Green Valley Resort Las Vegas

SENIOR HOUSINGPOST ACUTE | HOME HEALTH

Marketing

Sales

connect

Senior Care Marketing & Sales Summit

Solve your sales & marketing puzzle.

2019 AT-A-GLANCE

Conference Schedule At-A-Glance as of 5.30.2019

SUNDAY, SEPT 22 — AS OF 5.30.2019

12 noon – 5:30 PM Registration

2:00 - 5:00 PM

NEWGroup Recreational Activities (additional cost). LIMITED AVAILABILTY. 1. Mob Museum and and Downtown Vegas Tour2. The Hoover Dam: A Wonder of the World3. Red Rock Canyon: Beyond the Lights Photography Tour

MONDAY, SEPT 23 — AS OF 5.30.2019

7:30 AM - 4:30 PM Registration Open

10:00 - 10:45 AM Birds of Feather Candid Conversations. Limited Seating. Provider Only. NEW

11:00 - 11:45 AM Birds of Feather Candid Conversations. Limited Seating. Provider Only. NEW

1:00 - 3:30 PM Deep Dive, Interactive 21⁄2 Hour Workshops| SPONSORS ONLY

1:00 - 3:30 PM Deep Dive, Interactive 21⁄2 Hour Workshops | PROVIDERS ONLY

3:30 - 4:30 PM NETWORKING BREAK/Lite Refreshments

4:30 - 5:15 PM Opening Keynote

5:15 - 6:15 PM WELCOME RECEPTION

TUESDAY, SEPT 24 — AS OF 5.30.2019

7:30 AM - 4:30 PM Registration

7:30 - 8:30 AM Lite Breakfast

8:30 - 9:15 AM Keynote Presentation

9:30 - 10:15 AM Concurrent Sessions

10:30 - 11:30 AM Solution Partner & Provider Ed Talks | Speed Meetings | Lite Refreshment

11:45 - 12:30 PM Concurrent Sessions

12:45 - 2:00 PM Luncheon Roundtable Discussions

2:15 - 3:00 PM Concurrent Sessions

3:00 - 3:30 PM NETWORKING BREAK | Lite Refreshment

3:30 - 4:30 PM Concurrent Sessions | LAB Intensives

4:45 - 5:30 PM Keynote Presentation

6:00 - 7:30 PM Solution Partner/Provider/Operator Cocktail Connections

WEDNESDAY, SEPT 25 — AS OF 5.30.2019

7:30 - 8:30 AM Lite Breakfast

8:00 - 10:00 AM Registration

8:30 - 9:15 AM Keynote Presentation

9:30 - 10:15AM Concurrent Sessions

10:15 - 10:45 AM NETWORKING BREAK/Lite Refreshments

10:45 - 11:30 AM Concurrent Sessions

11:45AM - 12:30 PM Wrap up: Birds of Feather - Candid Conversations

seniorcaremarketingsummit.com

CUSTOMIZED LEARNING

Individual Tracks

Looking at sessions in different tracks will help you identify the content area that will be covered in the session. They help you and your team create the perfect customized SMASH schedule.

Birds of Feather: Candid ConversationsMonday Sept. 23 and Wed. Sept 25th | PROVIDERS ONLY | LIMITED AVAILABILITY.

Conversation Break-Outs

Birds of Feather Roudtables is a chance to meet like-minded peers, in a lightly faciltated setting to brainstorm, gain insights and innovative ideas from colleagues.

Workshops: Monday, Sept. 23 | Providers OnlyThese 2½ hour deep dive, interactive workshops, are for providers in a peer to peer, interactive setting. They’ll help you and your colleagues create in-depth frameworks on a specific, critical topic. You’ll gain actionable information that you can begin to implement right away.

Keynotes and General SessionsThese high-impact, future forward single speaker talks are attended by the entire SMASH community. They’re filled with insights and ideas that spark the imagination, generate new ideas, and leave you with a perspective that you’d never have gotten back at your desk.

LAB IntensivesThese 1 hour, comprehensive sessions, give you more time to get and gain insight from the information exchanged

Concurrent Sessions45 minute, topic expert presentations and industry case studies that provide immediately actionable information to help guide your marketing and sales decisions in the new year.

ED TalksA series of 7 minute, rapid fire solution partner presentations that highlight comparative insights into new technologies and strategies available by Solution Partner thought leaders. Each slide deck covers the same areas of review and your provided with “Report Backs” that will help you in evaluating your next move in technology and services.

