CONFERENCE SPONSORSHIP OPPORTUNITIES

Invest in Conference Sponsorship.

Why Sponsor a Conference Board Event?The Conference Board of Canada is renowned for its ability to bring together top executives and thought leaders to debate contemporary issues, collaborate on solutions, and define best practices.

We are the foremost independent, evidence-based, not-for-profit applied research organization in Canada, and are dedicated to building a better future for Canadians by making our economy and society more dynamic and competitive.

Your investment represents an incredible value. It capitalizes on the Conference Board’s independence, organizational strengths, and respected brand, as well as our ability to reach your key audiences on your behalf, maximizing your communications and marketing objectives for the event.

Reach the Decision-Makers

The Conference Board offers a comprehensive database of over 230,000 individuals nationwide, offering you extensive reach into the decision-makers and influencers in the top Canadian organizations. Our customers are:

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By Rank By Industry (per cent)

Decision Makers (President, C-Suite, Vice President, Chairperson, Executive Directors) 16%

Influencers (Director, Senior Manager,Manager, Supervisor, Advisor) 48%

End Users (Project Manager, Officer,Coordinator, Analyst) 36%

0 5 10 15 20

Natural resources

Banking and finance

Education

Federal government

Insurance and real estate

Manufacturing

Other public administration

Professional services

Business services

Transportation, communication, and utilities

Wholesale

By Location

49–99%

5–49%

Under 5%

BCAB

SK

ONNS

PEQC

NT NU

YT

MB

NL

NB

Leave the Marketing to UsThe Conference Board’s public website has over 1 million unique visitors per year, two-thirds of whom are returning visitors.

Each Conference Board event is marketed to our customers and audiences through targeted integrated marketing campaigns offering unparalleled exposure for your brand. We use data and customer behavior to define unique customer journeys in our efforts to put the most relevant information and content in front of an active customer group of over 60,000, and a larger engaged database of stakeholders of over 200,000. We use our extensive and engaged following in social channels (LinkedIn, Facebook, and Twitter) to make sure our events and research are part of the most relevant social conversations and opportunities. We seek out strategic partnerships with prominent industry associations and stakeholders who extend your brand’s reach beyond our database, and add additional equity to the association and sponsorship. All our marketing is designed to drive traffic to our event page to curate new lead generation, and leverage your corporate branding to the largest group of engaged stakeholders as possible.

Your investment also includes:

• Your choice of conference topics that addresstoday’s main business issues in key areas, suchas organizational performance, public policy,and economics.

• Your customers and prospects brought to you.

• Access to the best and brightest thinkers in yourindustry.

• Conferences held at Canada’s finest venues.

• Programs that carefully explore the theory, bestpractices, and expert opinions relevant to eachconference topic.

• Responsive Conference Board staff at theconference to assist you with your needs.

• Participation in a respected forum for ideasand issues that affect your business and yourcustomers.

• Your message amplified in a setting of heightenedreceptiveness.

• Many opportunities for one-on-one contact withthought leaders and decision-makers.

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Sponsorship PackagesAll sponsorship packages include access to the delegate list and logo recognition in all marketing collateral. In addition to the benefits listed below, all sponsoring organizations will be profiled by logo on-site at the event.

Share your thought leadership through one of these prime opportunities to speak in front of a pre-qualified audience:

Presenting PartnersOur Presenting Partners receive top billing in brand placement and the opportunity to provide input into the conference theme and agenda. Showcase your thought leadership through a keynote presentation and a series of post-event webinars, delivered to your key markets and designed to continue the conversation long after the conference ends.

Title Sponsors

Title Sponsors are recognized as major event sponsors through prominent presentation opportunities and superior brand placement. Invite your clients and key personnel, influence the conference agenda, and position your organization as a leader in the industry.

Participating Sponsors

Showcase your thought leadership and demonstrated solutions by participating in a panel discussion or concurrent session. Gain valuable business connections that can help deliver your bottom line.

Workshop Sponsors

Dig deeper into specific issues and challenges and showcase your immediate solutions through a hands-on, interactive workshop. You’ll gain valuable connections through direct access to a highly engaged audience that has pre-registered to connect with you.

Supporting Sponsors

This package offers an opportunity to connect with attendees at your exhibit booth and to continue the dialogue after by delivering a post-event webinar on related content. Maximize your exposure and gain access to your key markets—a great way to build business leads.

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Position your brand as a leader and enhance the delegate experience through one of our high-profile networking packages:

Connect and Celebrate Reception

Sponsor an elegant reception that ends the conference experience with a celebration. You have the opportunity to invite key clients, to make brief remarks, and introduce the entertainment, where applicable.

