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Dear ACCET Colleagues:

On behalf of the Accrediting Commission and staff, welcome to the 2011 ACCET Annual

Conference. This year’s theme, A Partnership for Quality: The Ever Changing Challenges

marks ACCET's 37th anniversary and recalls the numerous changes past and present that have

affected your institutions and this agency over that time. It is no revelation that proprietary

schools and accrediting agencies, both national and regional, are often cast in terms attribut-

ing the failures of our sector with the broad stroke of condemnation applicable to the few, al-

beit often those with the largest number of locations and students, so as to taint us all. The im-

pact of regulations emanating from the U.S. Department of Education over the past year is by

most any account intrusive, burdensome, and counterproductive. While the temptation to sim-

ply slough it off with “what’s new” may satisfy our darker inclinations, your important work

and your livelihoods will not be well-served by anything short of determination and adapta-

tion in meeting the challenges ahead.

We have been resolute in our collective focus on providing quality training specifically aimed

at demonstrating positive outcomes in student satisfaction, certification, completion, and

placement rates, which in turn has served as a mission-centered report card on successful met-

rics for each institution. These measures were not casually adopted or achieved, but with the

dedication and support of the vast majority of our members have lead to the heightened recog-

nition and credibility of ACCET. We have not strayed from those values and ACCET and our

member institutions continue to work diligently to maintain the balance of entrepreneurial

vigor and educational soundness, recognizing that measurable outcomes that enhance the

value of our students as the truest long-term indicator of success.

This conference is hopefully a fitting destination to momentarily get off the daily treadmill of

work to take a break from the day-to-day grind with some fresh insights and good company.

We have assembled an impressive group of colleagues, including our ACCET Commissioners

and staff, the U.S. Department of Education, Department of Homeland Security, state licens-

ing agencies, and other accrediting agencies that share our mission, along with guest speakers,

exhibitors, and fellow member schools, to provide us this annual venue for staying in touch,

keeping current, and looking ahead. In that spirit, we welcome you to ACCET's 37th anniver-

sary event and look forward to making or renewing acquaintances as we join together at this

important partnership for quality that matches our words with our deeds.

Best Regards,

Roger J. Williams

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Sandy Lockwood Sandra N. Lockwood General Conference Chair Past Chair, ACCET Accrediting Commission

Darlene Foret

Darlene Foret Conference Co-Chair

Anneka Swamy Anneka Swamy ACCET Staff Liaison

Dear ACCET Conference Attendees: On behalf of the Conference Planning Committee, welcome to ACCET‟s 2011 Annual Conference! In the midst of a desert setting at The Westin La Paloma Hotel, you'll discover a refined elegance, cen-tury old cacti, and a light-infused lobby, where grand, 3-story arched windows frame a stunning, pano-ramic view of the Catalina Mountains. With an on-site Spa, a top-rated 27 hole golf course, 5 spacious swimming pools, 10 tennis courts, and a yoga and Pilates studio, there is something for everyone. ACCET‟s annual Conference gives our members & professional colleagues a unique opportunity to assemble together to focus on issues pertinent to our sector. This year‟s theme: A Partnership for Quality: The Ever Changing Challenges appropriately frames the challenges we face today in higher education. The Conference Planning Committee is proud to present a program that is diverse, educational, topical and entertaining. The next three days are filled with sessions and events that you will not want to miss: Wednesday‟s agenda includes two morning workshops, the Opening General Session with Rob Curtin, Keynote Speaker, Annual Business Meeting and Exhibitor‟s Reception. Breakout Sessions and time with our exhibitors dominate Thursday, ending with a special Western themed event; and Friday fea-tures a Keynote Breakfast Closing Session followed by two Power Workshops that are ACCET „s sig-nature conference highlights! On behalf of the Planning Committee, this conference has been designed to leave you with the inspiration of new ideas, a renewed focus on the topical issues facing us as providers of quality education, and new and/or rekindled friendships. Thank you for choosing to join us! WELCOME! Enjoy the conference and the unique beauty of the Santa Catalina mountains!!

