comviva corp
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Comviva corpTRANSCRIPT
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Name
Title
Date
Comviva_CorpPPT_Brief_V2.1_Sep09
Company Overview
Subtitle
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Our Organization
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Who we are
Comviva is the leading provider of
integrated VAS solutions for mobile
operators in emerging markets
Comviva was formerly Bharti Telesoft
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Our purpose and intent
To enrich the lives of over a billion people through value
added telecom solutions that enhance their lifestyle and
livelihood.
Our core purpose
We will be the No.1 integrated VAS solution provider in
our chosen markets. We will achieve this by creating
customer value, built upon a foundation of innovation,
excellence and partnerships.
Our intent
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One of India’s largest private enterprise organizations, active in:
Our parentage
EasyDay • Retail outlets
Bharti Wal-Mart• Wholesale cash/carry
Bharti AXA
• General Insurance
• Life Insurance
• Asset Management
Financial Services
Bharti DelMonte
• Export of Indian
agricultural products
Agriculture
Other
Bharti Foundation
• Corporate social
responsibility
activities
CSR
Centum Learning
Systems
•Training and
development
Training & Devt.
Infrastructure
Indus Towers
Bharti Infra
Bharti Realty
InfrastructureRetail/Wholesale
• Jersey Airtel• Guernsey Airtel• Mobile operator• Operates with
Vodafone
• Mobile leader in India
• 100Mn+ subscribers
• $7.9Bn FY08/09 rev
• Telecom Seychelles
• Group’s 3G pioneer
• Launched in 1998
• India’s leading phone
manufacturer
• Major independent
cell phone distributor
• Airtel Sri Lanka
• Mobile operator
• 3G Network
• Launched January
2009
• Global integrated
telecom VAS
solution provider
Telecom and Communications
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History of Comviva
Comviva’s VAS solutions touch over 500 million subscribers worldwide
1999 200720052002 2003 2004 2006 2008
Merge with
CellCloudIntroduce
Adagium™
unified business
support solution
– now installed
in over 10
operator sites
Sequoia
Capital and
Cisco invest
in Comviva
Cross 500
employees
Acquire
Jataayu
Software
Win Golden
Peacock Award -
mobiquity™ Monet
Hub
Comviva
founded
(originally
Bharti
Telesoft)
Introduce
PreTUPS™
prepaid solution
at Vodafone –
now installed in
25 operator
sites globally
Launch CRBT at
Airtel. Now
installed by 14
operators and
used by over 13
million subscribers
globally50 customers
in 35 countries
Customers in
over 80
countries
Launch mobiquity™
mBanking services; Golden
Peacock Innovation Award
2007 for mobiquity™
mBanking
Deloitte Technology Awards:
Fast 50 India company – 2005 & 2006;
Fast 500 Asia Company – 2005, 2006, 2007, 2008
mobiquity™ and
VAS solutions
shortlisted for
GSMA , WCA and
AfricaCOM Awards
Golden Peacock
Innovation Award
for Hub Solutions
2009
mobiquity™ mBanking shortlisted for Best Mobile
Money solution by GSMA Global Mobile Awards
Win Airtel Best VAS solution in 2004 and VAS Partner of the Year in 2006 & 2008
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Our global presence
USA
PARAGUAY
UK
EGYPT
Comviva
Associates
Regional hubs Sales offices
FRANCE
JORDANBAHRAIN
*Kingdom of Saudi Arabia
YEMEN
SOUTH
AFRICA
KENYA
IVORY
COAST
BURKINA FASO
GHANA
BANGLADESH
SRI LANKA
MAURITIUS
THAILAND
INDIA
SINGAPORE
KSA*
CHINA
TAIWAN
S. KOREA
AUSTRALIA
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Comviva stats
• Handle over 22,000 SMS messages/second for
one operator customer*
• PreTUPS™ powers e-top-ups for over 65 million
subscribers in a single network
• CRBT powers ring back tones for over 12 million
subscribers on a single deployment*
• Handle 500 million CDRs/ day with Adagium™
PACS unified business support solutions*
• MMS client embedded in all windows mobile
phones
• 50% reduction in churn with Adagium™ loyalty
management system**
• WAP Gateways deployed by 84 operators
globally. Handle over 55 million transactions
daily for one customer installation.
