computers are your future tenth edition spotlight 2: e-commerce copyright © 2009 pearson education,...
TRANSCRIPT
Computers Are Your Future
Tenth Edition
Spotlight 2: E-Commerce
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All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic,
mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.
Copyright © 2009 Pearson Education, Inc. Copyright © 2009 Pearson Education, Inc. Publishing as Prentice HallPublishing as Prentice Hall
Spotlight 2: E-Commerce
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Business-to-Business E-Commerce
Commerce: The expectation of earning a profit through the sale of goods or services
Electronic commerce (e-commerce): A subcategory of commerce Business carried out through the use
of networks or the InternetCopyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 4
Business-to-Business E-Commerce
Business-to-business (B2B) e-commerce involves the use of the Internet by one business to supply the material, services, and/or supplies needed by another business.
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Business-to-Business E-Commerce
Examples of industries and companies that engage in B2B e-commerce are: Health care Aerospace and defense Real estate Automotive Computer and softwareCopyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 6
Consumer-to-Consumer E-Commerce
Consumer-to-consumer (C2C) e-commerce is the exchange or trade of goods, services, or information between individual consumers.
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Consumer-to Consumer E-Commerce
Intermediaries like eBay are usually used in consumer-to-consumer e-commerce.
Although reputable C2C Web sites do their best to protect both buyers and sellers, users must protect themselves from potential consumer fraud.
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Business-to-Consumer E-Commerce
Business-to-consumer (B2C) e-commerce Consumers may purchase goods,
services, and information from businesses through the use of the Internet.
B2C e-commerce provides the same services as a regular store without the physical location and store-hour limitations.Copyright © 2009 Pearson Education, Inc. Publishing as Prentice
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Business-to-Consumer E-Commerce
Price and product comparison Web sites assist consumers in their online shopping.
Sites available to create such comparisons include PriceGrabber and Shopzilla.Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 10
Business-to-Consumer E-Commerce
Online grocery stores Another B2C e-commerce shopping
service Online grocery companies include
Peapod and Netgrocer Are either pure play (with no physical
stores to visit) or partnerships that also have physical stores
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Business-to-Consumer E-Commerce
Although the Web world has only been in existence since 1995, a large amount of e-commerce is performed through the dot-com arena.
One dot-com success is Amazon.com.
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Business-to-Consumer E-Commerce
Negatives associated with the use of B2C e-commerce include: Not speaking to an actual person
during the purchase process The inability to touch, feel, or
physically see the item being purchased
Not being able to take items home the day of purchase
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Business-to-Consumer E-Commerce
For B2C e-commerce to succeed, online businesses must provide first-rate customer service.
Another name for vendors who sell both online and through traditional physical stores is click-and-brick.
Consumers commonly do research online prior to making a purchase.
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Business-to-Consumer E-Commerce
Advertising is used by many Web sites to generate additional income.
Large firms often exchange financial assistance to smaller B2C e-commerce firms for advertising on their Web sites.
One of the most attractive features of B2C e-commerce is that the start-up capital investment required is very low.
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Business-to-Consumer E-Commerce
To start an online business, a retailer must have a Web site.
Many Web hosting services offer tools to assist in the development of a Web storefront.
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Business-to-Consumer E-Commerce
Other forms of B2C e-commerce include: Online travel reservation firms such as
Travelocity, CheapTickets, and Expedia
Online banking services, which include online bill paying
Online stock trading firms such as E*TRADE and Ameritrade
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Business-to-Consumer E-Commerce
Additional nonretail online services available to users include: Dating services Credit report services Health and medical advice News Real estate listings Insurance servicesCopyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 18
Business-to-Consumer E-Commerce
With the many benefits of e-commerce come risks, which include: Identity theft Exposure of personal information Loss of funds Being deceived by swindlers
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Business-to-Consumer E-Commerce
When using e-commerce, users should protect themselves by: Creating unique user names and passwords Refraining from using e-commerce sites
until researching them Checking online feedback from previous
users of Web sites prior to using the sites Posting credit information only on secure
sites
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