confidential 1 - vodafone idea...network deployment & capex plan ... •bundled 4g data,...
TRANSCRIPT
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Confidential 1
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Welcome to the 4G way of life
Idea Cellular welcomes you to launch of the next revolution in
mobile broadband
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Welcome to the 4G way of life
Idea launches latest 4G LTE Services in 4 Telecom service areas, covering
5 South India states
Andhra Pradesh, Telangana,
Karnataka, Kerala,
Tamil Nadu
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Welcome to the 4G way of life
Covering 75 South India towns in first phase of December 2015
launch
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Coverage in Southern India
Andhra Pradesh & Telangana
• Total of 15 towns in first phase
– Vishakhapatnam, Vijayawada, Rajahmundry, Kadapa amongtowns going live today
– Guntur, Kakinada, Nalgonda to follow by 31st Dec ’15
• First operator to offer latest 4G LTE services in 10 towns
• Covering 8 DHQs and 7 THQs
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Coverage in Southern India
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Karnataka
• Total of 32 towns in first phase
– Mysore, Madikeri, Chikmagalur among towns going live today
– Belgaum, Chitradurga and Karwar to follow by 31st Dec ’15
• First operator to offer latest 4G LTE services in 14towns
• Covering 6 DHQs and 29 THQs
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Coverage in Southern India
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Kerala
• 4 large towns in first phase
– Kochi and Malappuram going live today
– Calicut and Trichur to follow by 31st Dec ’15
• First operator to offer latest 4G LTE services inMalappuram
• Covering 4 DHQs and 10 THQs
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Coverage in Southern India
Confidential
Tamil Nadu
• 24 towns in first phase– Madurai, Tiruppur, Trichy, Hosur, Tirunelveli among
towns going live today
– Cuddalore, Kancheepuram to follow by 31st Dec ’15
• First operator to offer latest 4G LTE services in 16towns
• Covering 9 DHQs and 19 THQs
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Coverage in Southern India
Summary
• 75 towns in first phase
• First operator to offer latest 4G LTE services in41 towns
• Covering 27 DHQs and 65 THQs
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Coverage in Southern India
South India Metros and other large towns latest by March 2016
Bengaluru, Chennai, Hyderabad, Mangalore, Trivandrum, Coimbatore, Salem, etc.
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Expansion to 10 Telecom Circles
Launch across Idea’s other key telecom markets between January and March 2016, including
Madhya Pradesh & Chhattisgarh,
Maharashtra & Goa,
Punjab, Haryana,
North East & Orissa
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Reach 750 towns by June 2016in a phased manner
• Idea’s 4G footprint: 750 cities in 10 circles byJune ’16
• 10 Circles cover 50% of telecom market & over60% of Idea’s Gross Revenues
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Expansion to 12 Telecom Circles Spectrum Trading Agreement
• Agreement with Videocon TelecommunicationsLimited for Gujarat and Uttar Pradesh (West)for acquiring ‘Right to Use’ 1800 MHz spectrum
• Will extend 4G services to 12 circles in FY17,cover 75% of company’s revenue
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Confidential
Idea’s Latest 4G Technology
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Idea’s World class 4G Technology
• Latest 4G LTE services on popular 1800 MHzspectrum band using FDD platform
• All 4G equipment on state-of-the-art ‘SingleRAN’ – provides additional 2G capacity with GSMspectrum
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Idea’s World class 4G Technology
• 4G Network overlay to existing Idea’s 2G & 3GNetworks
• ‘Fast Return’ feature– Seamless and quick toggle for consumers across Idea’s 4G, 3G and 2G
networks
– 4G and 3G network for high speed mobile data services
– Voice fall back on existing 2G and 3G networks to provide superior experience
• Possess VoLTE capability– Deployment at later stage once device ecosystem ready
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Network Deployment & Capex plan
• Southern India 4G Launch part of existing Idea FY16Capex guidance of Rs. 6,500 Crores
• Overall FY16 Capex plan include
– 2G/3G/4G Site roll outs: 40-45,000 v/s 15,000 in past years
– Optical fibre cable to reach 111,000 kms cumulative
– Mobile broadband (3G & 4G) population coverage to reach
nearly 450 Million - incremental addition of 200 million pop.
