concurrent evaluation of the reach and effectiveness of second phase of the national rural health...

8/8/2019 Concurrent Evaluation of the Reach and Effectiveness of Second Phase of the National Rural Health Mission BCC C

1/38


2/38

Men Questionnaire

Concurrent Evaluation of the Reach and Effectiveness of Second Phase of the National Rural Health Mission BCC Campaign 1

CONCURRENT EVALUATION OF THE REACH AND EFFECTIVENESS OF SECOND PHASE OF THE NATIONAL RURAL HEALTH

MISSION BCC CAMPAIGN

MEN QUESTIONNAIRE

INTRODUCTION

My name is I am working with ORG Centre for Social Research, a pionoring research organization specialized in conducting surveys among different

population groups. We are conducting a study for assessing the reach and effectiveness of theNational Rural Health Mission (NRHM) behaviour change

communication (BCC) campaign in collaboration with Population Foundation of India (PFI), New Delhi , a national level organization providingtechnical assistance for various health programmesin the country .

In this regard, I would like to discuss with you for about 30 minutes. We will maintain the confidentiality of the information you would provide and use the

information for the purpose of research and give feedback on the communication campaign conducted during last one month.This feedback is expected to

provide an opportunity to improve the communication strategy.

Identification Details Code

Questionnaire Serial No

Type of State. High Focus State

Other State

1

2

Name of the state High Focus Others

Uttar Pradesh 01 West Bengal 07Orissa 02 Karnataka 08

Chattisgarh 03 Maharashtra 09

Madhya Pradesh 04 Tamil Nadu 10

Mizoram 05 Haryana 11

Bihar 06

Name of the District

Bareilly 01 North Twenty Four Parganas 10

Meerut 02 Murshidabad 11

Barabanki 03 Belgaum 12

Mirzapur 04 Tumkur 13

Sundargarh 05 Kolhapur 14

Madhepura 06 Gondiya 15

Rajnandgaon 07 Salem 16

Narsimhapur 08 Kanniyakumari 17

Mamit 09 Faridabad 18

Type of Settlement /PSU Rural 1 Urban 2

Name of the Tehsil

(For Rural PSU)

Name of the City/Town

(For Urban PSU)

Name of the Village/Ward

HH Number (PSU wise code-1-10)

Name of the respondent

Full address (With Landmark)

________________________________________________

________________________________________________

________________________________________________

Interview Details

Result of the Interview

Completed . . .1

Respondent unavailable . ..2

Partially Completed ................... . 3

Refused ... . 4

Other (Specify) .. 5

Interview Date

Day Month Year

Interviewed by

_____________

Backchecked by

_____________

Scrutinised by

_______________

Entered by


3/38

Men Questionnaire


SECTION 1: BACKGROUND CHARACTERISTICS OF THE RESPONDENT

No. Questions and Filters Coding Categories Code Skip to

Q 101 How old are you?

Age (completed years)

Q 102 What is the current age of your wife?Age of wife (completed years)__________

Q 103 Educational Status (completed so far)? Illiterate

Literate without schooling

Primary

Middle

Secondary

Higher Secondary

Graduate and above

Other (Specify)________

1

2

3

4

5

6

7

8

Q 104 What is your present occupation? Housewife

Business/Petty business

Service

Farmer

Agricultural labour

Skilled worker

Unskilled labour

Student

Self Employed ProfessionalOther (specify)_____________

01

02

03

04

05

06

07

08

0977

Q 105

How many living children do you have?

No child

9 Q 109Sons

Daughters

Total

Q 106 Do you have any child in the age group of 0-59 months ? Yes

No

1

2 Q 108Q 107

How many children do you have in the following age groups?

< 6 Months Male Female Total

Male Female Total

Male Female Total

Male Female Total

Male Female Total

6-11 Months

12-23 Months

2459 Months

Total

Q 108 What is the age of your youngest living child? < 6 Months

6-11 Months

12-23 Months

24-59 Months

60+ months

1

2

3

4

5

Q 109 Is there any unmarried adolescent girl(s)/boy(s) in the age group

of 10-19 years in your household?

Yes

No

1

2 Q 111Q 110 How many adolescents are there in your household?

Girl (s)

Boy (s)

Total

Q 111 Is your wife pregnant now? YesNo

Not sure

1

2

3

Q 112 Is your wife lactatining now? YesNo

1

2


4/38

Men Questionnaire


SECTIONII: HOUSEHOLDCHARACTERTISTICS

Sl. No. Question Coding Categories Codes Skip

Q201 What is your religion? Hindu

SikhChristian

Muslim

Other (Specify) _______

1

23

4

7

Q202 Which social category do you belong to? SC

ST

General

OBC

1

2

3

4

Q203 Type of family Nuclear

Joint/ Extended

1

2

Q204 Does your household own this or any other house? Yes

No1

2

Q205 Type of house: (OBSERVE Material USED& RECORD)

Roof :___________________

Walls:_________________

Floor :___________________

Pucca

Semi-pucca

Kutcha

1

2

3

Q206 What is the main source of drinking water for the members of

the HH?Piped water within house/plot

Public tap

Hand pump within house/plot

Public hand pump

Well in residence/plot

Well in village/ward

Well outside village/ward

River/Stream/pond, etc

Rain water

Tanker/truck

Other (specify) ____________

01

02

03

04

05

06

07

08

09

10

77

Q207 What kind of toilet facilities does your HH use? Flush toilet

Pit toilet/latrine

Public toilet

In open

Other (Specify)_____________

1

2

3

4

7

Q208 What is the main source of lighting for your HH? Electricity

Solar

Kerosene

GasOther (Specify)______________

1

2

3

47

Q209 What type of fuel does your household mainly use for cooking? Wood

Crop Residues

Dung Cakes

Coal/Coke/Lignite

Charcoal

Kerosene

Electricity

Liquid Petroleum Gas

Bio-gas

Other (Specify)_________________

01

02

03

04

05

06

07

08

09

77

Q210 Does your household own any agricultural land? Yes

No

1

2

Q211 Does your household own any livestock? Yes

No

1

2Q. 212 Does your household own any of the

Following assets? (Read out Options)

Assets Yes No

Mattress 1 2

Pressure Cooker 1 2

Chair 1 2

Cot/Bed 1 2

Table 1 2

Clock/Watch 1 2

Electric Fan 1 2

Bicycle 1 2

Radio/Transistor 1 2

Sewing Machine 1 2

Landline Telephone 1 2

Mobile Phone with FM/Radio 1 2

Mobile Phone with out FM /Radio 1 2Refrigerator 1 2

Black and White TV 1 2

Colour TV 1 2

Moped/Scooter/Motor Cycle 1 2

Car 1 2


5/38

Men Questionnaire


Air Conditioner 1 2

Water Pump 1 2

Bullock Cart 1 2

Tractor 1 2

Thresher 1 2

INS: If coded 1 in Q 212 against Black and White and/or Coloured Television ask Q 212a.

