connected tv medialab amsterdam

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Connected TV

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Post on 12-Jan-2015

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  • 1. Connected TV

2. Research Question How can we build tools to enrich TVHow can Connected TV helpformat with the possibilities ofconvergence and increase userConnected TV to increase convergence engagement? for TV makers and advertisers? 3. Sub Research Questions How can we make advertising on connected TVs moreinteresting for advertisers? What content can the Connected TV platform offer so theaudience can engage within? Which extra capabilities do connected TVs offer to TV formats? What will trigger users to use Connected TV in their daily life? What are the challenges and opportunities in developing forConnected TV? 4. Methodology Desk Research Interview with users Field research in Connected Living 5. Current Status 6. User Landscape What will trigger users to use Connected TV in their daily life? 7. Role of TV in the multi screen world 8. Content What content can the Connected TV platform offer so theaudience can engage within? 9. Content - CBS Connect 10. TV Format makers Which extra capabilities do Connected TVs offer to the TVformats? 11. Best Second Screen Practice 12. Advertisers How can we make advertising on connected TVs moreinteresting for advertisers? 13. Advertisers 14. Fight for the living room 15. Questions or feedback?