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Financing of Investments
Roll out of 4G services and overall capex financed through Internal accruals
• H1 FY16 EBITDA: Rs. 5,739 crores, +27.6% YoY
• H1 FY16 Cash profits: Rs. 5,085 crores, +32.5% YoY
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Confidential
Idea’s 4G Tariffs & Promotions
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Idea’s 4G Tariffs & Promotions
• Complimentary 4G SIM card upgrade– Available at Company Showrooms and leading Retail outlets
across 750 towns
• Non 4G circles & towns– 4G SIMs available from 15th February 2016
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Attractive 4G data tariffs
– Consumer friendly pricing, current 3G = 4G tariffs
– Applicable for both Prepaid & Postpaid plans
– 4G Trial packs starting @ Rs. 29/-
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Idea’s 4G Tariffs & Promotions
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Special offer for consumers upgrading tonew 4G Smartphones
– Double Data benefit on >1 GB packs
– Promotional additional data can only be used onIdea’s 4G LTE Networks
– Limited promotional offer: 31st March 2016
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Idea’s 4G Tariffs & Promotions
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Idea Ultimate Plans
• Bundled 4G Data, Unlimited Voice and Content
Prepaid at Rs. 1098 Prepaid at Rs. 1749 Prepaid at Rs. 3249
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Postpaid Monthly Plans
Ultimate 999 Ultimate 1499 Ultimate 2999
Unlimited Idea to Idea Local Calls
Unlimited Local CallsUnlimited Local Calls
Unlimited STD & Roaming3 GB - 4G Data 5 GB - 4G Data 15 GB 4G Data
Unlimited Music Unlimited Music Unlimited MusicUnlimited Movies Unlimited Movies Unlimited Movies
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Idea’s Digital Content Services
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Content Strategy
Idea announces foray into
Digital Content Services -
Movies & Videos
Music
Games…
and more to follow
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Idea Movies
In partnership with EROS NOW
• With the largest library of– Bollywood, Hollywood and Regional films– Premium Television shows – Music videos – Audio tracks– Premieres of latest movies, Original drama series
Data Charges as applicable
Special offer for Idea 4G subscribers Rs 29/- per month till 31st Mar’16.
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For Idea Subscribers @ Rs 49/- per month
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Idea Music
In partnership with Hungama Digital
- 3.5 Mn+ HD Songs & Music Videos across genres - Bollywood, Pop, Rock, Devotional, Bhajans, Ghazals among others
- 12+ Languages
- Exclusive Releases, On-demand and live radio stations
- Free Music Streaming
Data Charges as applicableConfidential 27
Special offer for Idea 4G subscribers Rs 29/- per month till 31st Mar’16.
For Idea Subscribers @ Rs 99/- per month
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Idea Games Club
In partnership with Opera*
For the first time in India , Idea launches a Gaming destination where consumers can play & download games including marquee options on a subscription based model
e.g. Cut the Rope, Dead Space, Need4Speed, Battlefields…
*From Feb’2016
Data Charges as applicable
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Special offer for Idea 4G subscribers Rs 29/- per month till 31st Mar’16.
For Idea Subscribers @ Rs 150/- per month
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4G Smartphone and Devices
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Smartphone Partnerships
Confidential
Tie-up with leading handset companies
Attractive introductory bundled 4G offers for Existing and New Subscribers
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E-Commerce Partnership
India's largest e-commerce market place for bundled 4G offers with Smartphones
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Launching Idea Branded 4G Devices
Idea 4G LTE Netsetter
• Download speed up to 150 Mbps , Upload speed up to 50 Mbps
• MoP – Rs. 2,599/-
Idea 4G LTE Smart Mi-Fi
• Connects up to 10 connected devices
• Battery: 2000 mAh
• MoP– Rs. 3,699/-
Idea 4G LTE Home Wi-Fi
• Connects up to 32 connected devices
• Up to 200 Meters Wi-Fi coverage
• MoP – Rs. 4,999/-
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Bundled with exciting 4G Data offers
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Idea Smartphone E-store
Confidential
Latest range of 4G LTE smartphones and 4G devices on Idea website
(www.ideacellular.com)
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Re-launched Website
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• Integrated 4G website
• Reimagined mapping consumer journeys
• Responsive across mobiles, tablets & desktops
• Comprehensive information on Rate Plans, Content
Offers, Smartphones, Devices, 4G Coverage, Stores
• One stop shop for digital sales, service and devices
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Idea’s New Responsive 4G Website
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http://www.ideacellular.com/4g
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Idea’s New Responsive 4G Website
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Creating Buzz in the Marketplace
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Array of Idea 4G branding elements
In Stores
Market Storming
Devices
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Storming the South MarketsAndhra Pradesh & Telangana | Tamil Nadu
Trichy
Rajahmundry
Tadepalligudem
TiruppurConfidential 39
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Storming the South MarketsKarnataka | Kerala
Kochi
Mallappuram
Mysore
Chikmagalur
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Q&A
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