Q. 212a Whether the television your HH owns is in

working condition?

Yes

No

1

2

INS: If coded 1 in Q 212 against Radio/Transistor or Mobile Phone with FM/Radio ask Q 212b.

Q. 212b Whether the Radio/Transistor / FM/Radio in

your mobile phone is in working condition?

Yes

No

1

2

SECTION III: EXPOSURE TO TV


Q301 How frequently do you watch TV? Everyday

At least three times a week

Once or twice in a week

Once a fortnightOnce a month

Occasionally

CS/ No response

No exposure

1

2

3

45

6

7

8 SECVIQ302 What channels you usually watch/view on TV?

(DO NOT PROMPT)

INS: MULTIPLE RESPONSE POSSIBLE

9X 1 Sab TV 45

Aj Tak 2 Sahara filmy 46

Asianet 3 Sahara one 47

Awaz 4 Sahara UP 48AXN 5 Set fix 49

B4U 6 Set max 50

BBC world 7 Sony 51

Bindass 8 Star gold 52

CNBC 9 Star movies 53

CNBS TV 18 10 Star News 54

CNN 11 Star one 55

Color 12 Star plus 56

DD Regional 13 Star sports 57

DD National 14 Star Ustav 58

DD News 15 Star Vijay 59

DD Sports 16 Star world 60

Discovery 17 Sun music 61

ESPN 18 Sun news 62

ETC Punjabi 19 Sun TV 63

ETV Bihar 20 Surya TV 64

ETV Gujarati 21 Teja 65

ETV Kannada 22 Ten sports 66

ETV Marathi 23 Udaya TV 67

ETV Oriya 24 UTV 68

ETV Telugu 25 UTV Movies 69

ETV Urdu 26 Vissa TV 70

EV Bangla 27 Zee action 71

Gemini 28 Zee Bangla 72

HBO 29 Zee business 73

Jagaran 31 Zee cinema 74

Jaya TV 32 Zee classic 75

Kairali 33 Zee Gujarati 76

KTV 34 Zee Kanada 77Maa TV 35 Zee Marathi 78

Mega TV 36 Zee news 79

National geography 37 Zee premier 80

NDTV 24/7 38 Zee Punjabi 81

NDTV Imagine 39 Zee smile 82

NDTV profit 40 Zee studio 83

NEO spore 41 Zee T.V. 84

NEO sports plus 42 Zee Telugu 85

Raj digital plus 43 Other 1.... 86

Raj TV 44 Other 2 87

Q303 When do you usually watch television?


Before 9 am

9 am to 12 pm

12 3 pm

3 6 pm

6 -9 pmAfter 9 pm

Not fixed slot

1

2

3

4

56

7

Q304 What programs do you watch on these channels most of the

time?

Films

News

Reality Show

01

02

03


6/38

Men Questionnaire


INS: MULTIPLE RESPONSE POSSIBLE Serials

Educational Programs

Songs

Talk shows

Live Shows

Sports

Choupal (prog. for farmers)Other (Specify)___________

04

05

06

07

08

09

1011

SECTION IV: EXPOSURE TO TV CAMPAIGNNo. Questions and Filters Whether seen in last

six months?

Whether seenduring the period starting from

Christmas to Republic day (27th December 2008 to

26th January 2009)

Any Ad Any NRHM Ad

Q 401 Have you seen any Ad on television on any health issues? Yes 1 No 2 Yes 1 No 2

Q 402 Have you seen any Ad on television on antenatal

care/institutional delivery/JSY?Yes 1 No 2 Yes 1 No 2

Spontaneous 1

On Prompting 2

Aided 3

No 4

Q 403 Have you seen any Ad on television on new born care?

Yes 1 No 2 Yes 1 No 2

Spontaneous 1

On Prompting 2

Aided 3

No 4

Q 404 Have you seen any Ad on television on immunisation?


Spontaneous 1

On Prompting 2Aided 3

No 4

Q 405 Have you seen any Ad on television on nutrition and breast

feeding?Yes 1 No 2 Yes 1 No 2

Spontaneous 1

On Prompting 2

Aided 3

No 4

Q 406 Have you seen any Ad on television on family planning/birth

spacing/small family?Yes 1 No 2 Yes 1 No 2

Spontaneous 1

On Prompting 2

Aided 3

No 4

Q 407 Have you seen any Ad on television on age of marriage?


Spontaneous 1

On Prompting 2Aided 3

No 4

Q 408 Have you seen any Ad on television on ASHA?


Spontaneous 1

On Prompting 2

Aided 3

No 4

Q 409 Have you seen any Ad on television on health services at

Government hospitals?Yes 1 No 2 Yes 1 No 2

Spontaneous 1

On Prompting 2

Aided 3

No 4

INS: CHECK ALL QUESTIONS FROM 401 TO 409 CODED 1 OR 2 OR 3 IN ANY QUESTION

CODED 4 IN ALL QUESTIONS

1

2

Q 410 SEC. V

Q 410 Which ad have you seen during the period starting

from Christmas to Republic day (27th

December

2008 to 26th

January 2009)?

(DO NOT PROMPT - CIRCLE ALL

SPONTANEOUSLY MENTIONED

RESPONSES)


Juhi Chawla-Antenatal care/Institutional delivery

Juhi Chawala- immunisation

Juhi Chawala- family planning/small family

Supriya-Sachin - Antenatal care / Institutional Delivery

Supriya-Sachin - Family planning/small family

Mona Singh (Jassi)- Immunisation

Crystall Ball- Antenatal care /Institutional Delivery /JSY

Four Birds- JSY/ Antenatal care

Radhe Shyams Motror Cycle- New born care

Train- Family planning/oral pills

Breast feeding/child nutrition

Holi/Colourful moments-Family planning/IUD /Cu.T

Mehendi Occasion-Family planning/small family

Pragati on Medical Tour - NRHM /Health Services

Ek Savera , Ek Aakash- NRHM /Health Services

Black and White Ad- Age of marriage

Other 1(Specify)______________________________

Other 2(Specify)______________________________

01

02

03

04

05

06

07

08

09

10

11

12

13

14

15

16

17

18


7/38

Men Questionnaire


SECTION V: DETAILS OF EXPOSURE TO NRHM TV CAMPAIGN

The ministry of Health & Family Welfare (MOHFW), Government of India (GoI) has implemented the 2nd

phase of Behavior Change Communication

(BCC) program as part of the National Rural Health Mission (NRHM) during the period 27th December 2008 to January 26, 2009. As a part of the NRHM

communication campaign a number of TV advertisements on issues relating to ANC, institutional delivery, JSY , immunization, breast feeding and child

nutrition , family planning, birth spacing and the role of ASHA have been aired on various TV channels. We would like to know whether you have watched

any of the NRHM TV advertisements aired on TV during the period 27th December 2008 to January 26, 2009 as well as your feedback on these TV

advertisements.


