connected vehicle - equinix
TRANSCRIPT
CONNECTED VEHICLE
Opportunities and Challenges Ahead
ASSESSING THE JOURNEY AHEAD Connected Vehicles driving new opportunities and benefits
Sponsored bySource: IDC Worldwide Semiannual Internet of things Spending Guide, June 2018
LOW
LOW
HIGH
HIGH
2017-2018 GROWTH
* Bubble size represents 2018 Spending Dimension
of European drivers are interested in the connected vehicle concept, with an eye on benefits such as improved road safety, traffic flow optimization, and easier parking.
By 2020, 25% of OEMs in Europe will monetize their contributions to connected vehicle data marketplaces
European Connected Vehicles Related IoT Use Cases Spending
65%25%
VEHICLE SECURITY
VEHICLE EMERGENCY ASSISTANCE
V2V/V2I ADVANCED SOLUTIONS
INFOTAINMENT
INSURANCE TELEMATICS
INTELLIGENT TRANSPORTATION
SYSTEMS
FLEET MANAGEMENT
DRIVER SERVICES
MOBILITY SERVICES
ADVANCED DRIVER-ASSISTANCE SYSTEMS
(ADAS)
Financial transactionsInfotainment
Consumer dataDriver health monitoring
Usage-based insuranceSmart finance, loan, and rental
Smart safety and roadside assistance
• • • • • • •
• Active safety controls• Cooperative Driving & Security• Remote diagnostics service• Over-the-air updates• Truck platooning
• Advanced navigation• Smart parking• Traffic safety• Traffic balancing and control• Mobility as a service• Connection with roadside
infrastructure• Mobility as a Service
€2.4 billion in
2018
€1.4 billion in
2018€2.2
billion in 2018
20
18-2
02
2 C
AG
R
SOME KEY USE CASES
Sponsored by
Connected Vehicle
Ecosystem
AUTOMOTIVE PLAYERS
TRANSPORT INFRASTRUCTURE
PROVIDERS
TECHNOLOGY PROVIDERS
AUTOMOTIVE SUPPLIERS
DIGITAL REGULATORS
Consumer drivers
Insurance
Government
Hardware (e.g. Sensors
providers)Software
(e.g. Platforms, Cloud
providers)
Roads and highways providers
Dealers
Auto OEMs
Commercial drivers
Safety and security
assistance
Infotainment
After-market services
DRIVERS/VEHICLES
DIGITAL SERVICES
PROVIDERS
Diagnostics support
Non-governmental
bodies
Systems manufacturers
Parts suppliers
Supply chain
Public organizations
Connectivity (e.g. Carriers, ISPs, MVNOs)
Services providers
(e.g. System Integrators)
Public transit providers
Urban Information
THE CONNECTED VEHICLE ECOSYSTEM Diff erent companies must interconnect to reap the benefi ts
Opportunities for Ecosystem Components AUTOMOTIVE PLAYERS
• More attractive and safer products
• Better customer assistance and after-sales support and services
• Auto OEMs, suppliers, dealers, after-market services
DRIVERS/VEHICLES• Higher safety and security• Seamless and less stressful
travels• Enhanced in-car entertainment
experience
TECHNOLOGY PROVIDERS• New market and partnership
opportunities• Cross-fertilization and
enablement of connected solutions in other industries
TRANSPORTINFRASTRUCTURE PROVIDERS• Reduced travel time and better
safety conditions• Insights into maintenance
operations and infrastructure alerts
DIGITAL REGULATORS• Data access• Fostering citizen’s mobility,
digitalization, safety, and environmental benefi ts
• Networking and collaboration opportunities
DIGITAL SERVICES PROVIDERS• New business models and
services using IoT-enabled automated vehicle
• Enhanced customer interaction and satisfaction
AUTOMOTIVE SUPPLIERS • New and recurring revenue
streams • Platform for innovation• More effi cient production and
supply chain
NEW FEATURES REQUIRE NEW CAPABILITIESLeveraging emerging infrastructure for new data streams, at larger scale and faster pace
Sponsored by
INFRASTRUCTURE AND COMMUNICATION OPPORTUNITIES DATA MANAGEMENT CHALLENGES
• Network Function Virtualization (NFV)• Low Power Wide Area (LPWA)• 5G Microcells• Long Term Evolution (LTE)• Satellite communications
NEW DATA SOURCES:
New data management subject matter expertise required:Emerging infrastructure, interconnection and communication technologies provide enormous opportunities for the ecosystem
HIGHER DATA CAPACITY
LOWERLATENCY
DENSER CONNECTIVITY
Video Audio Images Traffic data
Passenger biometrics and health
Privacy and security • Regulatory compliance• Data ownership/
stewardship• Data service brokerage,
provisioning, and billing
• Data security
Operational ability • Data collection and archival• Data transmission• Data aggregation• Seamless (multi) cloud with on-
premise integration• Structured and unstructured data
synchronization
Data monetization• Leverage ecosystem
opportunities for business model transformation
Data analysis• Data-driven insights to end
users to make informed decisions across the ecosystem
• AI platform access
• Network slicing• 5G network infrastructure• Carrier aggregation• Edge computing
Interconnection platforms are central to ecosystems, as they provide the fabric for companies across and beyond the automotive value chain to connect in a secure way via a range of real-time, high-performance services
INTERCONNECTION ENABLES NEW OPPORTUNITIESInterconnection and data sharing through the right platform improves value creation
Sponsored by
Information is captured and shared across a platform acting as the information broker and data analysis enabler
Real-time access to multiple streams
of data is the game changer,
enabling advanced scenarios for
connected vehicle
Automotive Players
Drivers/Vehicles
Traffic Management
Systems
IT System
Infotainment Services
Driver Assistance Applications or
Services
Transport Infrastructure
Providers
Technology Providers
Automotive Suppliers
Digital Regulators
Digital Services Providers
OT System
Largest Cloud Ecosystems
Connected Vehicle Ecosystem
Services Enablement
Mobility Services Platform
OEM Platform Services
Sponsored by
MOBILITY OF THE FUTURE: CONNECTED & AUTONOMOUS VEHICLES
Challenges & Success Factors
Develop a data-driven culture, for both customer-facing and internal purposes.
Consider also collaborating with your industry peers and leaders via consortia and partnerships, thus enabling new business scenarios and data enrichment
Partner with specialist technology, interconnection, infrastructure and analytics providers to augment in-house capabilities. This also refers to telecom specialists showing capabilities across all forms of connectivity, including those not yet deployed (e.g. 5G).
Avoid being locked into systems that could fall short of interoperability, interconnection and scalability features (which may only become apparent as data requirements and analytics business grow)
Start your connected vehicle journey with readily available IoT and Cloud toolkits that could simplify and speed-up initial steps
Check how a major automotive supplier is delivering faster time to market and improving business agility, along their digital transformation roadmap
Learn more about Equinix’s expertise, best practices, and case studies in the Automotive industry
Key Areas of Focus
Data and Collaboration Ecosystem participation requires massive data sharing and a collaborative mindset
Data management Specific data management skills to be cultivated. These are: transparency, openness, data enrichment with internal and external sources, whilst ensuring data authentication and encryption (e.g. through distributed ledger). Evaluating a core-cloud-edge computing balance that is scalable will be also key.
Security and Privacy New security and privacy threats calling for new measures in place
New Technologies and Business Models Rising technological developments enable the possibility to benefit from as-a-service business models that open new opportunities