concept communication & promotion sdn bhd profile

It all began one day in 1993, when a few friends combined their

strengths and talents to begin a journey of discovery. This is the

story of Concept Communication & Promotions Sdn Bhd,

a 100% Bumiputera Agency with the will & commitment to

succeed and stand heads & shoulders with the best in the

industry.

CONTENTS• Start With A Strategy

• Redefining Service • Creativity That Inspires

• Quality Comes First • Timeless Dedication

• Communicating Through The Right Channels• Leading The Way

• Continually Aspiring • People Make The World Go Round

• Our Portfolio

START WITH A STRATEGYMany a war has been lost for want of the right strategy. Likewise, in the war for the minds of theconsumers, your strategy should be the first on your agenda. Leveraging on shared experiencesand knowledge, our team is well equipped with the right know-how to help you formulate a winning plan - and achieve your objective - with an eye on cost-effectiveness. Simply put, it’sgetting more bang for your buck. Which, arguably, is already a great strategy to start with.

REDEFINING SERVICEOur clientele are the kings and queens of the business, as we discovered in our early challenging years. We thus determined that Service, or more aptly, excellence in service, shouldbe our second foundation stone. To that end, we constantly spur our client servicing personnelto have a highly developed sense of empathy for clients' needs - they would know what youwant, before you do.

CREATIVITY THAT INSPIRESAs the business grew, we learned and we could see the need to have solid foundations, just likea well-built house. Another major foundation was Creativity, or the ability to produce somethingout of nothing. We also understand that clients want to be remembered for the inspiring masterpieces we create for them, be it a simple press ad or a comprehensive, strategy-drivencommunication campaign.

QUALITY COMES FIRSTIn the rush to be the first, some choose to compromise on quality. Fortunately, that is not howwe work. We believe that great masterpieces are born through the perfect coordination ofindividual talents. And that ‘quality’ is a universal value appreciated by all. Quality control of the highestorder is thus the fourth foundation upon which Concept Communication & Promotions is built.

TIMELESS DEDICATIONHere, time can sometimes stand still. Work is not done...until it is done. Whatever it takes, wepride ourselves on having some of the most dedicated team players who will personally ensureeach task is completed and delivered as promised to our most important customer - You. Comerain or shine, day or night, nothing will stand in our way. That’s the way it has been, and that’s

the way it will always be.

ELECTRONIC MEDIUM • TV Commercials • TV Sponsorship Programmes • CorporateVideos • Documentaries • Animation • Feature Films • Video Advertising • CinemaAdvertising • Radio Commercials • Jingles/Signature Tunes • Radio SponsorshipProgrammes

PRINT MEDIUM • Press & Periodicals Advertisements • Advertorials • AnnualReports/Financial Statements • Recruitment/Tender/Notices & AnnouncementAdvertisements • Newsletters/Journals • Direct Mailers • Brochures • Leaflets • Posters• Packaging Designs • Logo & Graphic Designs (Corporate & Thematic Designs)• Publications

P.O.S. MATERIALS • Buntings • Banners • Billboards/Signages • Merchandising/SouvenirItems • Stationery Items • Cards - Festive/Greeting/Invitation etc. • Money Packets • Calendar • Diaries • Promotional Standee

PUBLIC RELATIONS • Event Management • Exhibition • Equipment Supply • Concept &Execution • Consultancy in Corporate, Financial & Image Building Communication• Marketing Communication & Strategy • Public Affairs & Issues Management • PressReleases • Press Conferences • Photography & Video

MULTIMEDIA • Interactive CDs • Website Content & Design • Internet Publishing

COMMUNICATING THROUGH THE RIGHT CHANNELS

EXECUTIVE CHAIRMAN

DATO’ RUSLI HARUN“A HANDS ON APPROACH ALWAYS WORKS”

Never one to leave things to chance, Dato’ Rusli always believes in a hands-on approach for everything since

his days in Universiti Teknologi MARA (UiTM) in the early 70s. To date, he has charted numerous

accomplishments as a savvy entrepreneur in the fields of Property Development, Advertising &

Communication, Travel & Tours, TV & Film Production and Automotive Distributorship. To him, excellence is

the key to success – a fact he shares with everyone who wishes to join him on his journey through life.