ANC AD. NO. 1 CRYSTAL BALL

Q 501 Have you seen any NRHM ad on Antenatal Care/Institutional

Delivery /JSY shown using a Crystal Ball during the period

starting from Christmas to Republic day (27th December 2008 to

26th January 2009)?

Spontaneous Response

Prompted Response

Aided response

No

1

2

3

4 Q 514Q 502 How many times have you watched this ad during this period ? Once

Twice

Thrice

Four time

Five or more time

1

2

3

4

5

Q 503 When was the last time you watched this ad?

READ OUT ONE BY ONE AND CIRCLE ONE

Last week of December

First week of January

2nd week of January

3rd week of January

4th week of January

1

2

3

4

5Q 504 What all you could understand from this Ad?

Q 505 Can you tell us what message was given in this ad? Spontaneous On

Prompting

No Were you aware

about it before

watching the Ad?

Safety of both mother and child is in the hands of both husband

and wife

1 2 3 Yes 1 No 2

Checkup in health centre 1 2 3 Yes 1 No 2

Iron tablet for 100 days 1 2 3 Yes 1 No 2

Prepare Jachcha bachcha (Mother and Child) Card 1 2 3 Yes 1 No 2

Administer 2 doses of TT injection 1 2 3 Yes 1 No 2

Deliver the child at hospital only 1 2 3 Yes 1 No 2

Feed additional diet/food 1 2 3 Yes 1 No 2

Every body remember that ASHA knows everything 1 2 3 Yes 1 No 2

Visit health centre, Register in JSY and get both safe familly and

financial benefits

1 2 3 Yes 1 No 2

Q 506 Now we are going to ask some questions regarding this ad. for

which you have to tell us whether you liked the ad, neither liked

nor disliked or disliked the ad?

Liked Neither liked

nor disliked

Disliked Dont

Know

i The Message Conveyed 1 2 3 4

ii Clarity of the Message 1 2 3 4

iii Storyline 1 2 3 4

iv Presentation style 1 2 3 4

v Characters 1 2 3 4

vi Music 1 2 3 4vii Overall 1 2 3 4

Q 507 Did you find anything difficult to understand in this ad? Yes

No

1

2 Q 509Q 508 What did you find difficult in this Ad.?

INS: MULITIPLE RESPONSE POSSIBLE

Language

Wordings

Message too fast

Too many messages

Other (Specify)____________

1

2

3

4

5

Q 509 Do you feel that you have learnt some new things due to this ad? YesNo

12

Q 510 Have you taken any action after watching this ad? Yes

No

1

2 Q 512Q 511 What action has been taken after watching this ad?


Encouraged spouse for 2 TT shots during pregnancyEncouraged spouse for taking 100 IFA tablets during

pregnancyConsulted a health center during pregnancy of spouse

Helped spouse during pregnancyEnsured rest during pregnancy

Consumed additional food during pregnancyPreferred institutional deliveries

01

020304050607


8/38

Men Questionnaire


Prepared Jachcha bachcha cardConsulted ASHA

Took benefits of JSYAquired more information

Discussed with spouse/ family membersDiscussed with friends/relatives

Encouraged others for availing servicesOther (Specify)_______________

0809101112131415

Q 512 Do you intend to take any action after watching this ad? YesNo

12 Q 514

Q 513 What action do you intend to take?


Encourage spouse for taking 2 TT shots duringpregnancyEncourage spouse for taking 100 IFA tablets during

pregnancyConsult a health center during pregnancy of spouse

Help spouse during pregnancyEnsure rest during pregnancy

Consume additional food during pregnancyPrefer institutional deliveries

Prepare Jachcha bachcha cardConsult ASHA

Take benefits of JSYAquire more information

Discuss with spouse/ family membersDiscuss with friends/ relatives

Encourage others for availing services

Other (Specify)_______________

01

02

030405060708091011121314

15

ANC AD NO. 2 SACHIN & SUPRIYA

Q 514 Have you seen any NRHM ad on Antenatal Care/ Institutional

Delivery featuring Supriya-Sachin during the period starting


December 2008 to 26th

January 2009)?


Prompted Response

Aided responseNo

1

2

34 Q 527

Q 515 How many times have you watched this ad during this period ? Once

TwiceThrice

Four time

Five or more time

1

23

4

5





2nd

week of January

3rd week of January4

thweek of January

1

2

3

45

Q 517 What all you could understand from this Ad?


Prompting

No Were you aware

about it before

watching the Ad?

Pregnant women should take rest 1 2 3 Yes 1 No 2

Pregnant women should take iron tablets 1 2 3 Yes 1 No 2

Pregnant women should be administered TT injection 1 2 3 Yes 1 No 2

Pregnant women should be checkup by doctor 1 2 3 Yes 1 No 2If every husband take care of his wife by taking her to right

doctor for checkup and provide all love to her wife before

delivery, then every mother and her child will be healthy

1 2 3 Yes 1 No 2

Healthy Nation/Bharat begins with healthy family from you 1 2 3 Yes 1 No 2

Q 519 Now we are going to ask some questions regarding this ad. forwhich you have to tell us whether you liked the ad, neither liked


Liked Neither likednor disliked

Disliked DontKnow



iii Celebrity 1 2 3 4

iv Storyline 1 2 3 4

v Presentation style 1 2 3 4

vi Characters 1 2 3 4

vii Music 1 2 3 4viii Overall 1 2 3 4


No

1

2 Q 522


9/38

Men Questionnaire


Q 521 What did you find difficult in this Ad.?


Language

Wordings

Message too fast

Too many messages


1

2

3

4

5

Q 522 Do you feel that you have learnt some new things due to this ad? Yes

No

1

2


No

1

2 Q 525

Q 524 What action has been taken after watching this ad?


Encouraged spouse for taking TT during pregnancyEncouraged spouse for taking IFA during pregnancy

Consulted a doctor during pregnancy of spuseProvided help to spouse during pregnancy

Ensured rest during pregnancyAquired more information

Discussed with spouse/ family membersDiscussed with relatives/ friends

Encouraged others for taking TT during pregnancyOther (Specify)_______________

12345678910


12 Q 527



Encourage spouse for taking TT during pregnancyEncourage spouse for taking IFA during pregnancy

Consult a doctor during pregnancy of spouseHelp spouse during pregnancy

Ensure rest during pregnancyAquire more information

Discuss with spouse/ family membersDiscuss with friends/ relatives

Encourage others for taking TT during pregnancyOther (Specify)_______________

0102

0304050607080910

ANC AD NO. 3 JUHI CHAWLA

Q 527 Have you seen any NRHM ad on Antenatal Care/Institutional

Deliveryfeaturing Juhi Chawla during the period starting from

Christmas to Republic day (27th


January

2009) ?


