SUPPORTING THE EU APP ECONOMY

Addressing EU Market ConditionsNov 13th 2013

Don McCann

Question One

“How can the European Commission reduce fragmentation of EU app markets and available platforms to facilitate easier access for app developers to a larger, EU-wide market?”

Reducing the number of available platforms is not necessarily a good idea.

Question One

“How can the European Commission reduce fragmentation of EU app markets and available platforms to facilitate easier access for app developers to a larger, EU-wide market?”

It may be short-sighted to think in terms of an EU-wide market only.

Question One

“How can the European Commission reduce fragmentation of EU app markets and available platforms to facilitate easier access for app developers to a larger, EU-wide market?”

Revenue from non-EU countries benefits the EU considerably more.

Fragmentation

“How can the European Commission reduce fragmentation of EU app markets and available platforms to facilitate easier access for app developers to a larger, EU-wide market?”

Language Economic Infrastructure Cultural.

Fragmentation

Language

1. Native Country2. Countries Sharing

Language3. English

Fragmentation

Economic1. Small Grants/Loans2. Equipment3. Seek Corporate Partners

Fragmentation

Infrastructure

1. Accept Incremental Improvements

2. Build on Strengths3. Creativity from Adversity4. Strategic WiMax

Deployment

Fragmentation

Cultural

1. Research Cultural Differences

2. Presentation Kit3. Business Development

Kit

Question Two

“How can the European Commission address EU-wide regulatory issues that affect the growth of app companies?”

1. Continue downward pressure on data transfer costs.

2. Strategic Deployment of WiMax

3. Copyright Vault4. Standardized Non-

disclosure Agreement.

Question Three

“How can the European Commission improve access of small app companies to those with the appropriate app development skills and education?”

Online Registry

EXCLUSIVELY FOR E.U. APP DEVELOPERS AND CORPORATIONS

ONE SOURCE FOR MANY TOOLS

ON-LINE CONFERENCE HUB

DEVELOPERS PUT FORWARD APPS OF INTEREST TO SPECIFIC COMPANIES

CORPORATIONS INITIATE VIDEO CONFERENCING WITH REGISTERED DEVELOPERS USING SKYPE

“It is likely that a maker of bicycles, lamps, or toothbrushes has not conceived of a way in which their products could be part of the internet of things, but there is every chance that an app developer has. The key is getting the developer and the manufacturer together.”

RFP REPOSITORY

• CORPORATIONS ISSUE REQUESTS FOR PROPOSALS.

• DEVELOPERS ACCESS REQUESTS OF INTEREST

• OPEN TO THE WORLD

• NEW DEVELOPERS BECOME KNOWN

CHALLENGE CENTRE

APP DEVELOPERS SEEK INVESTORS - INDIEGOGO OR KICKSTARTER MODELS

NOT RESTRICTED TO INVESTORS INSIDE THE EU

NEW DEVELOPER VISIBILITY TO ESTABLISHED APP COMPANIES

SOFTWARE ARCHIVE

ELECTRONIC COPYRIGHT VAULT HELPS PROTECT DEVEOPERS EXPOSING INTELLECTUAL PROPERTY

STANDARD NON-DISCLOSURE AGREEMENT

ESTABLISH TRUST BETWEEN INDIVIDUALS AND CORPORATIONS INTELLECTUAL PROPERTY PROTECTED.

ELECTRONIC JOB BOARD

• APP JOBS LISTED FOR ALL E.U.COUNTRIES

• DEVELOPERS POST RESUMES WHEN LOOKING FOR WORK.

REMOTE EMPLOYMENT

• PEOPLE BROUGHT TOGETHER ELECTRONICALLY

• REDUCE OFFICE SPACE OVER-HEAD POSSIBLY HIRE MORE PEOPLE

• REDUCE START-UP RISK

• DEVELOPERS MAY BE HIRED FOR SINGLE PROJECT – FREELANCE WORK

ANNUAL CONFERENCE

• LEARNING

• SPEED-DATE MARKETING

• OPPORTUNITIES FOR BUSINESS PARTNERS TO COME TOGETHER.

• MEET NEW DEVELOPERS

APP CONTESTS

• PRIZE FOR YEAR’S MOST SUCCESSFUL APP

• PRIZE FOR FIRST TIME DEVELOPERS

• DISCOVER NEW TALENT

APP CHANNEL

• DEVELOPERS CREATE SHORT DYNAMIC PRESENTATIONS, HIGHLIGHTING APP FEATURES

• HOSTED ON YOUTUBE, VIMEO, AND PERHAPS ON THE EC HUB WEBSITE.

• RAISE VISIBILITY OF NEW DEVELOPERS

BUSINESS DEVELOPMENT KIT

MARKETING DISTRIBUTION SUPPORT INVESTMENT TAXESEMPLOYEE RIGHTS LIABILITY ECONOMIC INCENTIVES/GRANTS

RECRUITMENT

EMPHASIZE ADVANTAGES

EDUCATED POPULATION

GOOD INFRASTRUCTURE

COMMON LANGUAGE

RICH DIVERSITY