Gaining Insight on Shopper Behavior in the Showroom with Analytics

Connected Analytics for Retail

Scott Bergquist

Sr. Director of Business Development, Cisco Connected Analytics

March 6, 2015

Data & Analytics Unlock the Value in the Internet of Everything

Data

Monetization

Customer

Engagement

Optimized Operations

Organizational

Effectiveness

Threat

Minimization

Source: Cisco Consulting Services primary research, 2013

of the $19T IoE Opportunity over the Next 10 Years will be Realized Through Data & Analytics$7.3T

A New Approach is Needed to Reach and Analyze Data

Structured Data Unstructured Data Data Streaming at the Edge

Traditional Data

Warehouse

Big Data Store

Analytics 1.0 Analytics 2.0

Hours/Minutes/SecondsDays/Hours

Analytics 3.0

Seconds/Milliseconds

We are Investing in Three Ways to Turn Data from Connected Infrastructure into Extraordinary Outcomes

Real-time Connected

Solutions 3

Analytics Packages

for Optimized

Infrastructure

2

Agile & Pervasive

Data Access1

Network

Collaboration

Contact Center

Video

Sensor-based

Real-time

Location /

MobilityEnergy

Management

Threat

Analytics from Core

Cisco Competencies

Connected Analytics for Retail

Packaged analytics for retailers to improve the customer shopping experience and optimize

store operations

Match customers

with timely,

relevant offers

Improve store layout,

displays, product

placement for better

customer

engagement

Understand

customer shopping

behavior &

demographics

Improve staffing

and employee

productivity

Understand in-store

shopper behavior &

purchase patterns to

improve shopper

experience, sales

conversion

Customer Behavioral Insights in Auto Dealerships

“39% of affluent consumers access the internet via their mobile devices at least once an hour, 18% of affluent

customers are more likely than the general population to share their location to get relevant services”

Source: BBCs World News Study March 2014

How long do visitors stay in the

Dealership?

What sites do my customers

browse while in the Dealership?

What percentage are unique vs

repeat visitors?

What % customers have iOS

devices vs Android? What does

this tell me about my

demographic?

How can we convert more

shoppers into buyers?

Can we provide better targeted

content to our customers?

Wi-Fi Analytics: Traffic & Engagement In-Dealership

Wi-Fi

Engagement

Wi-Fi

Loyalty

Wi-Fi Engagement &

Loyalty TimelineTraffic versus visitors

Engaged shoppers

New versus repeat

customers

Video Analytics: Deeper Customer Insights

Average age

for Car 1-31

year old

shopper

Average age

for Car 2 is 34

year old

shopper

Car 1 Car 2

Demographics of

followers

Social Media Insights: Integrated with Facebook Demographics

Demographic profile of

check-ins

Customer

Mobile

Activity

Wi-Fi

Mobile

Tracking

FOGSecure Big Data

Infrastructure,

Analysis & Action

Big Data

Repository

Fast Data

Processing

Action

Enablement

Customer Experience

Video

Demographic

Capture

Showroom Analytics Reveal Customer Shopping PatternsCustomer Use Case

Traffic, Dwell Time

Engagement

Data

Social Media

Demographics,

Activity & Reach

Display

Profiles

www.cisco.com/go/ca-retail.com

Questions