concealed gallery
DESCRIPTION
This is my Concealed Gallery project for Retailing. We were to develop a commercial retail store business plan and include everything from as if we were starting a real business. This included everything from an assortment plan, financing, marketing plan, and more. I feel this is one of the most complete and thorough projects I have done.TRANSCRIPT
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PROJECT COVER SHEET RETAILING
Concealed Gallery Holly Langsdorf, Lyles Armour, Josh Leiker 800424619 Lang9596, armo8470, leik9181 Grading Leader Percents allowed Percent Chosen Grade Introduction _____Holly_______ 2.5% 2.5% __________ Research Section ______Holly______ 0 – 15% _____5%_____ __________ Target Market ______Lyles_______ 5 - 20% _____5%_____ __________ Location ______Josh______ 5 - 25% _____10%____ __________ Store Design ______Josh______ 5 - 25% ____25%_____ __________ Merchandise Plan _______Holly_____ 10 - 20% ____15%_____ __________ Pricing ______Josh______ 5 - 10% _____10%____ __________ Financial Section _______Lyles______ 10 - 20% ____15%________________ Advertising _______Lyles_____ 5 - 25% _____5%_____ __________ Salespeople _______Lyles_____ 5 - 25% _____5%_____ __________ Virtual Store _______Lyles_____ 0 to 20% ______0______ __________ Conclusion _______Holly_____ 2.5% 2.5% __________ TOTAL MUST EQUAL 100% 100% __________ Unless taking grading option II then it must add to 200%
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GALLERY
2515 MARKET
GALVESTON, TEXAS 77550
Lyles Armour Holly Langsdorf Josh Lieker
OWNER, DESIGNER OWNER, WEAPONS EXPERT OWNER, MARKETING
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EXECUTIVE SUMARY
CONCEALED Gallery located in historic downtown Galveston, Texas will provide high quality
small arms, custom designed to our clientele‟s predilection accommodating the desire for small
arms ownership to those who seek the high level of quality and workmanship. We will create a
niche market by designing and engraving artistic patterns that are representative of the client‟s
desire. CONCEALED Gallery faces numerous direct and indirect competitors. By utilizing
significantly lower mark up rates and diversifying both our product and service line, we can
easily position ourselves to outperform our competition in sales and profit. The pages that follow
include the sections listed.
Target market
Competition
Store design
Products
Assortment Plans
Services
Inventory
Financials
Marketing and advertising
Employees
This includes a detailed explanation of how Concealed Gallery will operate using the resources
available in the area as well as how to be sustainable within the first few years.
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Table of Contents
INTRODUCTION ...................................................................................................................... - 6 -
TARGET MARKET ................................................................................................................... - 6 -
Demographics.......................................................................................................................... - 7 -
Trade Area ............................................................................................................................... - 7 -
COMPETITION ......................................................................................................................... - 8 -
Direct ....................................................................................................................................... - 8 -
Indirect .................................................................................................................................... - 8 -
Location ................................................................................................................................... - 8 -
STORE DESIGN ........................................................................................................................ - 9 -
Layout...................................................................................................................................... - 9 -
Diamond Case ....................................................................................................................... - 10 -
Sub Cases 1-4 ........................................................................................................................ - 10 -
Main Inventory Case ............................................................................................................. - 10 -
Security.................................................................................................................................. - 10 -
PRODUCTS .............................................................................................................................. - 11 -
ASSORTMENT PLANS .......................................................................................................... - 11 -
SERVICES ................................................................................................................................ - 12 -
INVENTORY ........................................................................................................................... - 12 -
FINANCIAL SECTION ........................................................................................................... - 14 -
Strategic Profit Model ........................................................................................................... - 14 -
REVENUE ................................................................................................................................ - 15 -
Income Statement .................................................................................................................. - 15 -
Statement of Cash Flows ....................................................................................................... - 16 -
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Sales ...................................................................................................................................... - 16 -
MARKETING AND ADVERTISING ..................................................................................... - 17 -
EMPLOYEES ........................................................................................................................... - 18 -
Pay ......................................................................................................................................... - 18 -
Scheduling ............................................................................................................................. - 19 -
CONCLUSION ......................................................................................................................... - 19 -
TABLE APPENDIX ................................................................................................................. - 20 -
APPENDIX A ........................................................................................................................... - 23 -
APPENDIX B ........................................................................................................................... - 26 -
APPENDIX C ........................................................................................................................... - 27 -
APPENDIX D ........................................................................................................................... - 28 -
APPENDIX E ........................................................................................................................... - 30 -
APPENDIX F............................................................................................................................ - 31 -
Works Cited .............................................................................................................................. - 33 -
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INTRODUCTION
CONCEALED Gallery will be viewed as industry leader that provides handgun aficionados‟
high quality uniquely engraved handguns creating an unparalleled design, transforming
armament into a works of art. CONCEALED Gallery will have accessories focused to
accommodate our customers needs.
