Instagram and YouTube remain dominantQ. How effective are the following platforms at driving engagement?

76% of Influencers responded that Instagram is either extremely effective or quite effective for engaging their fans, while 60% reported the same for YouTube. Facebook and Snapchat, aren’t even in contention.

Be clear about the metrics that matter for your brand. Creators value authenticity more than anything elseQ. What do you value most in a partnership with a brand?

While compensation is still an important consideration, creators look to work with brands they are actually excited about.

Research what gets your target influencer excited.

Authenticity drives down costs and is more likely to yield incredible content.

Book Influencers Early

Not only are influencers are in high demand but they’re also picky. Smart marketers should reach out to and schedule cam-paigns well in advance of their target launch date.

This will help creators ensure that your initiatives are represented in their content calendar and that you won’t miss any deadlines.

Be proactive and begin your influencer search early.

Build lasting engagements with InfluencersQ. What are your primary sources of revenue?

Q. How many brands have you worked with in the last six months?

Q. How many sponsored posts do you publish per month?

As platforms like YouTube change their requirements for monetization, more creators are leaning on sponsored posts to build their income.

Focus on creating strong relationships to discover a greaterreturn of investment across all of your influencer marketing initiatives.

Recap

Instagram and YouTube drives the most engagement from audiences.

Base relationships with influencers on authenticity.

Build campaigns and schedule creators early.

Create lasting value for creators.

Connect with over 150,000 creators on the Grapevine influencer marketing platform.

Schedule a demo today at http://grapevinelogic.com/

17%22%

31%

23%

15% 20%

7%

9%

20%25%

17%

8%

12%38%

24%

26%

53%

78%

41%

12%

Influencer Marketing in 2018: At A Glance In 2017, Digital ad spend surpassed more traditional advertising methods. In 2018, that gap is only going to widen. Creators are effectively controlling a larger share of the advertising marketplace than ever before.

We surveyed over 450 social media influencers to gain a better insight on what platforms they’re using, how collaborations are built, and what to expect from the space in 2018.