concept crit
DESCRIPTION
concept crit boardsTRANSCRIPT
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KIRSTY FRUIN OUGD203CONCEPT
PROMOTE THE COSMETIC BRAND 17 WITH THE CHANGING LIFESTYLES OF THEIR TARGET AUDIENCE IN A FUN AND STYLISH WAY.
TARGET AUDIENCE:PRIMARY: YOUNG WOMEN 14-19SECONDARY: 12-15 YEAR OLD ASPIRING ADULTS
MESSAGE:17 COSMETICS ARE THE ESSENTIAL TOOLKIT FOR EXPRESSING THEIR LOOK AND INDIVIDUALITY
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KIRSTY FRUIN OUGD203CONTENT
PRODUCT RANGEPRODUCT DESIGNPACKAGINGPRICE TAGSRECIEPTBAGZINE
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KIRSTY FRUIN OUGD203METHOD OF DELIVERYPOINT OF SALE/IN STORE PRESENTATION/ONLINE/MAIL SHOT/PROMOTIONS