connected vehicle - equinix

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CONNECTED VEHICLE Opportunities and Challenges Ahead

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Page 1: CONNECTED VEHICLE - Equinix

CONNECTED VEHICLE

Opportunities and Challenges Ahead

Page 2: CONNECTED VEHICLE - Equinix

ASSESSING THE JOURNEY AHEAD Connected Vehicles driving new opportunities and benefits

Sponsored bySource: IDC Worldwide Semiannual Internet of things Spending Guide, June 2018

LOW

LOW

HIGH

HIGH

2017-2018 GROWTH

* Bubble size represents 2018 Spending Dimension

of European drivers are interested in the connected vehicle concept, with an eye on benefits such as improved road safety, traffic flow optimization, and easier parking.

By 2020, 25% of OEMs in Europe will monetize their contributions to connected vehicle data marketplaces

European Connected Vehicles Related IoT Use Cases Spending

65%25%

VEHICLE SECURITY

VEHICLE EMERGENCY ASSISTANCE

V2V/V2I ADVANCED SOLUTIONS

INFOTAINMENT

INSURANCE TELEMATICS

INTELLIGENT TRANSPORTATION

SYSTEMS

FLEET MANAGEMENT

DRIVER SERVICES

MOBILITY SERVICES

ADVANCED DRIVER-ASSISTANCE SYSTEMS

(ADAS)

Financial transactionsInfotainment

Consumer dataDriver health monitoring

Usage-based insuranceSmart finance, loan, and rental

Smart safety and roadside assistance

• • • • • • •

• Active safety controls• Cooperative Driving & Security• Remote diagnostics service• Over-the-air updates• Truck platooning

• Advanced navigation• Smart parking• Traffic safety• Traffic balancing and control• Mobility as a service• Connection with roadside

infrastructure• Mobility as a Service

€2.4 billion in

2018

€1.4 billion in

2018€2.2

billion in 2018

20

18-2

02

2 C

AG

R

SOME KEY USE CASES

Page 3: CONNECTED VEHICLE - Equinix

Sponsored by

Connected Vehicle

Ecosystem

AUTOMOTIVE PLAYERS

TRANSPORT INFRASTRUCTURE

PROVIDERS

TECHNOLOGY PROVIDERS

AUTOMOTIVE SUPPLIERS

DIGITAL REGULATORS

Consumer drivers

Insurance

Government

Hardware (e.g. Sensors

providers)Software

(e.g. Platforms, Cloud

providers)

Roads and highways providers

Dealers

Auto OEMs

Commercial drivers

Safety and security

assistance

Infotainment

After-market services

DRIVERS/VEHICLES

DIGITAL SERVICES

PROVIDERS

Diagnostics support

Non-governmental

bodies

Systems manufacturers

Parts suppliers

Supply chain

Public organizations

Connectivity (e.g. Carriers, ISPs, MVNOs)

Services providers

(e.g. System Integrators)

Public transit providers

Urban Information

THE CONNECTED VEHICLE ECOSYSTEM Diff erent companies must interconnect to reap the benefi ts

Opportunities for Ecosystem Components AUTOMOTIVE PLAYERS

• More attractive and safer products

• Better customer assistance and after-sales support and services

• Auto OEMs, suppliers, dealers, after-market services

DRIVERS/VEHICLES• Higher safety and security• Seamless and less stressful

travels• Enhanced in-car entertainment

experience

TECHNOLOGY PROVIDERS• New market and partnership

opportunities• Cross-fertilization and

enablement of connected solutions in other industries

TRANSPORTINFRASTRUCTURE PROVIDERS• Reduced travel time and better

safety conditions• Insights into maintenance

operations and infrastructure alerts

DIGITAL REGULATORS• Data access• Fostering citizen’s mobility,

digitalization, safety, and environmental benefi ts

• Networking and collaboration opportunities

DIGITAL SERVICES PROVIDERS• New business models and

services using IoT-enabled automated vehicle

• Enhanced customer interaction and satisfaction

AUTOMOTIVE SUPPLIERS • New and recurring revenue

streams • Platform for innovation• More effi cient production and

supply chain

Page 4: CONNECTED VEHICLE - Equinix

NEW FEATURES REQUIRE NEW CAPABILITIESLeveraging emerging infrastructure for new data streams, at larger scale and faster pace

