comtec: a meeting of creative minds
TRANSCRIPT
A meeting of creative minds
Expand your client’s business overseas with a creative translation agency
2 | comtec: translation, localisation & interpreting
Turn your client’s £s into $, ¥ or even لایر 60
secondswith Comtec
• We take time to fully understand the brief • We ensure campaign messaging is culturally right for your markets• We translate everything from websites and brochures to podcasts and
voiceovers• We transcreate straplines and brand names• We use sophisticated translation memory software to reduce costs• We work to tight deadlines • We follow ISO accredited quality procedures for every project• We fit seamlessly into your existing processes• We help integrate your client’s local teams into the translation process • We only use linguists with specialist knowledge of your client’s industry• We assign a dedicated project manager to each account • We advise you all the way if you’re new to the translation process• We add to your offering and can increase revenue• We use our 30 years of experience every day to get you the best results
• If your client asks you about expanding into overseas markets, you can be knowledgeable and supply a reliable translation company.
• If you’re pitching for a global account, your presentation can include a translation provider with 30 years’ experience.
• If you feel there’s an opportunity for your client’s product or service to stretch further than the realms of English speaking countries, use your forward thinking to impress them by sharing specific industry and cultural knowledge from a trusted translation partner.
• If it’s about looking good and adding profitable value to your agency and your clients, you can call on Comtec Translations.
translation, localisation & interpreting : comtec | 3
Become even more appealing to your clients
(cue wolf whistle)
We’ve successfully collaborated with numerous creative agencies for many years, so we’re pretty au fait with the processes, tight deadlines, levels of professionalism required, importance of high quality materials and of course, the brief.
More and more businesses are expanding internationally and, with Comtec’s support, creative agencies are in the perfect position to assist them in their business ventures. Our know-how and expertise lend themselves perfectly to this task, and include:
• Pitch support• Translations of printed, online and audio content
“Comtec understand that translated advertising or marketing materials need to
preserve brand values. We trust the accuracy of their work and also enjoy working with them.”
John Neate, Access Advertising
• Voiceovers and subtitling for short films, from ads to training videos• Artworking for all languages
The Comtec
Brief
We know for some agencies, the thought of working on an international marketing project can be both exciting and daunting. But the extensive experience we’ve had with creative agencies has allowed us to refine our support to enable you to get on with your job.
We advise and provide solutions on how your campaign messaging will be received in new cultures and languages, but to help us, we need to immerse ourselves in your client’s brand including: tone of voice, style guides, current brand positioning, guidelines on brand names, marketing objectives, desired response from target market and deadlines. Existing materials, such as the website, training manuals and brochures, are also really handy!
Tell us everything you know
4 | comtec: translation, localisation & interpreting
Adding more strings to your creative bow
Why translate?• Only 6% of the world’s population speaks English as a first language• Web users are four times more likely to buy from a website in their own language• Over 100 million people access the Internet in a language other than English
Transcreation – adaptation of creative work into another language English copywriters are great for writing copy in English, in all tones of voice - it’s what they get paid to do (like the one who’s writing this). But we use specialist translation copywriters who understand creative thinking and not only translate your copy, but add creative value and sector insights needed to engage new markets.
By using a native speaker based in the country itself, we’re able to provide a number of alternatives with back translations and commentary so your client can make the final decision.
Linguists with knowledge of your client’s sectorAs with any brief, you put the right team together. So you’ll understand why we hand pick the right translation team and dedicated project manager for each project from the start – to get the best results.
Take for instance the case of one of our Automotive clients. We established a translation team which included sector specific knowledge and expertise on technical terminology together with experience in handling high-level marketing copy. This ensured copy communicated the key marketing messages with the correct technical language.
Collaboration with your client’s foreign market teams Input from the local market contact can be crucial for some translation projects. Most likely to be the in-country Marketing Manager, they will bring valuable insights on the market as well as cultural characteristics, consumer behavior and perception of the brand. This is a must for fully localised communications.
Our experience in handling the feedback process together with a number of on-line review tools help make the project easier and smoother. Feedback is not only received quickly, but has the quality of detail to ensure there is minimum to-ing and fro-ing, therefore avoiding any bottle-necks.
“Comtec provide us with a great translation service. Having the one point of contact ensures a
smooth and responsive relationship. We are confident that they understand the creative nature of our industry and deliver a great transcreation service”
Stephanie Rushton, Love Creative
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...more strings We’ve won the D&AD Black Pencil equivalent in our industry awards.
Translation firefightersThere will always be small issues to tackle in major translation projects, but from our experience there are two particular challenges, which others can learn from.
1. Keeping the local market teams engagedGaining trust and cooperation with your local market team or representative can take a little time and should be built into timescales. But the results are worth it. It is the local markets who hold the key to insights and knowledge and will help provide the platforms for best brand copy, whichever market they go into.
2. Maintaining a consistent style and tone From digital media to print, in our experience this issue is best managed by ensuring that the agency only works with one translation company, who uses the same translation team and also, importantly, maintains an up-to-date translation memory which can be continually accessed and expanded as more marketing collateral is translated.
Translation memory software – so no-one goes back to the drawing boardHaving a smoothly run project is every agency’s dream, and, with the processes we put in place, our projects run to time and on budget.We also use software that stores copy, phrases and terminology for easy retrieval for subsequent projects. Your translation memory is updated with each project and ensures consistency across all marketing communications, including digital, print and audio. It also reduces the need for reprocessing existing translations, saving your client money too.
“Comtec executed our translation project in a very
professional, friendly manner and I was continually kept informed of
work in progress. The final translation scripts were of excellent quality
and delivered in the exact format I required. I would highly recommend
their services to anyone.”
Rich Stevens, Global Graphics
Contact usFeel free to pick our brains and contact us about how we can help you look great in front of your clients.
Call +44 (0) 1926 335 681Email [email protected]
We’re one of the few UK companies who’ve won the internationally recognised quality standard awards for service, process and quality assurance. They’re called the EN15038 and ISO9001. Not as quirky as a little pencil on a shelf, but just as prestigious.
62 Brandon Parade, Leamington Spa Warwickshire, CV32 4JE, United Kingdom
Upcoming project? Get in touch for a quote
+44 (0) 1926 335 681
www.comtectranslations.com
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