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Sales Guide 550DX – Large Format Display

JUN. 2010

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I.I.

III.III.

IV.IV.

II.II. Product Outline

Target Customer

Sales Point

Product Comparison

Contents

V.V.

Specification

Market Inside

VI.VI.

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Market Inside

• Market Demand Forecast

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2009 (W/W : 18.5%)

2008 (W/W : 16%)

Market Inside

• W/W Market Share

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50”+ Portion : 3%

50”+ Portion : 15%

Market Inside

• Low Market Share on 50”+ : Reinforce on 50”+ marketing strategy

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• 550DX is designed to deliver the largest image display area possible with its super-narrow bezel.

Product Outline

Lower Maintenance

Cost

Easy Installation

Narrow Bezel

Slide InModular Design

PowerfulNetworkingCapability

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Product Outline

• Basic Features

FrontFrontFrontFront BackBackBackBack

Narrow Bezel designed for multi-display: 22.5mm(top,side), 30mm(bottom)

Highly reliable with P-DID panel: 24/7 usage

High brightness 700cd/m2 suitable to digital Signage

Powerful remote controlling with RJ45,newly added, and RS232C

Slide in Modular design : Network PC function expandable

TerminalTerminalTerminalTerminal

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Product Outline

• Comparison table (520DX vs. 550DX)520DX 550DX

panel

Resolution 1920x1080 (16:9) 1366*768

Brightness500 cd/m2(Energysaving on)700 cd/m2(Energysaving off)

700 cd/m2

Contrast Ratio 2000:1 3000:1

Haze 44% 44%

Bezel Width 22mm22.5mm(top, side)

30mm(bottom)

Display Dynamic C/R 5,000:1 4000:1

Connectivity

INPUT

RGB Analog D-SUB, DVI-D, Analog D-SUB, DVI-D, Display Port

VIDEO CVBS, Component, BNC, HDMI CVBS, HDMI1, HDMI2

AUDIO RCA(L/R) , Stereo mini Jack RCA(L/R) , Stereo mini Jack

OUTPUT

RGB N/A DVI-D (Loop-out)

VIDEO BNC N/A

AUDIO RCA(L/R) Stereo mini Jack

Power Out 5V (for SBB) 5V (for SBB)

EXTERNAL CONTROL RS232C(in/out) RS232C(in/out), RJ45

EXTERNAL SENSOR N/A Stereo mini jack(IR in/out)

Features

Lamp Error Detection, Anti Retention, Brightness Sensor, Temperature Sensor, Built-In Fan Control, RS232C MDC, Built in Speaker (10W + 10W), Plug and Play (DDC2B, DDC/CI), Video Wall(5x5), Pivot

Display, Button Lock

Lamp Error Detection, Brightness Sensor, Anti Retention, Temperature Sensor, RS232C/RJ45 MDC, Built in Speaker (10W + 10W), Plug and Play

(DDC2B), PIP/PBP, Video Wall(10x10), Pivot Display, Button Lock, Digital Daisy Chain, Smart Scheduling,

Smart F/W update

Option STN-L3257D, WMN5770D, STN-520WE STN-L3257D, WMN5770D, STN-520WE

Network Internal option Slide In Module option

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Product Outline

55” DX model DO NOT have Built-in PC model.

NO 550DXn

ONLY 550DX!!

Instead, SIM (Slide In Module) design available

550DX

Prepare SIM-Network and Insert into 550DX.

•Network PC option - SIM-Network

• SIM-Network : optional product (sold separately)

SIM+

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Product Outline

•How to USE SIM-NetworkSlot on the right side of the product from back

view

Remove metal cover and Insert SIM-Network

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Who is our Target Customer ?

Stock Market

Control Center Bus Stop

Hospital

Vending Market

Stadium / Concert Hall Airport / Subway / Shopping Mall Casino

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Sales Point

1) Professional DID Panel

High brightness （ 1.5 times brighter than LCD TV) High Contrast Ratio

DID Panel LCD TV Panel

Image Compariso

n

brightness 700cd/m2 450cd/m2

Contrast ratio

4000:1 900:1

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Sales Point

2) RJ45 / RS232C remote control

RJ45 port utilization for remote control with no spacial limits

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Sales Point

3) DVI out

Utilization without a separate video signal distributor, for easy content sharing with nearby displays, Max. 50 units with equal picture quality

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4) SIM – Network Option Variable PC Slot option

: High End : Quad Core(2.2G) + DDR3 2GB + HDD 80GB + External Graphic : Mid. End : Dual Core(2.7G) + DDR3 1GB + HDD 40GB Internal Graphic

: Low End : Plug and Play Media Player

WHY SIM ? - Easy upgradeable, Fast service time, Various SIM type to be available

- Design your own module : Third party’s various options available

Sales Point

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Sales Point

5) Display Port

- Longer cable support

- Interoperability with DVI, VGA, and HDMI

DVI IN

VGA IN

HDMI

Adapter

1 2

3 4

- Higher Performance up to WQXGA(10bits)

- Smaller size

- Multiple Display without distributor

.Multi DP output Graphic Card(6~9 ports)

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Sales Point

6) Smart Scheduling

Scheduling functionality with power ON/OFF control for designated times by day of the week,

and support for volume, input source and holiday designation Convenient OSD settings for up to 3 schedule items consisting of day of

the week and time.

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Sales Point

7) Power Save, Cost Save, and Earth Save!

