conference : silicon india ; location : mumbai ; date : 30-04-2011
DESCRIPTION
Topic : Digital Strategies 2010 – 11 @ Sify.com. Presented by : Shivam Srivastava ; National Manager – Strategy; Sify Technologies ( www.sify.com ). Conference : Silicon India ; Location : Mumbai ; Date : 30-04-2011. Case Study – Cricket World Cup 2011 @ Sify . - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Conference : Silicon India ; Location : Mumbai ; Date : 30-04-2011](https://reader035.vdocuments.us/reader035/viewer/2022062310/56815e35550346895dcc98d2/html5/thumbnails/1.jpg)
Conference : Silicon India ; Location : Mumbai ; Date : 30-04-2011
Presented by : Shivam Srivastava ; National Manager – Strategy;Sify Technologies (www.sify.com)
Topic : Digital Strategies 2010 – 11 @ Sify.com
![Page 2: Conference : Silicon India ; Location : Mumbai ; Date : 30-04-2011](https://reader035.vdocuments.us/reader035/viewer/2022062310/56815e35550346895dcc98d2/html5/thumbnails/2.jpg)
Case Study – Cricket World Cup 2011 @ Sify • Objective: Creating a mega event around CWC and marketing
the same through Social media; rich interactive content and other networks.
• Key Differentiator: Application, Widget which could be plugged into social media platforms.
LIVE Match Cricketer Look - AlikeCrickTweet
![Page 3: Conference : Silicon India ; Location : Mumbai ; Date : 30-04-2011](https://reader035.vdocuments.us/reader035/viewer/2022062310/56815e35550346895dcc98d2/html5/thumbnails/3.jpg)
Partners for the CWC event:
S. No. Advertiser Brand1 Procter & Gamble Head & Shoulders2 LG Electronics India LG Lead 11 Corporate3 Adidas Adidas Cricket4 Lenovo Laptops5 Coca Cola India Coke BRRR
Reach: 130 Million Page Views and 5 Million Unique UsersAchievement &Learning:
1)LG was the “most talked brand” during CWC 2011.2)Brands got great traction on social media via interactive applications.3)“No. 1 in time spent per visit”. User stickeness4)On Comscore Matrix under Sports Category Sify gained No. 3 Rank.
![Page 4: Conference : Silicon India ; Location : Mumbai ; Date : 30-04-2011](https://reader035.vdocuments.us/reader035/viewer/2022062310/56815e35550346895dcc98d2/html5/thumbnails/4.jpg)
User clicks ‘Play’ to begin
Note: The application to start the video from the point user enters.For example: If the user has come after 3 hours late into the match, the application will start the video from that point onwards
Interactive LIVE Match : Application Flow & Mocks
![Page 5: Conference : Silicon India ; Location : Mumbai ; Date : 30-04-2011](https://reader035.vdocuments.us/reader035/viewer/2022062310/56815e35550346895dcc98d2/html5/thumbnails/5.jpg)
Match Screen:
Social Media Sharing Area
> Team names and Venue with Batting & Bowling status display
Branding
Facebook ‘like’ unit
![Page 6: Conference : Silicon India ; Location : Mumbai ; Date : 30-04-2011](https://reader035.vdocuments.us/reader035/viewer/2022062310/56815e35550346895dcc98d2/html5/thumbnails/6.jpg)
Play:Non-strike batsman (Small circle)
Batsman on strike (bigger circle)
Fielders:Field position to change with each over
Wicket keeperBowler
•Bowler, wicket keeper and fielders to change position after each over•Batsman dot colours to change to country/ uniform specific colours (IF technically possible)•For animation sequence and effects please refer to the attached flash file
Live score, changes on the fly
![Page 7: Conference : Silicon India ; Location : Mumbai ; Date : 30-04-2011](https://reader035.vdocuments.us/reader035/viewer/2022062310/56815e35550346895dcc98d2/html5/thumbnails/7.jpg)
Indicates 4 - boundary
Play:
![Page 8: Conference : Silicon India ; Location : Mumbai ; Date : 30-04-2011](https://reader035.vdocuments.us/reader035/viewer/2022062310/56815e35550346895dcc98d2/html5/thumbnails/8.jpg)
Indicates 6 - boundary
Play:
![Page 9: Conference : Silicon India ; Location : Mumbai ; Date : 30-04-2011](https://reader035.vdocuments.us/reader035/viewer/2022062310/56815e35550346895dcc98d2/html5/thumbnails/9.jpg)
Play:
Indicates fall of wicket