TARGET MARKET
Our decision for the target market to benefit from CONCEALED Gallery would be firearms
enthusiasts. By locating where the highest gun sales in the United States are, Concealed Gallery
has found that Galveston Texas would be the prime location for the kind of specializing the store
will be offering. These individuals that live in the area have a great desire for high quality unique
firearms that encompasses their individuation amongst peers. Additionally, firearms enthusiasts
have a need for security and self protection and take responsibility for their own safety. Offering
our services to the rest of the world our target market will not be situated in one area but rather
we will open it up to the world by the power of the internet. The only obstacle that firearm
enthusiasts may incur with CONCEALED Gallery is with shipping out of the state of Texas. We
have found this can be easily overcome by shipping to a FFL certified dealer in their home state.
Potential Target Markets
Firearms enthusiast
Potential. Segment
Strengths Weaknesses
By Demographics affluent income 100k+
One of a kind ownership Innovators within social class
Unavailability of rare antiques
Middle Class 35k-49k
Affordable, unique heirloom
Increase chances of getting injured without proper training
By Psychographics
Lower class Self Defense Lack of discretionary funds
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Demographics
Galveston Texas- populated by 288,239 people with a median household income of $52,392.00
and a poverty level almost 4% lower than the state average.
Trade Area
The primary circle depicts our local customer base in Galveston, Texas depicting a 75 mile
radius with sixteen direct competitors; the secondary zone represents 20% of the customers
willing to travel to the primary zone for luxury items within a 300 mile radious.
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COMPETITION
Direct
CONCEALED Gallery faces a number of direct competitors in our secondary trading zone and a
few in our primary zone whose firearms may resemble ours in basic original features and
characteristics. This would include the sixteen stores in the area that specialize in gun sales in the
primary zone. Within our market, our competitors do not focus on custom designs in engraving,
so in essence the value added that the company will provide will attract the customers from our
competitors.
Indirect
Our indirect customers would be the Wal-Mart‟s in the area that have gun sales that do not
necessarily specialize in guns but have the inventory. The price completion would be the concern
for indirect competition but by buying in such a quantity Concealed Gallery will be able to offer
lower prices.
Location
The Historic Hughes Building 2515 Market Street Galveston, Texas, prime location with
economic savings include tax discount incentives of 5% towards building and renovation cost,
city water and sewage discounts of 20% and zero city inspection costs. Galveston Island Real
estate agreed to reduce price by 100k with cash payment, fast closing and ensure immediate
renovation will begin, estate.. There is sufficient road side parking as well as public parking
within short walking distance. Major roadways into and out of Galveston include: I-45 N, I-10,
Local cross roads 25th
and Market, and 25th
and Harborside Drive. Traveling distance from
Galveston to San Antonio- 250 miles, Austin- 215, Dallas -294, Houston-70
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STORE DESIGN
Layout
CONCEALED Gallery will utilize a boutique style floor design encompassing both the grid and
the free form styles. We chose the boutique style to provide small specialty shop feel for our
customers making it easier for those with particular interests to see the complete offerings that
we provide within an intimate setting while providing customers optimum personal attention.
