CONFIDENTIAL 1Case Study

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The Ad Becomes the AppAn app-like location experience for every brand

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Extending Location to All Companies

Any Brand LocationYour Stores or Where Your Product is Sold

Product AvailabilityOver 3M products pre-integrated

Directions for Each UserConvert to drive In-Store Sales

75% of Fortune 500 companies don’t have physical stores

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GAP and JiWire CompassLocation-Based Advertising on Any Device

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GAP and JiWire CompassMobile

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GAP and JiWire CompassMobile

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GAP and JiWire CompassCross-Channel

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GAP and JiWire CompassCross-Channel

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Overall Compass Results

Advertisers

Click-Through Rate Take Multiple Actions Average Time Spent

3X higher 25% >1 Minute

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Campaign InsightsProximity Marketing

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2.9x1.6x

1 2 5 10 20Proximity to Store Location (miles)

Expansion Rate

Strong Performance at Broad Distances

Normal Performance

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1 2 5 10 20

Store Proximity (miles)

Post-Expansion Engagement Rate

Store Proximity (miles)

Custom Engagements (e.g Video)

1 2 5 10 20

Strong Performance at Broad Distances

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Store Detail Views Walking/Driving Direction Views

Wi-Fi Mobile Wi-Fi Mobile

+15% +270%

Consumer Activities Differ by Device

CONFIDENTIAL 14

Location: For More Than Just Brands & Merchants