CONCEPT

• Take a walk through the process of ideation by designers.• Portraying “behind the scenes” of how creativity comes about.

CONCEPT(flow)

IcosahedronA polyhedron with 20 faces, its design symbolises futuristic, stability and changes which will allows the freedom of expression and creativity.

With such a perfected design, it actually lies a tedious process of how a designer has to go through in order to attain the end product. What people does not know is that, what goes behind the scene does not necessarily be as glory as it seems on the surface.

MOODBOARD(opening)

CONCEPT(flow)

Crushed PaperEach crushed paper and uneven creases will represent unwanted ideas, scribbles, notes and what nots. Because through brainstorming, many great ideas can be created and yet some ideas will never be executed.

BEHIND THE SEEN

MOODBOARD(middle)

CONCEPT(flow)

ThoughtsThoughts are the catalyst of creativity. In-depth exploration into what is running through the designer’s head. Elements: Imaginative, Freedom and Scribbles.

CONCEPT(flow)

ShowcaseThe showcase will be categorised according to the different design styles: Imaginative, Freedom and Scribbles.

We would like to show the unseen story behind every great design and how they were derived from. With this, we hope to create a fun and interesting interaction to the public.

MOODBOARD(ending)

Red Dot Museum

National Design Centrelegend: booths

(First draft - floorplan)VENUES

01Fancy Papers CollaborationCreativity starts simple. Everything starts from a piece of blank paper, of any kind.

02Background Music

03Colorful Mini Balls Ice CreamIt matches with the colors used with the concept. Why mini balls? Same “shape” as our “crushed” paper.

04Photobooth. Our elements as the props. Eg: Crushed paper texture with scribbles

SUPPLEMENTARYEVENT

PROMOTIONALMATERIALS

PROMOTIONALMATERIALS

Wang Shi Li • Madeline Ng • Ong Hwee Jie • Phua Wan Shing • Wyn Lim