Concept of MultimediaOptimized Version

Definition

Text

Audio

Still Images

Video

Video

Why Multimedia?

Ease of use

Why Multimedia?

Intuitive Interface

Why Multimedia?

Immersive Experience

Why Multimedia?

Self-paced Interaction

Why Multimedia?

Better retention

Why Multimedia?

Better understanding of the content

Why Multimedia?

Cost Effectiveness

Why Multimedia?

More fun = Greater Efficiency

Why Multimedia?

The Dashboard Philosophy

Multimedia Terminologyter·mi·nol·o·gyˌtərməˈnäləjē/noun1.the body of terms used with a particular technical application in a subject of study, theory, profession, etc.

- Multimedia- Multimedia System- Multimedia Software- Multimedia Application- Multimedia Production- Type of Multimedia System- Multimedia and the single user- Multimedia on Networks

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Multimedia System• Hardware and software systems for handling

multiple digital media

Multimedia Software• Environment & Application

Multimedia Application• Make use of audio, text and graphics

- Situation where multimedia is the central of the application

- Provides the human interface to deliver the capabilities of the system to the user (e.g. Multimedia Book)

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Multimedia Production Where the display and presentation of the media

elements is the sole purpose. (e.g. Web page and encyclopedia on CD ROM)

Type of Multimedia System Information Access - browsing , searching Presentation - home , theater , interactive video Development - authoring tools Teleconferencing - Human communication Process Control - Controlling machine ,

manufacturing

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Multimedia and The Single UserTwo types of commercial application:

Computer-based Training (CBT) Just in time training. Flexible training that can be accessed by the user at any time

Kiosks- Provide details of product and services- Installed in shops , museums and public place- Combine text, graphics, audio, animation and video- Information can be accessed by mouse , keyboard and touch screen (most popular)- Element of hypermedia to enable user to move around the system

Hypertext

Hypermedia

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Interactivity in Multimedia

• Ability for users to communicate with programs or multimedia software

• User able to control the content want to displayed, when being displayed, and how being displayed

• Interactivity allow users to explore information through presentation based on their own enquires & pace

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History of MultimediaThe first Personal Computer (PC) is “monomedia”. No

audio – only text on skrin. Monomedia technology was develop by ENIAC 1946

The middle age PC become advance with the introduction of soundcard, graphics card and faster microchip processor.

Multimedia PC capable of displaying text, graphic, video, animation & audio

1991 Windows 3.0 introduced the usage of graphics for computers

It changed the concept of computer usage to be more interactive in delivering information.

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1992, Windows 3.0 introduced multimedia capable of digital audio, graphics and visual. This version was expensive.

Windows 3.1 able to use joystick and MIDI audio. Users like it.

1991, Multimedia Marketing Council (MMC) announce Multimedia Personal Computer (MPC) standards for hardware manufacturers.

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Effect of Multimedia Technology1. Change the way to communicate / shopping

Various ways of communicating and shopping such as videophone, MMS, teleshopping etc.

2. Movies and Musical Industries.Usage of technology creating 3D animation movies (Shrek, Final Fantasy etc). Digitize audio quality.

3. Education

Teaching & Learning process become interesting. (visually oriented, Virtual Education, motivate learning curve, etc).

4. Electronic Publishingexample : electronic newspaper

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Multimedia and network

• The relationship between networks & multimedia is contradict.

• Multimedia files are often very large, complex processing (eg. Decompression), synchronization requirement and etc.

WHILE

• Network have difficulties to satisfying these demands because of the limitation in today network technology. (cabel or wireless)

• These problem must be resolve, because the full potential of combining multimedia & network is yet to be seen today.

Example of this combination is :Video conferencing, Online virtual gaming etc.

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Advantages of Multimedia

1. Information can be deliver more effective and extensively.

2. To support the development of Internet Technology and Network.

3. User friendly and entertaining.

4. Information delivery and retrieval will be more efficient and interactive.

5. To increase the understanding of a topic/subject (learning) because various media is used.

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Disadvantages of Multimedia

1. Not able to fully utilize multimedia through network because of the current network transmission rate.

2. Use multimedia technologies for the wrong purposes. (piracy, pornography etc).

3. User will fully depend on computers ONLY for everything.

4. Requires expensive cost for hardware & software

5. Requires specific education, practices and learning to use multimedia.

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Multimedia Usages1. Business & Industries

Include : presentation, training, advertising, marketing, product demo, catalog, database & network communication.

