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© 2015 IBM Corporation Connected Car @ CeBIT 2015 Real-Time Data Processing with Cloud IT-Platforms Industrial Users Forum – Halle 12/C71

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Page 1: Connected Car @ CeBIT 2015files.messe.de/abstracts/64843_IBM_Connected... · … running on IBM SoftLayer Cloud fulfilling the global Connected Car requirements with dedicated fiber

© 2015 IBM Corporation

Connected Car @ CeBIT 2015 Real-Time Data Processing with Cloud IT-Platforms

Industrial Users Forum – Halle 12/C71

Page 2: Connected Car @ CeBIT 2015files.messe.de/abstracts/64843_IBM_Connected... · … running on IBM SoftLayer Cloud fulfilling the global Connected Car requirements with dedicated fiber

© 2015 IBM Corporation

Transmission Control Unit

Airbag Control Unit

Tier Pressure Management System

RADAR & LIDAR Camera

Infotainment- System

In-Vehicle Camera

GPS

Dynamic Stability Control

ABS

Telematics Unit

Engine Control Unit

OBD-II

Vehicles have become rolling sensor platforms generating vast amounts of data from different systems and sensors

2

Trend

Page 3: Connected Car @ CeBIT 2015files.messe.de/abstracts/64843_IBM_Connected... · … running on IBM SoftLayer Cloud fulfilling the global Connected Car requirements with dedicated fiber

© 2015 IBM Corporation

The Automotive Industry will be the second largest generator of Big Data within the internet-of-Things by 2015

3

Trend

80% of data is unstructured; social media, engineering drawings, free-text notes.

Variety

24x7 streams of consumer sentiment via social media, connected vehicle data.

Velocity

10 TB of vehicle sensor data is generated every 30 minutes. Volume

Trusting data - warranty claims cost OEMs 1% - 6% of annual sales; level of fraud?

Veracity

Big Data

Page 4: Connected Car @ CeBIT 2015files.messe.de/abstracts/64843_IBM_Connected... · … running on IBM SoftLayer Cloud fulfilling the global Connected Car requirements with dedicated fiber

© 2015 IBM Corporation

     

Data generated by the vehicle already provides valuable insights towards the vehicle itself and its environment

Direc&on  of  travel  

Error  Codes  

KM  reading  Weather  condi&ons  

Detected  Road  signs  

Engine  statuses  

Airbag    Status  

#  of  passengers  

Tire  pressure  

Posi&on  

Road  Condi&on   …  

Pictures  of  the  

environment  

…  

4

Trend

Page 5: Connected Car @ CeBIT 2015files.messe.de/abstracts/64843_IBM_Connected... · … running on IBM SoftLayer Cloud fulfilling the global Connected Car requirements with dedicated fiber

© 2015 IBM Corporation

Unlocking the most important vehicle data through connectivity enables an unprecedented variety of value generating uses cases

Vehicle sends a notification to the back end that there is a traffic jam ahead with the end after a curve.

Backend to Vehicle Sends route preview (120km/h, 10% downward slope)

1

Warning: based on current sensor data their is a high probability of a brake failure.

4

2

Backend to Vehicle Real-time update: Slow down, danger!

3

Connected  Car  Use  Cases  

Connected Car Cloud

OEM Receives engine information to predict failure and optimize quality

4

Vehicle to Backend Sends position, speed, and other relevant sensor data

1

5

Base Scenario

Page 6: Connected Car @ CeBIT 2015files.messe.de/abstracts/64843_IBM_Connected... · … running on IBM SoftLayer Cloud fulfilling the global Connected Car requirements with dedicated fiber

© 2015 IBM Corporation

Data Usage for Cities and 3rd Parties Using the data that comes from the vehicle helps to enable for example smarter traffic management and usage based insurances

Value Added Services for Customer OEMs are enabled to provide Value Added Services to their customers

Increase comfort, safety and efficiency for Drivers Expanding the vehicle horizon can makes driving more efficient, convenient and safer

Product Improvement for Engineering Using vehicle data and driver information to constantly improve product engineering

Cost savings for OEM and Supplier Using vehicle data to decrease costs (e.g. warranty costs through predictive maintenance)

CRM for Marketing Leveraging deepened customer understanding to tap up-sell and cross-sell potential

Big Data from Connected Cars provides not only value for the individual driver but also for the OEM and other parties

6

Use Cases

Page 7: Connected Car @ CeBIT 2015files.messe.de/abstracts/64843_IBM_Connected... · … running on IBM SoftLayer Cloud fulfilling the global Connected Car requirements with dedicated fiber

