conférence danone à l'université galatasaray le 21 octobre 2015
TRANSCRIPT
© Danone Corporate Communications May 2015
DANONE
GSU – October 212015
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2Danone 40 ans d’Histoire !!
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https://www.youtube.com/watch?v=8oMmoDH1hCU
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CONNAİTRE DANONE
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Danone Corporate Communications Department – May 2015
Danone, a global food company with a unique mission, culture and business model
Health and Nutrition at the center of our mission
A company sustainably anchored in its ecosystem
1
2
3
4 Four business lines inspired by a common vision
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Danone Corporate Communications Department – May 2015
DANONE, A GLOBAL FOOD COMPANY WITH A UNIQUE MISSION, CULTURE AND BUSINESS MODEL
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DANONE: A UNIQUE MISSION
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“The frontiers of the company do not stop
at the factory gates…”
Franck Riboud (2009) Antoine Riboud (1972)
“ How can a company expect to thrive in an economic
and social desert? ”
CREATING VALUE FOR EMPLOYEES AND SOCIETY AS A WHOLESocial Fundamentals / Nature / Ecosystem
A UNIQUE MODEL FOR DOING BUSINESS
Emmanuel Faber (2014)
FOUNDATION OF THE DUAL PROJECT DANONE HEALTH MISSION MANIFESTO
& DANONE 2020
“My job comes down to continuing Danone’s dual commitment to business
success and social progress”
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A UNIQUE CULTURE
• Passionate and agile• Authentic and pragmatic
• Challenger mindset• Co-creation and sharing
Our culture
UNIQUEInspired by our history and social & economic project
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A GLOBAL FOOD COMPANY
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€4.4 billion+6.1 %* like-for-like growth in 2014
No. 2 worldwideEarly life Nutrition
€11.1 billion+1,5 %* like-for-like growth in 2014
No. 1 worldwideFresh Dairy Products
€4.2 billion+11,6 %* like-for-like growth in 2014
No. 2 worldwide (by volume)
Waters
€1.4 billion+7.9 %* like-for-like growth in 2014
No. 1 in Europe**Medical Nutrition
21%
20%
7%
52%
€21,144 mln
A LEADERSHIP POSITION ON OUR 4 BUSINESS ACTIVITIES
*2014 FY Sales** West Europe
*
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2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
14,470 14,982
17,010
19,31820,869 21,298 21,144
A CONTINUED SOLID GROWTH OVER THE YEARS
Sales (€ Mln)
+6.9%
+7.8%
*Like-for-like sales growth (constant foreign exchange rate and constant scope)
+5.1%
+5,9% like for like* 5 year CAGR (2010 – 2014)
+5.4%
+4.8%
+4.7%
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#1 France 10%
#2 Russia 9%
#3 United States 9%
#4 China 7%
#5 Indonesia 5%
#6 United Kingdom 5%
#7 Spain 5%
#8 Mexico 5%
#9 Brazil 5%
#10 Argentina 4%
ALMA38% Europe
40%
CIS & Noram22%
Top 10 contributors to 2014 sales2014 sales by geography
A GLOBAL PRESENCE IN ALL REGIONS
Russia, France & USA represent over 28% of Danone’s sales worldwide.
*NORAM – North America: USA+ Canada/ ALMA: Asia Pacific + Latin America + Middle East+ Africa / Europe: excluding CIS
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A MULTI-BUSINESS UNIT CREATED IN AFRICA TO FURTHER DEVELOP NEW SOURCES OF GROWTH
Sources : "2013 Ibrahim Forum : Africa Ahead, the next 50 years", Facts and Figures , November 2013 ; "Now for the Long Term", The Report of the Oxford Martin Commission for Future Generations, October 2013.