MANAGING DIRECTOR

ZABIDI SANIP“PERFECTION SHOULD BE A LIFELONG PURSUIT”

A man of exacting standards, nothing but perfection satisfies Zabidi. An exemplary product of UniversitiTeknologi MARA (UiTM) with a Degree in Mass Communications (Advertising), Zabidi furthered his studies atthe Institute of Practitioners in Advertising (IPA), London before his foray and foundation in advertising beganover a decade ago with Ogilvy & Mather in London. Seeking new experiences and enlightenment, he thenproceeded to Ted Bates (now Bates Malaysia) and also honed his abilities in PTM Thompson (now JWTThompson Malaysia) before helming this agency. A firm believer in homegrown talents, Zabidi has devotedhis time towards grooming team members into value-added performers who join him in driving one ofMalaysia’s more successful local advertising agencies ever forward.

EXECUTIVE DIRECTOR

MOHD NAJIB SHAFION“LIFE IS A PEACH…BUSINESS IS WHERE IT GETS SERIOUS”

A carefree soul, let not Najib’s affable demeanor mislead you – for inside the man lives a non-conformist from

Universiti Teknologi MARA (UiTM) with a Degree in Mass Communications (Advertising) – one who is ever

willing to challenge convention. Well-versed in Media Planning and Business Development from his time in

high-profile agencies such as Hakuhodo, Ismail Siraj Associates (now Ismail & Associates) and more; and with

an eye for creative direction, Najib is a crucial leader that gives the agency that extra edge…and a unique

influence on advertising in Malaysia.

CONTINUALLY ASPIRINGWe are only as good as our last success. With that thought etched firmly in our minds, we seeeach day as a new opportunity to chart new accomplishments and victories for our clients. Thetruth of the matter is - for us to succeed, you must first reap the rewards. For only through yourgrowth, shall we prosper in this relationship.

KEY PERSONNEL

CREATIVE HEAD

MUS@MUSTAFFA IDRIS“The serious joys of life – cuisine and art – it’s in my blood”

En. Mustaffa, or “Mus” is a man of vast experience in advertising. An avid fan of culinary delights and art, Mus obtained his Tertiary education at Universiti Teknologi MARA(UiTM) where he graduated with a Degree in Art and Design, majoring in Advertising. His careerpath has taken him to some of the best known agencies in town such as Johan Design andLeo Burnett. He brings to the table an international flair for creativity made all the more delectable with an infusion of local flavours.

KEY PERSONNEL

KEY PERSONNEL

ASSOCIATE CREATIVE HEAD

JOE@ROZANI OMAR“...can’t get no satisfaction, unless it’s a masterpiece.”

Joe is a perfectionist when it comes to work. Nothing less than a masterpiece or he will be “takpuas hati”, is his philosophy. Joe’s talent is evident in many of our clients’ masterpieces andcompliments. An Art and Design graduate from Universiti Teknologi MARA (UiTM), Joe hasworked with some of the biggest agencies in town, including CD Advertising, Friends etc. andtaps into his vast experience to continually motivate others to surpass all boundaries.

SENIOR COPYWRITER

ROBERT“Long and complicated; or short and sweet...”

That’s his dilemma; when it comes to copy, because Robert enjoys his work so much, he tendsto say too much at times. With a keen eye on world events, trends and happenings, not muchgoes unnoticed in Robert’s world. Thanks to his accounting and finance background, he is also ableto appreciate the finer points of brand positioning, marketing strategy and business competitiveness, whilst ensuring creativity shines through.

KEY PERSONNEL

MEDIA MANAGER

ZURLILA AHMAD“Cool, calm and confident”

Lila has been nurtured on a diet of media ever since she joined the industry in the early1990’s. Poised, confident and knowledgeable, Lila demands the highest standards ofaccuracy and precision from all members of the Concept Communication family. Her calmconfidence is a guiding light when everyone is rushing to meet tight deadlines.

KEY PERSONNEL

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TV COMMERCIALS

Utusan MalaysiaBank Rakyat

Karnival Pengguna 2006


TV COMMERCIALS

Tourism Malaysia Domestic Campaign (ZOOM! Malaysia)

Tourism Malaysia Domestic Campaign (ZOOM! Heritage and Culture)


TV COMMERCIALS

Tourism Malaysia Domestic Campaign (ZOOM! Islands and Beaches)

Tourism Malaysia Domestic Campaign (ZOOM! Eco-Adventure)


PRINT ADVERTISEMENTS

ILLB RDSBOA



BILLBOARDS


BUNTINGS


BANNERS


BROCHURES


BACKDROPS


POSTERS


EXHIBITIONS & EVENT MANAGEMENT

Tourism Malaysia Domestic Campaign Launching

ASMB Logo Re-branding Launching


EXHIBITIONS & EVENT MANAGEMENT

RMKe-9 Exhibition

Time.com Exhibition


LOGOS

concept communication & promotion sdn bhd profile

Documents

right strategy

great strategy

service creativity

quality control

thatsthe way

right channels

foundation stone

major foundation