conducting strategic management workshop - a brief guide

Prepared by : Wong Yew Yip

April 2013

Conducting

Strategic Management

Workshop

- A Brief Guide

Prepared by : Wong Yew Yip 2

Introduction

An organization needs to grow its business, otherwise there is little meaning

for its existence

An organization cannot grow by remaining idle without any “game plan” with

strategic management to strengthen its competitive position, delighting

customers and achieving its performance targets

It is therefore vital for all organizations, no matter how big or how small, to

conduct a Strategic Management workshop to finalize its “game plan”,

communicate to all levels of staff and execute flawlessly

A Strategic Management workshop is best facilitated by an experienced

external facilitator to manage the structure, focus, group dynamics and the

decision-making process during the workshop

The engagement of an external facilitator costs money and this is perhaps

why many companies forgo a proper Strategic Management workshop

Whether your organization will engage an external facilitator or does it

internally, this brief on Conducting a Strategic Management Workshop may be

beneficial to you


Workshop Purpose

To formulate the Organization’s

new strategic directions

for the short and long term

with renewed Vision, Mission,

Core Values, and

Strategic Objectives and Projects,

to continuously grow the business


At the end of this workshop, the participants will be able to:-

Explain Strategy, Strategic Thinking and Strategic

Management

Describe the 5 Phase Strategic Management Process

Identify the Organizations’ strategic intents

Draft a new Vision, Mission and Core Values

Formulate the Organization’s Strategic Objectives and

Projects

Develop Implementation Plans to execute the Strategic

Objectives and Projects

Evaluate performance of Strategic Projects and take

corrective actions

Learning Objectives


New Strategic Directions for the

short and long term business growth

Renewed Vision, Mission and Core

Values

Strategic Objectives and Projects

Strategic Implementation Plan for

flawless execution

Performance monitoring mechanism

to evaluate progress and take

corrective actions

Workshop Deliverables


What is Strategy?

6

“ The essence of strategy is in the

activities - choosing to perform

activities differently or to perform

different activities than rivals.

Otherwise, a strategy is nothing

more than a marketing slogan that

will not withstand competition “

~ Michael E. Porter


What is Strategy?

7

A strategy is something like, an

innovative new product; globalization,

taking your products around the

world; be the low-cost producer. A

strategy is something you can touch;

you can motivate people with; be

number one and number two in every

business. You can energize people

around the message ~ Jack Welch


Strategic thinking: Strategic thinking involves stepping back

from your original organization so that you

can view it in a way that helps you to

understand what is important today, and

what you need to do to make it successful

in future.

Strategic thinking simply requires that you

collect different data and use the right

methods to help you understand what

really happens in your organization, and

where the possibilities reside. It is a

viewpoint that you will develop as you learn

it in this course.

Strategic Thinking precedes Strategic

Planning

STRATEGIC THINKING is taking a step back so

that you can view it in a way that helps you to

understand what is important today, and what

you need to do to make it successful in future

What is Strategic Thinking?


What is Strategic Thinking?

In Strategic Thinking,

you simply need to collect relevant data

and information from internal and

external sources,

and use the right tools to help you

understand:

what is really happening in your

organization?

what are the opportunities?

what you need to focus on?


What is Strategic Management?

Strategic Management is

an organization’s success formula

for continuing and sustainable growth

by evaluating where it is now,

visioning where it wants to go, and

flawlessly executing strategic plans

to get there


Strategic Management is NOT . . .


3 BIG Questions in Strategic Management

12

Where

are we

now?

1

How do

we get

there?

3

Where

do we

want to

go?

2


5 Phase Strategic Management Process

13

5 PHASE STRATEGIC MANAGEMENT PROCESS

Analyze

Scenarios

1

Develop

Vision,

Mission &

Core Values

2

Formulate

Strategic

Objectives

3

Implement

Strategies

4

Evaluate

Performance

5

Developing

strategic Vision,

Mission & Core

Values for the

organization in

the long term

Formulating

strategic

objectives to

achieve

organizational

goals in line

with Vision &

Mission

Implementing

and executing

strategies with

project teams

undertaking

specific projects

Evaluating

performance,

reviewing new

developments

and initiating

corrective

actions

Analyzing

business and

competitive

environment ,

assessing

capabilities,

identify high

impact events &

develop

strategic intents


Phase 1 - Plan Scenarios

14

Process planning and kick off 1.1

Analyze business environment and key challenges 1.2

Scenario planning to address business choices and key

competencies/capabilities 1.3

Identify predictable/unpredictable high impact events 1.4

Develop Strategic Intents 1.5

Analyzing business and competitive

environment , assessing

capabilities, identify high impact

events & develop strategic intents


Phase 2 – Develop Vision, Mission & Core Values

15

Developing strategic Vision, Mission

& Core Values for the organization

in the long term

Develop Vision for long term direction 2.1

Develop Mission for clarity of goals 2.2

Craft Corporate Branding for strategic positioning 2.3

Identify Corporate Core Values 2.4

Develop Core Value Definitions & Descriptions 2.5


Phase 3 - Formulate Strategic Objectives

16

Formulating strategic objectives to

achieve organizational goals in line

with Vision & Mission

Finalize strategic objectives 3.1

Formulate Corporate Balanced Scorecard 3.2

Identify key strategic projects 3.3

Set performance goals & timelines 3.4

Develop Business Units Balanced Scorecards 3.5


Phase 4 - Implement Strategies

17

Implementing and executing

strategies with project teams

undertaking specific projects

Form Strategic Project Teams 4.1

Communicate new strategic directions/strategies 4.2

Demonstrate progressive leadership 4.3

Implement Strategic Project Management 4.4

Flawless execution 4.5


Phase 5 – Evaluate Performance

18

Evaluating performance, reviewing

new developments and initiating

corrective actions

Monitor progress of strategic projects 5.1

Evaluate performance constantly 5.2

Take corrective actions 5.3

Make adjustment based on business conditions 5.4

Reward achievements & celebrate success 5.5


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conducting strategic management workshop - a brief guide

Business

strategic vision

strategic plans

strategic management2

wong yew yip5

wong yew yip6

wong yew yip10

new vision

workshop purpose