Prompted Response

Aided response

No

1

2

3


TwiceThrice

Four time

Five or more time

1

23

4

5




First week of January2nd week of January

3rd week of January

4th week of January

1

23

4

5


Q 531 Can you tell us what message was given in this ad? Spontaneous On Prompting No Were you aware

about it before

watching the Ad?

Take care of woman during pregnancy and keep her happy 1 2 3 Yes 1 No 2

Keep in mind that she should take proper food and rest 1 2 3 Yes 1 No 2

Checkup from a doctor atleast three times 1 2 3 Yes 1 No 2

In every checkup the blood pressure should measure normal/OK 1 2 3 Yes 1 No 2

In every checkup the weight should measure normal/OK 1 2 3 Yes 1 No 2

In every ckeckup the iron measure in the blood should be OK 1 2 3 Yes 1 No 2

Delivery should take place in a hospital or under the supervision

of a doctor

1 2 3 Yes 1 No 2

Health of mother is health of family 1 2 3 Yes 1 No 2





Disliked DontKnow




10/38

Men Questionnaire






vii Music 1 2 3 4

viii Overall 1 2 3 4


No

1



Language

Wordings

Message too fastToo many messages


1

2

34

5


No

1

2


No

1



Encouraged spouse to avail ANC Check upsEncouraged spouse for measuring BP/ weights / Hb.

level during ANCEncouraged spouse for good food during pregnancy

Encouraged spouse for rest during pregnancyPreferred institutional deliveries

Aquired more informationDiscussed with spouse/ family members

Discussed with friends/relativesEncouraged others for availing ANC services


0102

0304050607

080910


12 Q 540



Encourage spouse to avail ANC Check upsEncourage spouse for measuring BP/ weights / Hb.

level during ANCEncourage spouse for good food during pregnancy

Encourage spouse for rest during pregnancyPrefer institutional deliveries

Aquire more informationDiscuss with spouse/ family members

Discuss with friends/ relativesEncourage others for availing ANC services


0102

03040506070809

10

JSY AD. NO. 4 ANIMATION 4 BIRDS/ JAGMAG

Q 540 Have you seen any NRHM ad on JSY/ANC of mothers

featuring Four Birds during the period starting from Christmas

to Republic day (27th December 2008 to 26th January 2009)?


Prompted Response

Aided response

No

1

2

3


Twice

Thrice

Four time

Five or more time

1

2

3

4

5



Last week of DecemberFirst week of January

2nd week of January3rd week of January

4th week of January

12

34

5



Prompting

No Were you aware about it

before watching the Ad?

Keep in mind that all care is taken till the time of delivery 1 2 3 Yes 1 No 2

It is necessary to give TT and tablets at right time 1 2 3 Yes 1 No 2

All listen to advice of ANM and ASHA 1 2 3 Yes 1 No 2Delivering at hospital is the right decision 1 2 3 Yes 1 No 2

You also get attention of doctor, services and medicines at

hospitals

1 2 3 Yes 1 No 2

Go go go and find out the hospital near to your house 1 2 3 Yes 1 No 2


11/38

Men Questionnaire


In order to reach there keep the means of transport ready day

and night

1 2 3 Yes 1 No 2

Safety of mother and child is in the hands of family 1 2 3 Yes 1 No 2




Liked Neither liked

nor disliked

Disliked Dont

Know






vi Music 1 2 3 4

vii Overall 1 2 3 4


No

1



Language

Wordings

Message too fast

Too many messages


1

2

3

4

5


No

1

2

Q 549 Have you taken any action after watching this ad? YesNo

12 Q 551


INS: MULTIPLE RESPONSES POSSIBLE

Encouraged spouse for TT during pregnancyConsulted with ASHA/ANMDelivered the child in hospital

Arranged transport for delivery in advanceAquired more information



010203040506070809


12 Q 553



Encourage spouse for TT during pregnancyConsult with ASHA/ANMDeliver the child in hospital

Arrange transport for delivery in advanceAquire more information

Discuss with spouse/ family membersDiscuss with friends/relatives

Encourage others for availing servicesOther (Specify)_______________

0102030405

06070809

Q 553 Have you received any information/messages on Antenatal

Care/Institutional Delivery /JSY from any other source (other

than this advertisement) during the period starting from

Christmas to Republic day (27th December 2008 to 26th January2009?

Yes

No

1

2 Q 555

Q 554 What is/are the source(s) from where you have received any

information/messages on Antenatal Care/Institutional Delivery

/JSY during this period


Radio advertisements

News paper/magazines

Posters/pamphlets/booklets/hand bills

Banners,wall hoardings/writingsPublic announcements

Cultural events/Melas

ASHA/ANM/AWWOther Govt. health functionaries

Private health functionaries

Spouse

Father/Mother Inlaw

Other family members/relatives

Friends/Neighbours

Others (Specify)______________________

01

02

03

0405

06

0708

09

10

11

12

13

14

Q 555 To what extent do you agree with the following statements ? Agree to a greaterextent

Agree to some

extent

Disagree Cant

Say

A Registration of pregnancy should be done as soon as pregnancy

is identified

1 2 3 4

B It is necessary to go for physical examination once the

pregnancy is identified

1 2 3 4

C A pregnant women must get 3 ANC Check Ups 1 2 3 4

D A pregnant women must consume 100 IFA tablets 1 2 3 4E A pregnant women should be given 2 shots of TT 1 2 3 4

F Delivery should be planned in the hospitals 1 2 3 4

G Pregnant women should take good food and rest during

pregnancy

1 2 3 4

H Only a healthy women can deliver a healthy child 1 2 3 4


12/38

Men Questionnaire


I Women should take benefits of JSY scheme 1 2 3 4

J You feel confident to initiate discussions with any one about

ANC/Institutional delivery

1 2 3 4

K You can convince anyone on importance of ANC/Institutional

delivery

1 2 3 4

NEW BORN CARE AD. NO. 5 RADHE SHYAM KI MOTORCYCLE

Q 556 Have you seen any NRHM ad on new barn careon Radhe

Shyams Motror Cycle during the period starting from



January

2009)?