Meagan Paulk Meagan Paulk ACCET Staff Liaison

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Booth # Exhibitor

2 Champion College Services 3 TFC Credit Corporation 4 Retention Specialists Today 5 Financial Aid Services 6 Lead Advantage 8 Vector Careers 9 Barry Glasser & Company 10 Wonderlic 11 Gragg Advertising 12 Distance Learning Consortium 13 Leads 360, Inc. 15 NCCT 16 Studio D Merchandise 17 FAME 18 Kessler Orlean Silver 19 Top School

Booth # Exhibitor

20 Contact Direct Marketing 22 Deborah John & Associates 23 PerformLine 24 Cyanna 25 American Medical Technologists 26 Salmon Sims Thomas 27 MDT Direct 28 Norton Norris 29 Diamond D, Inc. 30 Shefrin & Associates 31 Pearson 32 Elsevier 33 Knutte & Associates 34 Muno, Summers & Associates 35 ASFG

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General Information Conference Registration Center Registration materials may be picked up at the Registration Center on the Azul Overlook during the following hours: Wednesday, October 26 8:00 am to 5:00 pm Thursday, October 27 8:00 am to 5:00 pm Friday, October 28 8:00 am to Noon This area is also the general information center for the conference and will be attended by ACCET staff. Badges Your name badge serves as your official conference “ticket” and MUST BE WORN AT ALL FUNCTIONS. You may be denied admission if you do not have a badge. Badges will be issued when you sign in at the registration center. Badges are NOT transferable. Conference registration includes entrance to all sessions and events, one continental breakfast, one sit-down breakfast, one evening reception with Exhibitors, one buffet luncheon, and the special evening dessert reception on Thursday. CEU’s Earn CEU‟s for attendance at conference events. Information is available in your registration materials and at the Registration Desk. Smoking / Non-smoking / Electronic Devices ACCET as well as the hotel observes a non-smoking policy during all sessions and events. Please confine smoking to the designated outside areas and, in consideration of other participants, please turn off all cell phones or other electronic devices during sessions. Exhibit Hall Events One continental breakfast, a buffet luncheon, and one evening reception will be held in the Exhibit Hall in the Canyon II & IV Ballroom during the following hours: Wednesday, October 26 5:00 pm to 7:00 pm Opening Welcome Reception Thursday, October 27 8:00 am to 9:00 am Continental Breakfast Noon to 1:30 pm Buffet Luncheon Message Board A message board will be located in the Registration Center for your convenience. Special Activities On Thursday evening, dinner is on your own, but come back in time for this casual and fun Western Themed Dessert Reception, outdoors on the beautiful Fiesta Lawn area. Join the ACCET Commissioners and Staff, the Conference Planning Committee, and your fellow colleagues as we toast ACCET‟s 2011 con-ference.

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Wednesday, October 26, 2011 8:00 am— 5:00 pm Registration Center Open Azul Overlook 10:00 am— 4:00 pm Exhibitor Sign-In and Setup Azul Overlook 9:00 am— Noon Opening Conference Workshops Indigo

—10:15 am ACCET: ―Town Hall‖ Forum Indigo 8:45 am Presenters: ACCET Commissioners Moderator: Roger J. Williams, Executive Director of ACCET This signature session has become a favorite tradition in which attendees and ACCET‟s Executive Director and Commissioners engage in an informal “conversation.” Attendees will be updated on ACCET policy issues that have occurred this year as well as potential changes under current consideration. Anonymous questions will be solicited in advance from our members to be answered by the Executive Director and Commissioners. Questions from the audience will also be encouraged. 10:30 am—Noon Federal Updates: A 30,000 Foot Overview Indigo “Gainful Employment, Program integrity, & Recent Updates” Presenter: Dr. Sharon H. Bob, Higher Education Specialist, Powers Pyle Sutter & Verville, This session analyzes the scope of the recent Federal regulations that have had an epic effect on the private career school sector. Hear from Dr. Sharon Bob, an acclaimed industry professional, who will discuss the “big picture,” the most current updates, and her analysis of the new Gainful Employ-ment regulations, monitoring measures, disclosures and overall operational actions & changes insti-tutions should consider to improve their GE compliance. She will also incorporate elements of the “13 points” of the recently implemented Program Integrity Rules.