Sponsored by

INFRASTRUCTURE AND COMMUNICATION OPPORTUNITIES DATA MANAGEMENT CHALLENGES

• Network Function Virtualization (NFV)• Low Power Wide Area (LPWA)• 5G Microcells• Long Term Evolution (LTE)• Satellite communications

NEW DATA SOURCES:

New data management subject matter expertise required:Emerging infrastructure, interconnection and communication technologies provide enormous opportunities for the ecosystem

HIGHER DATA CAPACITY

LOWERLATENCY

DENSER CONNECTIVITY

Video Audio Images Traffic data

Passenger biometrics and health

Privacy and security • Regulatory compliance• Data ownership/

stewardship• Data service brokerage,

provisioning, and billing

• Data security

Operational ability • Data collection and archival• Data transmission• Data aggregation• Seamless (multi) cloud with on-

premise integration• Structured and unstructured data

synchronization

Data monetization• Leverage ecosystem

opportunities for business model transformation

Data analysis• Data-driven insights to end

users to make informed decisions across the ecosystem

• AI platform access

• Network slicing• 5G network infrastructure• Carrier aggregation• Edge computing

Interconnection platforms are central to ecosystems, as they provide the fabric for companies across and beyond the automotive value chain to connect in a secure way via a range of real-time, high-performance services

Page 5: CONNECTED VEHICLE - Equinix

INTERCONNECTION ENABLES NEW OPPORTUNITIESInterconnection and data sharing through the right platform improves value creation

Sponsored by

Information is captured and shared across a platform acting as the information broker and data analysis enabler

Real-time access to multiple streams

of data is the game changer,

enabling advanced scenarios for

connected vehicle

Automotive Players

Drivers/Vehicles

Traffic Management

Systems

IT System

Infotainment Services

Driver Assistance Applications or

Services

Transport Infrastructure

Providers

Technology Providers

Automotive Suppliers

Digital Regulators

Digital Services Providers

OT System

Largest Cloud Ecosystems

Connected Vehicle Ecosystem

Services Enablement

Mobility Services Platform

OEM Platform Services

Page 6: CONNECTED VEHICLE - Equinix

Sponsored by

MOBILITY OF THE FUTURE: CONNECTED & AUTONOMOUS VEHICLES

Challenges & Success Factors

Develop a data-driven culture, for both customer-facing and internal purposes.

Consider also collaborating with your industry peers and leaders via consortia and partnerships, thus enabling new business scenarios and data enrichment

Partner with specialist technology, interconnection, infrastructure and analytics providers to augment in-house capabilities. This also refers to telecom specialists showing capabilities across all forms of connectivity, including those not yet deployed (e.g. 5G).

Avoid being locked into systems that could fall short of interoperability, interconnection and scalability features (which may only become apparent as data requirements and analytics business grow)

Start your connected vehicle journey with readily available IoT and Cloud toolkits that could simplify and speed-up initial steps

Check how a major automotive supplier is delivering faster time to market and improving business agility, along their digital transformation roadmap

Learn more about Equinix’s expertise, best practices, and case studies in the Automotive industry

Key Areas of Focus

Data and Collaboration Ecosystem participation requires massive data sharing and a collaborative mindset

Data management Specific data management skills to be cultivated. These are: transparency, openness, data enrichment with internal and external sources, whilst ensuring data authentication and encryption (e.g. through distributed ledger). Evaluating a core-cloud-edge computing balance that is scalable will be also key.

Security and Privacy New security and privacy threats calling for new measures in place

New Technologies and Business Models Rising technological developments enable the possibility to benefit from as-a-service business models that open new opportunities