*Leading Asian mobile operator; ** Leading pan-African mobile operator
• Unrivalled experience in emerging
markets
• Solutions reach 1 in 3 subscribers in
emerging markets
• Over 100 customers globally
• Customers include many leading
international operators and groups
• Solutions in over 80 countries
• Impressive year-on-year growth
• 1,000+ employees and growing
• Acquired Jataayu, a leading mobile
Internet solution provider, in 2007
• Based in India, with presence in Africa,
Asia, the Middle East, Europe, US, and
Latin America
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Business drivers
Multitude of integrated value added
applications - from voice to video,
messaging to mobile payments, - to
engage and delight subscribers
Delight Subscribers
Innovative voice, music and content
applications, mobile money and
recharge, and device applications
that differentiate the operator’s
offerings and help drive ARPU
Drive Revenues
Managed services ensure rapid service deployment
and impact operational performance. Customer
lifecycle management solutions drive efficiencies
whilst enabling superior service delivery
Deliver Bottom-line Benefits
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Catering to diverse needs
*Pan-Africa operator
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Varied operating models
Flexibility to support a range of operating models
• Owned and
operated by mobile
service provider
• Complete operator
ownership
• License-based
model
• Owned by mobile
operator
• Comviva manages
onsite
• Comviva manages
solution at operator
site
• Comviva manages
capacity and revenue
enhancement
Operator Ownership
Model
Operator Ownership
Supplier Management
Supplier Ownership
Supplier Management
Comviva manages its own and/or 3rd party VAS nodes
Managed Services Model
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Product Portfolio
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Portfolio
Mobile Music & Video
Lifestyle enhancing music
applications and next
generation video offerings
Mobile Money & Recharge
Award-winning range of
financial and recharge
services
Messaging
Scalable, reliable messaging
and interactivity-enabling
solutions
Customer Lifecycle
Management
Deliver lifetime end-to-end
customer satisfaction and
network value
Managed Services
Management of the
operator’s wide range of
VAS installations
Mobile Device Solutions
Handset applications to
simplify the mobile user
experience
Aggregated Voice
Application Network
Extensive range of voice-
enabled applications on a
network optimizing platform
Mobile Advertising
Ecosystem-supporting
solution and point
applications
Mobile Internet
Creating a true Internet
experience for all
subscriber segments
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Mobile Music
Immensely popular across all
subscriber segments, mobile music
applications transform the mobile
experience, providing a constantly
changing source of entertainment
for users – and a sustainable
revenue stream for operators.CRBT Platform
•Pioneering ring back tone and music platform solution, with
over 13 million active users globally
•Multiple features, including:
• Ads RBT – opportunity for a new service model and a
new medium for targeted campaigns
• Star 2 Copy - provides a simple way to select a new
ringback tone
• Greeting Tunes – seasonal RBTs to celebrate festivals
and special occasions
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Mobile Video
As 3G networks become pervasive
and subscribers demand a richer
mobile experience, operators
require an end-to-end multimedia
platform solution to provide a
wealth of video content and build a
new, long-term revenue stream.Mobile Solutions for the Next Generation (MSNG)
•An end-to-end multimedia service delivery engine,
providing a wealth of video content and applications
MSNG Applications
•MSNG applications include live TV, download of
mobisodes, surveillance and supports video ring back tone
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Aggregated Voice Application Network
Extending mobile services to the next
billion subscribers in emerging markets
requires cost-effective, ‘inclusive’
solutions that simplify communications
and enable delivery of voice-based,
highly targeted content.
Musica
•Transforms the handset into a
personalized mobile music station
iSearch
• Intelligent voice (and text) search across
all storefronts
Voice Chat
•Provides a livelier, more personal chat that
unites people and creates lasting
subscriber loyalty
Voice SMS
•Provides users with the advantage of
adding real emotion to a message
Voice Mail System
•Allows subscribers to manage recorded
messages in a quick and easy manner
Voice Portal
•Simplifies browsing and downloading of
content anywhere, anytime with a single
touch access to various infotainment
services
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Mobile Money and Recharge
Building on the success of e-
recharge, mobile money is rapidly
emerging as a major growth area.
Comviva developed the award-
winning PreTUPS™ and mobiquity™
platform and applications to address
growing market demand. PreTUPS™ E-Recharge Solution
• PreTUPS™ Any Amount Electronic Top-Up System
• PreTUPS™ Electronic Voucher Distribution System
• PreTUPS™ PIN Generation and Management System
• PreTUPS™ Post paid/ Utility Bill
• PreTUPS™ Adjunct Value Adds
• PreTUPS™ Self Top-Up and Gift Recharge
mobiquity™ Mobile Money Platform and Applications
• Plays a pivotal role in the mobile commerce
ecosystem
• Integrates applications and connects various market
players to enable:
• Mobile banking, remittances, transactions, and
payments
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Messaging and Interactivity
Comviva’s extensively deployed,
field-proven messaging and
interactivity-enabling solutions
support rapid delivery of simple and
rich media.
