conference prague-march08
DESCRIPTION
Percy Venegas, Economy Monitor, Experience based differentiation. Thank you slide photo by S.Pucci.TRANSCRIPT
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Financial aspects of Experience Based DiferentiationA global Relationship Management approach
Dip.Ing.Percy Venegas, MBA
San Jose Puebla New York
ECONOMY MONITOR GROUP
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Agenda• New world balances: The effect in business
and finance
• EBD: Experience Based Diferentiation
• The returns in the relationship model
• The business case for Sustainability
• Delivering the message
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What InstitutionalInvestor’s
cover tell us...
There are changes in balances
in the world of business and
finance
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EBDThe journey to: Usable, Relevant, Reliable
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Price, Quality or Experience?
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Returns in the relationship modelCase: Datacenters in China
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Social relationship marketing pays offConsolidating local markets pushing players to go global. Local players moving from the utility side to the identity side.
The effect of reputation in a context where personal and government relations are enforced by culture.
Palmatier, Gopalakrishna, and Houston. Customer-specific relationship marketing investments and short-term, customer-specific financial outcomes.
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The business case for SustainabilityCase: Solar Business Technology
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technology & capital producerLINKING
supply demand
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Productivity increase: engaging collaboration technology that reduces costs
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Additional revenue streams: carbon emission reduction certificates
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Delivering the messageCase: Gourmet coffee importers
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PODCASTCommunications making the diference: 10% margin in a 2% market
Photos by Sustainable Harvest