SALES POST ACUTE DIGITAL SMALL

TEAM MARKETING

Marketing & Sales Strategies

Post Acute Digital/Technology

Content Marketing

Sales Management & Leadership

KEYNOTESPEAKERS

All Sales. All Marketing. All Relevant. Amazing.

GEETA WILSONCEO, Consumer Society

Creating Profound Organizational Change – A Master Blueprint Learn how to motivate teams to drive improved loyalty, profitability and operational excellence across lines of business and siloed areas of your organization.

CARLOS HIDALGOCEO, VisumCx

How Marketing & Sales Can Work Together to Maximize GrowthAlign marketing and sales so you can convert more leads and drive better outcomes.

Monday, September 23, 2019 | 4:30-5:15PM

Tuesday, September 24, 2019 | 4:45-5:30PM

WORKSHOPS

Content Marketing | Provider Only. Limited Seating.

Your Unique Brand Stories: How to Differentiate Your Organization through Story-FindingUncover your organization’s essential stories and how to translate those stories to highlight your brand and messaging.

Speaker: Denise McKee, Chief Story Strategist, Electric Campfire Story Sessions

Digital/Technology | Provider Only. Limited Seating.

Digital De-Code: A Framework for Marketing Data Management and AnalysisIt’s time to gain control of data – and use it as a powerful tool to gather insight into marketing ROI, speed to lead and sales success.

Speaker: Jim Sterne, Director Emeritus, Digital Analytics Association

Marketing Strategy | Provider Only. Limited Seating.

Drive Higher Customer Engagement and Conversion by Using Design Thinking in Sales & MarketingLearn from the Salesforce Ignite Innovation Team how to use design thinking tools to define your key customers’ needs, understand their journey and develop ideas on how to best solve some of their biggest challenges.

Speaker: Amanda Hamo, Director of Innovation Salesforce; Ali Cheema, Senior Manager in the Global Office of Innovation Salesforce; Laura Herman, Director of Customer Innovation, Healthcare & Life Sciences Salesforce

Post Acute | Provider Only. Limited Seating.

Getting out of the Post Acute Commodity Trap: Differentiation that Leads to Higher Volume and More ReferralsUnderstanding current marketing conditions to determine the optimal way to differentiate your organization in any market, optimal messaging, execution and where the next product innovation is, is critical to staying relevant to current partners and growing your referral base.

Speaker: Jared Landis is the managing director of the Post-Acute Care

Sales Management | Provider Only. Limited Seating.

The Ultimate Structure for Building a High-Performing Sales OrganizationA strategic framework that you’ll be able to give focus for needed changes in your sales organization to drive tanglible results.

Speaker: Brian Williams, Partner, The Brevet Group

seniorcaremarketingsummit.com

SOLUTION PARTNER WORKSHOP Find new ways to engage and close new customers. Presented by

Industry Thought Leader on Provider Challenges & Solutions.

LABINTENSIVES

Content MarketingContent Tactics to Drive Leads From First Action to Final Outcome: A Content Strategy for High Octane Lead Generation (ADVANCED)There’s more than one way to generate demand for services. Content Marketing thought leader and author Andy Crestodina will walk through each step in the process for driving leads with content marketing.

Digital/TechnologyGet Started with Multi-Channel Marketing. Think Small to Win Big On-lineYour customers are searching right now, but will you be found? Learn the basics of multi-channel marketing to engage with consumers. Build a framework to improve or get started with your efforts in digital channels, websites, social media and marketing automation.

Marketing & Leadership StrategyHow to Spot Digital Marketing Malfunction (ADVANCED) If your digital marketing plan hasn’t been updated within the last 6 months, learn how to evaluate your strategy, based on recent changes in every channel, to avoid major malfunctions.

Differentiation and Definition through Brand Strategy and Architecture by Conducting a Brand AuditCreate and develop a 360-degree brand that engages consumers both locally and globally.

Sales ManagementSales Analytics that Drive Success: How to Exceed your NumbersLearn innovative predictive analytics for immediate decision making to boost performance.

Creating the Ultimate Sales Team, Closing Machine!Sales teams delivering lackluster results? Pump up the volume with strategies to create a sales powerhouse.