Upon entry our customer can visualize four distinct cases in the shape of raw crystals. Our three
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displays house specific weapons from Colt, Ruger and Smith & Wesson. Respectively, each
display will include weapons from each category of Sapphire, Ruby and Pearl displaying our
artistic creativity and workmanship. Left of the main display will be our customer service area
where all paperwork is completed and transactions occur. Our second floor can be accessed by a
spiral staircase or elevator from the main floor. Our storage facility, money safe, weapons
storage area, business office, restroom and gun smith area will all be housed on the second floor.
Diamond Case
Located center rear, our store masterpiece the Diamond Collection, a single antique weapon
whose value is at a minimum of $20,000.00, will draw customers through the store with its
elegant display. The Diamond firearm will rest on black silk with raw diamonds illuminated by
three central lights within the case and will only be accessible by armed personnel
Sub Cases 1-4
The sub cases as an accent and will lead up to the main case. The guns in these cases will consist
of our Pearl Collection, Ruby and Sapphire Collections. Firearms in these cases will have the
jewels represented strategically placed to grab the customer‟s attention.
Main Inventory Case
Our main inventory showcase will display weapons manufactures numerous accessories as well as
prominently display in categories Silver, Gold and Platinum retrospective of their pricing.
Security
Key focus is safety, security and comfort of employees and customers with a secondary focus on
theft prevention. CONCEALED Gallery utilizes multiple levels of security for entry and exit to
individual locations, inventory cases and each office area. Cameras will provide general over-
watch security of interior and exterior of building, entrance and exit will be limited by magnetic
doors, display cases, machine area and weapons storage area access will be granted by a
combination of pin codes and fingerprint recognition. Pin codes will be individual specific and
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changed regularly. All firearms will be secured nightly on the second floor in the volt which is
protected by motion detectors, combination locks, pin codes and fingerprint identification
PRODUCTS
CONCEALED Gallery utilizes well established American gun manufacturers Colt, Smith &
Wesson and Ruger as well as a plethora of products including but not limited to ammunition,
body armor, cleaning tools, holsters, self protection aides and our key product lines of weapons
ASSORTMENT PLANS
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SERVICES
CONCEALED Gallery‟s on-site blacksmiths and machinist work in our modernized machine
shop providing services including but not limited to cleaning, barrel relining, barrel reboring,
restoration, repair, maintenance and our market niche of custom engraving design and
application. The gallery will be able to offer a behind the scenes look at how the process of
engraving and designing a gun is done. The second floor of the shop will host a glass
surrounding wall where the machine shop is located. It will be safely secured but open to the
customers. The master blacksmiths will be located here where they will be engraving the gun
that you have purchased to give you an inside look at what goes on behind the scenes.
INVENTORY
CONCEALED Gallery will have a total of 445 guns available in inventory. The guns will be
broken down by size and price Collections section. We will also offer in our inventory guns for
direct purchase without the engraving. CONCEALED Gallery will implement an SCM system.
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FINANCIAL SECTION
Strategic Profit Model
This chart shows the financial structure of the organization after the future one year outlook. By
looking at this diagram we can depict where the company should invest its future revenues. With
net profits of over two million dollars and a ROA is just under 2%. These numbers are based on
how much the company will be able to sale in one years‟ time. It is also based on what the
current state of the market for arms are in the state of Texas and does not include the internet
sales that we would like to achieve.
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REVENUE
Income Statement
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Statement of Cash Flows
Sales
CONCEALED Gallery is forecasting sales of $3,295,879 for our first twelve months of business.
This forecast compares to other Texas stores that also provide gun sales.