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Wednesday, October 26, 2011 1:30 pm – 3:00 pm Opening General Session Canyon I

―Whistles, Bumps & Jumps!‖

Featured Keynote Speaker:

Rob Curtin, Chief Applications Officer, US Education Group, Microsoft Corporation

How will consumer choice and “always connected” services impact next generation education? As student/consumer expectations shift, so too must the role of technology evolve in the education experience. Consumerization goes beyond “BYOD: Bring Your Own Device” and inserts consumer services into the core of the academic mission. This session will explore established consumer models that are likely to affect education experiences and provide insight that will shape your leadership role, your people talent, and your institutional strategy. Rob Curtin has been working with technology in education for more than 15 years. Starting with IBM in 1989 he joined Microsoft in 1991, where he managed the IBM re-marketing relationship focusing on providing bundled solutions to education customers, and later became the featured speaker in a 110-city Educational Technology seminar sponsored by Microsoft and Compaq. Rob joined Exeter Educational Management Systems in 1996 where he led product strategy and market penetration initiatives for Exeter Student Suite as VP of Application Consulting. He remained with the Exeter team through the acquisitions by Sallie Mae Solutions, SCT, and SunGard concluding as General Manager of SCT Matrix before returning to Microsoft in 2002 as Industry Solutions Manager for Higher Education. In addition to his work with Microsoft's strategic clients in the US, Rob also leads the MS Higher Education Advisory Group (HEAG). 3:15 pm – 4:30 pm Annual Business Meeting Canyon I Dave Wilson, Chair of the ACCET Accrediting Commission, will preside over ACCET‟s Annual Business Meeting which will address matters pertinent to the business and activities of ACCET over the past year as well as a financial report. Roger J. Williams, Executive Director of ACCET, will deliver his annual report to the members. The nominating committee of the Commission will present its report and call for an election of Commissioners as specified in the Bylaws and which requires a quorum of voting members and/or proxies.

5:00 pm – 7:00 pm Exhibitors’ Grand Opening Reception Canyon II & IV

The Grand Opening of the Exhibit Hall is always a favorite centerpiece of the conference as colleagues and vendors join together for sharing information, renewing friendships and enjoying special cuisine and beverages. Attendees get the opportunity to support the professionals who provide valuable services and products to our schools. Visit every booth to learn more about how they can contribute to the success of our institutions and our students and to be eligible for door prizes. ACCET‟s signature “Secret Exhibitor” games will be a highlight during the exhibit hours. You must be present to win!

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Thursday, October 27, 2011

8:00 am – 5:00 pm Registration Center Open Azul Overlook 8:00 am – 9:00 am Continental Breakfast with Exhibitors Canyon II & IV 9:00 am – 10:15 am Morning Breakouts Breakout 1 ―Academically Speaking!: The Impact of the Indigo New Regs on your Education Department” Presenters: Peggy Tiderman, Vice President, Education, Pathway Career Education Group and Executive Director, DCI Career institute Kris Strom, President, Choice Consulting, inc. This is an important session for all attendees who have responsibilities for implementing items in the Program Integrity Rules including monitoring the new Credit Hour Definition and other new regulations that your Education Department should know. Attendees will get a current overview of the Program Integrity requirements pertaining to credit hours, clock/credit hour conversion, work outside of the classroom, tracking attendance and satisfactory academic progress. Breakout 2 HR & Legal Updates: Social Media and Related Verbena Government Employment Investigations Presenters: Michael Gartner, Partner, Whiteford Taylor & Preston PC Ken Ingram, Partner, Whiteford Taylor & Preston PC Employees as well as employers are now subject to many types of employment investigations from government agencies to social media. Learn how to deal with these investigations and retaliation claims from the experts. These presenters keep ACCET attendees informed and up to date on employment law as an annual part of the ACCET conference. You won‟t want to miss this timely topic!

Breakout 3 Marketing: ―Surviving the Storm and Emerging Stronger‖ Lantana

Presenters: Martin Lind, Education Vertical manager, Leads 360, Inc. Alex Baydin, CEO, PerformLine, Inc. Fred Carini, Vice President, Admissions & Marketing, Milan Institute Moderator: Mitch Talenfeld, CEO , MDT Direct Supercharge your marketing results while remaining compliant with the new standards and the DOE‟s expanded definition of „misrepresentation.‟ In this interactive session you‟ll gain new insights into the best practices for gathering lead information, and the best way to turn that information into results. Lead and Marketing professionals will share the things that are working in today‟s marketplace to help schools advertise within the guidelines of the new Program Integrity rules, efficiently handle their lead flow to assure useful analysis of the dollars they spend, and achieve maximum conversion of their leads.