A STRATEGIC PRIORITY
1 in 4 of the world’s children is born in Africa
40% of Africans are under 15
Twice as many mobiles as the US and the most advanced area for mobile money
Africa counts 1 bn people today; forecasts estimate 2.4 bn Africans by 2050
15 of the fastest growing cities in the world between 2015-2020 will be in Africa, including the fastest one in the world, Ouagadougou
A MULTI-BUSINESS UNIT
Presence in over 40 countries1,2 billion €
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HEALTH AND NUTRITION AT THE CENTEROF OUR MISION
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Danone Corporate Communications Department – May 2015
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BRING HEALTH THROUGH FOOD TO AS MANY PEOPLE AS POSSIBLE
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A HEALTHY PORTFOLIO
DAIRY
WATERS
EARLY LIFE NUTRITION
MEDICAL NUTRITION
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… COVERING NEEDS AND DEMANDS AT EVERY AGE
Growth/ Building Capital
Maintenance/ prevention
Ageing process/ Problem solving
Spec
ific
nutr
ition
/ Fo
od n
eeds
Infants/Children Adults SeniorsLow
High
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RESEARCH & INNOVATION COMMUNITY
Patents families
498
Scientific publication & presentations at conferences worldwide
207
Clinical studies in progress
174
1,480employees, from 48 different nationalities,
partnerships with the international scientific teams most recognized in their fields
200millions annual budget€278
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DANONE, A COMPANY SUSTAINABLY ANCHORED IN ITS ECOSYSTEM
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Danone Corporate Communications Department – May 2015
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SUSTAINABILITY IN DANONE DNA SINCE 1972
2011
2008
2001
1998
2009
2006
1991First partnership With RAMSAR NATURE
2014Nature 2020
Healthy food begins with healthy nature
2002
Co-create Sustainable
Agriculture Initiative
1992
Co-initiate ERP
2000
Environmental 10 years plan
2015
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LEADING THE PATH ON SOCIAL INNOVATION: 1. DANONE COMMUNITIES
To bring funds & expertise to social businesses adressing issues around Malnutrition and Access to Water
1
To advocate Social Business ie awereness and inspiration2
danone.communities’ mission
7 COUNTRIES10 GREENFIELDS = 7 BUSINESS / 3 PILOTS1 MILLION BENEFICIARIES
Water access projectsNutrition projects
danone.communities’ achievements to date
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3 MORE PROJECTS LAUNCHED IN 2011
• 2008: creation of the Danone Fund for Nature, in partnership with Ramsar and IUCN, to compensate for carbon emissions linked to Danone’s activities.
• Financial support for initiatives that restore ecosystems that absorb CO2
• First project in 2009 in Senegal: evian-Ramsar partnership
• An unprecedented carbon investment fund that helps rural communities in developing countries in Africa, Asia and Latin America restore their ecosystems by generating financial resources for projects with high social, economic and environmental value.
• Three main type of projects: - 1/ Mangrove restoration - 2/ Agroforestry and sustainable
farming- 3/ Rural energy projects that
decrease deforestation
From Danone’s Pioneer approach to carbon offsetting…
…to the creation of a dedicated fund
LEADING THE PATH ON SOCIAL INNOVATION 2. LIVELIHOODS FUND: FOR CARBON OFFSET
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- Investment fund of 40 million euros (10 companies)
- More than 130 million trees already planted
- 7 active projects today in Africa, Asia, Latin America
- 1 million people impacted by livelihood projects
- 8 million tons of CO2 sequestered over 20 years
LEADING THE PATH ON SOCIAL INNOVATION2. LIVELIHOODS FUND
KEY ACCOMPLISHMENTS LAUNCH OF THE LIVELIHOODS FUND FOR FAMILY FARMING (LIVELIHOODS 3F)
Launched in February 2015 with Danone and Mars, Inc. as its founding investors, Livelihoods 3F seeks to secure thriving livelihoods for small farmers' communities through the widespread adoption of sustainable agriculture that delivers value across supply chains and landscapes. It will invest €120 million over the next 10 years to implement projects in Africa, Asia, and Latin America, helping more than 200,000 smallholder farmers and 2 million people.