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MARKETING AND ADVERTISING
The decision to advertise in Guns and Ammo in Handgun Magazine is based on circulation and
audience of each publication. The audience of this magazine will be targeting our direct market
that the company will plan to capture. See Appendix D for additional information.
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EMPLOYEES
Capitalizing on the strengths of our leadership and experience within the field, we will provide
guidance and opportunities for quality personnel to increase their firearms knowledge in order to
better serve our clientele through superior customer service. See appendix F for additional
information.
Pay
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Scheduling
CONCEALED Gallery will have 4 employees in the store at all times not including the
gunsmith. A shift day will consist of the Manager, one Assistant Manager, Two Sales
Representatives; the gunsmith is contract employee and is not part of employee schedule.
Manager and assistant manger are only full time employees.
CONCLUSION
We can deduce by our forecasted income statements and industry averages that in order to
maintain this unparalleled growth expectancy we will need to fully utilize our resources wisely
by paying down debt in our first two years of business. In order to strategically plan for an
expand market share the company will embrace the target market by expanding our market share
by offering more specialized services. We will impact the market by focusing on our customers
first, corporation second, and the future tomorrow.
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TABLE APPENDIX
PRICING
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APPENDIX A
Employee
Job Description Overview
Manager/Supervisor:
The manager/supervisor will be in charge of the overall flow of the business:
Smooth product transition from sales representative to gun smith
Verifying that all orders place are complete and documented correctly
Scheduling of employees
Cash handling every night to insure transaction were placed properly
Checking on valued customers keeping them informed of the status of their order
Minor sales when needed
Handling escalated customer complaints
Closing store
Minor engraving on products
Training classes
Assistant Manager
Filling in as manager when manager is not avail
Smooth product transition from sales representative to gun smith
Verifying that all orders place are complete and documented correctly
Scheduling of employees
Cash handling every night to insure transaction were placed properly
Checking on valued customers keeping them informed of the status of their order
Minor sales when needed
Handling escalated customer complaints
Closing store
Selling of gun
Selling of accessories
Placing orders
Providing information on services (engraving, accessories)
Keeping store clean and organized
Handling customer complaints at the first level
Sales Representatives:
Selling of gun
Selling of accessories
Placing orders
Providing information on services (engraving, accessories)
Keeping store clean and organized
Handling customer complaints at the first level
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Gunsmith
Coming in when called for engraving
Keeping the tooling room clean
Meeting guidelines to finish engraving guns
Opportunity for advancement
Employees at CONCEALED will always be given the opportunity to advance in the company. They will
not have to worry about outside threats for new higher in the assistant manager and manager position. All
advancement well be from in-house employees. CONCEALED will have two “Plans in which employees
can see themselves advancing.
3 Year Plan: After three years sales representatives will be able to apply for an assistant manager position.
They will need to have shown strong dedication to CONCEALED to be considered for promotion.
Dedication to CONCEALED can be shown by:
Being with the company for 3+ years
Sending in sales reports on time and efficiently
Maintaining high sales numbers
Doing more then what is required for position
5 Year Plan: After five years assistant manager will be able to apply for a manager position. They will
need to have shown strong dedication to CONCEALED to be considered for promotion. Dedication to
CONCEALED can be shown by:
Being with the company for 5
Sending in sales reports on time and efficiently
Maintaining high sales numbers
Going above and beyond to ensure success of company while surpassing customers expectation
for service
Breaks
Each employee of CONCEALED will be allowed three fifteen minutes throughout their shift. The breaks
will be dependent on business needs.
The pay scale for each employee will be structured according: Employees will be paid on flat rate +
commissions. This will give us the opportunity to build relationships with our customers rather than force
and push sales. The breakdown of position pay scale is below.
[See chart]
Manager / Assistant Manager / Employees (1-3)
Employees here will be paid a salary rate.
Gunsmith
Our gunsmith will be contracted out and work at an hourly rate.