USSD
• Encourage cost-effective service discovery
and subscriber self-care, via a simple
interface
SMS Solutions
• Enable quick message delivery whilst cost-
effectively handling increased traffic volumes
MMS Solutions
• Enrich the subscriber’s messaging
experience whilst monitoring service
performance levels
Bulk Messaging
• Manages varied content from multiple
providers, handling many billions of
multimedia messages annually
IMPS Solutions
• Enable real-time communication with a huge
community of users – with operators able to
enrich the interaction experience
Call Management Solutions
• Empower subscribers to create caller
communities and control their messaging
environment
Roaming Solutions
• Enhance the roamer’s service experience, by
reducing investment requirements and
simplifying service expansion and
management
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Mobile Internet
A pioneer in the mobile Internet
space, Comviva’s mobile Internet
solutions bring the full-web
experience to the handset,
extending the power of the Internet
to mobile users globally.Mobile Internet Gateway
• Delivers a full web experience to all mobile users –
regardless of handset sophistication, speeding
downloads by up to 70%
WAP Gateway
• Simple access to the web – now deployed by over 80
operators globally
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Mobile Marketing and Advertising
Comviva takes a holistic view of
the advertising space and aims to
enable multiple ecosystem players
to engage subscribers with highly
personalized promotional
messages and campaigns.
Effective target marketing
• Leverages the operators’ consumer profile information to
support advertisers in reaching out to target segments
Innovative service bundles
• Enables incorporation of advertising messages that
cross-promote services and subsidize the cost of service
usage
Facilitates collaboration
• Ecosystem players can experiment with interactive
contests, coupons or integrated promotional messages to
develop the potential of the mobile as a new promotional
medium
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Customer Lifecycle Management
Customer Lifecycle Management
Solutions create operational
efficiencies that improve service
delivery and enhance the service
experience, benefiting the
operator and the subscriberAdagium™ Unified Business Support
• Systems and capabilities to manage a service
provider’s business and operations, delivering
lifetime support to the operator's network and
subscriber base
dBILL Differential Charging System
• A converged billing/charging engine with real-time
capabilities that supports all customers on the same
platform
Subscription Engine
• Manage and deliver increasing volumes of
subscription services for infotainment services
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Managed Services
Comviva exploits its extensive
experience in the development and
deployment of value added services
to drive revenue growth with end-to-
end managed services for operators
– for both Comviva and third party
solutions. Managed VAS Services
• End-to-end service offering of the operator’s VAS
portfolio, enhancing top line revenues with guaranteed
performance against defined SLAs
Hub Solutions
• Comviva’s award-winning hub technology and solutions
speeds up service roll-out, enhancing service offerings
and reducing operational and capital expenditure
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Mobile Device Solutions
A comprehensive suite of
mature, standards-driven mobile
device solutions that deliver
innovation to the handset
community and put exciting
applications in the hand of the
mobile user. Browsing
• Range of applications to facilitate browsing, including
the jB5 browser
Messaging
• Applications to enable IMPS, multimedia messaging
and email
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Case Studies
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Issue
The operator needed a single
view of operations, with
consistent information being
disseminated to a multitude of
departments.
A further aim was to reduce
operational overheads and to
streamline all customer
interactions throughout the
customer lifecycle.
Airtel
Solution
Adagium™ Unified Business
Support System. Handles an
operator's entire set-up,
allowing more efficient
management of the operational
environment and delivering
lifetime support to the network
and subscriber base.
The single, consolidated view
of operations enables
appropriate prioritization of
subscriber demands to better
meet subscriber expectations.
Outcome
Reduced average call handling
time by 33%. Reduced the
number of call center agents
by 15%. Increased on call or
first time resolution from 60%
to 85%.
Reduced provisioning request
processing time from 24 hours
to immediate provisioning
online.
Improved subscribers to agent
ratio from 4,000 to 5,000.
Reduced backend resolution of
escalations from 12 hours to 6
hours.
Gaining Operational Efficiencies
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Issue
Tata Communications operates
the world’s largest signalling
network. In view of the
importance of roaming
revenues for mobile service
providers and the major growth
in the prepaid segment, Tata
wanted to address prepaid
interoperability issues and
enable mobile operators to
drastically reduce time to
market and the cost of
extending prepaid roaming
services.
