Congratulations AMERICA’S MOST RECOMMENDED

BRAND AMONG WOMEN

Congratulations for being recognized by women as a Most Recommended brand among women! There is NOTHING more powerful than being recognized as a MOST RECOMMENDED BRAND IN AMERICA BY WOMEN. Women are the Chief Purchasing Officer for the family and influence over 85% of all purchases. Women today seek the recommendations of others to validate their purchasing decisions. Finally, there is a recognition that speaks directly to her and gives her the confidence to choose a brand based on the collective experiences of other women. The Women’s Choice Award® seal is the ONLY award created by women for women. It’s the ONLY award that validates what’s most important to her and reduces her risk of making the wrong choices because other women have tried, tested and trust your product enough to highly recommend it to others. The Women’s Choice Award seal is taking the marketplace by storm. Progressive brands that are fortunate to have earned this significant recognition are aggressively joining the elite network of brands most recommended by women. Now is your opportunity to simplify her choice by carrying the seal women trust and will reward.

Our Competitive Advantage The ONLY award reflecting how women buy today

Female Focused Female Focused Over 30% national recognition

Over 30% national recognition

Award based solely on female recommendations

Strongly influences her decision

Multiple industry awards

Multiple industry awards

Strongly influences her decision

Over 30% national recognition

Methodology: Customer satisfaction

Methodology: Performance data and reputation surveys

Over 30% national recognition

Multiple industry awards

C Consumer advocacy Methodology: Tested, warrantied and certified

High visibility spokesperson

Multiple industry awards

M Monthly national paid media to build awareness

Methodology: Women’s recommendations

BY THE NUMB3R$

Women are the leading source of recommendations, so building your reputation and leveraging every opportunity to reinforce her decision to choose your service and brand over the competition is smart business!

Now that your brand has been named to our esteemed list as an America’s Most Recommended™ brand, we invite you to join our network of Women’s Choice Award partner brands to empower women to make smart shopping choices. Carrying the Women’s Choice Award seal will elevate your brand value.

Our Origins

WomenCertified Inc. was founded by Delia Passi, former Publisher of Working Mother magazine and responsible for the pinnacle success of the 100 Best Companies for Working Mothers list. She is the author of Winning the Toughest Customer; the Essential Guide to Selling to Women. In 2007, WomenCertified partnered with the Wharton School of Business to conduct the first ever gender-based customer satisfaction study. The groundbreaking results supported the launch of the Women’s Choice Award program as the collective voice of the female consumer, as well as set the foundation for the Women’s Choice Award Audit process. In 2015, the Women’s Choice Award made the Inc. 5000 list for “Fastest-Growing Companies to Watch.”

“Women finally have a seal, a beacon of empowerment, which immediately connects to her and speaks her language. With the Women’s Choice Award seal the customer understands that that brand was chosen by women. How refreshing to have a seal that women can see and say, “Wow…this is the right choice.”

About the Women’s Choice Award Seal The Women’s Choice Award is recognized as The Voice of Women. The seal represents the extraordinary power and significance of today’s female consumer through their collective voice in determining the most recommended brands, products and services. In today’s cluttered market, consumers have more choices than ever before and less time to do their homework. Studies show that women look for visual graphics that reassure her that she’s making the right decision for her and her family. The Women’s Choice Award seal allows her to choose with confidence, knowing that women have used that brand and would highly recommend it to their family and friends. More importantly, the seal provides brands with the competitive edge over the competition. The Significance of Our Seal The image selected for the Women’s Choice Award seal is a timeless symbol of empowerment for all women and symbolic of the strength and power of today's female consumer.

Women’s Choice Award Methodology

WomenCertified Inc. awards businesses and brands based on consumer experience and the propensity to recommend the brand, product or service. Those businesses and brands that are the most recommended by women based on a national survey sent to thousands of women across America are awarded the “America’s Most Recommended™” in their category and may carry the Women's Choice Award seal.

Corporate Partner Benefits

The Women’s Choice Award program is designed to engage and acquire female customers.

Benefits included may vary based on partnership level selected.