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Mission: Co-create INNOVATIVE business solutions with NOT FOR PROFIT ORGANIZATIONS that generate SOCIAL AND ECONOMIC VALUE for the small players
in the local economy and Danone.
MICRODISTRIBUTION SMALL DISTRIBUTORS
SOURCING –SMALL FARMERS
RECYCLING –WASTE PICKERS
TERRITORY – AGRICULTORS
CARING SERVICES –CARERS- CARE GIVERS
25 Countries
54 Projects
42 NGO partners
40 CBU’S
LEADING THE PATH ON SOCIAL INNOVATION3. DANONE ECOSYSTEME FUND
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http://www.dailymotion.com/video/x2u6eqd
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DANONE’S FOUR BUSINESS LINES INSPIRED BY A COMMON VISION:
FRESH DAIRY PRODUCTS, WATERS, EARLY LIFE NUTRITION AND MEDICAL NUTRITION
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Danone Corporate Communications Department – May 2015
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FRESH DAIRY PRODUCTS KEY FACTS
Top 3 growth-contributing
brands***
€11,129 mlnSales in 2014
+ 1.5%Sales growth like-for-like
Top 3 countries for the division*
Russia
USA
France
*Top 3 countries in sales, FY 2014 / ** Top 3 countries in terms of contribution to the division’s growth, FY 2014 / *** Top 3 brands in terms of contribution to the division’s growth, FY2014
Top 3 growth-contributing countries**
Russia
Brazil
Argentina
Prostokvashino
Vitalinea / Light & fit
Oikos
3 global brands
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AN UNDISPUTED LEADERSHIP WORLDWIDE
#1
#2
Other position
Danone World Market Share in 2014 = 25.6%Competitors #2 & #3 = approx 4.8%
84% of Danone Sales from countries where we are #1
Value Market Share MS FY 2014 – retail panel (Nielsen et IRI) and Euromonitor
© Danone Corporate Communications May 2015Danone Corporate Communications Department – May 2015
© Danone Corporate Communications May 2015
Top 3 growth-contributing brands***
Top 3 countries for the division*
* Top 3 countries in sales, FY 2014/ ** Top 3 countries in terms of contribution to the division’s growth, FY 2014 / *** Top 3 brands in terms of contribution to the division’s growth, FY 2014
Top 3 growth-contributing countries**
China
Indonesia
Argentina
WATERS KEY FACTS
€4,186 mlnSales in 2014
+ 11.6%Sales growth like-for-like
China
Indonesia
Mexico
Mizone
Aqua
Villa del Sur
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PROMOTING WATER AS THE BEST WAY TO HYDRATE
of our body is water
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GROWING OUR SHARE IN THE NABS CATEGORY
Competing in the NABs market
Growing “share of throat” of water
Nourishing our meaningful brands
Launch Aquadrink as an alternative to sweeter drinks
© Danone Corporate Communications May 2015Danone Corporate Communications Department – May 2015
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EARLY LIFE NUTRITION KEY FACTS
Top 3 growth-contributing brands***
Aptamil
Nutrilon
SGM
Top 3 countries for the division*
Top 3 growth-contributing countries**
€4,397 mlnsales in 2014
+ 6.1%Sales growth like-for-like
* Top 3 countries in sales, FY 2014 / ** Top 3 countries in terms of contribution to the division’s growth, FY 2014 / *** Top 3 brands in terms of contribution to the division’s growth, FY 2014
Indonesia
France
China
Germany
Indonesia
Netherlands
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OUR MISSION: ‘STAND BY MUMS,
TO NURTURE NEW LIVES’
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THE RELEVANCE OF EARLY LIFE NUTRITION
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THE FIRST 1000 DAYS ARE A UNIQUE WINDOW OF OPPORTUNITY
1000 days to build the child’s best health foundations
Pregnancy LactationSolid food introduction
Young child development
-9 to 0 m 0 to 6 m > 12 m6 to 12 m
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Dry FoodCereals
