connected car services - generalizing and simplifying telematics

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Connected Car Services Generalizing and Simplifying Telematics Toralf Richter, @ToralfRichter Director Engineering, TomTom Telematics

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Page 1: Connected Car Services - Generalizing and Simplifying Telematics

Connected Car ServicesGeneralizing and Simplifying Telematics

Toralf Richter, @ToralfRichterDirector Engineering, TomTom Telematics

Page 2: Connected Car Services - Generalizing and Simplifying Telematics

Connected Car Services2

Why I Am Here, Who I Am, and What to ExpectWhat to expect?

Page 3: Connected Car Services - Generalizing and Simplifying Telematics

Starting PointFleet Management (WEBFLEET®)

Connected Car Services3

Page 4: Connected Car Services - Generalizing and Simplifying Telematics

Connected Car Services4

“Think of fleet management as a specific rendering of telematics & telemetry which in turn is a specific rendering of IoT”

• “traditional” business of TomTom Telematics (for more than 15 years)

• leading provider in Europe (Berg Insight) with 45,000+ customers and 625,000+ vehicles subscribed

• B2B, “blue collar”• light and heavy commercial vehicles• “bread & butter” use cases often don’t require

advanced sensor data• large partner eco-system with 300+ software

and integration partners

Roots and TraditionsFleet Management Services and Platform

Page 5: Connected Car Services - Generalizing and Simplifying Telematics

WEBFLEET® Platform Facts

Connected Car Services5

Page 6: Connected Car Services - Generalizing and Simplifying Telematics

Next Destination“Ubiquitous” Connected Car Services

Connected Car Services6

Page 7: Connected Car Services - Generalizing and Simplifying Telematics

Telematics Service PlatformOne platform enabling multiple applications and use cases around the “Connected Car”

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Internet of ThingsConnected Vehicle

Big dataData security

API’s

Reporting

ConnectivityData privacy

Map data

Vehicle knowledge

Service Platform:

Fleet management

Car Service Provider

ConsumerInsurance

Lease

Rental

Connected Car Services

Page 8: Connected Car Services - Generalizing and Simplifying Telematics

3rd Party

Connected Car Services

Same Functionality / Data• vehicle status (e.g. coolant, fuel)• peace of mind (e.g. doors locked?)• position data (e.g. locate my car)• alerts (e.g. passive movement)• driving behavior (e.g. insurance)• reporting (e.g. logbook)• vehicle maintenance • break down assistance• …

Aftermarket Solution

3rd Party Data

Connected Car Services8

Page 9: Connected Car Services - Generalizing and Simplifying Telematics

TomTom Telematics Service Platform - Schematics

Connected Car Services9

vehicle TomTom Telematics Service Platform (Simplified) user Interaction, integration, custom(er) applications

TomTomHardware

3rd PartyHardware

3rd PartyData

Middlew

are / Pre-Processing

Inbound / Outbound Signal Processing /

Core Platform

and Applications Service A

PIs

Channel A

PIs

configura-tion data

reporting data (long-term retention, configurable)

aggregates and enriched data

raw sensor and telemetry data

WEBFLEET (FMS)

Dealer Portal

Lease Portal

Driver Portal

Rental Portal

OEM Portal

Driver Apps

Data G

overnance

“Data G

overnance”

“Data G

overnance”

master data

Insurance Backoffice

Driver Apps

Page 10: Connected Car Services - Generalizing and Simplifying Telematics

“Let’s Dance”Dodging the Innovator’s Dilemma and Other Challenges

Connected Car Services10

Page 11: Connected Car Services - Generalizing and Simplifying Telematics

The Innovator’s Dilemma and Other ChallengesKey challenges in the transition to a general purpose connected car services

Connected Car Services11

Fleet Management Platform

(single-purpose)

TomTom Telematics Service Platform

(general purpose)

GeneralizationNew Technical Aspects

Organizational

Page 12: Connected Car Services - Generalizing and Simplifying Telematics

Deep Vehicle Insight (as a Managed Service)

Connected Car Services12

Sensors & Sensor Networks• CAN Bus• OBD• GPS• accelerometer• gyroscope• …

Telematics Service Platform• processing + enrichment• storage + retrieval• “distillation of meaning”

and actionable advice• access control,• infrastructure• …

On Board Unit / Black Box• communication uplink• filtering + routing• aggregation• …

Internet Access• on-demand• indirection shields

the vehicle• …

Page 13: Connected Car Services - Generalizing and Simplifying Telematics

Middleware and Telematics Data Normalization

Connected Car Services13

Telematics Service Platform TomTom Telematics

fleet OBU

OEM factory–fitted telematics OBU

TomTom Telematics „connected car“ OBU

3rd party aftermarket telematics OBU

Middleware

Normalized* telematics data

Page 14: Connected Car Services - Generalizing and Simplifying Telematics

Modularity & Extensibility as Platform Value

Connected Car Services14

“After a decade of providing APIs our focus now is to make a UI platform that is open and accessible to developers.”

UI PlatformWidgets

+ Components

Page 15: Connected Car Services - Generalizing and Simplifying Telematics

Connected Car Services15

Organization Drives ArchitectureConway's Law at work (observations on the "Mirroring Hypothesis“)

Architecture / Patterns• micro-services, loose-coupling• modularization, components• standard stack• pace-layered architecture

Organization / Team Challenges• teams in different sites collaborate• many new joiners• externals / contract workers• cross-functional deliverables

StandardStack

Page 16: Connected Car Services - Generalizing and Simplifying Telematics

The EndSummary, Quiz, and Questions

Connected Car Services16

Page 17: Connected Car Services - Generalizing and Simplifying Telematics

Connected Car Services

Transition from single-purpose fleet management platform to a general purpose Telematics Service Platform.

Connected Car Services based on full aftermarket solution or 3rd party data are the next objective.

Deep Vehicle Insight results from connecting sensor networks in the vehicle to the “Internet of things”.

Modularity and extensibility are important platform values.

Mirroring of organizational to system structure seems to be observable.

TL;DR

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Page 18: Connected Car Services - Generalizing and Simplifying Telematics

QuizWhen you hear TomTom, what do you think first?

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Autom

otive S

upplier?C

onnected Car

Service P

rovider?

The Navigation

Com

pany?D

igital Mapping?

Connected Car Services

Page 19: Connected Car Services - Generalizing and Simplifying Telematics

You. Your car. Connected. www.tomtom.com/telematics@ToralfRichter

Thank you Any questions?

We are hiring the brightest minds in SaaS and embedded engineering for our engineering sites in

Leipzig, Barcelona, and Berlin

tomtom.com/careersLeipzig + Berlin: [email protected]: [email protected]