connected campus — the future is your student

23
Connected Campus: The Future is Your Student

Upload: salesforce-foundation

Post on 07-May-2015

1.003 views

Category:

Government & Nonprofit


2 download

DESCRIPTION

Core assumptions of traditional higher ed practice are often misaligned with new realities of opportunity and need. Peter Coffee of salesforce.com shares observations on connection with the future of human collaboration, knowledge acceleration, business globalization and next-gen education to build strong lifelong relationships with your constituents.

TRANSCRIPT

Page 1: Connected Campus — The Future is Your Student

Connected Campus: The Future is Your Student

Page 2: Connected Campus — The Future is Your Student

Peter Coffee VP for Strategic Research salesforce.com @petercoffee

Page 3: Connected Campus — The Future is Your Student

What Higher Ed Means to Me • This isn’t just business. It’s personal. • My parents

- Both were Alumni Medal recipients from Columbia University - My mother edited the Alumnae magazine at Barnard College

• My wife and myself - Volunteer science educators in both elementary and high schools - My wife: MIT Visiting Committee for Aerospace Engineering - Myself: Lecturer at MIT, Harvard, Stanford, Pepperdine, Chapman, UCLA

• The next generations - Three sons in their 20s (MIT & UC San Diego)…versus the world - One 2-year-old granddaughter who’ll need something even better

Page 4: Connected Campus — The Future is Your Student

We’re All Here On a Mission • You’ve heard it before: core assumptions of traditional higher-ed practice are misaligned with new realities of opportunity and need

• Let’s ask: what would be better? - Draw on new means of collaboration

- Address rapid knowledge acceleration

- Reflect reality of business globalization

- Weave this into next-gen education

•  It’s about strong, lifelong relationships with your constituents - Beyond the 4-year degree…to a continual stream of value

Page 5: Connected Campus — The Future is Your Student

Facts Change

“When the facts change, I change my mind. What do you do, sir?” - probably never actually said by John Maynard Keynes

Let’s talk about the facts that have changed: - “The amount of knowledge in the world…is doubling every 18 months”

- www.futuristspeaker.com/2013/03/the-half-life-of-a-college-education/ - “34 percent [of Americans] say they won’t retire until they are at least 80 years old, up from 25 percent in 2011 and 30 percent in 2012”

- wallstcheatsheet.com/stocks/new-retirement-plan-work-longer-or-until-you-die.html

- “If you want to know what college is actually like in this country, forget Swarthmore, with 1500 students. Think Houston Community College, with 63,000. Think rolling admissions. Think commuter school. Think older. Think poorer. ”

- http://www.theawl.com/2013/02/how-to-save-college

Page 6: Connected Campus — The Future is Your Student

The “Shareconomy” Wants to Share with Higher Ed There are structural changes affecting every marketplace

- Ease of discovery: power to find exactly what you need, now - Economy of trust: access to others’ unfiltered reports of experience - Efficiency of payment: plummeting cost of transactions - Accountability for outcome: mechanisms for measurement

Higher Education has yet to reflect this shift to a “subscription” model - Go to a campus and take courses before we need (or understand) them - Make choices based on limited and selective data as to what has value - Acquire (and pay for) a degree as if it were a long-lived capital asset - Send money to alma mater for the rest of our lives in voluntary gratitude

Page 7: Connected Campus — The Future is Your Student

What would Higher Ed look like if we’d known… …that people would be connected 24×7?

Page 8: Connected Campus — The Future is Your Student

What would Higher Ed look like if we’d known… …that science would be crowdsourced and gamified?

“The game, called EteRNA, allows players to remotely carry out real experiments to verify their predictions of how RNA molecules fold. The first big result: a study published this week in the Proceedings of the National Academy of Sciences, bearing the names of more than 37,000 authors – only 10 of them professional scientists.”

Page 9: Connected Campus — The Future is Your Student

What would Higher Ed look like if we’d known… …that data would tell us what’s interesting, instead of making us design experiments to ask?

