comunicazione 2012.int.ed

organized by:

ROME JUNE 5th, 2012PALAZZO DEI CONGRESSICOMMUNICATION FORUM

INTERNATIONAL EDITION

2 0 1 2 W O R L D COMMUNICATION FORUM DELLA COMUNICAZIONE

THE BUSINESS SOCIAL MEDIA FOR CORPORATE AND INSTITUTIONAL DECISION MAKERS

Comunicazione Italiana is the first cross-media Business Social Network which establishes connections among eco-

nomic, business, academic and institutional decision-makers.

For more than a decade, Comunicazione Italiana has been the reference point in the Italian market for the realiza-

tion of Atlas (book collection of professional guides which include best practices and contact details of the decision

makers in the communication, innovation and HR management sectors) as well as for the organization of the most

important B2B events in the communication, technology innovation and human resources fields.

In 2010, Comunicazione Italiana established the Business Social Network which boasts over 50.000 member-mana-

gers and aims at introducing its wide range proposal of editorial contents, events and services into the main inter-

national markets.

SOME COMPANIES AND INSITUTIONS WHICH CONTRIBUTED TO COMUNICAZIONE ITALIANA’S DEVELOPMENT

COMU

NICA

ZIONE

ITAL

IANA

Abou

t Us

COMM

UNICA

TION F

ORUM

2012

Even

t

ITALY’S MAIN COMMUNICATION EVENT

The Communication Forum is the main Italian event in this sector. In its fifth edition, it aims at having international relevance and indeed involves the most

prominent national and international players and opinion leaders in the information, communication, marketing, PR sectors.

Objectives:

Increasing national and international business opportunities in this sector.

Attracting business representatives and leaders from the communication and culture industry in Italy.

Fostering the internationalization of communication and technology innovation companies.

Promoting the communication and innovation culture by sharing know-how and spreading best practices for companies (Corporate Communication,

Product Communication, Product Placement, Events, Social Networking Engagement) and for institutions (Institutional Communication, Political

Communication, Tourism, Territorial Marketing, Smart City, Education and Training).

Strengthening connections between universities, associations, media, companies and institutions both at national and international level.

Venue: Rome, Palazzo dei Congressi

Date: 5th June 2012

Frequency: Annual

2 0 1 2 W O R L D COMMUNICATION FORUM DELLA COMUNICAZIONE

organized by:

COMM

UNICA

TION F

ORUM

2012

Form

at

THE SESSIONS

The Communication Forum is extremely innovative in its contents and for-

mat. It will feature 32 working sessions in one single day and in one sin-

gle venue. Each session will be properly organized in different format and

in suitable spaces.

In particular, the Forum will feature:

International Plenary Sessions which will be held in the

Auditorium (Duration: 1 hr 15 min).

3 International Talk Shows in the Main Conference Hall

(Duration: 1 hr /each).

1 Keynote Speech (Duration: 30 min).

1 Show Speech (Duration: 20 min).

4 International Showcases in the Main Conference Hall

(Duration: 1 hr).

15 Innovation Speeches in the Innovation Experience Zone

(Duration: 15min).

4 Parallel Workshops co-organized with our Content Partners

in the Workshop Hall (Duration: 1hr).

4 Business Knowledge Sharing Sessions in the Business Knowledge

Hall (Duration: 1hr).

1 “Ignite” Session (1 idea in 5 minutes) with the participation

of 12 National and International startup leaders (Duration: 1hr).

150 One-to-One Business Meetings in the Business Matching Area.

30 desks and networking longue corners in the Networking Area.

organized by:

COMM

UNICA

TION F

ORUM

2012

The C

onfer

ence

Area

“Palazzo dei Congressi”

Auditorium: The Auditorium

will host the Opening and

Closing Plenary Sessions

which will see the participa-

tion of international speakers.

The plenary sessions will

include a keynote speech, a

talk show session, the show

speech and will be modera-

ted by a journalist, expert in

this sector.

Seating capacity: 700

Simultaneous translation services will

be available.

Main Conference Hall.

The Main Conference Hall will

host the Forum main sessions

which will feature the partici-

pation of international

speakers and will run parallel

to other scheduled sessions

in the Communication Forum

Program.


