concept Ⅰ Ⅰ uni-pass brand uni-pass is the name of korea customs’ electronic clearance system...
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ConceptⅠⅠ UNI-PASS BrandUNI-PASS Brand
UNI-PASS is the name of Korea Customs’ electronic clearance system
which provides 100% electronic one-stop PASS service, by UNIfying in
customs declaration all customs procedures from ex/import clearanc
e, duty payment, drawback to tracking of bonded goods and requirem
ent confirmation.☞ Encompassing Ex/import clearance system, Cargo
management system, Single Window and Tax payment / drawback system
What is UNI-PASS?
MeaningⅠ Ⅰ UNI-PASS BrandUNI-PASS Brand
Meaning
• Networking clearance system
• Providing swift and accurate customs service
• UNI – Unified - Universal - Unique
• PASS – Clearance
Implication
Logo/symbolⅠ Ⅰ
- Adapting visually attractive and associable logo/symbol
- Using stable typeface to raise trustworthiness
- Adapting visually attractive and associable logo/symbol
- Using stable typeface to raise trustworthinessFeatures of Features of logo/symbollogo/symbol
Brand figurationBrand figuration ① Light (speed)/ star (best) – symbolizing the world’s best e-clearance system② The Great Absolute (taegeuk) – symbolizing the Korea Customs Service and its pride③ Image of flow – symbolizing swift and seamless clearance service
① Light (speed)/ star (best) – symbolizing the world’s best e-clearance system② The Great Absolute (taegeuk) – symbolizing the Korea Customs Service and its pride③ Image of flow – symbolizing swift and seamless clearance service
①
②
UNI-PASS BrandUNI-PASS Brand
③
AT&T/TRAXON Singapore
CrimsonLogic
ChinaCIECC
JapanTEDI
TaiwanTrade-Van
Hong KongTradelink
PAA
Bonded transportation co.(650)
Bonded transportation co.(650)
Customs broker(798)
Customs broker(798)
Bonded warehouse(2,188)
Bonded warehouse(2,188)
Requirement confirmation agency(69)
Airline(164)
Airline(164) SITA/
ARINC
Forwarder(2,234)
Forwarder(2,234)
Survey/loading & unloading co.(869)
Survey/loading & unloading co.(869)
Shipping co.(1,902)
Shipping co.(1,902)
Bank(38)Bank(38)
Trader(101,502)
Trader(101,502)
Korea Railroad
Ministry of Maritime Affairs
& Fisheries
Ministry of Justice Quarantine station
• Connecting in an online community over 110,000 carriers, traders, customs brokers, bonded warehouses, banks, customs houses, gov. agencies, etc.
• Building a comprehensive network by offering swift/accurate advance cargo information for optimized transport, entry/release, delivery and clearance
Korea Customs e-clearance System
UNI-PASSUNI-PASS
System composition
ⅠⅠ UNI-PASS BrandUNI-PASS Brand
Designated as best practice by UN anti-corruption forum, Inter-American · Asian Development Bank, etc. (‘01)
Proposing Seoul Initiative for simplification of customs procedures in eastern Asia region based on outstanding performance of UNI-PASS
Winning Special Award in e-commerce public sector granted by Korea Commercenet, Chosun Daily and Mail Business Newspaper(‘05.11)
Applying for the certificate of ISO 20000, world standard for IT service management (‘06.4) and expecting the obtainment in Oct. 2006
Registering patent as electronic clearance system (‘06.6)
Winning “WCO Trophy 2006 ” for enforcement activities on counterfeits using UNI-PASS (‘06.6)
Ⅱ Ⅱ External evaluation of UNI-PASSExternal evaluation of UNI-PASS
Winning a contract for Kazakhstan BPR/IPR in competition with Japan, Taiwan, etc. (Oct. 2005) (worth $42 million)
※ Under consultation for the 2nd stage of the project
Signing MOU with Dominica for its customs informatization project in Customs Commissioner Meeting (Mar. 2006) (worth $29million) ※Planning workshop for informatization experts of the two countries (’06.10.29, Daejeon)
Completing a study into feasibility of customs informatization project for Mongol and Azerbaijan (Apr. ~ Jul. 2006) and under consultation in development sector
Designating preliminarily a Korean IT firm for purchase consulting and supervision of Tajikistan project (Aug. 2006)
※ If it gets the final designation (Nov. 2006), it is highly likely that a Korean company obtains the contract for the project (scheduled for Mar. 2007).
Export of UNI-PASS OutcomeExport of UNI-PASS OutcomeⅢⅢ
Major outcome
Forming joint supporters for exportation (Feb. 200; 7 agencies)
Signing MOU with Ex/Import Bank of Korea, Korea IT Industry Promotion Agency
and KOTRA to support export(Feb., Sep. 2006)
Building ‘Korea e-clearance globalization foundation’(Sep.2006)
Customs-business partnership
Devising visual aids for education and PR including brochure,
leaflet, e-Book, flash movie, moving picture, etc.
Joint diplomatic efforts
Collecting and analyzing data on overseas demand
Holding meetings with commissioners of targeting countries
- Dominica(Mar.), Vietnam(May), Middle Asia [Azerbaijan, Belarus, Kyrgyz and Taji
kistan](Jul.)
Efforts for export of UNI-PASS
ⅢⅢ Export of UNI-PASS EffortsExport of UNI-PASS Efforts
Holding IT Session and offering business consulting
- IT sessions for foreign customs officers overseas (5 times) - Business consulting in Thailand(Jan.), Mongol(Feb., Apr.), Kajakhstan(Mar.), Azerbaijan(May)
Conducting training for customs officers of targeting countries
-2005~2006: 13 times, for 134 officers from over 20 countries
Online PR activities
Opening 『 UNI-PASS PR Center 』 on KCS’ English web site (May 2006) and linking 87 foreign agencies including WTO, APEC, foreign Customs, etc.
Running UNI-PASS PR center during WCO IT Conference(Apr. 2006)
Publicizing UNI-PASS in ASEAN Commissioner Meeting, etc.
ⅢⅢ
Activities in international organizations
Export of UNI-PASS EffortsExport of UNI-PASS Efforts
InternationalInternationalDomesticDomestic
• Produce direct profits from export• Support Korean firms in overseas market• Nurture domestic software industry
• Enhance int’l status of Korea• Create favorable environment to be adopted as int’l standard
EconomicEconomic
• Raise status of KCS as innovation leader
• lead realization of e-Gov.
ⅣⅣ Expected EffectsExpected Effects Macroscopic effects
Perfect e-clearance procedure
Internet/EDI clearance network
Over 2days
Over 2days
Over 4hours
over 1day
Within 5.2hours
Within 2 hours
Within 10 min.
Within 2 min.
Drawback
Import clearance
Export clearance
Tax payment
Cutting logistics cost for ex/import : KRW3.9trillion (annually)
Building the fastest clearance system among 169 WCO members
(source: 2006 “Assessment report of KCS informatization, National Computerization Agency)
☞ UNCTAD recommendation : 3hours
Reducing working time/workforce ☞curbing personnel increase of 4,115
Enhancing transparency in business
Expected effectsExpected effects Economic effectsⅣⅣ