connect 6-case studies
TRANSCRIPT
CONNECT 2015
Seth Voorhies, Director of Digital Performance Insights Keynote
Performance in the Real World
• Google is not the goal
• There is a point when fast is fast enough
• OpMmize only what impacts the customer and drives business outcomes
21st Century
Allstate
Esurance
FarmersGeico
Liberty Mutual Nationwide
Progressive
State Farm
Travelers
80%
85%
90%
95%
100%
105%
110%
115%
120%
50% 60% 70% 80% 90% 100% 110% 120% 130% 140%
Threatened Strong
Opportunity Weak
Actual Performance (Indexed to Average Score)
Perceived Pe
rforman
ce (Ind
exed
to Average Score)
CONNECT 2015
Data Challenge Lots of data but need to know what it means
Need to understand how we compare to the compeMMon
Need to understand root causes of performance problems
Once I know what it means I need to make it acHonable
Where Should I Focus?
Customer Experience
Content CreaMon
Internal teams
Agencies
Content Mgmt Systems
Technical ImplementaMon
Local Load Balancing (mulM)
ISP SelecMon and
OpMmizaMon
RouMng (BGP)
Local Load Balancing
DNS/ network
Server Infrastructure
Compression
Capacity
ApplicaMon Code
JVM
DB systems
Internal/ External HosMng
Third Party IntegraMon
Web Services
Payment Systems
Hybrid Content
Content Delivery
Cloud Services
CDN
Route OpMmizaMon
HosMng
Cloud
Shared/ dedicated
MulM-‐data Center
Outsourced
Front End App Dev
HTML
JS
AJAX
Flash/ Flex
Tracking &
AnalyMcs
A/B TesMng
Campaign Tracking
Omniture/ Google AnalyMcs
Container Tags
Floodlight/ Dart