigm and growing demand.
• Due to the equipment evolution and twist in mentality, conventional sports
infrastructure is no longer necessary.
Trends„The nature is a playgroung“
To understand the problem, we must first consider 5 major action sport trends in recent years:
Riders• Lack of knowladge of the local terrain and it‘s specifics.
• Accessibility: Local communities are often closed and difficult to engage with.
• Prices: Expensive and inadequate offers from local agencies, schools and guides.
• Offers: The best and most exciting activities and adventures are ussualy not listed.
Guides• Advertising: The lack of sales channels to advertise and market activities and experiences.
The Problem
RIDE
GUIDE
Because of the shift from dedicated sports facilities to nature, riders and guides are faced with new challanges:
SolutionA mobile app that helps find and connect people based on their interests, activities and geoloaction
instead of their existing acquaintances like Facebook.
RIDE GUIDE=
ACTIVITIES, LOCATION
ACTITIVITES, LOCATION
„Every local is an expert guide on the terrain he knows best.“
Discover• Locals• Activities• Experiences
Earn• Guiding• Coaching• Renting
ProductRide & Guide Messenger – Connecting local guides, riders & experts
Find locals
Discover riders nearby or filter local guides by places or
activities.
Nearby • Places • Activities
Be a local
Share experiences and earn extra money by guiding, coaching or
renting.
Guide • Coach • Rent • Host
Connect on the go!
Connect and chat with locals andmake new memories.
Stickers • Photos • Location
TractionProblems and strategies for gaining tracton.
Chicken/Egg probelm
The app is only useful, if both sides are equallypresented:
• Riders will not sign up if there are no guides.• Guides will not sign up if there are no riders.• No advertisers, if there is no traffic.
Bucket filling
• Achiving critical mass of users to ensure saturation within a specific community by shrinking the pool (ie. creating buckets).
• Gradually adding smaller groups andopen to larger audences based on:• Location• Activities or• Experiences
MarketReasons for popularization of action sports and outdoor activities
1. Social networks → Instagram, Facebook, Whatsapp…
2. Stressful lifestyle → Fast and effective way to relax in nature.
3. Economic growth → People have more money to spend on sporting goods.
4. Rise of action sport cameras → GoPro, Sony…
5. Hype, created by the industry with attractive content - Videos, images, designs…
6. Evolution and accessability of sporting equipment → Powder skis, Airbags, MTB …
7. Rise of SUPs → Surf lifestyle is now accessible to all.
8. Share economy → AirBnb and couchsurfing with affordable prices and locations.
Market sizeAction sports and outdoor market size assessment in relation to sales.
37%VISITORS
2010-2017
63,518 → 86,841
25%EXHIBITORS
2010-2017
2065 → 2732
18%SALES
Annually
27%PAGE IMPRESSIONS
2012-2017
145 mio → 185 mio
Outdoor
Ski
Action
SportstyleSPORTS
25 - 29
30 - 34
20 - 24
Over 35ONLINE
COSTUMERAGE
Market validationA survey among members of the AED MTB group, using and testing the Guidify app.
How likely would you recommend it to a friend?
Very likely94 %>8
6 %<3
Do you find it usefaul? (1-10)
Very useful90 %>7
10 %<4
How trendy do yout think the app is? (1-10)
Very95 %>8
5 %<3
How would you rate the app? (1-10)
How would you reate the design? (1-10)
Very good100 %>8
0 %<8
Recommendation
Usefulness
Trend
Design
Overall rating
10 (31%)
9 (47%)
8 (10,5%)
7 (0%)
6 (5,3%)
5 (0%)
4 (0%)
3 (0%)
2 (5,3%)
1 (0%)
CompetitionExisting alternatives, hacks and workarounds
Booking(Book a PRO guide or experience)
AirBnb.com
Couchsurfing.com
Showaround.com
Bstoked.net
Ridewithlocal.com
Withlocals.com
Connecting(Finding and connecting with users)
Word of mouth
Whatsapp groups
Facebook groups
Tracking(Trail tracking, finding and sharing)
Kamoot.com
Endomondo.com
Strava.com
Sportstracker.com
Alltrails.com
Klook.com, Tourradar.com,
kkday.com,
Trailforks.com
Business modelsFree for users → User monetization
• Resorts
• Turist agencies
• Hotels, B&Bs, Camps
• Tourist services providers.
TOURIST ADSLocation and activities based..
• Brands
• Specialized stores
• Products
• Services
SPONSORED ADSInterests (activities) based.
• Schools and camps,
• Coaches, instructors, tutors,
• PRO guides
• Tourist services providers.
PRO FUNCTIONALITYLoaction and activities based
Road mapPast, present and future activities.
DEVELOPMENT
2017
• Prototype• Development• market validation• MVP• Branding & landing page• Aplpha release• Testing & debugging
TESTING
2018
• MVP upgrades• UX/UI improvements• New features• Beta release• Social media
Q4 – RELEASE
• V1.0 release• Promo video release• National scaling• First b2b sale
2019 Q1 - TRACTION
• Organic scaling (up to 10k)• New countries
Q2 - SEED
• Seed investment• Accelerator program
Q3 - SALES
Q4 - SCALING
Competitive Advantages
Guidify is personal, more immersive and more fun way to discover and experience
local trails, spots, lines and places and meet new interesting people.
While tracking apps and maps can be useful, finding those trails can be
painfully difficult, and sometimes even impossible.
Ride = Guide
Every rider is a guide on his homespot
Chat
Cutomizedcommunication
tools
Status updates
Instant communicationwith other users
in range.
Beacon
Real time locationsharing during
activity.
Ease of use
Clean and easyto use userinterface
Friends
VC opportunities„Something is really happening in the industry; something bigger than us“
TripActions co-founder Ariel Cohen
• Global travel and tourism is one of the most valuable industries worth some $7 trillion.
• The online travel market, in particular, is expected to grow to $817 billion by 2020.
• On the other hand, travel business founded amid the dot-com boom are looking to for
infusion of innovation.
• Travel startups (short-term rental, travel and tourism apps, marketplaces for
“experiences”) raised more than 1B USD in venture capital in last 5 years.
• In the last few months alone, TripActions and travel activities platform Klook entered
the “unicorn” club.
Source: techcrunch.com
FinancalWe are looking for seed capital, angel investment or VC to gain traction and
achive critical mass of users.
• 60% Global marketing
• 25% Direct sales
• 15% PR
Marketing & Sales
60%Funds
• New app features
• Support
• iOs
Development UI/UX
30%Funds
• Fixed & operating costs
• Variable costs & travel expanses
• Licences and legal fees
Operations/Administration
10%Funds
10.000 USERSOur goal
Utilization
Marketing &Sales60%
DevelopmentUX/UI20%
Operation/Administratio
n15%
Other5%
Global marketing
60%
Direct sales25%
PR 15%
General Marketing and sales