Incentives/ Commission
Non Gunsmith Employees
Employees at CONCEALED will be given the opportunity to earn an extra incentive by hitting a sales
quota. If any employee other the then Gunsmith hits a sales mark of $50,000 within the current year they
will receive a paid one week vacation. In that vacation CONCEALED will send the employee and one
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guess on a trip. The employee will pick one out of three trips that CONCEALED will offer each at a
value of $2,500. * one per employee per year.
Gunsmith
The Gunsmith‟s incentive will be different given his/her job requirements. For every sales of a gun the
Gunsmith will receive 10% commission of the net profit of the individual gun sold.
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APPENDIX B
Store Design
Display Cases
At CONCEALED we will have three display cases within our store. The display cases will show
customer the finest work that CONCEALED has to offer. In each case customers have the option to
purchase the gun outright, but they must be aware that no additional engraving will be applied to the gun,
the gun is in its final stage. Each gun case would have laser sensors along with a key code box. This will
allow for a layer of security on each case outside the basic building walls.
Main Case
Our main display case will carry our crème de le crème Diamond Collection gun. It will lay on soft
elegant pillow surrounded by diamonds. There will be three central lights within the case illuminating the
Diamond Collection Gun. The location of this display case is directly straight back from the main
entrance.
Sub Case #1 & 2
The sub cases as an accent and will lead up to the main case. The guns in these cases will consist of our
Pearl Collection. It will lay on soft elegant pillow with a pearl necklace interweave through the gun.
There will be three central lights within the case illuminating the Diamond Collection Gun. The location
of these two cases will be set between the pillars that lead up to the main case.
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APPENDIX C
Hours of operation
CONCEALED will be open five days a week. The days that we will be open are Tuesday, Wednesday,
Thursday, Friday and Saturday, leaving Sunday and Monday as our days that CONCEALED will be
closed. For the days that we are open from Tuesdays to Fridays our hours will consist of 10:00AM to
5:00PM. On Saturday we will be open from 8:00AM to 6:00PM.
Reasoning for Business Days
CONCEALED will be seen as a high end store, thus meaning that we are not going to work on “rest
days”. We want all of our customers to know that we value their family time.
Reasoning for Hours of Operation
CONCEALED‟s business hours
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APPENDIX D
The state of Texas which is where the Texas Gun Collection Association (http://www.tgca.net/) is
located is one of the oldest gun collecting clubs in the country. Within this association they have
members whose interest includes antique and historic firearms from a bygone era and also
collectible classic firearms from more modern times. Given the strength of that association if
provides a backbone that future shows that is a market for those who collect guns.
Target market
Income
o 50,000 and up
o 1. http://www.gedp.org/demographics.html (Target Market Intro)
o http://quickfacts.census.gov/qfd/states/48/48167.html
o http://galveston.texas.com/demographics.html
Collectors
o Rare fire arms
o http://www.tgca.net/about_us.htm (Texas Gun Collectors Association)
Club
http://www.cheaperthandirt.com/GunClubs/ClubDetails.aspx?sid=660
o http://www.hgca.org/ (Houston Gun Collectors Association)
Distance form major city
o Houston
52 miles
50minuets to hour and a half depending on traffic
http://www.mapquest.com/maps?1c=Galveston&1s=TX&2c=Houston&2s=TX
o Dallas
289 miles
4 hours and 46 minuets
http://www.mapquest.com/maps?1c=Galveston&1s=TX&2c=Dallas&2s=TX
o Austin
218 miles
3 hours 42 minuets
http://www.mapquest.com/maps?1c=Galveston&1s=TX&2c=Austin&2s=TX
o San Antonio
250 miles
4 hours 3 minuets
http://www.mapquest.com/maps/Galveston%20TX/San%20Antonio%20TX/
Competitors
Products
Amos
Weapon (customization)
o Pistols
Colt
Smith
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Custom holsters
Grips
Location:
Texas
o Galveston
Hughes Building – 2515 Market, Galveston, TX, 77550
5,876 sq ft.