Post AcuteCreating an Account-Based Management Content Marketing Strategy to Nurture Complex Sales RelationshipsWhere evolution meets revolution. If you’re not managing all of you your referral network’s stakeholders, regularly with the specific content that matters most to them, you’re leaving referrals on the table.

CUSTOMIZED LEARNING

seniorcaremarketingsummit.com

Content Marketing Track How to Create an Effective Content Marketing Strategy That Super Charges Your Sales Funnel (ADVANCED)A framework for a full-funnel content strategy that meets your buyers’ needs as well as your sales team’s needs.

Content Marketing PrimerJoin acclaimed content strategist and author Andy Crestodina to understand the true power and ROI of content marketing.

45 Tactics to Take Your Team’s Email Marketing From Zero to HeroIn an age of texting, tweets and video chats, email marketing is still mission critical. Learn the leading edge email tactics to give your team’s email marketing to get through and make an impact

Content Tactics to Drive Leads From First Action to Final Outcome: A Content Strategy for High Octane Lead Generation (ADVANCED) There’s more than one way to generate demand for services. Content Marketing thought leader and author Andy Crestodina will walk through each step in the process for driving leads with content marketing.

Your Unique Brand Stories: How to Differentiate Your Organization through Story-FindingUncover your organization’s essential stories and how to translate those stories to highlight your brand and messaging.

Digital/Technology Track Advanced Marketing Automation Strategy: Understanding Current Best Practices and Key Measurements (ADVANCED) Marketing Automation continues to become more complicated, yet more relevant. Learn the latest manuveures to help you and your agency deliver on the promise and prove ROI.

Create a Social Media Measurement Framework This session explores the ways and means of measuring your Social Media marketing success to determine what’s working and who’s doing a good job.

Optimize Your Digital Spend: Using Analytics & Data Science to Inform Marketing Budget & Activities (ADVANCED)Stop relying on your gut and let data and insights inform your digital marketing budget and strategy.

Lead Generation: Proven Strategies, Platforms & Tactics That DeliverGenerating high-quality, cost-effective leads continues to be one of the most important – and most challenging – tasks for marketers. Learn best practices for digital lead generation, common solutions to pesky tracking/data integrity issues, and common pitfalls (along with ideas for avoiding them).

Marketing Automation Primer: Get Started in 7 StepsLearn the basics of how this critical marketing tool is used for lead nurturing, content development, and messaging cadence so you can increase lead generation and ultimately convert more sales.

SEO: Winning the Google Game (ADVANCED) The rules of the SEO game are changing every day, but we’ve got you covered! Learn the SEO techniques that will take your site into 2020 and beyond.

Get Started with Multi-Channel Marketing, Think Small to Win Big OnlineYour customers are searching right now, but will you be found? Learn the basics of multi-channel marketing to engage with consumers. Build a framework to improve or get started with your efforts in digital channels, websites, social media and marketing automation.

Digital De-Code: A Framework for Marketing Data Management and AnalysisIt’s time to gain control of data – and use it as a powerful tool to gather insight into marketing ROI, speed to lead and sales success.

CUSTOMIZED LEARNING

Excellent practical information to put into immediate use.

Marketing & Sales Strategy Track Sales & Marketing Working Together: It’s All About the TechnologyLearn how marketing and sales tech can provide the insights you need to better inform the whole buying journey from first touch to signed contract.

Building a Marketing Dream Team: A Senior Care Case Study in Strategic Marketing and Digital Resource OptimizationA Senior Care case study on how to build the ultimate marketing team - both internally and externally.

Get Started With Lead Scoring to Maximize Sales Impact Quantity does not equal quality when it comes to lead generation. Lead scoring helps to identify the right leads so you can deliver the right message at the right time, and increase census and occupancy.

How to Drive Real Growth Through Smart Insights: Transforming the Buyer’s Journey to the Buyer’s Quest (ADVANCED)In an age of mass digital disruption, taking a linear approach to the customer journey will result in organizations becoming significantly out of sync with their customers’ requirements. Make sure you’re not one of them.

Leveraging Adult Child and Senior Insights to Drive Meaningful EngagementKey insights from extensive research on the senior and caregiver population and how to integrate them into your organization’s marketing and customer experience.

How Your Organization, Large or Small, Build Key Relationships with Customers and Compete with Larger playersStart with learning the latest digital insights about how best to leverage audience strategies to target the right customers and build a dominant brand both locally and regionally with a higher ROI for your spend.

