concept
TRANSCRIPT
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Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Kurzweil’s Blog Post
“Intel’s high-fashion smart bracelet displays text messages”
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
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Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Speculative Concept
Smart product and privacy in public.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
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Ethnographic Research
Observe people use smart products in different public spaces
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
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Ethnographic Research
On subway platform
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
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Ethnographic Research
On subway
http://youtu.be/Kt6CDcSHLjk
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
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Ethnographic Research
In café
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
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Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
In coffee shops
http://youtu.be/m3AyDTXneAs
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Ethnographic Research
In a boutique
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
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Ethnographic Research
When waiting for a restroom
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
http://youtu.be/tYCPSXRy3-I
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Ethnographic Research
On street
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
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Ethnographic Research
Unmet needs 1
A product that can prevent strangers from seeing information from long distance or different angles.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
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Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
Unmet needs 2
A system improvement that allows people to know how many strangers are around them without looking around.
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Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Interim Proposal
Integrate optical principles and ergonomics in the design of the screen protection device.
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Interim Proposal
Product is adaptable to all smart mobile devices on the market. It eliminates sights from all angles except front.
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
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Interim Proposal
Application includes an instant map and notification feature. Display shows real time location of nearby users within a certain radius.
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
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Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Brand Name Development
Kurzweil’s Blog Post &Ethnographic Research
Further Development Combination Brand Name
Social Privacy Display Information Public Unaware Sight
SocioInfoVision Eliminate Protect Moneo Ubivis
Profo Elimivis Vismo SociomoneoSociovisUbivismo
Proivis
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Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Brand Character Diagram
PROVIS
Persona Protective
Safe Vigilant
Language Passionate
Simple Serious
ToneHelpful Calm Secure
Purpose Protect Enable Sell
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Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Soundscape
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
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Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Motion identity Study Storyboard
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Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Motion identity Study
http://youtu.be/c8d7geGL36M
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Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
-Has been to most of the counties in the world.
-No family members alive.
-Loves collecting comic books.
-Household income = $100K
Persona
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Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Google map imoney instagram