$299,900
Commission split is 3%
http://www.nraila.org/statelawpdfs/TXSL.pdf
New “first class” gun store
Shop License „Red Tape‟ Not Business Friendly
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APPENDIX E
There are several reasons why our target market would be interested in guns and can potentially
be interested in our gun gallery. An article titled “Why own a gun?” explains ten reasons why
people own guns.
Because its cool
o Some people purchase guns so others and perceive the to be big and bad
Family Legacy (Because my parents owned guns)
o Some people want to continue a tradition of owning a gun under the family name.
These same people may want to pass guns down as their passed them down to
them.
Just for hunting
o Although our guns will not be use for hunting, there are several people that buy
guns for this reason.
Target shooting only
o The joy of firing a gun provides some people the overall satisfaction and the just
for them purchasing a gun.
Social reasons
o The social aspect to being apart of a group of people that have the same desire to
want gun. It also allows people to be able go to social gun events.
Self defense
o One of the largest reasons people purchase guns is for self protection.
Because the founding fathers wanted me to
o Some people want to fulfill the Second Amendment
As an investment
o Collecting guns form many people is a future investment for them. This is a major
reasoning behind our gun store.
Historical Reasons
o People also purchase guns as a momentum to the US history.
Interest in the mechanics of firearms
o There are a handful of people who like to take guns apart and repair them similar
to how people would cars or trucks.
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APPENDIX F
Charitable Contributions
In the first year CONCEALED Gallery will not provide funds for charitable contributions. In the
second year will donate to United Way, The Salvation Army, and the YMCA. Each donation will
be of $1,000.
Commissions
CONCEALED Gallery employees will be able to receive paid vacation which is accounted for in
their salary as well as a paid vacation which is a $2,500 value. The Gunsmith will also receive
10% commission on the profit of the sold gun.
Depreciation
CONCEALED Gallery will have several items that we will depreciate over 10 years. The items
that we will depreciate are the building ($ per year), car ($ per year), TV ($ per year), and the
machining equipment ($ per year).
Dues and subscription
CONCEALED Gallery will pay a yearly subscription of $100 to a local gun range for our
training course.
Insurance
Interest
CONCEALED Gallery will pay 33% interest on
Legal and Professional Fees
CONCEALED Gallery will have a lawyer on retainer ($2,000) in the event that a legal matter
arise. We will also set aside an additional $8,000 in the event that we need to go further in any
legal matter. In the event that we need to use the lawyer and the $8,000 dollars does not cover
the entire cost we can also pull funds from our miscellaneous expense area.
Licenses & Fees
CONCEALED Gallery will have to have several licenses for all employees to maintain normal
business operations. Theses licenses and fees include a Federal Firearms License or FFL ($200),
Certified Training License ($675 for all 3 managers), Permit to carry a CONCEALED Gallery
weapon ($420 for all 3 managers).
Miscellaneous Expenses
Expenses in this category include renovation of storefront ($237,500 with the 5% discount) and
we will also account for $10,000 for unexpected cost.
Payroll Taxes
Are already accounted for in the wages section.
Postage
CONCEALED Gallery will ship internet orders from our stores. This will amount in a $5,000
postage paid for all shipments within the year. If the cost exceeds $5,000 we can pull money out
of our miscellaneous expense account.
Repairs and Maintenance
CONCEALED Gallery will devote $100,000 to repairs and maintenance. That money will aid
repairs of machinery equipment, air conditioning, heating, lighting, etc.
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Supplies
CONCEALED Gallery will devote $5,000 to supplies. These supplies include paper, ink, pens,
labels, and any other office supplies
Telephone
$3,700 will be devoted to telephone and internet services
Travel
$20,000 will be devoted to travel expenses. With these funds CONCEALED Gallery will pay for
gas for trips to gun shows, hotel stays, flights.