Tata Communications
Solution
Comviva’s hub technology
forms the basis of Tata’s
Intelligent CAMEL eXchange
(ICX) solution
ICX is a prepaid centralized
hub that enables operators to
significantly reduce the time
frame and the cost of
implementing and maintaining
prepaid CAMEL roaming
relationships.
Outcome
Launched at the 2008 Beijing
Olympics, Tata states that, ‘ICX
directly confronts the
interoperability challenges
operators face when expanding
into developing markets with
highly complex networks.
ICX now has over 10 major
carrier customers, and
commitments from an additional
30 operator customers.
Rapid and Efficient Extension of Prepaid Roaming
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Issue
With markets becoming
increasingly competitive
throughout Africa, Zain a
major pan-African and Middle
East operator, wanted to
increase customer loyalty,
reduce churn and create a
lasting emotional bond.
Zain
Solution
Adagium™ Loyalty Management
System.
Subscribers enroll over various
channels and once registered,
LMS tracks usage and awards
points appropriately, which
subscribers redeem proactively
or via an automated prompt.
LMS offers Zain the flexibility to
define rules based on multiple
criteria, such as subscriber
type, validity period, and region,
among other criteria.
Outcome
Within 5 months of operation:
• Over 40% of the overall
subscriber base and 72% of
the eligible base
• 48% of high value
subscribers had enrolled
• ARPU increased 10%
among enrolled subscribers
• Churn reduced by 50%
among enrolled subscribers
Note: Zain was formerly Celtel
Creating and Sustaining Subscriber Loyalty
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Issue
Costs of handling postpaid
billing queries had grown
considerably, with billing
related calls comprising 15% of
total calls to the call center.
Each call lasts 30 to 40
seconds, with costs of over
Rs.10 per minute. The aim was
to reduce these costs whilst
maintaining high levels of
subscriber satisfaction.
Airtel
Solution
USSD menu-driven access to
billing information.
The subscriber dials *121#
and gains information on
billing charges.
The subscriber can also
receive an eBill over USSD.
Initially, Airtel offered the
service only to postpaid
subscribers, but now Airtel
also offers USSD Self Care
services to prepaid
subscribers.
Outcome
Many postpaid and prepaid
subscribers are now using
USSD to gain billing
information. Airtel now enjoys
20 million hits/month* from its
postpaid subscriber base.
Airtel’s prepaid subscribers
generate 65 million
hits/month*.
Airtel has significantly
lowered its operational costs
and has maintained
customer delight.
*Figures from December 2008
Self Care over USSD
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Issue
Extending service profitably
to underserved low income
segments of society. Fixed
denomination top-ups
prevented low income
groups from subscribing to
mobile services.
Over 70% of population
earns under US$2.00/day.
Mobile access can enhance
livelihoods dramatically
among bottom of pyramid
segment.
Grameenphone
Solution
PreTUPS™ prepaid solution.
Flexible electronic recharge
solution offering any amount
top-up.
Effective distribution channel
and channel management
system ensures service access
in remotest locations and
efficient distribution of top-up
services.
Outcome
Reached out to a new market
segment. 90% of all top-ups for
low denominations and over
50% of sales taking place
outside major metros.
The 12 months following launch
saw a 55% increase in the
subscriber base.
Exercising Social Responsibility - Extending Service Reach
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Issue
Many VAS had been
introduced to the market, but
the ‘killer app’ was elusive for
Airtel.
Airtel wanted a service that had
a massive appeal and was
sustainable in the long term.
Airtel
Solution
Color Ring Back Tone (CRBT).
Subscribers change their ring
back tone to a song(s), which
is played to the caller.
The wide, and frequently
changing, range of different
songs and audio tracks on
offer keeps subscribers hooked
on the service.
Outcome
Within 6 months of launch the
service had over 1 million
subscribers.
As Airtel has grown, so has
the uptake of this service, with
‘Hello Tunes’ now widely
recognized as one of India’s
most popular value added
services.
Music Mania
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Issue
This leading Bangladesh
operator had experienced
tremendous success with its
prepaid airtime transfer
solution and wanted to build
on this experience by offering
mobile wallet services to its
subscriber base.
Bangladesh operator
Solution
mobiquity™ mMoney.
