confidential how its done today. confidential hp productivity pr briefing 2 draft 18-mar-02 trim...
TRANSCRIPT
CONFIDENTIAL
How it’s done today
HP PRODUCTIVITY PR BRIEFING
2DRAFT 18-Mar-02 CONFIDENTIAL
Trim &
mount
4 - 24 hours6 min.* 5-10 min.
LaminateDry sufficiently to laminate
The most time-consuming stage of the workflow is dry time to lamination
* 2’ x 3’ print, Max Quality mode
HP PRODUCTIVITY PR BRIEFING
3DRAFT 18-Mar-02 CONFIDENTIAL
Trim & mount
4 - 24 hours 5-10 min.
LaminateDry PrintsPrint
NOT ANY MORE!
6 min.*
HP PRODUCTIVITY PR BRIEFING
4DRAFT 18-Mar-02 CONFIDENTIAL
Benefits of instant dry timeto the Print Service Provider (PSP)
Laminate instantly after printing Dramatic reduction of total production time
Eliminate damage that can normally occur during long drying times (smearing, image transfer, etc.)
Minimize costly rework
No space needed to dry prints Use space in more productive ways
Result Benefit
No need to track drying prints Less labor, fewer headaches
CONFIDENTIAL
The secret behind this innovation:
micro-porous coating
A brief description of how it works …
HP PRODUCTIVITY PR BRIEFING
6DRAFT 18-Mar-02 CONFIDENTIAL
introduction: glossy media ink receiving layer (IRL) technologies - current swellable type
substratesubstrate substrate
Inkjet Printing
Evaporation
step 1: ink drops impact the IRL
step 2: IRL swells to absorb the ink -- like a contact lens absorbs water!
step 3: water evaporates, leaving ink & colorant in unswollen IRL
Current Inkjet Coating Technology
Must wait to laminate until all water evaporates 4-24 hours
HP PRODUCTIVITY PR BRIEFING
7DRAFT 18-Mar-02 CONFIDENTIAL
Breakthrough HP Inkjet Coating Technology
with New HP Productivity Photo Paper introduction: glossy media ink receiving layer (IRL) technologies - new porous type
Inkjet Printing
substratesubstratesubstrate
Evaporation
residual ink
& colorant
step 1: ink drops impact the IRL
step 2: ink flows through the pore spaces
step 3: water evaporates, leaving ink & colorant in media
Ready for Instant Lamination
HP PRODUCTIVITY PR BRIEFING
8DRAFT 18-Mar-02 CONFIDENTIAL
HP Productivity Printing Material line-up …
HP Productivity Photo Gloss
HP Productivity Photo Semi-Gloss
HP Heavyweight Coated Paper—
225’ Long
Weight (g/ m2) 245 245 130
Thickness:
9.1 mil
9.1 mil
6.4 mil
Roll length:
100 ft.
100 ft.
225 ft.
CONFIDENTIAL
Single LF Printer
Multiple printers,same brand
Multiple brands
Source: Lyra Research, Inc.
Most shops have more than one LF
printer . . .
CONFIDENTIAL
. . . and want their media to
work on all those
printers . . .
Source: Lyra Research, Inc.
Unimportant
Absolutelynecessary
Very importa
nt
Somewhatimportant
HP PRODUCTIVITY PR BRIEFING
11DRAFT 18-Mar-02 CONFIDENTIAL
Any PSP that
laminates
target prospects for HP Productivity:
Sign shops
Photo labs
Digital imaging service
bureaus
Exhibit houses
Corporate graphics
departments
Graphic Designers/
Artists
Quick printersScreen printers
PrimarySecondary
Quote from Zahir
Salehmohamed
General Manager, The Printing House of Toronto, Canada
"Over 95 percent of our customers want their prints right away. For trade show graphics and posters, most prints are on glossy paper that we then laminate.
With new HP Productivity Photo Gloss and Semi-Gloss Photo Paper, we don't have to wait a long time for prints to dry. We can now print and laminate in one quick and easy process. This is definitely a more efficient way to serve our customers.”
Beta Site Update:
“I thought I would have to make some compromise on image quality, but the image quality is impeccable.”
Zahir added…
Beta Site Update: