connected campus: building custom apps on the platform
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Join us to hear how one of the most innovative higher ed institutions, College for America (CfA) at Southern New Hampshire University chose to build their business on the Salesforce1 Platform. CfA was honored as one of 2012 Fast Company’s “World’s Most Innovative Companies” for revolutionizing higher education. Brian Peddle, CfA’s CTO, will discuss and demo how the platform gives them the speed and agility to introduce new processes across the entire student lifecycle and build innovative custom apps - including a learning management system, student information system, and early warning system - to meet their needs. Speakers: Brian Peddle, CTO College for America at Southern New Hampshire University David MacWhinnie, Principle Product Manager College for America at Southern New Hampshire University Doug Naylor, Sr. Salesforce Analyst College for America at Southern New Hampshire UniversityTRANSCRIPT

Marc Benioff Chairman & CEO
/Salesforce.comFoundation
@SFDCFoundation
Corporate Pres – PowerPoint Template – 16x9 FY14.pptx
Connected Campus: Building Custom Apps on the Platform
Aug 27, 2014

Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Enterprise Cloud Computing Market Share
#1 World’s Most Innovative Company 2011, 2012, 2013, 2014
#1
Market Leader: Enterprise, MidMarket, SMB & Sales Force Automation
#1
#1 in Enterprise Cloud Computing & CRM

1%
Product Equity Time
680,000+ Hours
Service
$68M+ Grants
23,000+ Higher
Education + Nonprofit
Organizations
1:1:1 Model
Adopted by

360° student view
Communications Recruitment
Student Success & Retention
Advancement
Become a Connected Campus: Put Your Students at the Center
Community Engagement

Salesforce Platform is the Fastest Path from Idea to App
Idea Build App
Idea
buy & setup hardware
install complex software
define user access
build & test security
make it mobile &
social
setup reporting & analytics
build app
Legacy Platforms
6-12 Months?
App
App

All the Platform Services You Need to Build Apps Fast
The Fastest Path From Idea To App

Our Customers Report They’re Building Apps Faster
+43% Increase in
Coding Productivity
+52% Faster System Testing
Decrease in IT Costs
+46% Faster Integration
+45%
+52% Faster
Design
+55% Faster
Configuration
+58% Faster
Deployment
Average Percentage Improvements Reported by Customers Source: Salesforce.com Customer Rela:onship Survey conducted March 2013, by an independent third-‐party, Confirmit Inc., on 5,200+ customers randomly selected. Response sizes per ques:on vary.

Featured Presenters
Brian Peddle CTO
College for America at Southern New
Hampshire University
David MacWhinnie Principle Product Manager
College for America at Southern New
Hampshire University
Doug Naylor Senior Salesforce Analyst
College for America at Southern New
Hampshire University

Connected Campus: Building Custom Apps on the PlaNorm

Today’s Agenda: College for America 101
1. Who we are 2. How our competency-based education works 3. Business Problem – Why Salesforce? 4. Leveraging the Platform 5. LMS Demo 6. Coaching – Continuous Improvements 7. Q & A
© 2014 Southern New Hampshire University. All rights reserved.

Who We Are
• Private, nonprofit • Regionally accredited
• Largest private, nonprofit online higher ed provider in New England
• 4th largest in U.S.
Southern New Hampshire University
Traditional Residential
Campus (1932)
College of Online Continuing
Education (2007) College for
America (2012)
• Competency-based • Focused on workforce
development
© 2014 Southern New Hampshire University. All rights reserved.
hOp://www.eduventures.com/2013/07/the-‐top-‐50-‐online-‐colleges-‐and-‐universi:es-‐by-‐headcount/

• Learning through mastering competencies, not lectures and exams • Flexible, online and self-directed schedule • Uniquely affordable at $2,500 a year • Associate’s and bachelor’s degrees from a respected, nonprofit
university (Southern New Hampshire University, founded in 1932)
© 2014 Southern New Hampshire University. All rights reserved.
Competency-based college degrees built
for the workplace
Designed for Working Adults and Their Employers

Designed for Working Adults and Their Employers

Same degree, different learning process
How it’s the same. Accredited Degrees Respected nonprofit university Real college credit Rigorous learning
How it’s different. Project & competency based Flexible Schedule Dedicated support Very low cost - $2,500 a year

Student
Coach
Account partner
Peers
Reviewer
Mentors
Employer
How our competency-based education works

Business Problem – Why Salesforce?
Time 4 Months to Launch Pilot (2 on staff / 1 off shore) Legacy Systems
New Program CBE Program and System development running in parallel
Speed to Iterate Clicks not Code Minimum Viable Products

Incredibly Brief Timeline*
Sept 2012 – Jan 2013 Built initial backend data model for CBE Integrate with Docusign Integrate with New Voice Media Integrate with Form Assembly SSO to Instructure Canvas and Google Apps Built initial Student Portal
April – June 2013 Continue to iterate Develop MVP LMS (Beta) Develop MVP Reviewer Portal
October 2013 LMS Goes Live for All Students *This a TINY subset of the insanely awesome stuff we built. We are so far into the future we actually had to time travel back for this presentation.

© 2014 Southern New Hampshire University. All rights reserved.
Leveraging the Platform
Data.com
Salesforce
Learning Portal
Pardot Knowledge IdP Cases
Reviewer Portal Curriculum Dev Agile Manager
EchoSign New Voice Media Google Apps Colleague
Communities
Custom Applica:ons
More…
Amazon S3

LMS Demo

CfA Develop the Coaching Model
• Iteration 0: What are we building for students? • Literally building new data points/features daily • Four CfA coaches; sitting next to IT, had no idea what or
where regarding student information • Iteration 1: Let’s Establish Standard Work!
• Rapid Iteration using configuration helped get a Minimally Viable Product in front of coaches immediately
• Helped establish standard work practices that are now used to help train what is now a team of 20 coaches
• Iteration 2: Now let’s scale • From Standard Work to Efficient Work • We have moved past helping coaches surface student
information, so we are now also starting to figure out how to help coaches take action

Loads of Awesomeness’ + a Picture of Doug
College for America Over 1,000 students served Over 20,000 competencies mastered
Coaching 15+ coaches leverage salesforce ‘where they are’ Currently at a 70% re-enrollment rate Managing our largest single month of new students starting Sept 1st.

Questions?
80 Custom Objects
48 Triggers
392 Apex Classes
22 Custom Apps
254 Visual Force Pages
163 Rules
4,203 Energy Drinks
Current Team Size 8 FTE / 3 Offshore
Connect if you have more questions later: @brianpeddle