“By combing through 7.2 million of our electronic medical records, we have created a disease network to help illustrate relationships between various conditions and how common those connections are. Take a look by condition or condition category and gender to uncover interesting associations.” visualization.geblogs.com/visualization/network/

Page 10: Connected Campus — The Future is Your Student

The Challenge Isn’t News. The Answers Are.

• We live and work longer; knowledge lifetime is shorter • Communication costs less; ignorance costs more • Jobs need more knowledge; employability takes more time

• “No U.S. pick-and-shovel laborer can compete with the work of a steam shovel. The modern industrial revolution is similarly bound to devalue the brain, in its simpler and more routine decisions.”

• “Taking the second revolution as accomplished, the average human being of mediocre attainments or less has nothing to sell…worth anyone's money to buy.”

– Norbert Wiener, 1948

• Our shared mission: to enable tomorrow’s attainments

Page 11: Connected Campus — The Future is Your Student

Rob Acker COO, Salesforce.com Foundation

Page 12: Connected Campus — The Future is Your Student

Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Page 13: Connected Campus — The Future is Your Student

Why Salesforce?

Enterprise Cloud Computing

Fast Easy Open Flexible Trusted No Hardware No Software

Automatic Upgrades Scalable

Any Device Data Portability

Transparency Real-time Status

App Marketplace Extensible

Page 14: Connected Campus — The Future is Your Student

Proven Success in Higher Education

% 84

Improved Ability to Achieve Mission

%

% 86

Improved Overall Efficiency

%

Page 15: Connected Campus — The Future is Your Student

Challenges Faced by Higher Education The Funding

Challenge Legacy

Systems Greater

Competition Connected

World

5B Smart

phones by 2017 Connected

50B Connected Products

Image source: silabs.com/iot

58% Faster

Deployment

4.5B Aggregate

Social Users

Social

Cloud

Mobile

•  Fragmented systems create silos

•  Expensive and difficult to use

•  Lack mobile and social

•  Universities Competing for Smaller Pool of Grads

•  Shifting Demographics

•  Changing Delivery Mechanisms of Courses

“American higher education cannot assume that its competitive position in the world is unassailable.” – President Michael Crow, ASU

•  Performance requirements tied to appropriations

•  Return of Title IV funding

•  Rising tuition and reliance on raised funds

Page 16: Connected Campus — The Future is Your Student

Is Your Campus Built for the Connected Era?

Are you able to target and

onboard the right students?

Are you able to successfully

graduate your students on

time?

Are you able to increase

participation and donations?

Are you able to personalize

communications?

Recruitment Student Success Advancement Communications Community Engagement

Are you effectively

engaging and collaborating?

Page 17: Connected Campus — The Future is Your Student

What does it mean to be a Connected Campus?

Page 18: Connected Campus — The Future is Your Student

Salesforce Higher Ed Solutions

Recruitment Communications Advancement

Donor Management

Gift Processing

Alumni Relations

Student Success & Retention Early Warning

One Stop Shop

Advising

Recruiting Automation

Events Management

Social Prospecting

Cross-channel Marketing Campaigns

Social Media

Journey Building

Career Services

Community Engagement

Prospect Community Student Community Alumni Community Faculty Community

Page 19: Connected Campus — The Future is Your Student

360° student view

Communications Recruitment

Student Success & Retention

Advancement

Become a Connected Campus: Put Your Students at the Center

Community Engagement

Page 20: Connected Campus — The Future is Your Student

How Do I Become a Connected Campus?

Connected Campus Roadmap Implementation Partners Partner Solutions Built on Salesforce1 Platform

Page 21: Connected Campus — The Future is Your Student

Salesforce1 for Higher Ed Demo

Page 22: Connected Campus — The Future is Your Student

Become A Connected Campus: Connect With Your Students in a Whole New Way

Connected Faculty/Staff

Connected Organizations

Connected Alumni

Connected Devices

Connected

Students

Page 23: Connected Campus — The Future is Your Student