connecting kids to coverage text4baby-broad intro webinar july 31 at 12pm
TRANSCRIPT
An Introduction to Connecting Kids to Coverage/Text4baby Partnership and Outreach
Webinar
July 31, 2012
Sarah Ingersoll
Campaign Director, text4baby
National Healthy Mothers,
Healthy Babies Coalition
A free mobile information service
designed to promote maternal and
child health.
An educational program of the National
Healthy Mothers, Healthy Babies
Coalition (HMHB).
A service that provides pregnant
women and new moms with information
to help them care for their health and
give their babies the best possible start
in life.
The largest national mobile health
initiative to date.
What is Text4baby?
Donna Cohen Ross
Senior Policy Advisor
Office of the Center Director
Center for Medicaid and CHIP Services
The Connecting Kids to Coverage Challenge (2010):
Enroll the 5 million uninsured children who are currently
eligible for Medicaid or CHIP over the next five years
More than 75 organizations have stepped up
www.chip.challenge.gov
Ways community organizations can meet the challenge:
Create opportunities to apply
Provide application assistance
Reach out to groups most likely to experience gaps in coverage
Focus on retaining eligible children in coverage
Use technology to facilitate enrollment and renewal
Stepping Up to the Challenge
Sarah Ingersoll
Campaign Director, text4baby
National Healthy Mothers,
Healthy Babies Coalition
Connecting Kids to Coverage &
Text4baby
1. Incorporate information about Medicaid/CHIP & text4baby in printed outreach and enrollment materials. 2. Distribute free co-branded tearpads (40 sheets each) that have Medicaid/CHIP contact information and details on
the text4baby service for you to share with clients. 3. Place Insure Kids Now (http://insurekidsnow.gov/spreadtheword.html) and text4baby sign-up buttons
(http://www.text4baby.org/index.php/text4baby-enrollment-button-info) on your website. 4. Collaborate with agencies that have direct contact with new moms. 5. Include links to text4baby enrollment page (http://www.text4baby.org/index.php/sign-up) and Insure Kids Now
(http://www.insurekidsnow.gov/) in online Medicaid/CHIP enrollment forms. 6. Insert an automatic text4baby enrollment feature on Medicaid and CHIP online enrollment forms. 7. Incorporate text4baby enrollment into other online and printed forms like pregnancy risk assessment forms
completed by providers. 8. Feature Medicaid/CHIP & text4baby in newsletters, broadcast emails, and other communications. 9. Plan and host an enrollment drive in your community with the support of partners, elected officials, local
businesses, families, advocates, and local media. 10. Discuss text4baby and Medicaid/CHIP services within the programs/services offered at your facility. 11. Promote Medicaid/CHIP & text4baby through your organization’s social media platforms (Facebook, Twitter, etc.). 12. Get creative and share YOUR strategies for bringing together these two critical programs in supporting the health of
moms and families in your community. Email your dual promotional ideas and examples to [email protected] to be added to this list and featured in Text4baby Tuesday!
What Your Organization/Agency Can Do
View the document, here: http://text4baby.org/index.php/miscellaneous/188-2012
Donna Cohen Ross
Senior Policy Advisor
Office of the Center Director
Center for Medicaid and CHIP Services
Medicaid Enrollment: 3 days following text4baby enrollment
(1/2) Free msg: Text4baby wants to share information about free/low-cost health insurance for you & your kids. It's called Medicaid/CHIP. (2/2) Do you have health insurance right now? Reply 1 for Yes or 2 for No.
Free msg: That's great! What type of health insurance do you have? Reply 1 for Employer/Union; 2-Medicaid/CHIP; 3-Veterans/Military; 4-Other.