Prompted Response

Aided response

No

1

2

3


Twice

Thrice

Four time

Five or more time

1

2

3

4

5





3rd week of January

4th week of January

1

23

4

5


Q 560 Can you tell us what message was given in this ad? Spontaneous On Prompting No Were you aware about it


Keep new born with the mother 1 2 3 Yes 1 No 2

Initiate breastfeeding immediately after birth 1 2 3 Yes 1 No 2

Save the newborn from getting cold 1 2 3 Yes 1 No 2

Do not bath the child till 24 hours of birth 1 2 3 Yes 1 No 2

Take special care if the babys weight is less than 2 kg at the

time of birth Such baby should be given bath only after the

umbilical cord waves off

1 2 3 Yes 1 No 2

Listen to advices of ASHA and ANM 1 2 3 Yes 1 No 2




Liked Neither liked

nor disliked

Disliked Dont

Know






vi Music 1 2 3 4

vii Overall 1 2 3 4


No

1



Language

Wordings



1

2

34

5Q 564 Do you feel that you have learnt some new things due to this ad? Yes

No

1

2


No

1



Encouraged for Keeping new born child with motherEncouraged for initiating breast feeding immediately

after birthEncouraged for Protectecting the child from cold

Encouraged for not bathing the baby till first 24hours

Took birth wight of the childConsulted ASHA


Discussed with friends/relativesEncouraged others for for proper new born careOther (Specify)_______________

0102

0304

05060708

091011


12 Q 569


13/38

Men Questionnaire




Encourage for Keeping new born child with motherEncourage for Initiating breast feeding immediately

after birthEncourage for Protectecting the child from cold

Encourage for not to bath the baby till first 24 hoursTake birth weight of the child

Consult ASHAAquire more information


Encourage others for proper new born careOther (Specify)_______________

0102

030405060708091011

Q 569 Have you received any information/messages on New Born Care

from any other source (other than this advertisement) during the

period starting from Christmas to Republic day (27th December

2008 to 26th

January 2009?

Yes

No

1

2 Q 571


information/messages on New Born Care during this period?




Banners,wall hoardings/writings

Public announcements


ASHA/ANM/AWW

Other Govt. health functionaries


Spouse

Father/Mother Inlaw

Other family members/relativesFriends/Neighbours

Others (Specify)______________________

01

02

03

04

05

06

07

08

09

10

11

1213

14

Q 571 To what extent do you agree with the following statement on

new born care

Agree to a

greater

extent

Agree to some

extent

Disagree Cant Say

A The new born child should be kept with the mother 1 2 3 4

B Breast feeding of the new born child should be initiated

immediately after birth

1 2 3 4

C The new born child should be protect from cold 1 2 3 4

D Bathing of the new born child should be avoided in first 24 hours 1 2 3 4

E Special care should be taken for the new born child having

weight less than 2 Kgs

1 2 3 4

F ASHA should be consulted for care of the new born child 1 2 3 4

FAMILY PLANNING/SMALL FAMILY AD. NO. 6 -MEHENDI OCCASION

Q 572 Have you seen any NRHM ad on family planning/small family

shown in Mehendi Occasion during the period starting from



January

2009)?


Prompted Response

Aided response

No

1

2

3


TwiceThrice

Four time

Five or more time

1

23

4

5




First week of January2

ndweek of January

3rd

week of January4th week of January

1

23

45



Prompting

No Were you aware

about it before

watching the Ad?

We are happy as lifes every decision is taken jointly (by husband

and wife) like when to have child, spacing between children

1 2 3 Yes 1 No 2

Both of you meet ASHA in your village , She will arrange toprovide you complete information on family planning methods

from nearby health centre

1 2 3 Yes 1 No 2

Birth at right time and right interval give mother and the childgood/complete health

1 2 3 Yes 1 No 2


14/38

Men Questionnaire


Because , Healthy Nation/Bharat begins with healthy family

from you

1 2 3 Yes 1 No 2


which you have to tell us whether you liked the ad, neither likednor disliked or disliked the ad?

Liked Neither liked

nor disliked

Disliked Dont

Know






vi Music 1 2 3 4vii Overall 1 2 3 4


No

1



Language

Wordings

Message too fast

Too many messages


1

2

3

4

5


No

1

2


No

1



Interacted with ASHA regarding family planning


Discussed with friends/relativesEncouraged others for family planning/spacing

Encouraged others for small familyOther (Specify)_______________

01

020304050607


12 Q 585



Interact with ASHA regarding family planningAquired more information


Encouraged others for family planning/spacingEncouraged others for small family


01020304050607

FAMILY PLANNING/IUD/CU.T AD. NO. - 7 HOLI /

COLOURFUL MOMENTS

Q 585 Have you seen any NRHM ad on family planning/IUD/Cu.T

shown in Holi/Colourful moments during the period starting



January 2009)?


Prompted Response

Aided response

No

1

2

3


Twice

Thrice

Four time

Five or more time

1

2

3

4

5





2nd week of January

3

rd

week of January4th

week of January

1

2

3

45


Q 589 Can you tell us what message was given in this ad? Spontaneous On Prompting No Were you aware about

it before watching the

Ad?

There is no tension in the sweet momentsof life because new

Cu.Ts safety is always with me

1 2 3 Yes 1 No 2

In case you want to become a mother for second time it can be

easily removed also

1 2 3 Yes 1 No 2

With this new Cu.T there is no tension 1 2 3 Yes 1 No 2

Get more information from ANM of nearby health centre 1 2 3 Yes 1 No 2

Accept Cu.T from local trained health worker at the right time 1 2 3 Yes 1 No 2

This is the time of new and safe Cu.T 1 2 3 Yes 1 No 2

Because , Healthy Nation/Bharat begins with healthy family 1 2 3 Yes 1 No 2


15/38

Men Questionnaire


from you




Liked Neither liked

nor disliked

Disliked Dont Know






vi Music 1 2 3 4

vii Overall 1 2 3 4Q 591 Did you find anything difficult to understand in this ad? Yes

No

1



Language

Wordings

Message too fast

Too many messages


1

2

3

4

5


No

1

2


No

12 Q 596



Encouraged spouse for accepting Cu.T

Visited nearest health center for Cu.TConsulted ANM


Discussed with friends/relativesEncouraged others for Cu.T


01

02030405060708


12 Q 598



Encourage spouse for accepting Cu.TVisit nearest health center for Cu.T

Consult ANMAquire more information


Encourage others for Cu.TOther (Specify)_______________

0102030405060708

FAMILY PLANNING/ORAL PILLS AD. NO. - 8 TRAIN

Q 598 Have you seen any NRHM ad on family planning/oral pills

shown on train during the period starting from Christmas to

Republic day (27th


January 2009)?


Prompted Response

Aided response

No

1

2

3


Twice

Thrice

Four timeFive or more time

1

2

3

45





2nd

week of January

3rd week of January

4th

week of January

1

2

3

4

5



about it before

watching the Ad?