2. Education & TrainingThere are various multimedia education application in the market which can help teaching & learning processes E g. : Atlas of Planar Imaging , Mathematics for kids, E-Book

3. Edutainment (Education + Entertainment)Cth : Franklin’s Reading World

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5.(Encyclopedia)

- Multimedia system containing patient information.- Multimedia application simulation platform such as virtual surgery

Cover various areas such as Science, General Knowledge, Religion purposely for :

- Teaching & Learning - References - Medium for training/practices E.g : Britannica , Encarta , Quran

4. Medical

Multimedia application used by medical sectors :

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Characteristic of a good Multimedia System

• Containing multimedia components• Interactivity• Creative• Entertaining• Good color combination• Originality• Perfection• User friendly• The ability to control the system by user.

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The Future of Multimedia

TechnologyTechnology that are currently “emerging” are :- Teleconferencing- HDTV- Speech Recognition

Multimedia BorderMultimedia is being use as a solution and assistance for research and technology development - Electronic Publishing- Multimedia Super Corridor- Virtual Reality - Appliance-based Computing : Smart-home concept

Week 1

MULTIMEDIA SYSTEMSBITM 1113

Chapter 1 – Multimedia Super Corridor

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C H A P T E R 1

Introduction to MSCInfra – infostructureThe Important Elements in MSCMSC Implementation PhasesFlagship ApplicationsMSC Status CompanyOther ICT HubsConclusion

O u t l i n e

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M S C

• The MSC is an area, 15 X 50 km Corridor,

- Petronas Twin Towers (north to the Kuala Lumpur);- KLIA (south);- Cyberjaya (the Technology Core); - Putrajaya (the new administrative capital of Malaysia).

• Conceptualized in 1996 – to become dynamic ICT hub. Now hosting more than 1,200 multinasionals /foreign-owned and home-grown Malaysian companies.

• Focused on multimedia and communications products, solutions, services and; research and development.

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I n f r a – I n f o s t r u c t u r e

• MSC equipped with high-capacity global telecommunications and logistics networks.

• Emphasis has been placed on eco-friendly, yet sophisticated urban structures for businesses, homes, education and recreation.

• The MSC is also supported by secure cyberlaws, strategic policies; and a range of financial and non-financial incentives for investors.

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M D C

• Responsible to oversee the development of the MSC.

• Tasks :

- Globally markets the MSC- Shapes MSC-specific laws - Policies and practices by advising Malaysian

Government - Standardises MSC’s information infrastructure and

urban development

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I m p o r t a n t E l e m e n t s I n M S C

1. The one of best physical infrastructure in the world. Example: KLCC, Cyberjaya and KLIA

2. Provides policy and regulations for intellectual property, digital signature, computer crime and electronic government.

3. Information infrastructure which has a capacity of 2.5 – 10 gigabits/second using digital fiber optics.

4. Multimedia Development Corporation [MDC] as a one stop agency to manage market MSC

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M S C I m p l e m e n t a t i o n P h a s e s

• The MDC envisions a 20-year time frame for the full implementation and execution of the MSC. There will be few phases of activity.

P h a s e 1 (1 9 9 6 - 2 0 0 3)

• The Make MSC a success by learning from Malaysia partners Example: KLCC, Cyberjaya and KLIA

• Attract a core group of world-class companies• Launch seven Flagship Applications

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M S C I m p l e m e n t a t i o n P h a s e s

P h a s e 2

• MDC envisages that during this period, it will link the MSC to other cybercities in Malaysia and the world.

• It will create a web of corridors and established a second cluster of world-class companies.

• It will also set global standards in flagship applications, champion cyberlaws and established globally-linked intelligent cities.

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F l a g s h i p A p p l i c a t i o n

1. Electronic Government2. Multipurpose Card3. Smart School4. Telehealth5. R & D Cluster6. E-Business7. Technopreneur Development

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1 . E l e c t r o n i c G o v e r m e n t

V i s i o n

• Ensure government, businesses and citizenry working together for the benefit of Malaysia and all of its citizens

• Focuses on effectively and efficiently delivering services from the government to the people of Malaysia.