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Thursday, October 27, 2011

10:30 am – 11:45 am Morning Breakouts (cont’d) Breakout 1 Certification & Licensure: The New Regs, Disclosures, Indigo and ATB Requirements! Presenters: Stan Adams, General Manager, NCCT Greg Olson, National Director, Education Solutions, Wonderlic Under the new veil of disclosures and misrepresentation guidelines, schools need to be careful about wording, both written and verbal, describing certification and/or licensing related to their programs. Professional certifications are an acknowledged benefit to a student‟s credentials if properly represented. The presenters in this session will provide guidelines to the benefits of student certification, the cautions needed to be compliant, and the new ATB testing requirements.

Breakout 2 Acquisitions: ―Is Anybody Out There Buying or Selling?” Verbena

Presenters: Jeff Olson, Partner/Vice President Brokerage, Shefrin & Associates Jeff Goldwasser, Principal, Spectra Advisors Kevin Keller, CEO, Pathway Career Education Group With the acquisition market being somewhat limited during the finalization of the new regs, the recent climate is showing signs of revitalized interest and activity. Hear from experts about the effects of regulatory and economic trends, and the valuation that business owners may expect in today‟s market and in the coming years. Also, get your questions answered on how best to prepare for the acquisition process from both a buyer and seller perspective. The panel includes two recognized brokers and a school owner/investor, all who have experience in recent acquisition activity. Breakout 3 The NEW Admissions & Management Guide: Lantana Moving from Victim to Hero. Presenters: Dr. Jean Norris, Managing Partner, Norton Norris, Inc. Vince Norton, Managing Partner, Norton Norris, Inc. In the wake of the most significant attacks in history on career schools and the subsequent rollout of the new regs; cultural & operational shifts are essential in how we do business in every aspect of operations. Join Dr. Jean Norris and Vince Norton as they share a model for moving forward informed by their analysis of the GAO report, the new regs, thousands of mystery shops and the changing needs of today‟s student. Learn how your organization can make the shift from reactive damage control to a proactive stance by focusing on 5 key elements to stay compliant and adapt to divergent student types. This session will also address effective change management, hiring, training, self policing, and public relations.

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Thursday, October 27, 2011 Noon – 1:30 pm Buffet Lunch with Exhibitors Canyon II & IV 2:00 pm – 4:00 pm Afternoon Workshops Workshop 1 ―Implementing the New Regulations: Are You Indigo Being Proactive or Waiting for Impending Disaster?” Presenters: Sally Samuels, Senior Vice President, Regulatory Affairs, FAME Ron Holt, Leader, Higher Education Practice, Dunn & Davison, LLC Mary Lyn Hammer, CEO, Champion College Services Scott Elesh, Principal, Kessler Orlean Silver Learn the intricacies of definitions, reporting and servicing for Gainful Employment, 3-year Cohort Default Rates (CDR‟s), Credit Hours, ATB Policy, High School Diploma Validation, 90-10 and Incentive Compensation. The presenters are acknowledged experts in Title IV criteria and how to manage your Title IV implementation with integrity and compliance. As the DOE heightens its regulatory oversight of schools‟ processing of funds, new programs, etc., all institutions must fully understand the regs and adopt a “zero

tolerance” for non-compliance. Workshop 2 Distance Ed/ Online Programs: Guide to Faculty Verbena Training & Successful Completion & Placement Presenters: John Shaheen, Founder & Director, Distance Learning Consortium Catrina Poe, Asst. Vice President of Academics, Pearson Learning Solutions

Brad Boute, Exec.Director, Online Education, Southwest Institute of Healing Arts Annie Fisher, Associate Director, Distance Learning Consortium Are you up to date on how to leverage effective technology and high quality to ensure successful online programs? Teaching online is very different from face to face instruction. Faculty must not only be content experts, but also skilled course facilitators. Faculty hold the key to meeting your accreditor and institutional goals for completion. Are your online faculty prepared for the adjustment from live lectures to asynchronous coaching and mentoring? This session will address how faculty must learn to engage their students using multiple tools - text, audio, video, collaborative exercises and new forms of assessment. Also, whether you‟re a small school, big school, cash-based or Title IV, student outcomes, as evidenced by completion and placement, are the big equalizer. Is distance learning, with its generally lower completion rates, a problem or part of the solution? The presenters will discuss institutional approaches to online programs that start with curriculum and end with good retention and placement.

