connect in london_keynote
DESCRIPTION
LinkedIn customer event keynote, showcasing the challenges felt by recruiting teams today and the trends to look out for in high performing teams in 2015. Connect In London 2013TRANSCRIPT
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David Cohen Director, Northern Europe
Welcome
©2013 LinkedIn Corporation. All Rights Reserved.
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#intalent
Members First
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InsightsIdentity Everywhere
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#intalent
Identity: Endorsements
Billion Endorsements1+
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#intalent
Identity: LinkedIn Alumni
20+ MillionStudents and recent graduates
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#intalent
Insights: Influencers
143,878followers
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#intalent
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202m+Registered members as
of April 23rd, 2013
3M+
17M+
India
6M+
Canada
70M+USA
10M+
Brazil34M+
APAC
M+
200+Countries and territories
65%Of LinkedIn members are
outside of the US
LinkedIn’s global footprint is expanding:
EMEA
50M+ UAE
1M+
3M+DACH
4M+Italy
5M+France
4M+Spain
4M+NL
11M+
UK
1M+Sweden
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#intalent
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#intalent
93%of recruiters use or plan to use
LinkedIn for recruiting
Source: Jobvite 2012 Social Recruiting Survey.
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#intalent
Recruiting is…
Source: LinkedIn survey of 334 recruiting professionals in the UK, May-July 2012.
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#intalent
Your biggest concern today?
Source: ConnectIn survey.
“Recruiting is extremely
competitive. The talent pool is
small and will only get worse this
year, I fear.”
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#intalent
You’re recruiting in a highly competitive landscape
#1
Biggest obstacles to attracting top talent
Competition
#2 Compensation
Source: LinkedIn survey of 334 recruiting professionals in the UK, May-July 2012.
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#intalent
Your biggest concern today?
Source: LinkedIn Talent Blog.
“Successfully putting a plan into
motion to switch from reactive to
proactive recruiting.”
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#intalent
Recruiting leaders are doubling downOn proactive sourcing and specialist roles
If you could add one role to your team right now, what would it be?
Source: LinkedIn survey of 272 recruiting leaders in the UK, February 2013.
#1 Sourcing specialist
#2 Workforce planning manager
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#intalent
Your biggest concern today?
“In a highly competitive
marketplace, having a valid and
engaging employer brand that
differentiates is critical.”
Source: Connect survey.
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#intalent
Recruiting leaders are doubling downOn employer branding
91% Companies spent more or the same on employer brand in 2012 compared to 2011
Agree that employer brand has significant impact on ability to hire great talent83%
Source: LinkedIn survey of 3,028 recruiting professionals globally, October 2012.
Paul MaxinGlobal Resourcing Director at Unilever
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#intalent
Your biggest concern today?
Source: Connect in survey.
“Finding the time to engage with passive candidates and ensuring an engaging experience for them whilst balancing day to day "here and now" activity.”
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#intalent
Legacy job boards are on the decline
Internet job boardsSocial Professional Networks
5% 8%
Best sources for key quality hires
Fastest-falling Fastest-rising
Source: LinkedIn survey of 334 recruiting professionals in the UK, May-July 2012.
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Think about jobs the way Virgin thinks about its products & services
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#intalent London
Today
6 principles for recruiting like it’s 2015
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#intalent London
Rethink how you’re spending your time
What 3 key activities would you like to refocus your team on in 2013
1
Source: LinkedIn ConnectIn survey, April 2013
Proactive Sourcing 74%
68Pipelining Candidates %
52Employer Branding %
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#intalent
Turn your team members into talent scouts
Lee YeapHead of Talent Acquisition at BSkyB
Previous BT, Robert Walters
Education Nottingham Trent
Tips
Standardise all touch points for maximum leverage and efficiency
Embed your recruiters into respective business units to help them live and breathe the environment they are recruiting into
2
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#intalent
Embrace the power of data
Average or poor at using
data78%
22%Utilises data
well
How well does your organisation use data to make hiring decisions?
Source: LinkedIn survey of 334 recruiting professionals in the UK, May-July 2012.
3
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#intalent
only one out of threeregularly measure employer brand in a quantifiable way
Embrace the power of data3
Source: LinkedIn survey of 3,028 recruiting professionals Globally, October 2012.
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#intalent
Invest in your pipeline
Teresa GundrySourcing Manager at The Co-operative
Previous The Co-operative Group, RK Accountancy
Education Greenhead College
Tips
Get commitment from hiring managers to interview potential candidates – regardless of hiring status
4
Educate stakeholders and agree SLAs
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Optimise for mobile5
27% of unique visiting members came to LinkedIn through mobile apps in Q4 2012
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Hire from within6
30
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The People We Hire Today Form the DNA of
Our Companies Tomorrow.