(1/2) Free msg: Medicaid/CHIP pays for pregnancy check-ups & delivery. For kids who qualify, it covers check-ups, sick visits, medicine, dentist visits & more. (2/2) You may qualify if your family (of 4) income is below $46,100 (maybe more). Call 877-543-7669 or go to www.insurekidsnow.gov/state for info and to sign up User marked as “Interested in Medicaid/CHIP”
1-Has Health Insurance
2-No Health Insurance
2 Medicaid/CHIP
1, 3, or 4; Private or Military Insurance
Free msg: Thank you for the response. If your situation changes, you can always call Medicaid/CHIP at 877-543-7669 or go to www.insurekidsnow.gov/state
Free msg: Great! Don’t forget to renew before coverage runs out. Look for renewal notices in your mail. Have questions? Call 877-543-7669. User marked as “Medicaid/CHIP recipient”
Send to users marked as “Interested in Medicaid/CHIP” Free msg: Text4baby check in! Were you able to apply for free/low-cost health insurance called Medicaid/CHIP? Reply 1 for Yes or 2 for No.
Free msg: Great job keeping your family healthy, Mom! You should hear back soon. If you haven’t heard in 30 days, call 877-543-7669. User marked as “Medicaid/CHIP recipient”
Follow up Message for Mom’s Interested in Medicaid/CHIP 10 days after enrollment
1 (yes)
2 (no)
Free msg: Get peace of mind that your kids are covered. Call Medicaid/CHIP at 877-543-7669 or go to www.insurekidsnow.gov/state
to see if your family qualifies.
Follow up for Interested in Medicaid/CHIP On Tuesday in week 50 in new baby protocol
Send to users marked as “Interested in Medicaid/CHIP” or “Medicaid/CHIP recipient” Free msg: If you have Medicaid/CHIP, don’t forget to renew before coverage runs out. Look for a renewal notice in the mail. Have questions? Call 877-543-7669.
Together, CHIPRA and ACA allocated $140 million for outreach and enrollment efforts:
$14 million for national activities
$126 million in grants to states, nonprofit CBOs and providers, AI/AN and others
$90 million awarded to date
Last grant cycle still to be announced
Outreach and Enrollment Grants
For Consumers
Programs in your state
Find a dental provider
Mobile website
For Professionals
Beneficiary Satisfaction Survey
Outreach strategy guides, Customizable flyers
Outreach Video Library
Technology Fair – Promising Tools
Resources on InsureKidsNow.gov
Sarah Ingersoll
Campaign Director, text4baby
National Healthy Mothers,
Healthy Babies Coalition
Ed Long
Community Relations Manager
Project Director
SoonerEnroll
Oklahoma Health Care Authority
Strategies for Integrating
Text4baby Outreach with
Medicaid/CHIP Outreach
Ed Long
Oklahoma Health Care Authority
July 31, 2012
SoonerCare Overview
SoonerCare is the brand name for Oklahoma’s
Medicaid/CHIP program
Administered by the Oklahoma Health Care Authority
SoonerCare serves approximately 1 in 4 Oklahomans
929,348 SoonerCare members received services during
SFY 2011
Pregnant women and children qualify for SoonerCare at
185% FPL
SoonerCare covers approximately 64% of births in OK
State-Level Outreach Strategies
Initiated process for linking text4baby enrollment site with SoonerCare online enrollment and electronic newborn enrollment applications
Launched statewide kick-off event with partners, press
Partnered with Office of Perinatal Quality at the University of OK Health Sciences Center
Promote through OHCA high risk OB outreach program
Marketing
Banner on OHCA Web site linked to text4baby site
OHCA social media (Facebook, Twitter)
Fax blast to SoonerCare providers (OB, Peds)
Leveraging Technology
SoonerCare online enrollment
Launched September 2010
Qualified children, pregnant women and adults with
children
Average number of applications processed per
month is approximately 37,000
More than half of all SoonerCare applications (55%)
now submitted via home view (June 2012)
Leveraging Technology
Electronic Newborn Enrollment (eNB-1)
Pilot launched April 2008 and statewide July 2008
Qualified newborns leave hospital with SoonerCare
membership and assigned PCP
Number of average days for application processing
= 3.3 days
Approximately 80 participating hospitals
Through June 2012, 101,935 newborns enrolled
using eNB-1
Percent of All Newborn Enrollees
Who Were Enrolled Using eNB-1
Community-Level Outreach
Strategies Launched local kick-off events
Promoted text4baby in local media through local early childhood
coalition
Promote integration of text4baby outreach with existing
outreach efforts among community partners and Tribes
Market to hospitals the idea of integrating text4baby enrollment
with internal newborn enrollment process
Market text4baby via parenting classes
Additional Partner Efforts
Oklahoma Institute for Child Advocacy
Oklahoma State Department of Health
Smart Start Oklahoma
Contact Information
Ed Long
Community Relations Manager
Oklahoma Health Care Authority
405-522-7504
Natasha Robinson
CHIPRA Program Specialist
Michigan Primary Care Association
MPCA & Text4baby
Cross Promotional Strategies from a CHIPRA Grantee
July 31, 2012
Natasha Robinson
CHIPRA Program Specialist
www.mpca.net
The Basics
MPCA added the text4baby banner as a standing link on its home page.