“Do not go where the path may lead; go where there is no path and leave a trail.” - Ralph Waldo Emerson

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Thursday, October 27, 2011 2:00 pm – 4:00 pm Afternoon Workshops (cont’d)

Workshop 3 Headline Session for IEPS and SEVP Participants: Lantana

Part 1: SEVP: Recertification: Easy as Review, Sign, and Submit Presenters: Louis Farrell, Director, Student and Exchange Visitor Program (SEVP) Ryan Burke, Management & Program Analyst, Training & Conference Planning Jarod Klusho, Program Analyst, Training Section Josh Schrier, Management & Program Analyst Ezekiel Vasquez, Management & Program Analyst

Representatives from the Student and Exchange Visitor Program (SEVP) will present information and guidance on Recertification. Highlights of this presentation include an overview of the Recertification process, Form I-17 adjudicable fields, updates, timelines, fee requirements and general instructions for a successful Recertification submission. SEVP representatives will also offer updated information on SEVIS II and Policy program initiatives. This session is suitable for all DSO/SEVIS Users or those entering the certification process. Schools seeking initial accreditation from ACCET as well as approval by SEVP will benefit from attending this session. Part 2: Question and Answer / Open Forum Moderator: Jeff Hutcheson, Asst. Director US Operations, ELS Language Centers Intensive English Programs as well as other institutions that enroll international students will have this time slot to discuss topics affecting their programs, marketing approaches, and issues common to this sector.

7:00 pm – 9:00 pm Western Reception Not quite a barn raising, but certain to be a barn burner. No matter what you do, DON‟T miss the Western Reception. Go out for an early dinner and then join us for a Western style “desserts & beverages” reception on the Fiesta Lawn area. Wear your boots, bandannas & other Western wear. We have special entertainment that will delight you! Enjoy a fun evening with sweet treats, music, entertainment, and mingling with your colleagues. This evening is always an ACCET conference highlight!

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Friday, October 28, 2011 Canyon I 8:00am - 9:15am Closing General Session

Our industry must not only “survive” the proverbial storm from which we are now emerging, but we must actually “thrive”. The private school industry has been one of the most dynamic drivers for change in the history of education. While “operating on a new frontier”, we must go back to the basic strengths, core values and chief value propositions that only our schools can deliver and that have served us so well. The “rules” of the game may have changed but the fundamental need for education that works has not. Richard “Dick” Luebke, Jr. graduated from Idaho State University in 1976 with a degree in Secondary

Education. After serving as a Development Director for the Boy Scouts of America he joined his fa-

ther in 1984 to assist in the family business known then as Pima County Business and Medical Insti-

tute. Starting out as an admissions representative provided him a chance to learn about how to serve

students in reaching their career goals. Dick was appointed CEO in 1999 and has led the growth ini-

tiatives that have resulted in the development of 10 programmatically accredited associate degree

programs and three Bachelors programs. PMI now serves over 11,000 students at 13 campus loca-

tions in 7 states. Dick is active in the Tucson community serving on local non-profit boards.

―Operating on a New Frontier‖

Keynote Speaker: Dick Luebke, CEO Pima Medical Institute

Attendance

Fin

ances

Institutional Delivery

Instructional Personnel Student Progress

Curricula

Completion and Placement

Recruitment

Goals

Record

s

Sta

bili

ty

Communication

Gove

rnance

Student Services

Educational Goals/Objectives

Instructional Methods

Performance Measures Certification & Licensing

Instructor Orientation & Training Operational Management

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Friday, October 28, 2011 (cont’d) 9:30 am – Noon Closing Workshops Workshop 1 School Operations & Management: „Operating on a New Frontier‟ Indigo Presenters: Dick Luebke, CEO, PIMA Medical Institute Jay Vaughan, Partner, Education Practice Group, Dow Lohnes PLLC It is a new frontier for career school operations. This session will discuss areas that school owners and campus leaders should examine closely to align their operations and develop their teams for successfully facing a competitive and challenging future. Remaining compliant is at a heightened focus and keener monitoring policies must be in place to assure owners and managers of their successful performance. Revisit some of the tried and true management concepts and approaches to operating successful institutions while examining practices that will assure safe harbor into the ever-changing environment in which we now live.

