CONCOCTIONOF KNACK AND

KNOWLEDGE Iwas taught film direction in thefield and not in the pages ofbooks. It was the support andbelief of the institute whichhelped me to get experience indiverse field and made me workon a reputed production housetoday. Studying in one of the toprated college itself has been anunforgettable experience for me”

says Nandita Anand, an award-winning student for her short filmslike ʻSammanʼ, ʻDuhitaʼ and manyother.

Shooting movies, News docume -ntaries, Anchoring, Reporting,Scripting excites us and takes us tothe astonishing world of televisionand film industry. It needs scads ofskill and understanding before youcan actually hold a camera to shoot.In college you learn to use all theseequipment in books and are nothanded with it to get some practicalexperience. In Canadian schools andcolleges, there is a growingawareness of the need to connectclassroom learning to the real worldand to bring media content into theclassroom for analysis, evaluationand discovery.

Got rated as the 4th best institutein media and communication and 6thbest journalism institute in 2014,MassCoMedia has become a dreamuniversity for the students where theycan carry camera on their shoulderand shoot from their world of

Pioneer the new way of media learning at MassCoMedia

By Megha Jetley

Parents visit Masscomedia TV studio.

Lokender, Pooja, Sambhav, Shashank, Shubham (L-R) are the TV anchorsfor the daily news bulletin which is produced by students.

“Media literacy can give youngpeople the power to recognize thedifference between entertainment,television that is just bad and theinformation they need to make gooddecisions. What they need is a clearawareness of how the mediainfluences, shapes and defines theirlives”

– Richard Riley

cerebration and create a masterpiecewith it. The idea of teaching here isnot to get stuck to books. Thecampus has two complete industry-standard TV studios, Photographystudio, E-classrooms, Non-linearediting suites, Radio studio andprovision for commercial contentdevelopment. Its studios and editbays as well as other facilities arecomparable to those of leading newschannels in the country.

A student Shivam Taneja says“The professors are always there forstudents anytime we need help. Thecollege helps us understanding thematerial, instead of just squeezingby, all our professors have a widerange of knowledge and allow thatknowledge to rub off onto us”. Thestudents themselves create not justshort films and documentaries butalso run Alive magazine website,(NNC) National News Channel, andadvertises for the Magazines atMassCoMedia. The institute hasbeen able to unearth some reallyoutstanding directorial talents byproviding students with a practicalenvironment of a news channel or anewspaper. Each year MassCoMediastudents win 20+ film awards. Thetally now is 70 film awards.

Not just students, the parents alsolove the unique standard of teachinghere. Parent of a student says “Few

which have been appreciated andrecognized at different film festivals inthe NCR and all over the country.Professor C.G Jain, an FTII Alumniwho teaches the students of Film andTV production at MassCo feelshonoured to be a part of an institutewhere students are not burdenedwith the huge theoretical syllabus butare also given the opportunities toexplore the world of their imagination.Prof. Jain also guides and helps thestudents in short film making.According to Professor Jain-“ In thelast two years we have received 65prizes in various film festivals and thebest part is that all the shoots, ideas,scripts, acting is done by thestudents. Our students received theDada Sahab Phalke award instudents short film category in 2012for ʻSammanʼ by Nandita Anand, andin 2013 by ʻPixies on Earthʼ byPadmini Rabha in 2013. It also wonthe second prize at the YouthFestival in Amity University, Noida.ʻRoad rageʼ by Debdutta receivedthe best film in international categoryaward 2014 by Aligarh MuslimUniversity. The list of awards is toolong and the best part is that mostlyall the directors of these films aregirls who made these proud momentsfor Masscomedia. It has baggeduncountable number of mostprestigious awards in its account.

months back we were invited to visitthe MassCoMedia studio to get thefeel of the facilities provided to ourkids at the campus and trulyspeaking I felt proud watching my kidanchoring and coordinating the newson the editorial desk. It felt greatwatching him grow and establishhimself in college as a journalist”.

Short filmmaking: 600+ Shortfilms and Documentaries have beenshot in last seven years by studentsand has won over 100 awards. Someof the students have made brilliantdocumentaries and creative ad films

THE STUDENTSTHEMSELVES CREATE

NOT JUST SHORTFILMS AND

DOCUMENTARIESBUT ALSO RUN ALIVE

MAGAZINEWEBSITE, (NNC)

NATIONAL NEWSCHANNEL, AND

ADVERTISE FOR THEMAGAZINE.

40+ students were involved in covering the Lok Sabha 2014 elections. They interviewed and politicians and got into real debates.

90 Woman’s Era ● June (First) 2014

MOVER AND SHAKERThe lady leader Debdutta

Chakraborti with her work in fictionhas won many awards for herdocumentaries and short films,shared her gratitude forMassCoMedia saying “I had the ideabut the college provided me theopportunity, without their support Iwould not have been able to go sofar. I am working today with a reputedproduction house and I am thankfulto the college and the faculty for theirsupport”. Another achiever PadminiRabha whose film 'Pixies On Earth'was selected as one of the 10 bestfilms out of 80 films received from allover India and even Russia at theIndo-Russian Film Festival Of ShortDocumentaries by the RussianScience and Cultural Centre in NewDelhi in 2013 says- “It is such anhonour to be recognized as a winner.I feel so undeserving of all theachievements I received and admitthat without the help of my collegeand teachers I would not havethought of making short films”.

