confidential copyright, smartmachine 2004-2005 mobile business provided in a smart way

confidentialconfidentialCopyright, smartmachine 2004-2005Copyright, smartmachine 2004-2005

Mobile business provided in a smart way


“By 2012, it is anticipated that tickets will no longer be distributed through retail outlets. Instead they will all be distributed using the three media of Internet, mobile phone and interactive TV”

-Juniper Research-

“By 2009, 30% of all ticketing will take place via mobile phone”

-Arthur D. Little-


SMARTMACHINE

We offer a unique concept for mobile ticketing delivery and payment, approached from a marketing and business perspective, completed with an integrated technical platform, as a white labeled business solution

We have an overall and in depth knowledge and expertise in ticketing, access, payment, marketing, ICT and international business development, supported by an international network of global partners

complete and ready to go


SUCCESFUL PILOTFootball match Aston Villa vs. West Bromwich Albion

Dave MoneyTicket Office Manager Aston Villa

Birmingham, April 11, 2005


• The technical capability (ICT platform) to sell and distribute tickets through the mobile phone

• The use of customer information collected as a result from the ticketing transactions, based on their preferences

• The use of the mobile phone as an instrument to enhance the customers experience

• A new channel to the m-generation for marketing possibilities

• A perfect way to integrate the value chain of the customer and thus binding them to your brand

There is an explosive growth of ticket

sales through the internet. The mobile

phone is ‘The Next Channel’.

smartmachine and industry experts

believe that within a few years mobile

transactions will be as common place as

internet transactions

smartmachine offers

OFFERTargeting the mobile space


OFFERClear benefits for customer and consumer

• Maximum Convenience:

• Easy and last minute access to events

• Cost reducing when compared with other ticketing methods (distribution channels)

• Extremely fast ‘time to market’ possibilities

• One-to-one marketing based on personal preferences

• More secure and flexible access control

• Consumers

• Customers

smartmachine is positioned as a white labelled business to business solution to enhance the consumer experience and

increase the brand awareness of customers


HOW IT WORKSEasy and personal

1) Ticket booking and payment via Internet, SMS, WAP/PDA or Call Centre

2) Ticket details can be sent as plain text or picture SMS to the mobile phone

3) At gate, reader scans 2-D barcode on mobile phone display


THE CONCEPTIntegrated system


Market leader worldwide for stadium access (10 of the 12 World Cup 2006 stadiums, and also leisure, entertainment and ski areas). SkiData is also market leader in the field of parking systems

Siemens, in combination with SkiData and smartmachine, will develop special mticketing and mpayment systems for football and event venues to work alongside the normal access and ticketing technology

Sportfive and SportfiveTixx, one of the largest sports marketing agencies dealing in global football rights including ticketing solutions

smartmachine has an exclusive agreement to be their partner in mobile access (ticketing) and mpayment solutions. In Austria T-Mobile is already partner in a mticketing project in the Bundesliga

INTERNATIONAL PARTNERSfootball project

smartmachine has an exclusive to partner them in offering the mticketing and mpayment technology to the football clubs they are responsible for

Siemens, is one of the world’s largest electrical engineering and electronics companies. Siemens provides innovative technologies and comprehensive know-how to benefit customers in 190 countries.


Visa International is a membership association owned by 21,000 financial institutions worldwide. Providing products, systems and services for banks and other organisations that are members of Visa. Creating standards for global interoperability, security and new technologies, so you can pay with Visa anywhere, any time and any way you choose.

Chess, is a specialized company in developing software for payment use and preferred partner for Dutch banks. Smartmachine and Chess have developed proprietary software for a mobile wallet and mpayment establishing a MPSP (mobile payment service provider)

World leader in family entertainment.

StageHolding (Joop van de Ende), global musical production company holder of production rights to many major musicals in Europe, producer of The Lion King in Germany and The Netherlands etc.

VISA Europe has agreed with smartmachine to use their marketing and PR channels for promoting mpayment and mticketing possibilities. First scheduled project is the co operation with StageHolding for mticketing and mpayment for the musical Lion King. VISA will promote via DM to their 12M German customers and via ads, TV and radio commercials and POS at banks, etc.

entertainment projectINTERNATIONAL PARTNERS


Atos Origin is a leading international IT services company and a global provider of business consulting and technology integration services and global Olympic sponsor and technology partner

Siemens, leader in the field of facilities management and favored partner of Beijing Olympic venues

VISA, global Olympic sponsor and payment partner

olympic projects

smartmachine is in a project with VISA and ATOS for OS 2006 Turin concerning accreditation and special (VIP) access using mobile phone and mpayment of food & beverage including NFC technology (Samsung). together with ATOS and smartmachine want to develop a mpayment solution to be used within all Olympic venues in combination with other Olympic partners e.g. Coca Cola vending machines

Siemens in combination with SkiData and smartmachine, will offer mticketing and mpayment systems for Beijing 2008 in addition to traditional ticketing methods. This is largely to overcome particular problems of purchasing and distribution of paper tickets in China

Skidata, leader in the field of access control and favored partner of Beijing Olympic venues

INTERNATIONAL PARTNERS


What does smartmachine offer :

• enhancement of existing content portal

• extremely quick ‘time to market’ possibilities

• mobile ticketing and full access control for stadiums (soccer and other leisure centers), cinemas, events and ski lifts in more than 500 ski areas

• existing contracts with main market leaders for content

• excellent customer loyalty program possibilities

• payment facilities

• specific know how of creation, implementation and execution of mobile gaming, gambling and lottery products

• A perfect way to integrate the value chain of the customer and thus binding them to your brand

SMARTMACHINEretrospect


Mobile business provided in a smart way

confidential copyright, smartmachine 2004-2005 mobile business provided in a smart way

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