Simultaneous translation services

will be available.

Partner Workshop Hall.

This Hall will host the work-

shops co-organized with

our Content Partners.

Online pre-registration is

required. Participation to

some workshops may be

reserved to specific busi-

ness profiles.


Simultaneous translation will be

available upon Content Partner’s

request.

Business Knowledge

Sharing Hall.

This hall will host the

Knowledge Sharing Sessions

which will focus on education

and/or networking objecti-

ves. Participation to some

workshops may be limited to

specific business profiles.


No translation services will be availa-

ble.

Innovation Experience

Zone Area.

This area will feature agora

set-up and will be located

close to the Networking Area.

15 speakers will have 15

minutes each to present pro-

ducts and services, case histo-

ries, best practices, researches

and studies, etc.


Free participation

Business Matching Area: This area will be set up with lounge corners as well as meeting tables for one-to-one networking meetings. Entrance to this

area will be restricted to decision makers and mangers who selected the Business Matching Option. Meetings’ agenda will be drafted in accordance with

the requirements. Each meeting’s duration will be 20 min. maximum.

Interpreting service will be available upon request.

organized by:

COMM

UNICA

TION F

ORUM

2012

Agen

da

MORNING

MAIN CONFERENCE

08:30 Registration

09:00 Istitutional Regards

09:15 Keynote Speech

09:40 International Show Speech

10:00-11:15 PLENARY SESSION

11:30 - 12:30 MAIN CONFERENCE.


13:30-14:30 Lunch Break

aFTeRNOON

14:30 - 15:30 INTERNATIONAL SHOW CASE


17:00-18:00 PLENARY SESSION

WORKSHOp

11:30 - 12:30 WORKSHOp pARTNER 1.





BuSINESS KNOWLEdgE SHARINg

11:30 - 12:30 BK SESSION 1.

12:30 - 13:30 BK SESSION 2.


14:30 - 15:30 BK SESSION 3.

15:45 - 16:55 BK SESSION 4.

INNOvATION ExpERIENCE ZONE

11:30 - 11:45 Innovation Speech 11:45 - 12:00 Innovation Speech 12:00 - 12:15 Innovation Speech12:15 - 12:30 Innovation Speech12:30 - 12:45 Innovation Speech 12:45 - 13:00 Innovation Speech 13:00 - 13:15 Innovation Speech13:15 - 13:30 Innovation Speech13:30-14:30 Lunch Break

14:30 - 15:30 IgNITE 15:30 - 15:45 Innovation Speech 15:45 - 16:00 Innovation Speech 16:00 - 16:15 Innovation Speech16:15 - 16:30 Innovation Speech

organized by:

COMM

UNICA

TION F

ORUM

2012

Key p

layers

The Communication Forum boasts a network of 657 speakers coming from

the academic, business, institutional and media sectors.

In 2012 international edition, the Forum will involve 120 key players, inclu-

ding 12 international speakers who will attend all scheduled sessions.

See all Comunicazione Italiana’s Key Players:

http://www.comunicazioneitaliana.it/chi-siamo/partner?Itemid=64&option=com_content

International Show Speaker

Exclusive 20-min speech at the opening of the plenary sessions. Multimedia

and scenographic support will be available.

Keynote Speaker

20-min speech on the podium to provide a significant contribution to the com-

munication contents. Multimedia facilities will be available

Speaker

Participation in talkshows. No multimedia content will be possible.

Speaker Case History

20-min intervention in a themed workshop with possibility of multimedia

presentation in order to share the best practices in this sector.

Ignite Speaker

20 slides in 5 min to launch a new idea or to present a best case.

Ignite represents a successful format since enables the presentation of

new ideas and projects in a fresh and emotional way.

657 Speakers

organized by:

COMM

UNICA

TION F

ORUM

2012

Particip

ants

The participation to the Communication Forum is free and the event is open

to 2,500 participants (80% Italians – 20% international) including:

Corporate and Institutional Top Managers, Chief Marketing Officers,

Communication and External Relation Directors, CSR Directors, HR

Directors, Businessmen, Journalists, Innovators, Digital Leaders, University

Professors.