Within the mMoney solution,
Comviva is providing bill
payments capability, P2P money
transfer (domestic remittances)
as well as cash in/cash out i.e.
mobile wallet services
Outcome
Extends prepaid base and
also generates revenues from
providing financial services to
the unbanked population.
The solution can attract
existing and third party mobile
subscribers.
Mobile Wallet Services in Bangladesh
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Issue
India is a country of 1.2 billion
people – only 300 million have
access to banking services.
Millions of people rely on
expensive wire transfer
services or informal channels
to send money – and millions
of people have no access to
banking services at all.
Barclays
Solution
mobiquity™ mBanking.
By linking banking services to
the mobile phone, Barclays is
able to radically change the
banking landscape in India and
provide hitherto unbanked
people with economical,
anytime, anywhere access to
banking services – as well as
provide banked customers with
greater banking convenience.
Outcome
Barclays soft-launched its
Hello Money service to
employees and suppliers in
early 2008, followed by full
commercial launch in March.
The subscriber base has risen
consistently during the first
year of operation.
Comviva is now working on
rolling out mBanking services
for Barclays in the Middle East
and Africa.
Extending Banking Services
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Issue
This leading international operator
had deployed Comviva’s
PreTUPS™ prepaid solution across
14 locations in Africa.
Subscribers enthusiastically took
up the service and showed great
enthusiasm for airtime top-ups
and transfers.
The operator decided to build on
this success by offering mobile
wallet services to its customer
base.
Pan-African operator
Solution
mobiquity™ mMoney.
Within the mMoney solution,
Comviva is providing bill
payments capability, P2P
money transfer (domestic
remittances) as well as cash
in/cash out i.e. mobile wallet
services to 12 of the operators
across Africa.
Outcome
This solution will extend mobile
wallet services to the majority
of the existing prepaid base,
acting as a financial services
provider to subscribers who
may or may not have access
to traditional banking services.
Mobile Wallet Services across Africa
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Issue
Airtel Sri Lanka launched
services in January 2009, the
newest entrant in the Sri
Lankan mobile market.
Speed was of the essence in
going to market – but finding
the necessary skilled
resource to deploy and
manage a range of leading
edge services was a major
challenge as was launching
services rapidly – and cost
effectively.
Airtel Sri Lanka
Solution
Managed Services.
By entrusting the end-to-end
management of a whole suite
of services to Comviva , Airtel
Sri Lanka has exploited
Comviva’s significant expertise
in rapidly deploying and
managing innovative VAS and
support services.
Comviva now manages
Comviva services and 3rd party
solutions against defined
SLAs.
Upfront costs were reduced
significantly, helping the new
operator to maintain a healthy
balance sheet.
Outcome
Airtel Sri Lanka launched
services with close to 30 VAS
offerings in January 2009 – of
these, 22 services are from
Comviva’s portfolio and the
remainder from third party
providers.
These services include
content platforms and
applications, call management
solutions, USSD solutions,
IMPS services and MIS.
Comviva manages these
services end-to-end, ensuring
performance meets agreed
SLAs.
End-to-end Service Management
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Customers and Awards
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Our global customer base
Customers in over 80 countries worldwide
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Customers
Partial list of customers
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Awards and recognition
2005
• SIMagine Award - Silver prize GSMA World Congress for PreTUPS™ electronic prepaid refill system
• Red Herring Award - Named by Red Herring as an Asian Top 100 technology company
• Deloitte Technology - India’s 2nd fastest growing technology company; an Asia Fast 500 company
2006
• Deloitte Technology - India’s 18th fastest growing technology company; an Asia Fast 500 company
• Value Added Partner Award - Named by Airtel as their Value Added Partner for 2006
2007
• Golden Peacock Award for Innovation - mobiquity™ mBanking solution
• Deloitte Technology Asia Fast 500 Company
2008
• Value Added Partner Award - Named by Airtel as their Value Added Partner for 2008
• Golden Peacock Award for Innovation 2008 - mobiquity™ Monet Hub solution
• Deloitte Technology - an Asia Fast 500 company
• GSMA Asia Congress Awards / World Communication Awards – shortlisted for mobiquity™ solutions
• AfricaCOM Awards – shortlisted for Charging Proxy enterprise solution
2009
• Golden Peacock Award for Innovation - Comviva’s Hub solution
• Founding member of the GSMA Mobile Money for the Unbanked initiative
• GSMA Global Mobile Awards - mobiquity™ mBanking shortlisted for Best Mobile Money solution
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Contact Details
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Contact Details
Middle East
Americas
General
Europe
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www.comviva.com
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