This is new generation contraceptive pill Fully safe 1 2 3 Yes 1 No 2

Take one contraceptibe pill daily, If you forget take 2 pills the

next day

1 2 3 Yes 1 No 2

Around 8 coror women in the world use contraceptive pills youalso use it

1 2 3 Yes 1 No 2




Disliked DontKnow



16/38

Men Questionnaire






vi Music 1 2 3 4

vii Overall 1 2 3 4


No

1



Language

Wordings



1

2

34

5


No

1

2


No

1



Encouraged spouse for use of oral pillsAquired more information

Discussed with spouse/ family membersDiscussed with friends/relativesEncouraged others for oral pillsOther (Specify)_______________

010203040506


12 Q 5012



Encourage spouse for use of oral pillsAquire more information

Discuss with spouse/ family membersDiscuss with friends/relativesEncourage others for oral pills


010203040506

FAMILY PLANNING AD. NO. 9 SACHIN SUPRIYA


featuring Sachin-Supriya during the period starting from

Christmas to Republic day (27th December 2008 to 26th January

2009)?


Prompted Response

Aided response

No

1

2

3


Twice

Thrice

Four timeFive or more time

1

2

3

45





2nd week of January

3rd week of January

4th week of January

1

2

3

4

5


Q 5016 Can you tell us what message was given in this ad? Spontaneous On Prompting

No Were you awareabout it before

watching the Ad?

One should have family where they can give right education ,

better life and maintain health of children

1 2 3 Yes 1 No 2

If the family is small and there is spacing between birth of children

then both mother and children will remain healthy

1 2 3 Yes 1 No 2

Today ther are also many choices like condom, Cu.T, pill 1 2 3 Yes 1 No 2

Select any one of the method on the basis of advice of doctor or

health worker

1 2 3 Yes 1 No 2

Because , Healthy Nation/Bharat begins with healthy family

from you

1 2 3 Yes 1 No 2




Liked Neither liked

nor disliked

Disliked Dont

Know

i The Message Conveyed 1 2 3 4ii Clarity of the Message 1 2 3 4






17/38

Men Questionnaire


vii Music 1 2 3 4



No

1



Language

Wordings

Message too fast

Too many messages


1

2

3

4

5


No

1

2

Q 5021 Have you taken any action after watching this ad? YesNo

12 Q 5023



Adopting small familyEnsuring proper spacing between birthsAccepted some family planning method

Consulted doctor/health centerAquired more information


Encouraged others for small familyEncouraged others for family planning/spacing


01020304050607080910


12 Q 5025



Adopt small familyEnsure proper spacing between birthsAccept some family planning method

Consult doctor/health centerAquire more information


Encourage others for small familyEncourage others for family planning/spacing


01020304050607080910

FAMILY PLANNING AD NO.- 10 JUHI CHAWLA


featuring Juhi Chawla during the period starting from Christmas

to Republic day (27th


January 2009)?


Prompted Response

Aided responseNo

1

2

34 Q 5038

Q 5026 How many times have you watched this ad during this period ? Once

Twice

Thrice

Four time

Five or more time

1

2

3

4

5





2nd

week of January

3rd

week of January

4th

week of January

1

2

3

4

5



Prompting

No Were you aware about it


Daughter or son good care of children is taken in small family 1 2 3 Yes 1 No 2

By spacing the birth of children for two to three years mothers

health is maintained

Yes 1 No 2

Frequent births badly affects the health of the mother 1 2 3 Yes 1 No 2

If children are born at close birth intervals , they remain weak

from the time of birth onwards

1 2 3 Yes 1 No 2

At your convenience and doctors advice select any one of the

family planning methods

1 2 3 Yes 1 No 2

For permanent protection operation is the easy and reliable

method

1 2 3 Yes 1 No 2

Government has made available all the facilities at your nearyby

health centre now what is the delay for

1 2 3 Yes 1 No 2



18/38

Men Questionnaire





Liked Neither liked

nor disliked

Disliked Dont

Know







vii Music 1 2 3 4

viii Overall 1 2 3 4Q 5031 Did you find anything difficult to understand in this ad? Yes

No

1



Language

Wordings

Message too fast

Too many messages


1

2

3

4

5


No

1

2


No

1



Adopting small family

Ensuring proper spacing between birthsAccepted some family planning method


Discussed with friends/relativesEncouraged others for small family

Encouraged others for family planning/spacingOther (Specify)_______________

01

0203040506070809


12 Q 5038



Adopt small familyEnsure proper spacing between birthsAccept some family planning method


Discuss with friends/relativesEncourage others for small family

Encourage others for family planning/spacingOther (Specify)_______________

010203040506070809

Q 5038 Have you received any information/messages on Family planning/

Small family / Birth spacing from any other source (other than

this advertisement) during the period starting from Christmas to

Republic day (27th


January 2009?

Yes

No

1

2 Q 5040


information/messages on Family planning/ Small family / Birth

spacing during this period?








ASHA/ANM/AWWOther Govt. health functionaries

Private health functionariesSpouse

Father/Mother Inlaw


Friends/Neighbours

Others (Specify)______________________

01

02

03

04

05

06

0708

0910

11

12

13

14

Q 5040 To what extent do you agree with the following statements ? Agree to a

greater

extent

Agree to some

extent

Disagree Cant Say

A The decisions on when to have child and spacing between

children should be jointly taken by husband and wife

1 2 3 4

B Small family is a happy family 1 2 3 4

C There should be 2-3 years spacing between the birth of two

children

1 2 3 4

D 2-3 years spacing between the birth of two children is good for the

health of the mother and children

1 2 3 4

E There is no tension in accepting new Cu.T as it is easy to insert

and safe

1 2 3 4

F The oral pills offered now are very safe 1 2 3 4

G If one forgets to take oral pills on a particular day she cab take it 1 2 3 4


19/38

Men Questionnaire


next day

H Family planning operations are reliable permanent family

planning methods

1 2 3 4

I ASHA should be contacted for getting information on various


1 2 3 4

J All family planning services are available in nearby health

facilities

1 2 3 4

K You feel confident to initiate discussions with any one about

advantages of small family

1 2 3 4

L You feel confident to initiate discussions with any one about

advantages of spacing of children

1 2 3 4

M You feel confident to initiate discussions with any one about


1 2 3 4

NRHM SERVICES/HEALTH SERVICES AD NO. 11 -PRAGATI ON MEDICAL TOUR

Q 5041 Have you seen any ad on NRHM services/Health Services

shown on Pragati on Medical Tour during the period starting



January 2009)?


Prompted Response

Aided response

No

1

2

3


Twice

Thrice

Four time

Five or more time

1

2

3

4

5





3rd week of January

4th

week of January

1

23

4

5



about it before

watching the Ad?