![Page 10: Conference : Silicon India ; Location : Mumbai ; Date : 30-04-2011](https://reader035.vdocuments.us/reader035/viewer/2022062310/56815e35550346895dcc98d2/html5/thumbnails/10.jpg)
Play:
All dots (fielders) to join and make a bigger circle once a wicket has fallen
![Page 11: Conference : Silicon India ; Location : Mumbai ; Date : 30-04-2011](https://reader035.vdocuments.us/reader035/viewer/2022062310/56815e35550346895dcc98d2/html5/thumbnails/11.jpg)
Play:
•Bowler, wicket keeper and fielders to change position after each over•Batsman dot colours to change to country/ uniform specific colours (IF technically possible)•For animation sequence and effects please refer to the attached flash file BACK
![Page 12: Conference : Silicon India ; Location : Mumbai ; Date : 30-04-2011](https://reader035.vdocuments.us/reader035/viewer/2022062310/56815e35550346895dcc98d2/html5/thumbnails/12.jpg)
CrickTweet : Application Flow & Mocks
![Page 13: Conference : Silicon India ; Location : Mumbai ; Date : 30-04-2011](https://reader035.vdocuments.us/reader035/viewer/2022062310/56815e35550346895dcc98d2/html5/thumbnails/13.jpg)
Main Screen:
Social Media Sharing Area
Facebook ‘like’ unit
Recent searches will appear here in scrolling fashion
(these keywords will be moderated)
Find out what people say about cricketers
Sachin
Type a keyword and select ‘GO’ to proceed
OR
Just click on a available keyword
![Page 14: Conference : Silicon India ; Location : Mumbai ; Date : 30-04-2011](https://reader035.vdocuments.us/reader035/viewer/2022062310/56815e35550346895dcc98d2/html5/thumbnails/14.jpg)
The Tweets:
Social Media Sharing Area
Find out what people say about cricketers
Portrait image is formed
Text in white are all the tweets
![Page 15: Conference : Silicon India ; Location : Mumbai ; Date : 30-04-2011](https://reader035.vdocuments.us/reader035/viewer/2022062310/56815e35550346895dcc98d2/html5/thumbnails/15.jpg)
Find out what people say about cricketers
Portrait image is formed
Text in white are all the tweets
When users moves the mouse over the word, it will get highlighted and a pop-up will show the actual tweet that includes the searched key word.
The popup to close on mouse -out
The Tweets:
![Page 16: Conference : Silicon India ; Location : Mumbai ; Date : 30-04-2011](https://reader035.vdocuments.us/reader035/viewer/2022062310/56815e35550346895dcc98d2/html5/thumbnails/16.jpg)
Find out what people say about cricketers
User can even mouse over outside the picture area
Even if the user does not mouse over on the picture, the application should automatically display pop-up of each tweet one by one in an interesting animated fashion.
The Tweets:
BACK
![Page 17: Conference : Silicon India ; Location : Mumbai ; Date : 30-04-2011](https://reader035.vdocuments.us/reader035/viewer/2022062310/56815e35550346895dcc98d2/html5/thumbnails/17.jpg)
Cricketer Look – Alike : Application Flow & Mocks
![Page 18: Conference : Silicon India ; Location : Mumbai ; Date : 30-04-2011](https://reader035.vdocuments.us/reader035/viewer/2022062310/56815e35550346895dcc98d2/html5/thumbnails/18.jpg)
1/19
Main Screen:
Branding area Social Media Sharing Area
Top most matches profiles.
Application branding Application description Facebook ‘like’ unit
Link to sponsor’s page
User photo will appear here
Intro text OR important messages
![Page 19: Conference : Silicon India ; Location : Mumbai ; Date : 30-04-2011](https://reader035.vdocuments.us/reader035/viewer/2022062310/56815e35550346895dcc98d2/html5/thumbnails/19.jpg)
1/19
Comparing:
User clicks on the button to start comparing
Change
Takes user to the ‘Browse and upload’ screen
User selected photo
![Page 20: Conference : Silicon India ; Location : Mumbai ; Date : 30-04-2011](https://reader035.vdocuments.us/reader035/viewer/2022062310/56815e35550346895dcc98d2/html5/thumbnails/20.jpg)
Back
Results:
Takes user to the ‘Login’ process screen
BACK
![Page 21: Conference : Silicon India ; Location : Mumbai ; Date : 30-04-2011](https://reader035.vdocuments.us/reader035/viewer/2022062310/56815e35550346895dcc98d2/html5/thumbnails/21.jpg)
Thank You !!