Utilities With CONCEALED Gallery being located in an historical area in downtown Galveston, we will
receive 20% off of water and sewer ($7,200 with discount). Other utilities include electric
($614.40), gas ($5,400), and trash pick up ($1,799.60)
Vehicle Expense
Back window decals for personal cars priced at $450 total ($150 per manager).
Wages
For the first year CONCEALED Gallery will spend a total of $335,122, this amount includes
taxes that would be paid per year. On our second year assuming all employees have working for
a year. There salary will increase $2,000 respectively. The ending amount for the second year is
$360,238.
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Works Cited
Smith & Wesson. Smith & Wesson, 2009. Web. 3 Dec. 2009. <http://www.smith-wesson.com>.
Sturm, Ruger & Co., Inc. Sturm, Ruger & Co., Inc., 2009. Web. 3 Dec. 2009.
<http://www.ruger-firearms.com/>.
Colt's Manufacturing Company LLC. N.p., 2009. Web. 3 Dec. 2009 <http://www.coltsmfg.com/>.
Shooting Supplies, Reloading, Gunsmithing, Hunting Ammunition,Gun Parts & Rifle Scopes.
MidwayUSA,
2009. Web. 3 Dec. 2009. <http://www.midwayusa.com/>.
LaserMax: Laser Sight, Infrared Laser Sight, IR Laser Sight. LaserMax, 2009. Web. 3 Dec.
2009.
<http://www.lasermax.com/>.
IMO Shooting Group. InterMedia Outdoors, INC, 2009. Web. 3 Dec. 2009.
http://www.imoutdoorsmedia.com/IM3/shooting/
Chastain, Russ. "Why Own a Gun?" About.com. N.p., 2009. Web. 3 Dec. 2009.
<http://hunting.about.com/od/guns/a/whyownagun.htm>.
CIAFact.gov. CIA, 2009. Web. 3 Dec. 2009. <http://www.ciafact.gov>.
Fagan, David J. "Texas Gun Collectors Association." Texas Gun Collectors Assocation. N.p.,
2009.
Web. 3 Dec. 2009. <http://www.tgca.net>.
"Hughes Building, Retail (Other), 2515 Market, Galveston, TX." LoopNet. N.p., 2009. Web. 3
Dec.
2009. <http://www.loopnet.com/property/16222955/2515-Market/>.
Galveston Economic Development Partnership. N.p., 2009. Web. 3 Dec. 2009.
<http://www.gedp.org/
demographics.html>.
"Galveston County QuickFacts from the US Census Bureau." U.S. Census Bureau. N.p., 2009.
Web. 3 Dec.
2009. <http://quickfacts.census.gov/qfd/states/48/48167.html>.
MapQuest. N.p., 2009. Web. 3 Dec. 2009. <http://www.mapquest.com/
maps?1c=Galveston&1s=TX&2c=Dallas&2s=TX>.
"Redman's Rifling & Reboring Shipping Info." Redman's Rifling & Reboring. N.p., 2009. Web.
3 Dec.
2009. <http://www.redmansrifling.com/shipping.htm>.
Kunkle, Fredrick. "Gun Sales Thriving In Uncertain Times." The Washington Post 27 Oct.
2008, Met 2
Edition ed.: A01. Print.
"Don't mess with any teachers in Texas." The New Zealand Herald 18 Aug. 2008, World sec.:
n. pag.
Print.
U.S. Census Bureau. N.p., 2009. Web. 3 Dec. 2009. <http://factfinder.census.gov/servlet/
IQRTable?_bm=y&-ds_name=EC0200A1&-NAICS2002=451110&-_lang=en>.
"ATF Online - Firearms - How To - Identify Prohibited Persons." Bureau of Alcohol, Tobacco,
Firearms
and Explosives20. N.p., 2009. Web. 3 Dec. 2009. <http://www.atf.gov/firearms/how-to/
identify-prohibited-persons.html>.