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Conference of the IslesTowards tenure neutralityHelen Collins, Director Savills Housing Consultancy

1

Overview

Placemaking

2 Policy into practise

3 Lessons learned

4 Success factors

5 Outcomes

Placemaking and Sustainable Urbanism

Placemaking An approach to development employing the principles of sustainable

development

What is sustainable urbanism? Walkable neighbourhoods,

supporting a variety of transport modes

Mixed, tenure blind residential

Neighbourhood retail, within walking distance of homes

Permeable urban layout

Integrated public space

Community centres and facilities

Valuing Sustainable Urbanism

Aylesbury, Dorchester, Glasgow

‘Sustainable urbanism’ pays …

Source: Savills Research

Aylesb

ury su

staina

ble

Aylesb

ury st

anda

rd

Aylesb

ury ol

d

Dorche

ster s

ustai

nable

Dorche

ster s

tanda

rd

Dorche

ster o

ld

Glasgo

w susta

inable

Glasgo

w stan

dard

Glasgo

w old

0

2

4

6

8

10

12

Val

ue g

ener

ated

per

hec

tare

(£m

)

+45%

+18% +30%

Sales rates on sustainable urbanism development were more than double that on the standard one

Sustainable Standard

No. of units 1,200 1,021

Rate of sale per year

200 85

Mixture of property types, tenures, in a vibrant urban setting = higher rate of sale

Policy into practise..

savills.com

Rent conversions

Flexible Tenure: Outcomes to date

• Stimulated demand• Increased occupancy rates• Driven a value premium• Created organically mixed

communities• Broken down barriers to, and

negative perceptions of, affordable housing

• Helped people access a home• Built in flexibility and value for

the future

Parc Eglwys, Newport

Source: Lovell

Pendleton Together, Salford

Source: Together Housing Group/Salford CC

Pendleton Together, Salford

Source: Together Housing Group/Salford CC

Lessons learned!

Success factors Policy infrastructure Design quality – layout, homes, elevations Local infrastructure – transport, schools, services Tenure blind marketing and branding Tenure ‘pepperpotting’ Local lettings plans – mixed incomes High quality neighbourhood management Subsidy

Outcomes Scheme viability – forward sell ‘affordable’ homes Faster build rate – increased occupancy rates Creating scale and sense of place Value premium Real choice Breaking down barriers