How to Spot Digital Marketing Malfunction (ADVANCED) If your digital marketing plan hasn’t been updated within the last 6 months, learn how to evaluate your strategy, based on recent changes in every channel, to avoid major malfunctions.

Differentiation and Definition through Brand Strategy and Architecture by Conducting a Brand AuditCreate and develop a 360-degree brand that engages consumers both locally and globally.

Drive Higher Customer Engagement and Conversion by Using Design Thinking in Sales & MarketingLearn from the Salesforce Ignite Innovation Team how to use design thinking tools to define your key customers’ needs, understand their journey and develop ideas on how to best solve some of their biggest challenges.

CUSTOMIZED LEARNING

seniorcaremarketingsummit.com

Post Acute Track Put A Team On It: Using Existing Business Information To Target New Post Acute BusinessLearn how to mine the data that matters most, so you reach professional referrals and consumers directly.

Digital Advertising for Professional Referrals: How Post-Acute Marketers Can Harness the Power of Paid MediaLearn how to leverage digital advertising to connect with case managers, hospitals, physician groups and other professional referral partners to make the most of your digital dollars.

Account Based Management in a Post Acute World to Engage Earlier for Higer Referrals: A Content ApproachWhere evolution meets revolution. If you’re not managing all of you your referral network’s stakeholders, regularly with the specific content that matters most to them, you’re leaving referral on the table. ABM can give you a competitive edge

Growing Your Referral Network to Increase Census: Demonstrating Better Outcomes to Referral Partners Under Value-Based CareDetermine how to effectively position your unique strengths to referral sources to provide a win-win-win for the senior care provider, referral partner and senior alike.

A Digital Strategy for Post Acute Providers: Staying Visible and RelevantA digital marketing roadmap to help you stay in front of all stakeholders with messages that resonate, keeping you top of mind with existing relationships while creating new partnership opportunities.

3 Critical Steps for Post Acute Marketing & Inside and Outside Sales Teams Working for Greater ReferralsKey strategies to up your game in the current world of professional referral marketing and sales including how to capture the revenue growth information, data to prioritize customer relationships, and how to create new systems to grow admissions, census and revenue.

Post Acute Referral Diagnostic: Market, Mission, Message, Teams, Innovation: Focusing on what matters todayUnderstanding current market conditions to determine, optimal messaging, execution and where the next product line innovation is, is critical to staying relevant to current partners and growing your referral base.

CUSTOMIZED LEARNING

50+ Sessions

35+ Speakers 1 Amazing

Experience

Sales Management Track Creating the Ultimate Sales Team Closing Machine!In today’s digitally focused world. When someone reaches out in any channel, they want answers fast. Learn how to best use an inbound and outbound srategy that move customers throught the funnel fast for the ultimate customer expereince.

Speed to Lead Strategies to Increase Your Occupancy RatesTake control of your occupancy needs by responding to more leads in a faster time frame – even with smaller teams or budgets.

Lead Management: Why Some Prospects Disappear Into a ‘Black Hole’ and What You Can Do About ItA road map to keep leads engaged and prevent them from disappearing into a black hole.

Unlock Massive Sales Success: Reverse Engineer Your Move-In StrategyInsights beyond data, tools, CRMs, sales systems and media that unlock massive sales success, even if you think you’ve heard it all.

How Marketing & Sales Can Work Together to Maximize GrowthAlign marketing and sales so you can convert more leads and drive better outcomes.

Sales Analytics that Drive Success: How to Exceed your NumbersSales analytics are mission critical to sales success for senior housing providers. Learn innovative predictive analytics that give sales leaders data to diagnose areas of under-performance to course correct and ensure desired goals and outcomes are achieved.

Increase Close Rates and Shorten The Sales Cycle By Focusing On Just 12 Key MetricsToday sales and marketing is scientific and 100% data driven. Learn new strategies, new processes and new tools to better understand data.

CUSTOMIZED LEARNING

seniorcaremarketingsummit.com

SEE WHO ATTENDS SMASH: www.seniorcaremarketingsummit.com/who-attends

P R O V I D E R O R G A N I Z A T I O N S

P R O V I D E R T I T L E S

P R O V I D E R G E O G R A P H Y

Home Health

9%Senior Living

58%

SNF33%

Sales Management

37%Marketing

CXO54%

Digital Other

9%

Midwest35%

NE31%West

21%

South13%

Promotional Pricing $1295Regular Price Thru June 30 .......$1595After June 30 .............................$1795

Discounts for Multiple Registrants

Call Shannon at: 914-226-3454 Email: registration@seniorcaresummits.com

PROVIDER OPERATOR RATES

REGISTER NOW

seniorcaremarketingsummit.com

Green Valley Resort, Las Vegas

Savings thru June 30th only!