Feel proud to see the improvement in health services in such small

villages

1 2 3 Yes 1 No 2

Fast spreading health centers 1 2 3 Yes 1 No 2Better services, instruments, doctors, nurses 1 2 3 Yes 1 No 2

Care of new born 1 2 3 Yes 1 No 2

Increased utilization of hospitals for delivery 1 2 3 Yes 1 No 2

Increasing OPD services 1 2 3 Yes 1 No 2

Due increased funds, people themselves take decisions to fulfill

the local needs by forming Rogi Kalyan Samitis and Village

Health and Sanitation committees

1 2 3 Yes 1 No 2




Liked Neither liked

nor disliked

Disliked Dont

Know






vi Music 1 2 3 4

vii Overall 1 2 3 4


No

1



Language

Wordings

Message too fast

Too many messages


1

2

3

4

5


No

1

2


No

1

2 Q 5052



Aquired more knowledge about health servicesVisited government hospitals

Interacted with Rogi Kalyan SamiltisInteracted with Village Health & Sanitation

Committees

010203

04


20/38

Men Questionnaire



Discussed with friends/relativesEncouraged others for using govt health services


0506070809


12 Q 5054



Aquire more knowledge about health servicesVisit government hospitals

Interact with Rogi Kalyan Samiltis

Interact with Village Health & SanitationCommitteesAquire more information


Encourage others for using govt health servicesOther (Specify)_______________

010203

040506070809

NRHM SERVICES/HEALTH SERVICES AD. NO. 12 - EK SAVERA , EK AAKASH

Q 5054 Have you seen any ad on NRHM services/Health Services shown

on Ek Savera , Ek Aakash during the period starting from

Christmas to Republic day (27th December 2008 to 26th January

2009)?

Spontaneous ResponsePrompted Response

Aided response

No

12

3


Twice

ThriceFour time

Five or more time

1

2

34

5





2nd

week of January

3rd

week of January

4th

week of January

1

2

3

4

5



about it beforewatching the Ad?

Healthy Nation/Bharat begins with healthy family 1 2 3 Yes 1 No 2

Trained health worker is available in every village 1 2 3 Yes 1 No 2

Every mother get proper antenatal care 1 2 3 Yes 1 No 2

See healthy child in lap of every mother 1 2 3 Yes 1 No 2

Every family get better nutrition 1 2 3 Yes 1 No 2

Let us take the oath that better health services reach every village 1 2 3 Yes 1 No 2

National Rural Health Mission 1 2 3 Yes 1 No 2




Disliked DontKnow






vi Music 1 2 3 4

vii Overall 1 2 3 4


No

1



Language

Wordings

Message too fast

Too many messagesOther (Specify)____________

1

2

3

45


No

1

2


No

1

2 Q 5065



Aquired more knowledge about health services

Visited government hospitals

Discussed with spouse/ family members

01

02

03


21/38

Men Questionnaire


Discussed with friends/relatives

Encouraged others for using govt health services


04

05

06

Q 5065 Do you intend to take any action after watching this ad? Yes

No

1

2 Q 5067Q 5066 What action do you intend to take?


Aquire more knowledge about health services

Visit government hospitals

Discuss with spouse/ family members

Discuss with friends/relatives

Encourage others for using govt health services


01

02

03

04

05

06Q 5067 Have you received any information/messages on NRHM/Health

Services at Govt. hospitals from any other source (other than this

advertisement) during the period starting from Christmas to

Republic day (27th


January 2009?

Yes

No

1

2 Q 5069


information/messages on NRHM/Health Services at Govt.

hospitals during this period?








ASHA/ANM/AWW


Private health functionariesSpouse

Father/Mother Inlaw


Friends/Neighbours

Others (Specify)______________________

01

02

03

04

05

06

07

08

091011

12

13

14

Q 5069 To what extent do you agree with the following statements? Agree to a

greater

extent

Agree to some

extent

Disagree Cant

Say

A The health services in Government Hospitals has significantly

improved in the recent past

1 2 3 4

B The health services are more accessible now 1 2 3 4

C The health services, instruments,doctors and nurses are better

now

1 2 3 4

D The OPD services in Government hospitals are better now 1 2 3 4

E The new born care services in Government hospitals are betternow

1 2 3 4

F The services in Government hospitals for pregnant women are

better now

1 2 3 4

G You feel confident to initiate discussions with any one about

health services in Government hos[itals

1 2 3 4

IMMUNISATION - AD. NO. 13 JUHI CHAWLA

Q 5070 Have you seen any NRHM ad on child Immunisationfeaturing

Juhi Chawla during the period starting from Christmas to

Republic day (27th


January 2009)?


Prompted Response

Aided response

No

1

2

3

4 Q5083

Q 5071 How many times have you watched this ad during this period ? OnceTwice

ThriceFour time

Five or more time

12

34

5





2nd

week of January3rd week of January

4th week of January

1

2

34

5


Q 5074 Can you tell us what message was given in this ad? Spontaneous On Prompting No Were you

aware about itbefore watching

the Ad?

Come out of home and immunize your child 1 2 3 Yes 1 No 2

In the fist year, vaccination/immunisation for 4 times not 2 or 3 1 2 3 Yes 1 No 2


22/38

Men Questionnaire


After iimunization some children might get fever but it protects

the entire life of the child from dangerous diseases

1 2 3 Yes 1 No 2

There is only protection against measeal and that is immunization 1 2 3 Yes 1 No 2

At the age of 9 month it is necessary to administer measles

vaccine and if it is not administered due to some reason then go

immediately for administering it

1 2 3 Yes 1 No 2

Measeals make your child weak and susceptible to diarrhea andPneumonia

1 2 3 Yes 1 No 2

Immunization at right time will protect from measles 1 2 3 Yes 1 No 2

For immunization contact ANM or ASHA or AWW 1 2 3 Yes 1 No 2

May god save such mothers from bad eyes 1 2 3 Yes 1 No 2Q 5075 Now we are going to ask some questions regarding this ad. for



Liked Neither

liked nor

disliked

Disliked Dont

Know







vii Music 1 2 3 4



No

1



Language

Wordings

Message too fast

Too many messages


1

2

3

4

5


No

1

2


No

1

2 Q 5081



Immunisied the childGot child immunized against measles

Consulted ASHA/ANM/AWWAquired more information



01020304

05060708


12 Q 5083



Administer 4 vaccines to the child in first 1year

Get child immunized against measlesConsult ASHA/ANM/AWW


Discuss with friends/ relativesEncourage others for availing services


01

02030405060708

IMMUNISATION AD. NO. 14 MONA SINGH

Q 5083 Have you seen any NRHM ad on TT to mothers and/or child

Immunisationfeaturing Mona Singh (Jassi) during the period

starting from Christmas to Republic day (27th

December 2008 to

26th

January 2009)?


Prompted Response

Aided response

No

1

2

3


Twice

Thrice

Four time

Five or more time

1

2

3

4

5





2nd week of January

3rd

week of January

4th

week of January

1

2

3

4

5Q 5086 What all you could understand from this Ad?