Profile and pictures of past editions’ participants who are members of our

Business Social Network are vailable on our website:

www.comunicazioneitaliana.it

To see all Communication Forum participants, please follow the link below:

http://www.forumcomunicazione.it/partecipanti.html

organized by:

Chart by Category

Chart by Professional Area

not definited

COMM

UNICA

TION F

ORUM

2012

Comm

unica

tion A

tlas

The international edition of the Communication Atlas represents the main

cross-media knowledge map in the communication sector. It is the

official event catalogue as well as a useful guide to learn more about the

most prominent Italian key players in marketing, public relations and

corporate communication sectors. Its 10th edition, the Communication

Atlas will include a special section on the major international players,

professionals and decision makers.

Contents: The 10th edition will be structured in three sections:

The first section will include the Forum key players, the speakers’ profiles

and detailed articles on the addressed subjects. (both in English and

Italian). The second section will include the case histories, professionals,

and managers of international leading companies (English only).

The third section will collect the most significant national case histories

and best practices.

Cross-media Project: The Atlas represents a unique editorial cross-media

project in the communication sector. The Atlas’s hard-copy version includes the

Forum main contents and the “Marketing Communication Map” as well as all

contact details and profiles of the most prominent corporate and institutional

communication mangers, marketing, pr and event managers. The online

Business Social Networking platform aims at enabling its users to get in touch

with the leading business and public administration’s decision makers.

Users’ profile: professionals, professors, decision makers, journalists.

Distribution and circulation: Atlas is issued on annual basis and is printed in

10.000 copies. It’s distributed in the main bookshops and on occasion of

important events in the communication sector.

The Atlas will also be distributed at international level through our partner

associations and universities as well as through our media partners.

To be included in our Atlas: please join one of the Forum Partnership

Programs or book an editorial and/or advertising space. For more

information, please contact: [email protected]

organized by:

organized by:

GALA’ - SHOW | 2010THEATRE - ENI

AUDITORIUM PARCO DELLA MUSICAROME

GALA’ - SHOW 2011DANCE


GALA’ - SHOW | 2011MUSICAUDITORIUM PARCO DELLA MUSICAROME

GALA’ - SHOW | 2011ENTERTAINMENTAUDITORIUM PARCO DELLA MUSICAROME

GALA’ - SHOW | 2010MUSIC

AUDITORIUM PARCO DELLA MUSICAROMA

GALA’ - SHOW | 2010DANCE


COMM

UNICA

TION F

ORUM

2012

Partn

ers

OUR PARTNERS

The Communication Forum is inspired by crowdsourcing. The Forum is based

indeed on its partners’ contributions in all its stages from the planning to the

realization of the event. Our partners share the event objectives with the orga-

nizers and take this opportunity to promote their image, to highlight their exper-

tise and best practices as well as to create new business opportunities and to

directly interact with over 2,500 participating managers and professionals.

Our Partners include:

Companies in the following sectors: Technology, Internet,

Telecommunications, Energy and Environment, Bank and Insurance,

Food and Beverage, Fashion and Design, Entertainment, Transports,

Tourism, Chemical and Pharmaceutical, Communication and Marketing,

MICE and Publishing

Institutions, Local and Central Public Administration

The main national and international Associations and NGOs

The most prominent national and international Universities and

Business Schools

National and international Media Companies

4 good reasons to become our partner:

Contents: Promoting the culture of communication and marketing by

spreading national and international best practices.

Visibility: High brand visibility thanks to our national and international

media plan which includes ad on monthly and weekly magazines,

newspaper, online magazines, press agencies, outdoor

communication as well as high media exposure thanks to our media

partners’ coverage on national and international press.

Business Networking: Great networking opportunities before and after

the event. Possibility to get in touch with the Italian largest business

community in the communication and marketing sector as well as

with over 600 marketing and communication leaders coming from the

main international markets.

Business Matching: Access to the reserved area with the possibility of

scheduling and arranging one-to-one business meetings.

organized by:

MAIN PARTNER

- prominent logo placement on all event materialsand advertising campaign.

- Marketing materials (brochure or gadget) includedin the welcome bag.

- Opportunity to deliver a speech in the Openingplenary Session.

- Opportunity to deliver a speech during the MainConference.