$300SAVINGS

Code BRO300

20 Hours of Great Peer-to-Peer Networking in Comfortable Spaces Throughout the Conference

Group Recreational Activities | SUNDAY, Sept 22 | 2:00-5:00 PMNEW – Group Recreational Activities (additional cost)

MONDAY, SEPT 23 — AS OF 5.30.2019

Sales and Marketing Executive Leadership Workshops and Peer-to-Peer Birds of Feather Candid Conversations where ideas will be brainstormed, feedbacked, and great connections will be made. You’ll leave full of ideas to move your goals forward.

10:00 - 10:45 AM NEW - Birds of Feather Candid Conversations | Provider Only. Limited seating.

11:00 - 11:45 AM NEW - Birds of Feather Candid Conversations | Provider Only. Limited seating.

3:30 - 4:30 PM NETWORKING POWER HOUR/Lite Refreshments

5:15 - 6:15 PM WELCOME RECEPTION

TUESDAY, SEPT 24 — AS OF 5.30.2019

7:30 - 8:30 AM Lite Breakfast

10:30-11:30 AM Solution Partner & Provider Ed Talks | Speed Meetings | Lite Refreshment

12:45-2:00 PM Luncheon Roundtable Discussions

3:00-3:30 PM Refresh & Re-charge Networking Breaks | Lite Refreshments

6:00-7:30 PM NEW - Solution Partner | Provider | Pre Dinner Cocktail Connections

Wednesday, Sept 25 — as of 5.30.2019

7:30 – 8:30 AM Lite Breakfast

10:15 - 10:45 AM REFRESH & RECHARGE Networking Break | Lite Refreshments

11:45 AM– 12:30 PM Birds of Feather: Candid Conversations | Wrap Up Next Actions Discussion

NETWORKING

“ Amazing opportunity to network with colleagues from across the continuum, to hear about trends and tactics!”

Mob Museum and and Downtown Vegas Tour

The Hoover Dam: A Wonder of the World

Red Rock Canyon: Beyond the Lights Photography Tour

seniorcaremarketingsummit.com

THANK YOU TO OUR 2019

SOLUTIONPARTNERS

Platinum Partners

Gold Partners

Silver Partners

FOUNDING PARTNER

LANSDALEGROUP

PREMIER PARTNERS

Solution PartnerTransform and Your Business with Solution Partner Thought Leaders.Why its important? With a carefully controlled ratio of solution partners to providers, we’ve created an atmosphere of true partnership with thought leaders. Multiple touchpoints for you to learn about new technologies and services that can help your business move forward without the hassle of a trade show floor or mandatory meetings.

Solution Partner Speed MeetingsAs the name suggests, Speed Meetings are part service showcase and part speed-dating. It’s one of the highlights of SMASH and we can never accommodate all the providers who want to participate. Your 6 minute meeting is matched to the interest you indicated when you registered..

ED TalksA series of 7 minute, rapid fire solution partner presentations that highlight comparative insights into new technologies and strategies available by Solution Partner thought leaders. Each slide deck covers the same areas of review for each presenter and you’re provided with “Report Backs” that will help you in evaluating what’s new, now and next.

Four Solution Sessions on Critical Issues

HivesJust relax and take it easy during breaks or when you just need a breather. These living room like Hives, sponsored by our Solution Partners, are a great way to meet and greet colleagues for easy discussions about what you’ve been hearing the sessions.

Luncheon RoundtablesThe 1 hour conversations over a relaxed lunch are meant to create great dialogue between peers through light facilitation on key topics that address the challenges your facing.

“The exclusive mix of vendors and education makes learning about needed solutions in an interactive, and laid back setting.”

“ I thoroughly enjoyed meeting with solution partners that can help grow occupancy!”

SOLUTIONPARTNERS

seniorcaremarketingsummit.com

DIGITAL STRATEGIES DIFFERENTIATION

CMR/ MARKETING

AUTOMATION

BRANDING/ WEBSITE/ CONTENT

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