connected car - telefónica's aftermarket solutions
DESCRIPTION
Designed as after-market solutions, these act as self-installable plug & play modules that enable you to make connected cars out of the standard vehicles running along our streets.TRANSCRIPT
CONNECTED CAR Telefonica_
DISCOVER, DISRUPT, DELIVER 2
Product Overview Connected Car
Cloud Network
Self-installable Module
O2 Car Connection MOBILE APP
O2 Car Connection WEB APP
DISCOVER, DISRUPT, DELIVER 3
Product Overview
Key points:
Ø First m2m B2C product from Telefónica
Ø Available to non-O2 customers as well as O2 customers
Ø This is an aftermarket product from Telefónica
Connected Car
DISCOVER, DISRUPT, DELIVER 4
Our Value Proposition
Our value proposition
Connected Car
Business model Challenges for consumer
DISCOVER, DISRUPT, DELIVER 5
Our Value Proposition
Ø Modern cars are very complex
Ø Insecurity about vehicle health
Ø Lack of control over their car
Ø Fears of car theft
Ø Want to know if their car is moved unexpectedly
Ø Want to save money through improving driving behavior
Challenges for consumer:
Connected Car
Our value proposition
Challenges for consumer
Business Model
DISCOVER, DISRUPT, DELIVER 6
Our Value Proposition
Our value proposition:
Connected Car
Our value proposition
Challenges for consumer
Business Model
DISCOVER, DISRUPT, DELIVER 7
Our Value Proposition
Ø Self-installable plug & play device Ø 24h connection to your car Ø Know about your car’s health in real time Ø Understand what is wrong with your car sooner saving you money Ø Track your car in case it is stolen or receive an alert if the device is
unplugged keeping your and your family safe (live tracking) Ø Control your car from your phone Ø By tracking private vs. business trips you can simplify your driving
expenses Ø This is the most feature rich device on the market Ø Device and service available to non-Telefonica customers as well
Our value proposition:
Connected Car
Our value proposition
Business Model
Challenges for consumer
DISCOVER, DISRUPT, DELIVER 8
Our Value Proposition
Ø B2C model. We provide the hardware & include a years service (connectivity)
Ø Sell the device through consumer electronic channels online and offline
Business model:
Connected Car
Our value proposition
Challenges for consumer
Business Model
DISCOVER, DISRUPT, DELIVER
Product Features
Dashboard Initial app dashboard gives overview of vehicle status; driving activity and vehicle location.
Geo fences Users can set geographic perimeters so if their vehicle exits or enters a predetermined area they receive an alert.
Health The user can fully understand & assess vehicle performance as engine lights are translated into useful descriptions helping them to make better repair decisions.
Alerts User can receive alerts on the dashboard or by email for geo fence crossings; speeding; high engine RPM; low battery & vehicle motion (when stationary).
Live tracking Users can track their moving vehicle live showing speed, direction and location with updates every 5 seconds.
Logbook User can automatically save all trips made by the vehicle allowing them to see trip details such as start & end date, location, time, distance travelled and route.
Connected Car
Location Users can find their way back to their vehicle using their last saved location.
9
DISCOVER, DISRUPT, DELIVER 10
Technical Details
O2 Car Connection is a wireless device that plugs into your car:
Ø ODB II standard connector: This allows connection to the diagnostic control network of the vehicle (CANBUS) giving access to diagnostic information
Ø GPS chipset: Provides information for Tracking , Location, recent-trips and geo-fencing features
Ø M2M SIM: Data connectivity both inside and outside of the vehicle. This connects the car to the cloud
Connected Car