OUR PRODUCT PORTFOLIO
Tailored Nutrition
Preterm, allergy, digestion
MilksP&Bf, IF, FO, GUM
Wet foodFruits, meals
Baby Foods Pharma like
15% 85%
© Danone Corporate Communications May 2015Danone Corporate Communications Department – May 2015
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MEDICAL NUTRITION KEY FACTS
Top 3 countries for the division*
Top 3 growth-contributing countries**
* Top 3 countries in sales, FY 2014 / ** Top 3 countries in terms of contribution to the division’s growth, FY 2014 / *** Top 3 brands in terms of contribution to the division’s growth, FY 2014
UK
Germany
France
Turkey
Brazil
China
€1,432 mlnin sales in 2014
+ 7.9%Sales growth like-for-like
Top 3 growth contributing brands***
Neocate
Nutrini
Nutrison
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MEDICAL NUTRITION’S BRAND AND MISSION…
For Healthcare Professionals: be integral part of disease
management
For Patients and Caregivers: improve health status and
quality of life
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… BRINGS BENEFITS ACROSS THE LIFESPAN
EARLY DEVELOPMENTNeuro-disabilities,
metabolic disorders, infant allergy, faltering growth
ADULT CRITICAL CAREICU/tube feeding, cancer,
strokes, dysphagia
AT RISK & PRE-FAILHealth maintenance,
appetite loss, secondary prevention
DISEASE & FRAILTYMalnutrition, sarcopenia,
Alzheimer’s, palliative care
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Danone in Turkey
Danone Corporate Communications Department – May 2015
© Danone Corporate Communications May 2015
A GLOBAL & NATIONAL PRESENCE
8 factories, 7 Water & 1 Dairy
1 000 employees1 HQ in Istanbul
25 Years in Turkey
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TL500 million
No. 1Early life Nutrition
TL300 million
No. 3 Fresh Dairy Products
TL 500 million+10% in 2015 vs YA
No. 2Waters
No. 1Medical Nutrition
STRONG POSİTİON ON OUR 4 BUSINESS ACTIVITIES
TL 1.5 million
© Danone Corporate Communications May 2015
… COVERING NEEDS AND DEMANDS AT EVERY AGE
Growth/ Building Capital
Maintenance/ prevention
Ageing process/ Problem solving
Spec
ific
nutr
ition
/ Fo
od n
eeds
Infants/Children Adults SeniorsLow
High
© Danone Corporate Communications May 2015
Focus on HAYAT
Danone Corporate Communications Department – May 2015
© Danone Corporate Communications May 2015
Turkey : 8th Largest Bottled Water Market (volume)
50
USA CHINA MEXICO0
5000
10000
15000
20000
25000
30000
35000
HODPET
INDONESIA
BRAZIL
GERMANY
ITALY
TURKEY
FRANCE
SPAIN
INDIA
ARGENTIN
ARUSSI
A
SAUDI A
RABIA
POLAND
0
2000
4000
6000
8000
10000
12000
14000
16000
HODPET
Source: Canadean 2009 except Indonesia: Zenith 2009
70% HOD / 30% PET
Volumes 2009
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Market mainly Composed of Still Water
Market Size10,6 Billion Liters
3,7 Billion TL ( €1,5 Billion)
Source: Suder for HOD and PET & Nielsen for FSW & PSW
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Spring Water PET & HOD Sparkling Water Plain & Flavoured
76% of CANN 24% of CANN
Our CBU Portfolio
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Life=
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EnthusiasmLove of LifeEnergyProsperity High
Spiritidness
We Stand for:
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We are a well known & established brand...
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..with the broadest range in the market:
There is Hayat for Each Member of the Family
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..while being the leader in innovation
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Our role is to surprise people and make their lives more exciting
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We are a Young , Cheerful , Cool and Fun Brand with A Unique Style
and of course we are full of surprises