Usage Rights to Women’s Choice Award Seal

Use of the awarded Women’s Choice Award seal

Digital, print and outdoor usage domestically

Broadcast usage domestically

Product

Placement

Website Home

Page

Social

Media

Website

Home Page

TV

Spots

Access to Women’s Choice Award Blogger Board

The WCA blogger board is comprised of dozens of influential bloggers in a variety of specialties (food, baby, DIY, home, travel and more)

As a Women’s Choice Award partner, you can have access to these bloggers to grow your brand

Reach:

1 million

1110 Likes

91 Comments

56 Shares

1304 Repins

Reach:

68,000

264 Likes

41 Comments

120 Repins

Just a few of our bloggers’ stats:

1.3 million visitors/month 500,000 visitors/month 600,000 visitors/month 576,000 visitors/month

1.9 million page views/mo 1 million page views/mo 1.1 million page views/mo 710,000 page views/mo

Facebook Sweepstakes

Your brand featured in a Women’s Choice Award Sweepstakes for one month

Brand determines product/service giveaway and we promote via social media advertising to increase response

Previous sweepstakes have garnered up to 20,000 entries

Great way to engage consumers and promote your brand.

Interactive Brand Profile

Featured on www.WomensChoiceAward.com

Customized to include brand imagery, a CEO photo and personalized quote as well as a description of features and services women love most

SEO optimized to drive traffic for your brand

Page links back to your website, social media page, etc.

Giveaway

Stats

Press / Media

Full page, color ad featuring brand logo and/or leader spotlight in national USA TODAY recognizing the most recommended brands by women.

Press release template for you to promote your brand as a Women’s Choice Award winner

Additional Programs

As a Women’s Choice Award partner you can take advantage of several programs that will help increase your reach

with women, grow your digital following and more!

WCA Demo Days at Walmart Consumer Insights / Focus Groups Quarterly Pinterest Parties

Google Ad Words

Google has recognized the Women’s Choice Award as a

reputable and valid consumer advocacy group. As a Women’s

Choice Award partner you have an opportunity to add a third-

party review extension to your Google ads (Subject to Google discretion

& approval).

By adding the Women’s Choice Award to your Google ads,

click-through rates improve by 10%.

Women’s Choice Award Newsletter

Feature in our monthly newsletter

Current distribution of 250k opt-in recipients

Your brand featured in the News from the Brands You Love section with links to your website, blog page, social media, etc.

Additional Program Components

Customized 12” crystal award trophy with your company name and award category

Lapel Pins for your sales staff and executives

Ability to feature WCA seal on your product(s) on HomeDepot.com (available only to brands sold at Home Depot)

Display banners – perfect for trade shows and retail stores to promote yourself as an award-winning brand

Section Two: Program Components and Levels of Participation1,2

All programs are for 2 years SILVER GOLD PLATINUM

License to utilize the Women’s Choice Award Seal (as set forth herein)

On Product packaging and in

store (product packaging, POP, on pack coupons, neckers, shelf signage)

On Product packaging and in store (product packaging,

POP, on pack coupons, neckers, shelf signage)

On Social Media

On Product packaging and in store (product packaging,

POP, on pack coupons, neckers, shelf signage)

On Social Media

In Print Digital

Broadcast Outdoor

Customized & SEO mobile friendly profile on womenschoiceaward.com with links, photos, overview, and more

Opportunity to add a third-party review extension to your Google ads (Subject to Google discretion & approval)

One (1) complimentary registration to the annual Women’s Choice Award Marketing Summit

Social media posts on Women’s Choice Award outlets including Facebook, Twitter, LinkedIn

Brand featured in the News from the Brands You Love section of

the Women’s Choice Award “Goody Bag” member newsletter with links to your website, social media, etc.

Inclusion in national press release announcement

of Highly Recommended brands (1x within Term of Agreement)

Joint press release template (1x within Term of Agreement) One (1) hotel room for one (1) night at the Women’s Choice Award Marketing Summit

Brand featured in Women’s Choice Award Facebook Sweepstake(s)

Twenty (20) Women’s Choice Award lapel pins Access to Women’s Choice Award Blogger Board and One (1) sponsored blog post (1x within Term of Agreement) (1 per Brand) Brand feature including a leader photo and quote in a full page 4C announcement in USA Today (1x within Term of Agreement)

(1 per Brand)

One (1) multi-brand Focus Group (1x within Term of

Agreement) (1 per Brand) Opportunity to participate in Co-Branded Promotions/ Brand Collaborations

Insight & Consultations with respect to how women buy

1 All levels set forth herein pertain to a two-year program. 2The“[c]ustomized online profile,” as contained within the various levels of participation set forth herein, shall only be displayed during the relevant time period of the Term, as determined solely by WC.