Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

The Sports Bra Trigger CampaignA conceptual design by

Kristy Allenby

Design ChallengeTo design an email campaign that triggers female, light-skinned

graduate student runners to apply sunscreen before outdoor runs by reminding them to place sunscreen next to their sports bras.

Time limit: 8 hrs

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

The Sports Bra Trigger Campaign

Persuasive Purpose To design an email campaign that triggers female, light-skinned graduate

student runners to apply sunscreen before outdoor runs by reminding them to place sunscreen next to their sports bras.

Industrial Design

Email with weather & reminder to set the trigger

Running tip to keep participants interested

in opening emails 2 question daily survey Weekly report on sunscreen usage

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

User Description

• Female, light-skinned grad student runners• Check email when they wake up

• Already have a running habit

• Check weather before running outdoors

• More attuned to sun damage issues than younger student

• Always need to put on a sports bra before running

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

How does the Sports Bra Trigger work?

Susan applies sunscreen before her run.

Susan, a grad student, checks her email when she first wakes up. She has an email with the day’s weather and a reminder to put her sunscreen by her sports bra in case she runs outside that day.

The email and visual cue reminds Susan to check to make sure her sunscreen is next to her sports bra.

When she gets dressed for her run later that day, she sees the sunscreen next to her sports bra and remembers to put it on. This is the trigger.

Later that night, Susan gets an email linking to a 2 question short survey tracking her sunscreen usage while running. She fills out the survey.

Susan receives a weekly report on her sunscreen application to help turn it into a habitualized action.

• A female grad student runner receives a daily email with the weather and a reminder to put her sunscreen by her sports bra

• When she changes into her sports bra to run, she sees the sunscreen and is reminded to apply it

• She logs her progress in a daily survey• She receives a weekly report on her sunscreen usage to celebrate her success and give

her the positive feedback that helps turn this into a habit quickly

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Prototype of Sunscreen Reminder

Email with weather & reminder to set the trigger

Running tip to keep participants interested

in opening emails 2 question daily survey Weekly report on sunscreen usage

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Features/Functionality• Identifies that the trigger is seeing the sunscreen next

to the sports bra and uses technology to remind, motivate, and habitualize that small behavior

• Provides useful information for the target audience (weather & running tips)

• Provides positive feedback through the weekly updates congratulating participants on their progress

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Theoretical Justifications

• Grad students check email every morning

• Grad student runners check the weather before running outside

• Female runners need to put on a sports bra before running

• Light-skinned, female grad student runners are more likely to care about sun damage & have the internal motivation to use sunscreen due to age, skin color, and outdoor activity

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

User Feedback• “I always check the weather before running. I like that the

reminder is connected to the weather report.”• Nupur, female grad student runner

• “The best place for a reminder to wear sunscreen would be my sports bra.”

• Heather, casual grad student runner

• “Just being asked about this reminded me to use sunscreen on my last run. My skin thanks you.”

• Katherine, light-skinned grad student runner

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Shortcomings of Design

• Placing sunscreen next to the sports bra may not be the right trigger for every female light-skinned grad student runner

• The reminder may not be the barrier to action – it may be that students don’t have the right product, for example

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Expansion - What else is possible?

• Recruit groups of female runnerso Grad student “Relay” teamso Groups training for women’s races like the Nike

Women’s ½ Marathon

• Expand to be a more robust resource for female runners Other features and interactionso Can expand into an iPhone app/website with tips, race

info, routeso Include sunscreen recommendations

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Next Steps in Design Process• Recruit 6 light-skinned female grad student runners

• Conduct week-long test with emails sent manually to participants to see if messaging, content, method works

• Analyze daily logs of runners

• Conduct post-test survey for feedback from test subjects

• Modify design & automate the process

• Launch process with female running groups

• Develop Apps/Website based on feedback

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Summary: The Sports Bra Trigger Campaign

An email campaign that triggers female, light-skinned graduate student runners to apply sunscreen before outdoor runs by reminding them to place sunscreen next to their sports bras.

Email with weather & reminder to set the trigger

Running tip to keep participants interested

in opening emails 2 question daily survey Weekly report on sunscreen usage

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Evaluation of Design Project

How well does the idea reflect concepts from class?

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How well does the design match the design brief?

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How viable/convincing is the proposed solution?

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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Evaluation continued…

How well could this solution scale to reach many?

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How well does this document communicate?

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Bonus Points

How insightful is the proposed solution?

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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Additional Comments:

Overall remarks or additional comments here