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T h e 7 p i l o t p r o j e c t s o f E G

1. Project Monitoring System (SPP II)2. Human Resource Management Information System

(HRMIS)3. Generic Office Environment (GOE)4. Electronic Procurement (EP)5. Electronic Services (E-Services)6. Electronic Labour Exchange (ELX)7. E-Syariah

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2 . M u l t i p u r p o s e C a r d

V i s i o n

• To provide the government and payment application, and other future applications on a single MPC platform;

• To provide enhanced services to customers; and

• To enhance security and convenience of existing and new applications delivered on the MPC platform.

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M y K a d A p p l i c a t i o n

1. National ID2. Driving License3. Passport Information4. Health Information5. Touch N Go6. MEPS Cash7. ATM 8. Public Key Infrastructure

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3 . S m a r t S c h o o l

V i s i o n

• Driven by the need for Malaysia to make the transformation from an industrial to an information-based economy.

• Focuses on technologically-literate thinking workforce who is well able to perform in a global environment

• To use information age tools and technology to improve productivity

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S m a r t S c h o o l F l a g s h i p A p p l i c a t i o n

1. School Teaching-Learning Materials 2. Smart School Management System 3. Smart School Technology Infrastructure4. School Assessment System5. Systems Integration6. Help Desk / Support

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4 . T e l e h e a l t h

V i s i o n

• Aims to keep people in the ‘wellness’ paradigm, through health information and virtual health services

• Focuses on multimedia network which link all “players” to provide products and services in health care.

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T h e 4 p i l o t p r o j e c t s o f T e l e h e a l t h

1. Teleconsultation (TC)2. Mass Customised / Personalised Health Information

and Education (MCPHIE)3. Lifetime Health Plan (LHP)4. Continuing Medical Education (CME)

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5 . R & D C l u s t e r s

V i s i o n

• To incorporate resources and creates an environment to further promote the development of next-generation multimedia technologies

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R & D C l u s t e r P r o g r a m s

1. MSC R&D Grant Scheme (MGS) 2. MSC Student Attachment Programs (SAP) 3. MSC Technology Forum Series 4. Collaborative R&D efforts between firms,

universities and research institutes 5. Exhibitions (local and overseas)

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6 . E – B u s i n e s s

V i s i o n

• Aims to shape an Electronic Business environment competitive with the major economic powers. (driving forces for future economic growth)

• Focuses to provide more efficient and better quality services to the community.

• To encourage the business and community to accept electronic business as an integral part of their daily lives.

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7 . T e c h n o p r e n e u r

V i s i o n

• Aims to spawn and nurture a critical mass of strategic high technology industries such as ICT, Biotechnology and other life science start-ups

• To facilitate the growth of existing ICT Small Medium Enterprise (SMEs) into world-class companies

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M S C S t a t u s C o m p a n y

• There are a total of 1274 MSC Status Companies (29/6/2005):

- 1215 MSC technology companies - 46 Institutions of higher learning with MSC Status - 13 Incubator companies

• MSC-status is the recognition by the Malaysian Government through MDC for companies that participate and undertake its ICT activities in the MSC.

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M S C S t a t u s C o m p a n y

P r o g r e s s U p d a t e

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Country Global Hubs Specialization

Australia Melbourne, Queensland, Victoria Information Technology, Telecommunication

China Pudong, Shanghai IT, Electronic, Telecommunication

France Paris, Grenoble, Strasbourg, Nice,Toulouse, Sophia Antipolis

IT, Manufacturing services

Hong Kong Cyberport Electronic

India Bangalore, Hyderabad Software, Off Shore Development

Japan Tokyo and Kyoto Electronic, Telecommunication

Taiwan Hinschu, Taipei IT, Manufacturing services

United Arab Emirates

Dubai Internet City, Dubai Knowledge village, Media City

Information and Communication Technology

United Kingdom London, Cambridge, Glasgow – Edinburgh, Thames Valley

IT, Telecommunication, Biotechnology

United States Silicon Valley, Boston,San Francisco, New York City, Albuquerque, Seattle, L A

Telecommunication, Biotechnology, Electronics

O t h e r s I C T H u b s

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C o n c l u s i o n

1. The establishment of the MSC has facilitated the growth of the ICT industry within the country

2. MSC creates more jobs and business opportunities for Malaysians in general

3. There are still room for improvement & action to ensure a strong growth of MSC status companies in the “Next Leap” covering the period from 2004 till 2010.

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T a s k s

1. List 10 ICT Hubs in Asian countries