© 2015 IBM Corporation

With this trends new IT capabilities are required for unlocking that potential

7

Technology Requirements

Connected Vehicles require… §  Mobile Messaging §  Real Time Processing §  Big Data §  Analytics §  Cloud §  Security

200 million Connected Vehicles in 2015

2nd largest data generator within the Internet of Things

Connected Vehicles have… - Sensors - RADAR - Cameras - LIDAR

Generate a total of 438 billion GB/year

80% of vehicle innovations by Electrics/ Electronics

100 million lines of software code in today's premium vehicles

Page 8: Connected Car @ CeBIT 2015files.messe.de/abstracts/64843_IBM_Connected... · … running on IBM SoftLayer Cloud fulfilling the global Connected Car requirements with dedicated fiber

© 2015 IBM Corporation

M2M Protocol HTML5 WebSocket

IBM Messaging Appliance

MQTT & WebSocket

IBM Big Data Analytics

IBM Real Time Analytics

Fast Messaging Ad-hoc Correlations Reliable Communication

Data At Rest Data In Motion

IBM is utilizing it´s Internet-of-Things M2M Platform …

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IBM Technology

Page 9: Connected Car @ CeBIT 2015files.messe.de/abstracts/64843_IBM_Connected... · … running on IBM SoftLayer Cloud fulfilling the global Connected Car requirements with dedicated fiber

© 2015 IBM Corporation

MQ Telemetry Transport IBM MessageSight IBM InfoSphere Streams IBM InfoSphere Streams - Geospatial Toolkit -

§ Open Standard

§ Open Source

§ Sponsored by IBM, Cisco, SAP, Eclipse and others

§ Already adopted by many automakers

§ Compared to https: • 93x faster throughput • 1/8th network overhead • Battery use 1/170th receive,

1/11th to send

§ Easy to deploy “Plug and Play”

§ Highly scalable: •  1M Concurrent Connections •  13M non-persistent

messages/second •  400K persistent messages/

second • Predictable latency in

microseconds • Based on highly efficient

MQTT messaging protocol

§ Analysis of data in motion

• Sub-millisecond response time, allowing for real-time analysis

§ Easy integration with existing systems

§ Supports both structured and unstructured data sources

§ Facilitates efficient processing and indexing of location data

§ Highly accurate processing of data in relation to points of interest, road networks and distance between objects

§ Geofencing

… based on innovative, reliable and scalable products essential for the connected car environment

9

IBM Technology

Page 10: Connected Car @ CeBIT 2015files.messe.de/abstracts/64843_IBM_Connected... · … running on IBM SoftLayer Cloud fulfilling the global Connected Car requirements with dedicated fiber

© 2015 IBM Corporation 10

… running on IBM SoftLayer Cloud fulfilling the global Connected Car requirements with dedicated fiber connectivity

India  

China   Tokyo  

Hong  Kong  

Singapore  

Melbourne  

SeaHle  San  Jose  

Los  Angeles  

Mexico  City  

Denver  Chicago  

Dallas  Houston  

Toronto   Montreal  

BRAZIL  

New  York  City  Washington  D.C.  

Miami  

London   Frankfurt  Amsterdam  

Paris  

Sydney  

Atlanta  

SoftLayer Facilities "

§  Dallas "104,500+ servers"§  Seattle "10,000+ servers"§  Washington "16,000+ servers"§  Houston "25,000+ servers"§  San Jose "12,000+ servers"§  Amsterdam " 8,000+ servers"§  Singapore "16,000+ servers"

30+ cloud data center globally IBM owned fiber backbone Global disaster recovery Further investments of over $1bn to expand global delivery capabilities

IBM Capabilities

Page 11: Connected Car @ CeBIT 2015files.messe.de/abstracts/64843_IBM_Connected... · … running on IBM SoftLayer Cloud fulfilling the global Connected Car requirements with dedicated fiber

© 2015 IBM Corporation

Cloud

Vehicle and smart devices Connectivity Backend Content and Services

Driver

Automotive industry Telco IT Industry 3rd Parties from different industries

Enabling the next generation of Connected Car Services requires cooperation across industries

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Ecosystem

Page 12: Connected Car @ CeBIT 2015files.messe.de/abstracts/64843_IBM_Connected... · … running on IBM SoftLayer Cloud fulfilling the global Connected Car requirements with dedicated fiber

© 2015 IBM Corporation 12

Thank you for your attention Stefan Schumacher Director, Global Automotive Solutions +49 – 172 – 325 11 22 [email protected]