Function Sponsor

Function sponsors receive maximum exposure as the exclusive sponsor of a selected function. Choose to host a VIP dinner, upgraded luncheon, or a hot pre-conference breakfast and invite your top prospects to attend.

Recharge Networking Breaks

Sponsor a networking break and re-energize attendees with coffee, tea, and healthy snacks. Recognition includes your logo on coffee cups, napkins, and signage.

Custom Conference DevelopmentWe also develop new programs to explore select issues, and sponsors’ specific challenges and opportunities. Discuss your needs with Tracie Jones, Manager, Program Development and Sponsorship, at 613-526-3280, ext. 286 or jones@conferenceboard.ca.

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Gain visibility with branding opportunities that are sure to get noticed:

Branded Water Bottles

Each attendee will leave happy with their stainless steel, insulated water bottle featuring your corporate logo, which will live on long after the event is over.

Exhibiting Sponsors

Exhibiting Sponsors receive increased visibility by interacting with conference delegates during networking and luncheon breaks. Display your marketing materials and invite your prospects to attend the conference at your special sponsor rate.

Exhibiting Sponsors

Exhibiting Sponsors receive increased visibility by interacting with conference delegates during networking and luncheon breaks. Display your marketing materials and invite your prospects to attend the conference at your special sponsor rate.

Event App

Sponsor the custom event app and receive maximum digital exposure through a series of promoted posts and push notifications, all designed to drive traffic to your website and make connecting with attendees a breeze. Capture attendees at the peak of their engagement and stand out as a leader and solution provider to a room full of pre-qualified leads. App sponsorships are customizable and can stand alone, or be added to any sponsorship package. Fees are structured depending on the package.

Fit Breaks

Help re-energize attendees by getting them moving. Fit Break sponsors provide low-intensity stretch and movement sessions three times throughout the program and receive additional exposure through logo placement throughout the agenda, on marketing collateral, and on on-site signage.

Badge Lanyard Sponsors

Badge Lanyard Sponsors are recognized by corporate name and logo featured on badge lanyard neck straps for all participants.

Wi-Fi and Charge Bar

Get superior recognition with this package that keeps attendees connected. Customize the wi-fi password and promote your organization though video or logo on 2 LCD screens featured at the 18 unit charge bar.

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Speaking and Profile PackagesPresenting

Partner Title Reception FunctionRecharge

Networking

Sponsorship Benefits

Package Price $40,000 $25,000 $15,000 $10,000 $7,500 From $10,000 From $5,000 From $5,000

Role on the conference advisory board Leadership Participation

Speaking position at the event Keynote PlenaryPanel or

concurrent

Post-event webinar 4 2 1 1

Extended marketing benefits, including custom digital and content strategies and promotional flyer

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Corporate profile displayed on event web page

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Sponsorship recognition on web and marketing collateral, social media, and direct and on-site marketing

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On-site exhibit space ● ● ● ● ● ● ● ●

Conference admissions 6 4 2 2 1 2 1–2 1–2

A special registration fee for clients and key contacts

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A custom e-mail to promote your sponsorship and special fee

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Branded reception at the event ● Additional fee ●

Branded function of your choice ●

Opportunity for a pre- or post-conference workshop

● Additional fee Additional fee ●

Access to the full delegate list, including name, title, and organization, as well as CASL-compliant contact information

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SupportingWorkshopParticipating

$5,000

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Wi-Fi and Charge Bar

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Branding and Networking Packages

Insulated Water Bottles Fit Breaks Lanyards Exhibiting

Sponsorship Benefits

Package Price $5,000 $5,000 $5,000 $3,500

Sponsorship recognition on web and marketing collateral, social media, and direct and on-site marketing

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On-site exhibit display ● ● ● ●

Conference admissions 1 1 1 1

A special registration fee for clients and key contacts

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A custom e-mail to promote your sponsorship and special fee

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Access to the full delegate list, as well as CASL-compliant contact information

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Sponsor PartnersHere are some of the top organizations that have positioned themselves as leaders, built relationships, and maximized their brands’ reach by investing in conference sponsorship with us:

The Conference Board of Canada255 Smyth Road, Ottawa ON K1H 8M7 Canada Tel. 613-526-3280 • Fax 613-526-4857 • Inquiries 1-866-711-2262 conferenceboard.ca

For more information or to discuss your conference sponsorship needs, contact Tracie Jones by phone at 613-526-3090 ext. 286 or by e-mail at jones@conferenceboard.ca.

Insights. Understanding. Impact.