BBC Connected StudioAudience inspired innovation

Connected Studio

Connected Studio

“Art challenges the technology, technology inspires the art”

John Lasseter, The Pixar Story, 2007

Connected Studio

We are a partnership within the BBC

Marketing &AudiencesThe voice &

understanding of audiences

Research & DevelopmentThe access to &

understanding of the technology of the future

Connected Studio

Connected Studio

BBC Connected Studio

The Connected Studio enables creative & technical partnerships that inspire new, audience-validated, online experiences from the BBC.

We focus our approach to innovation through the lens of the audience above all else

The BBC exists to serve the public

BBC Trust

Audiences are at the heart of

everything we do

BBC Mission & Values

Connected Studio

ConnectedStudio

We enable fruitful partnerships using an audience-inspired creative process

Our Audience

BBC divisions Digital Industry

More successfully partnered up those who understand emerging technology with those who have the creative vision. We’ve united focus using Audience-inspired stimulus and feedback to challenge assumptions.

We’ve collaborated with 2101 people – BBC staff and independents. Focused their challenges on briefs grounded in Audience needs.

We’ve worked alongside 85 indies. Turned Audience insight and understanding into a language that externals speak fluently like we do.

Marketing & Audiences

Future MediaR&D

Figures as of July 2014

Connected Studio

• 1 new Connected Studio model of working • 5 new R&D technologies • 22 audience-inspired creative briefs• 89 audience-inspired workshops and events• 464 creative pitches• 224 proofs of concept• 40 pilots• 9 pilots heading towards live• 5 pilots live• 1 audience-facing and interactive platform for pilot feedback• So far

Inspire the creation & development of new online experiences powered by audience insight

Figures as of July 2014

Connected Studio

The Connected Studio innovation model

We make the uncomfortable, comfortable= hone in on Audiences to forge focus

Connected Studio

Apply Audience insight to enable creative and technical partnerships

Imagine &

Explode

Construct &

Play

Preview &

Springboard

Listen &

Inspire

Audience

Understanding the audience or the technology need. Grasping the

challenge and designing audience-focused processes to inspire ideas

= A brief grounded in audience needs

Implementing the rapid idea generation process and hothousing it e.g. concept, audience-test and

pitch = Concepts inspired and shaped

by audience feedback

Piloting and trialling with audiences. Graduating worthy

prototypes to production or iterating and moving on = Pilots exposed to real

audiences and judged on real world merit

Turning the ideas into prototypes by quickly building them e.g. make,

audience-test & pitch ‘proof of concept’ =

Prototypes developed and shaped through audience

feedback

Key: M&A supported R&D supported

Connected Studio

New technology with unrealised

creative potential

Editorial or Strategic challenge in

the online space

Creative application of technology, inspired by

our audience

New and valuable audience experiences, enabled by technology

Connected Studio

Facilitate a more creative and bold creative economy

Key: M&A supported R&D supported

Connected Studio

Our approach

CS as a partner in crime

Creativity and change inspired by real people

New audience-validated online

experiences

Audience-inspired ways of working that are

exposing

Harnessing new technology

Connected Studio

Audience inspired innovation – an active model

May 2014CS & NHU

worked together to define the challenge

June 2014Creative

Briefing to invite

participants

July 2014 Development Studio

generating 8

prototypes

August 2014

Shortlisting to work with NHU to develop

pilot

Winter 2014

Pilot build in

partnership with NHU

Connected Studio

Audience-inspired innovation

Be a partner in crime

@BBC_Connected

bbc.co.uk/connectedstudio

connectedstudios@bbc.co.uk

Connected Studio

Thank you!