connected car survey decarta

5.77% 9

7.05% 11

15.38% 24

41.67% 65

20.51% 32

9.62% 15

Q1 Do you use your car’s on-boardnavigation?

Answered: 156 Skipped: 0

Total 156

No, itCONFUSES me.

No, itDISTRACTS me.

No, I DON’TKNOW HOW to ...

No, I PREFERthe system o...

Yes, I use itOCCASIONALLY.

Yes, I use itall the time...

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

No, it CONFUSES me.

No, it DISTRACTS me.

No, I DON’T KNOW HOW to use it.

No, I PREFER the system on my PHONE.

Yes, I use it OCCASIONALLY.

Yes, I use it all the time. I DEPEND on it.

1 / 17

deCarta Connected Cars Survey SurveyMonkey

21.15% 33

3.21% 5

37.18% 58

38.46% 60

Q2 What on-board navigation system doyou use?


Total 156

In-car system.

OnStar.

Smartphone-based system.

Other (pleaselist):

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


In-car system.

OnStar.

Smartphone-based system.

Other (please list):

2 / 17


44.87% 70

4.49% 7

42.95% 67

7.69% 12

Q3 What do you use your on-boardnavigation system for?


Total 156

I don’t useon-board...

Foremergencies...

For navigationpurposes only.

For featuresother than...

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


I don’t use on-board navigation.

For emergencies only.

For navigation purposes only.

For features other than navigation (please list):

3 / 17


51.28% 80

8.97% 14

13.46% 21

7.05% 11

19.23% 30

Q4 For those who use their car’s on-boardnavigation system, what do you use it for

the most?Answered: 156 Skipped: 0

Total 156

I usenavigation...

I use it tofind the...

I use it fortraffic...

I use it fornear-me-now...

I use it foralerts i.e....

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


I use navigation features occasionally to get coordinates when I’m lost.

I use it to find the closest gas station, etc. (necessary locations).

I use it for traffic information.

I use it for near-me-now discovery (where am I).

I use it for alerts i.e. route, traffic, accidents, travel time.

4 / 17


31.41% 49

20.51% 32

23.08% 36

7.69% 12

17.31% 27

Q5 How do you currently get directions toan unknown destination while driving?


Total 156

I glance atdigital mapp...

I use anon-board...

I downloaddirections a...

I rely onintuition, o...

Other (pleaselist):

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


I glance at digital mapping software on my smartphone.

I use an on-board navigation system installed in my car’s dashboard.

I download directions and read them off my phone or a paper printout.

I rely on intuition, or I ask for directions.


5 / 17


30.13% 47

23.08% 36

16.67% 26

64.10% 100

13.46% 21

Q6 What online navigation features wouldyou most like to have in your Connected

Car?Answered: 156 Skipped: 0

Total Respondents: 156

Search along aroute ahead ...

Integratedlocal search...

Search resultsbased on...

Optimum routecalculation,...

Other (pleaselist):

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Search along a route ahead of me, instead of what is right around me now.

Integrated local search functions for comprehensive navigation, rather than separate apps for traffic, news, weather and local search, etc.

Search results based on personalized context that understands my favorite restaurants, coffee shops, parking lots, etc.

Optimum route calculation, including traffic-enabled routing that can check for upcoming roadway incidents and re-route the trip accordingly.


6 / 17


65.38% 102

25.00% 39

33.33% 52

26.92% 42

10.90% 17

25.64% 40

8.33% 13

Q7 Which navigation features do youconsider the basis for a truly Driver-Centric

Experience?Answered: 156 Skipped: 0


Navigationthat always...

Local searchwith content...

The ability tofind places...

Combinedsearches aro...

A“meta-manage...

Detection ofinsufficient...

Other (pleaselist):

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Navigation that always works, whether or not I have wireless coverage.

Local search with content that is filtered by the known driving direction.

The ability to find places further along my route, like a restaurant to stop at in an hour or a hotel in 200 miles.

Combined searches around my destination, such as parking near the theater I am headed for.

A “meta-manager” controller that can scan the car’s functional information in an integrated way, presenting only the most relevant item.

Detection of insufficient fuel and search along a route for gas combined with current gas prices.


7 / 17


37.18% 58

28.21% 44

16.67% 26

62.82% 98

9.62% 15

Q8 What online mapping features wouldyou prefer for your Connected Car?



Local searchthat solves...

Local searchthat allows ...

Systems toonly show...

Avoice-activa...

Other (pleaselist):

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Local search that solves natural user queries (Ex: Find tire stores on El Camino Real).