Through DPMS system, 550DX achieved lower than 310W power consumption at operation mode and 2W at stand-by mode

Energy Star 5.0 compliant

>390W

310W

2W

Max Energy Saving on

Stand By

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Sales Point

8) Various Connectivity

• Display

Port• D-SUB• DVI• CVBS• HDMI1• HDMI2

Port List

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Sales Point

9) Narrow Bezel

Appropriate for multi-displayOptimized to establish all types of video wall (1 x 1~ 10 x 10)

Simple & Slim

Narrow Bezel designed for multi-display: 22.5mm(top,side), 30mm(bottom)

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Product Comparison(550DX vs Competitors)

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Product Comparison

1) SAMSUNG 550DX : Optimized PC features

- Fully equipped with optimized features for Video wall

Superior PC module option (SIM)

NEC P551

SEC 550DX

(SIM-NT)

NEC P551

(MPD-SBC)

CPUHigh end 2.3GHz Quad core 1.66 Ghz Core Duo

Mid end 2.7GHz Dual core 800MHz

StorageHDD (40GB ~80GB)

FDM 8GBHDD 120GB

Video contentswhen 3 FHD video contents

played simultaneously No problem (mid end)

Bad picture quality (high end)

Dual monitorwhen 2 different video

contents played on both screens)

No problem (mid end) sporadic tearing

Price PositionLow and mid (reasonable)

High

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Product Comparison

2) SAMSUNG 550DX vs NEC P551

Samsung 550DX NEC P551

Screen Size 46” 46”

Resolution 1920 x 1080 (FHD) 1920 x 1080 (FHD)

Brightness 700cd/m2 700cd/m2

Contrast Ratio 3000:1 3000:1

Connectivity

HDMI HDMI1, HDMI2 HDMI1

DISPLAY PORT Yes Yes

DVI out Yes No

Digital Daisy Chain Internal Optional (sold separately)

Max. Digital Daisy Chain connection

More than 50 units 9 units

Speaker Internal No

Environment Energy star 5.0 Energy star 5.0

PC module option Modular design Modular design

Powerful Digital Daisy Chain more than 50 units

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Specification

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Specification

550DX

Panel

Diagonal Size 55"

Type S-PVA(DID)

Resolution 1920x1080 (16:9)

Pixel Pitch(mm) 0.21(H) x 0.63(V)

Active Display Area(mm) 1209.6(H) x 680.4(V)

Brightness(Typ.)500 cd/m2(Energysaving on)700 cd/m2(Energysaving off)

Contrast Ratio 4000:1

Viewing Angle(H/V) 178/178

Response Time(G-to-G) 8ms

Display Colors 8 bit - 16.7M

Color Gamut 72%

Display

Dynamic C/R 20000:1

H-Scanning Frequency 30kHz ~ 81kHz

V-Scanning Frequency 56Hz ~ 85Hz

Maximum Pixel Frequency 148.5MHz

Connectivity

INPUT

RGB Analog D-SUB, DVI-D, Display Port

VIDEO CVBS, HDMI1, HDMI2

AUDIO RCA(L/R) , Stereo mini Jack

OUTPUT

RGB DVI-D(Loop-out)

VIDEO N/A

AUDIO Stereo mini Jack

Power Out 5V (for SBB)

EXTERNAL CONTROL RS232C(in/out), RJ45

EXTERNAL SENSOR Stero mini jack(IR in/out)

550DX

Power

Type Internal

Power SupplyAC 100 - 240 V~ (+/- 10 %),

50/60 Hz

Power Consumption

On mode 390W(max)/310W(typ)

Sleep mode less than 2W

Off mode less than 1W

MechanicalSpec

Dimension (mm)

Set 1263.8 x 741.7 x 136.3

Package 1690 x 450 x 1060

Weight (kg)Set 33.0

Package 39.5

VESA Mount 600 X 400 mm

Protection Glass Optional

Stand Type Foot Stand(optional)

Media Player Option Type Slide in Module

OperationOperating Temperature 0℃~ 40℃

Humidity 10~80%

feature

Key Professional heavy usage

special

Lamp Error Detection,Brightness Sensor,

Anti Retention, Temperature Sensor, RS232C/RJ45 MDC,Built

in Speaker (10W + 10W),Plug and Play (DDC2B), PIP/PBP,

Video Wall(10x10), Pivot Display, Button Lock, Digital Daisy Chain,

Smart Scheduling, Smart F/W update

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550DX

accessories

Included

Quick Setup Guide, Warranty Card,Application CD, D-Sub cable, Power

Cord,Remote Controller, Batteries

optional

stand STN-L3257D

mount WMN5770D

specialtyCML500D(ceiling mount),

STN-520WE(welcome Board)

Media Player

CPU

N/A

N/B

S/B

GPU

FDM/HDD

Memory

Ethernet

connectivity

USB

Output

Others

Specification

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Specification (option)

- Accessories Combination

Model

Wall Mount

Celling Mount

Welcome Board

StandSamsung

ID

Samsung ID Accessory

Kit

Samsung ID Dummy

KitSensor

Horizontal

Vertical

550DX WMN5770D CML500D STN-520WESTN-

L3257DX X X X

- Slide In Module : Network SIM-NT

Concept Mid end

CPU Athlon X2 Dual-Core 235e (2.7GHz)

N/B AMD RS780E

S/B AMD SB710

GPU AMD RS780E (IGP)

FDM/HDD HDD 40GB

Memory DDR3 1GB

Ethernet Marvell 88E8055 Gigabit LAN

connectivity

USB 4EA

Output D-SUB (RGB OUT), HDMI(MagicInfo OUT)

Stereo mini jack (Audio out)

Others LAN RJ45, RS232C in