No cost, no fuss.
The Basics
MPCA added the text4baby banner as a standing link on
its Outreach & Enrollment page.
The Basics
We also include text4baby sign-up
information in follow-up packets to clients.
◦ Information about their child’s health
insurance application.
◦ Information about their local Health Center.
◦ Quality/Satisfaction survey.
◦ Information about text4baby (to pregnant
women & children under age 1).
Beyond the Basics
We promote text4baby alongside Medicaid/CHIP enrollment at our outreach events and on flyers.
Gave away gift cards as an incentive during a weekend-long Women’s Expo in March and enrolled about 30 women onsite.
Invited all board members to engage their Health Center staff in the text4baby partnership.
Beyond the Basics
MPCA Community Navigator enrolling a new mom in text4baby– March 2012
Beyond the Basics
•Make text4baby
enrollment a
personal mission.
•Know the benefits
and the beautiful
outcomes that can
result.
Questions?
For further information, please contact:
Natasha Robinson
CHIPRA Program Specialist
517.827.0476
www.mpca.net
Connecting Kids to Coverage &
Text4baby
1. Incorporate information about Medicaid/CHIP & text4baby in printed outreach and enrollment materials. 2. Distribute free co-branded tearpads (40 sheets each) that have Medicaid/CHIP contact information and details on
the text4baby service for you to share with clients. 3. Place Insure Kids Now (http://insurekidsnow.gov/spreadtheword.html) and text4baby sign-up buttons
(http://www.text4baby.org/index.php/text4baby-enrollment-button-info) on your website. 4. Collaborate with agencies that have direct contact with new moms. 5. Include links to text4baby enrollment page (http://www.text4baby.org/index.php/sign-up) and Insure Kids Now
(http://www.insurekidsnow.gov/) in online Medicaid/CHIP enrollment forms. 6. Insert an automatic text4baby enrollment feature on Medicaid and CHIP online enrollment forms. 7. Incorporate text4baby enrollment into other online and printed forms like pregnancy risk assessment forms
completed by providers. 8. Feature Medicaid/CHIP & text4baby in newsletters, broadcast emails, and other communications. 9. Plan and host an enrollment drive in your community with the support of partners, elected officials, local
businesses, families, advocates, and local media. 10. Discuss text4baby and Medicaid/CHIP services within the programs/services offered at your facility. 11. Promote Medicaid/CHIP & text4baby through your organization’s social media platforms (Facebook, Twitter, etc.). 12. Get creative and share YOUR strategies for bringing together these two critical programs in supporting the health of
moms and families in your community. Email your dual promotional ideas and examples to [email protected] to be added to this list and featured in Text4baby Tuesday!
What Your Organization/Agency Can Do
View the document, here: http://text4baby.org/index.php/miscellaneous/188-2012
Thank You!