- 6 dossier pages on the Communication Atlas- double full-page ad on the Communication Atlas- 36 sq m turnkey booth (No. 4 per 9 sq. m. modules)

Euro 35,000 + VAT

OFFICIAL PARTNER

- Logo placement as Official partner on all eventmaterials and in the advertising campaign.

- Marketing materials (brochure or gadget) includedin the welcome bag.

- Opportunity to deliver a speech during the MainSessions.

- 4 coloured dossier pages on the CommunicationAtlas

- double full-page ad on the Communication Atlas- 18 sq. m. turnkey lounge area (No. 2 per 9 sq. m modules).

Euro 18,000 + VAT

CONTENT PARTNER

- Exclusive organization of a themed conference(duration: 1 hrs)

- Creation of a webpage for the event and oppor-tunity to use Comunicazione Italiana’s eventmanagement system.

- Logo placement on online communication.- 9 sq. m turnkey lounge area (one 9 sq. m module).

- double dossier page on the Communication Atlas.- One ad page on the Communication Atlas.

Euro 12,000 + VAT

PARTNER

- Logo placement on the online communication- possibility to deliver a speech (time slot to be defi-ned with the organizers)

- double ad page- double page on the Communication Atlas- 9 sq. m turnkey lounge area (one 9 sq. m module).

Euro 6,500 + VAT

INNOVATION ExPERIENCE

- Logo placement on the online communication - 15 min. speech in the “Innovation Experience” Hall- double page on the Communication Atlas.

Euro 3,500 + VAT

ONE-TO-ONE BUSINESS MEETING

- possibility to organize up to 7 meetings (max. 20min. each) in the Business Matching Area.

- participation to the Networking Lunch- One complimentary Communication Atlas

Euro 3,500 + VAT

COMM

UNICA

TION F

ORUM

2012

Our P

artne

rship

Prog

ram

organized by:

PaRTICIPaTIONParticipation to the Forum is free and open to business and institutional directors, managersand professionals in the communication and marketing sectors as well as to journalists,media professionals and experts in the event industry. However, in order to make you bene-fit more from your experience, we have envisaged different levels of participation:

BASIC PARTICIPATION Free of Charge- participation to the Opening and Closing plenary Sessions - participation to the Main Conferences- Access to the Innovation Experience Zone and to the Exhibition Area

BUSINESS PARTICIPATION Euro 150- participation to the Networking Lunch- Simultaneous translation service in the main conferences- No. 1 complimentary Communication Atlas

VIP PARTICIPATION Euro 300- participation to the Networking Lunch- participation to the Networking gala dinner- Simultaneous translation service in the main conferences- No. 1 complimentary Communication Atlas

aDDITIONaL SeRVICeS euro

- 2 dEM to send personalized invitations to your workshop 4.000

- Audio/video recording of the session 1.500

- photographic coverage (4 shots per speaker) + personalized booth service 500

- database of the participants to your workshop

(This service is intended for co-organizer partners only) 2.000

- database of Forum’s participants

(This service is intended for Main e Official partners only) 5.000

WORKSHOP euro

- Organization of No. 1 Workshop partner

duration: 1 hr (Room capacity: 150 seats) 5.000

- Organization of a Business Knowledge Session

duration: 1 hr (Room capacity: 100 seats) 2.000

eXHIBITION aRea euro

- placement of a promotional desk in the Innovation Experience Zone

(The fee includes 6 sq. m space rent only) 1.200

- 9 sq. m turnkey lounge area in the partner Zone 2.500

COMMUNICaTION aTLaS euro

- Ad pages in the Communications Atlas (the official event catalogue) 800/each

- personalization of the Atlas bookmark or ad on the inside front/back Atlas covers

(Option available for Main and Official partners only) 5.000

- Logo placement on Atlas’s front and back covers

(Option available for Main and Official partners only) 8.000

VIDeO euro

- Interview recorded at the Forum in Comunicazione Italiana’s format 500

- Interview by personal Affairs in Comunicazione Italiana’s format 1.000

- Corporate video reportage in Comunicazione Italiana’s format 1.500

COMM

UNICA

TION F

ORUM

2012

Particip

ation

& Se

rvice

s

organized by:

comunicazione 2012.int.ed

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