Confessions of a Creative

Does creativity really make a difference?

What is creativity?

Creativity is the act of turning new and imaginative ideas into reality. 

It is the use of imagination or original ideas to create something.

Creativity is seeing what everyone else has seen, and thinking what no one else has thought.

An original interpretation/creationthat causes a reaction.

Emotional

Physical

“There’s no such thing asan original idea”

Can anyonebe creative?

Creativity involves two processes: thinking, then producing. If you have ideas, but don’t act on them, you are imaginative

but not creative.

MM

Planners

Researchers

Creative DeptData Analysts

Technologists

PR

AMs

Yes, everyone ‘can’ be creative, but only a few ‘choose’ to be.

The ‘genius’ is to find the right ones, and then unite them.

What it’s like to be a creative.

Briefs

Deadlines

Budgets

Why I quit my agency job

Where do I start? Broken agency model resulting in broken agency-client relationships, outdated client structures and processes not aligned with today’s reality, the continued belief that bad products can be sold through great advertising, unrealistic goals, no innovation budgets, over delivering on pitches and under delivering on executional work due to cuts and declining budgets, politics everywhere.

The advertising industry is filled with scared people. That fear creates a culture of land grabbing rather than collaboration. Executives asking for constant innovations from their agencies while their mid-level managers squash any innovative idea out of fear to lose their job.

What do they havein common?

New Study:

Creative People More Likely to Commit Suicideby ORION D. JONES

Swedish researchers have just completed the most comprehensive study ever of mental illness in the lives of creative individuals. Bipolar disorder was found to occur more often in individuals who had taken a career in creative fields.

7) Artists, sculptors, painters6) Photographers5) Authors4) Dancers3) Actors2) Musicians

1) Dentists

A fewthoughts…

Fear

Curiosity

“Curiosity is as importantas intelligence”

People are curious animals.We need to start tapping into that.

Passion

Passion is a powerful emotion or feeling for something.

Inspiration

Guy GarveyMusician

• His band• Time spent in his head• Experimenting

Tamara RojoBallet Dancer

• Film, Theatre• Music, Art

Isaac JulienArtist

• Act like a Magpie• Observe people• Films, Books• Dissect conversations

Polly StenhamPlaywright

• Music• Doodling• Going for a walk

Inspiration is everywhereand it comes in many, many

different forms.

Be fearless. Be curious.Find your passion.

Inspiration will find you.

Does creativity really make a difference?