WHAT KIND OF INSTITUTION

MAY DISTRIBUTE MY

MAGAZINE

INTRODUCTION TO THE INSTITUTIONS There are four major institutions that distribute magazines these are IPC, Bauer consumer media, the National Magazine Company and Conde Naste. These are all large magazine publishers who publish a wide variety of magazines.

IPC IPC is a large publisher which publishes a

wide variety of magazines from Nuts to TV and satellite. It primarily published in the UK before being taken over to become an international company who publishes different media products. They also publish the magazine NME which is one of Britain’s biggest selling music magazines. Therefore this company may not want to publish my magazine as it is in direct competition with NME. The genre for NME is relatively similar so IPC would not want a magazine that is pretty much a carbon copy of NME.

BAUR MEDIA GROUP Bauer media group are another large publishing

company based in Germany who distribute to Europe as well as china. They publish magazines such as Empire to Q. As a large international company who distribute to 15 countries worldwide they would be good to get a big distribution but due to them having Q and Kerrang, which are already two very popular music magazines and both are for a similar target audience. My magazine genre of rock is similar to these magazines genres and therefore it would be a bad idea to be published by this institution as they already have a similar type of media product.

THE NATIONAL MAGAZINE COMPANY The National Magazine Company is a UK distributor of

magazines which distributes 20 magazines throughout the UK. These magazines are more fashion based magazines aimed at the middle class such as esquire and cosmopolitan. This company would be a possible choice to distribute my magazine as they do not have a magazine similar to mine. This means that I am opening up a new market for them and also means I will be the main competitor in the music market on their behalf. The disadvantage though is that my magazine would not be distributed world-wide instead it would only be distributed in the UK and therefore I won’t get as many sales and could not compete with the high sales other magazines such as NME and Kerrang get from their world-wide distribution

CONDE NASTE (THE INSTITUTION I HAVE CHOSEN) Conde Naste is an international publisher who distribute

all over the world. They mostly publish fashion and lifestyle magazines such as GQ and Vogue. I have chosen Conde Naste to be my magazine distributor for a couple of key reasons. Firstly they do not have a similar or a big music magazine which they publish meaning that I will be there international leader in the music market representing Conde Naste. This would also lead to bigger promotions for my magazines where as if I was published by IPC I might not get as much advertising as they would not want me to take away customers from there other music magazines. The second reason is that I would get worldwide coverage for my magazine. This would expand my target audience and increase consumers as well as profits. The third reason is that Conde Naste is a world-wide respected publishing company and with their label this again would increase sales.