National news channel: NNC isa student-driven news channel, which

is web streamed and shows thecontent on internet with videostreaming technology. The channelis running in the studio ofMassCoMedia with a team of 5student anchors Lokender, Pooja,Sambhav, Shashank and Shubham .According to Upendra Rai who headsthe working of NNC “we havestringers and freelancers all acrossthe country who send us the video ofany incident. Students works at input,output and studio and creates abeautiful news story.” A studentAbhinav Taneja says- “I have been a

part of NNC from the very first day itstarted, I do editing and graphics.The platform we have received is acommendable initiative by MassCowhere students are given all thenecessary technologies to create anews story”.

Students lead the whole processof news-making and they are nolonger freshers as they have got theexpertise. Anchor of NNC Pooja says“NNC helped me to gain confidenceand I started anchoring. We are freeto use the equipment. It feels likehome here, I have gained experiencein field reporting here”. Anchor atNNC Sambhav has a differentperspective “I started working as ananchor but the teachers encouragedme to get into scripting and editingtoo and now I create my whole storymyself, I feel like an all-rounderhere”.

40+ students also gainedexperience in field reporting duringLok Sabha elections under theguidance of the faculty and organizedlive debates with the leaders. NNCanchor Shashank says “The role ofa college is to get the best out of youwhich the teachers here are doingvery well. I have gained experience in

92 Woman’s Era ● June (First) 2014

“

”

I DO SCRIPTING,ANCHORING,

EDITING MYSELF ANDFEEL LIKE AN

ALL-ROUNDER.THE HESITATION

OF FACING CAMERAEXISTS

NO MORE

Creative short filmmakers (L-R) Rachit, Vishal, Debdutta, Padmini, Nandita and Vishal.

field reporting during the Lok Sabhaelections and have also built a lot ofcontacts. The hesitation of facingcamera exists no more”. You can findall the videos created by students atnewznight.com

Alive Magazine web newspaper:www.CaravanAlive.com is the officialwebsite for Alive magazine of DelhiPress. Daily a team of 20 studentjournalists updates news on this site.Girish Baluni who leads the studentsin the web newspaper says “students have learnt a lot whileworking, this is their practicalexperience which is nourishing theirwriting ability. We never divide beatsamongst students, else we ask themto write news on all the topics so thatthey can have a wide knowledge inall fields of media”.

IN-HOUSE TRAININGCovering varied topics ranging

from politics, economy, lifestyle,business, bollywood, living, sportsetc. the online newspaper it draws itscore readership from amongstseasoned readers. Few studentsfrom MassCoMedia have alsoreceived part time job in on othernewspaper based on their writingskills. The students also coverednews on the lok sabha election in allDelhi- NCR region. A student AmitKumar who dreams of being a script

online newspaper. Another studentLokender Tyagi feels honoured to bepart of an industry where they aregiven in-house internship andtraining. He says, “writing for AliveNewspaper helped me identify thecorrect news needed out of thebunch of stories. I have learnt thecorrect selection of photographs,layout designing, page-making andphotoshop”.

Students are taught here with thetechnical aspects and now know thevalue of current news which hasmade them smarter in the selectionof a good news story.

The students of MassCoMediawith their expertise and focus, as alsomulti-disciplinary approach, will beable to carry forward the challengesof presenting the facts before theworld objectively, intelligently, andwithout harming the society.

94 Woman’s Era ● June (First) 2014

We

CHOOSING CAREER IN MASS COMMThe study of communicating a

message to various masses throughdifferent modes of communication.Study of Mass communication takesone to the glamour industry of TV,Newspaper, Radio and magazine.The fields of study are Advertising,broadcasting, journalism and publicrelations. MassCoMedia offersspecialised courses and degrees inmass communication providingstudents a more in-depth knowledgeand a wide spectrum of opportunitiesin media, including journalism,advertising, animation, publicrelations, event management, TVproduction or direction, broadcastjournalism.

Placement assistance services:MassCoMedia provides nearly 100per cent placement assistance inmedia related industries. Studentshave been getting jobs in multi-standard companies. MassCo alsoprovides quality trainingprogrammes to its students so thatthey can face this modern era. Mainrecruiters are Zee Business, LiveIndia, NDTV, PTC News, Raj,

Sakaal, Space, News, Mind worksGlobal Media Services Noida, ZeeNews, S1, CNEB, Jan Sandesh, INXNews Noida, Movico Technologies.Over 1200 students fromMassCoMedia since 2007 havebeen placed with the best media andcorporate communication of variouscompanies. The ever burgeoningmedia - be it print, radio, TV, filmsand the Internet - is today constantlyon the lookout for trainedprofessionals to fill in the marketslots. How students perform in theirjobs depends on the kind of trainingthey receive during their professionalstudies. The College of Media iscommitted to the prepa ration of anew generation of leader s.

writer admits that MassCoMedia haspolished his skill of writing and henow writes for all the beats for the

Students shooting their masterpiece.