Local search that allows for random order input (Ex: San Jose Main St 111 CA).

Systems to only show traffic cameras along my route and in my direction of travel.

A voice-activated system where I don’t have to look away from the road.


8 / 17


54.49% 85

56.41% 88

56.41% 88

7.05% 11

Q9 What are your most important safetyconcerns for The Connected Car?



Driversdistracted b...

Drivers tryingto manage...

Driversfocusing on...

Other (pleaselist):

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Drivers distracted by looking down at mapping apps rather than on the road.

Drivers trying to manage multiple, different applications for local search and mapping while behind the wheel.

Drivers focusing on non-driving features such as videos or other online content while driving.


9 / 17


69.23% 108

9.62% 15

35.26% 55

40.38% 63

49.36% 77

24.36% 38

5.13% 8

Q10 What types of on-board informationsystems are most dangerous for Connected

Cars?Answered: 156 Skipped: 0


Dashboardscreens that...

Dashboardscreens that...

Navigationsystems that...

Excessiveclutter on t...

Typed onlinecommunicatio...

Audioheadphones.

Other (pleaselist):

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Dashboard screens that show Internet content, videos, movies, or TV shows.

Dashboard screens that show maps and locations.

Navigation systems that ask the driver to enter traffic conditions or accidents as they drive.

Excessive clutter on the screen from other drivers and other non-critical information.

Typed online communications such as text messages, emails or social media.

Audio headphones.


10 / 17


78.85% 123

58.33% 91

18.59% 29

26.28% 41

Q11 What safety-enhancing features wouldyou most like to have in a Connected Car?



Voice-activatedmapping syst...

Audio alertsthat notify ...

Integration oflocation-awa...

Linking of carnavigation...

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Voice-activated mapping systems that allow drivers to keep their eyes on the road.

Audio alerts that notify you when an accident has happened or when you’re close to an accident scene, providing alternate routes.

Integration of location-aware apps so they work together with context about the driver’s preferences.

Linking of car navigation system with smartphone apps, so the driver can find the building or site location after exiting the car.

11 / 17


0.00% 0

25.48% 40

16.56% 26

24.84% 39

33.12% 52

Q12 AgeAnswered: 157 Skipped: -1

Total 157

<18

18 - 29

30 - 44

45 - 60

>60

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


<18

18 - 29

30 - 44

45 - 60

>60

12 / 17


54.14% 85

45.86% 72

Q13 What is your gender?Answered: 157 Skipped: -1

Total 157

Female

Male

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Female

Male

13 / 17


2.56% 4

6.41% 10

16.67% 26

13.46% 21

16.03% 25

8.33% 13

5.13% 8

Q14 How much total combined money didall members of your HOUSEHOLD earn last

year?Answered: 156 Skipped: 0

$0 to $9,999

$10,000 to$24,999

$25,000 to$49,999

$50,000 to$74,999

$75,000 to$99,999

$100,000 to$124,999

$125,000 to$149,999

$150,000 to$174,999

$175,000 to$199,999

$200,000 and up

Prefer not toanswer

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


$0 to $9,999

$10,000 to $24,999

$25,000 to $49,999

$50,000 to $74,999

$75,000 to $99,999

$100,000 to $124,999

$125,000 to $149,999

14 / 17


1.92% 3

1.92% 3

5.13% 8

22.44% 35

Total 156

$150,000 to $174,999

$175,000 to $199,999

$200,000 and up

Prefer not to answer

15 / 17


0.64% 1

0.64% 1

5.73% 9

18.47% 29

10.83% 17

29.94% 47

32.48% 51

1.27% 2

Q15 What is the highest level of school thatyou have completed?

Answered: 157 Skipped: -1

Total 157

Primary school

Some highschool, but ...

High schooldiploma (or...

Some college,but no degree

2-year collegedegree

4-year collegedegree

Graduate-leveldegree

None of theabove

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Primary school

Some high school, but no diploma

High school diploma (or GED)

Some college, but no degree

2-year college degree

4-year college degree

Graduate-level degree

None of the above

16 / 17


7.19% 11

13.73% 21

18.30% 28

4.58% 7

17.65% 27

5.23% 8

5.88% 9

9.15% 14

18.30% 28

Q16 US RegionAnswered: 153 Skipped: 3

Total 153

New England

Middle Atlantic

East NorthCentral

West NorthCentral

South Atlantic

East SouthCentral

West SouthCentral

Mountain

Pacific

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


New England

Middle Atlantic

East North Central

West North Central

South Atlantic

East South Central

West South Central

Mountain

Pacific

17 / 17


connected car survey decarta

Automotive