Workshop 2 ―At The End Of The Day, It’s All About Completion & Placement!” Verbena

Presenters: Arlene Muller, President, Retention Specialist Today Elizabeth Schaefer, Chair, ACCET Completion & Placement Committee David Vice, Commissioner, ACCET Completion & Placement Committee Linsay Oakden, Staff Liason to ACCET Completion & Placement Committee Geeta Brown, President, InterCoast Colleges Jim York, COO, InterCoast Colleges As an accrediting agency, ACCET is a long-time leader in focusing on the moral obligation of schools to achieve successful student outcomes. The political tenor is mandating more & more transparency in retention and job placement rates that are verifiable and documented. This session presents a focus on retaining students by examining all operational facets: admissions, faculty, classroom activities, departmental roles, and campus retention & completion techniques. Job placement success is a key indicator of a school‟s success and requires creativity in assisting graduates in their job search, assuring that jobs appropriately utilize the skills learned from the programs of study. This session will leave attendees inspired with new ideas as they leave the 2011 ACCET Annual Conference. It will also feature for the first time, a report from the ACCET Completion & Placement Committee, represented by two ACCET Commissioners and the staff liaison of the C&P Committee who review and recommend actions relative to institutions‟ completion & placement results at each Commission meeting.

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Past ACCET Chairpersons Elizabeth Schaefer, Karen W. Kershenstein, John S. Shaheen, Thomas R. Tillia, Michael A. Crom, Andrew J. Moore, Sandra N. Lockwood. Executive Committee of the Accrediting Commission David Wilson, Chair/ Treasurer Elizabeth Schaeffer, Past Chair Steven Johnson, Vice Chair Beata Schmid, Secretary Roger J. Williams, Executive Director ACCET Commissioners David Wilson, School Member/Chair Elizabeth Schaefer, Private Member/Past Chair Steven Johnson, Public Member, Vice Chair Dr. Beata Schmid, School Member, Secretary George Carter, Public Member Tibby Loveman, Public Member Brenda Robati, School Member Dr. Howard Steed, Public Member Dr. J. Tuman, Public Member Dr. Kevin Sensenig, School Member David Vice, School Member ACCET Professional Staff Roger J. Williams, Executive Director Charles H. Matterson, Associate Executive Director Judith Hendrickson, Associate Executive Director Scott Faulstick, Senior Accreditation Coordinator Linsay Oakden, Accreditation Coordinator John Gregg, Accreditation Coordinator Kristin Georger, Accreditation Coordinator Eric Lee, Accreditation Coordinator Anneka A.Swamy, Operations Administrator Meagan Paulk, Administrative Assistant Contract Commission Representatives Vickey Hey Mathew Nistico Tom Tillia Toni Schlemmer Conference Planning Committee Sandra N. Lockwood, General Conference Chair Darlene R. Foret, Co-Chair Anneka Swamy, Staff Liaison Meagan Paulk, Staff Liaison Volunteers ACCET salutes the many volunteers who serve its mission and activities throughout the year. Accreditation is a peer review process which could not function without the committed and capable service of those volunteers who give so generously of their time and talents. Volunteers serve ACCET, its members and students in various capacities including our Commissioners, team evaluators, appeals panelists, committee members, and conference planners. ACCET recognizes these volunteers, with gratitude, for serving the leading roles in our Partnership for Quality

®.

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National Center for Competency Testing

Leads 360

Diamond D, Inc.

Distance Learning Consortium

Gragg Advertising

FAME

Knutte & Associates

Muno, Summers & Associates

Dow Lohnes

Whiteford, Taylor, Preston

Workforce Communications

Pearson

Thank You to Our Special Sponsors! The costs of presenting an annual conference are enormous. We rely significantly upon the generosity of our sponsors in providing speakers, food & beverage, and a program of substance as well as fun. ACCET expresses it‟s gratitude to all our exhibitors, and especially acknowledges this year‟s supporting sponsors:

Please take time to express your appreciation to these sponsors for supporting this conference in such a

significant manner. Visit each booth to learn about the services and products they offer to our sector.

ACCET acknowledges their contributions to our 2011 conference with gratitude.

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