23/38

Men Questionnaire


Q 5087 Can you tell us what message was given in this ad? Spontaneous On Prompting No Were you aware about it


Now you get free AD injection for each immunization now

there is no fear of infection

1 2 3 Yes 1 No 2

It is your right to ask for free AD injection for your child 1 2 3 Yes 1 No 2

Free AD injection is totally safe 1 2 3 Yes 1 No 2

Just one injection one time so what to fear of 1 2 3 Yes 1 No 2

On confirmation of pregnancy it is extremely necessary to take 2

TT injection so that at time of birth both mother and child are safe

1 2 3 Yes 1 No 2

This way in next month remember to take second dose of TT

injection

1 2 3 Yes 1 No 2

For TT injection contact ANM, ASHA or AWW 1 2 3 Yes 1 No 2

May god save such mothers from bad eyes 1 2 3 Yes 1 No 2


which you have to tell us whether you liked the ad, neither likednor disliked or disliked the ad?

Liked Neither liked

nor disliked

Disliked Dont

Know







vii Music 1 2 3 4viii Overall 1 2 3 4


No

1



Language

Wordings



1

2

34

5


No

1

2


No

1

2 Q 5094



Uses one injection only one time

Uses AD injections

Immunisied the childTook 2 doses of TT during pregnancy

Consulting ASHA/ANM/AWW

Aquired more information

Discussed with spouse/ family members

Discussed with friends/relatives

Encouraged others for availing services


01

02

0304

05

06

07

08

09

10

Q 5094 Do you intend to take any action after watching this ad? Yes

No

1

2 Q 5097Q 5095 What action do you intend to take?


Use one injection only one time

Use AD injections

Immunisie the child

Take 2 doses of TT during pregnancy

Consult ASHA/ANM/AWWAquire more information

Discuss with spouse/ family members

Discuss with friends/relatives

Encourag others for availing services


01

02

03

04

0506

07

08

09

10

Q 5097 Have you received any information/messages on immunisation

from any other source (other than this advertisement) during theperiod starting from Christmas to Republic day (27th December

2008 to 26th January 2009?

Yes

No

1

2 Q 5099


information/messages on immunisation during this period?



News paper/magazinesPosters/pamphlets/booklets/hand bills

Banners,wall hoardings/writingsPublic announcements


ASHA/ANM/AWW



01

0203

0405

06

07

08

09


24/38

Men Questionnaire


Spouse

Father/Mother Inlaw


Friends/Neighbours

Others (Specify)______________________

10

11

12

13

14

Q 5099 To what extent do you agree with the following statements? Agree to agreater

extent

Agree to

some

extent

Disagree Cant Say

A Mothers should not get scared of immunizing the children 1 2 3 4

B One injection should be used only one time 1 2 3 4

C Four injections/shots should be given to the child in first oneyear

1 2 3 4

D Four injection protects the child life time 1 2 3 4

E Measles should be administered at ninth month of the child 1 2 3 4

F On confirmation of pregnancy mother should immediately go to

ASHA for registration and immunisation

1 2 3 4

G During pregnancy it is essential for mother to take 2 TT injection 1 2 3 4

H You feel confident to initiate discussions with any one about

immunisatin of mothers and children

1 2 3 4

I You can convince anyone on importance of immunization of

mothers and children

1 2 3 4

BREAST FEEDING/CHILD NUTRITION AD. NO. 15 BADHTE SHISHU KI BADHATI JARURATE/MAA KA

DUDH 6 MAHINE TAK

Q 5100 Have you seen any NRHM ad on breast feeding/child nutrition

during the period starting from Christmas to Republic day (27th

December 2008 to 26

thJanuary 2009)?


Prompted ResponseAided response

No

1

23


Twice

Thrice

Four time

Five or more time

1

2

3

4

5





2nd

week of January

3rd

week of January

4th

week of January

1

2

3

4

5


Q 5104 Can you tell us what message was given in this ad? Spontaneous On Prompting No Were you

aware about it

before watching

this ad?

For better growth of the child feed the child only mothers milk

for first 6 months , After that along with breastmilk give child

other supplementary food

1 2 3 Yes 1 No 2

At the age of 6 months start feeding the child daliya made of riceand floor

1 2 3 Yes 1 No 2

Feed the child home made Paste/Semi-solid food without spice 1 2 3 Yes 1 No 2

Give the child fruits and vegetables 1 2 3 Yes 1 No 2

Give supplementary food 5-6 times in a day) 1 2 3 Yes 1 No 2Continue breastfeeding for 2 years 1 2 3 Yes 1 No 2

Fulfill the growing needs of the growing child through adequate

supplementary food

1 2 3 Yes 1 No 2

Immediately after birth, should definitely initiate breastfeeding

within one hour of birth

1 2 3 Yes 1 No 2

Mother first thik yellowish milk meaninig colostrum keeps the

child away from diseases

1 2 3 Yes 1 No 2

Mother fist milk also provide adequate quantities of vitamins

and proteins

1 2 3 Yes 1 No 2

For fist 6 months feed the child mothers milk only, Do not feed

any thing else other than this

1 2 3 Yes 1 No 2

Remember for first 6 months mother milk is best and complete

nutrition for the child

1 2 3 Yes 1 No 2


which you have to tell us whether you liked this ad, neither likednor disliked or disliked this ad?

Liked Neither liked

nor disliked

Disliked Dont

Know





25/38

Men Questionnaire




vi Music 1 2 3 4

vii Overall 1 2 3 4


No

1

2 Q 5108Q 5107 What did you find difficult in this ad.?


Language

Wordings

Message too fast

Too many messages


1

2

3

4

5

Q 5108 Do you feel that you have learnt some new things due to this ad? YesNo

12


No

1



Encouraged for ensuring exclusive breast feedingfor 1st 6 months

Encouraged for Initiating supplementary feedingfrom 6 months

Encouraged for Initiatiating breast feeding withinone hour of birth

Encouraged for Feeding cholostrum to the childAquired more information


Encouraged others on child feeding practicesOther (Specify)_______________

01

02

03

04050607

0809


12 Q 5113



Encourage for ensuring exclusive breast feedingfor 1st 6 months

Encourage for Initiating supplementary feedingfrom 6 months

Encourage for Initiatiating breast feeding withinone hour of birth

Encouraged for Feeding cholostrum to the childAquire more information


Encourage others on child feeding practices


01

02

03

0405060708

09Q 5113 Have you received any information/messages on Breast feeding/

Child nutrition from any other source (other than this

advertisement) during the period starting from Christmas to

Republic day (27th


January 2009?

Yes

No

1

2 Q 5115


information/messages on Breast feeding/ Child nutrition during

this period?






Public announcementsCultural events/Melas

ASHA/ANM/AWW


Private

concurrent evaluation of the reach and effectiveness of second phase of the national rural health...

Documents