computer-mediated collective action or, the electrification of the interaction order
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Computer-Mediated Collective Action Or, The Electrification of the Interaction Order. Marc Smith Chief Social Scientist http://www.telligent.com. Email (and more) is from people to people. Patterns are left behind. Sociological Frames:. - PowerPoint PPT PresentationTRANSCRIPT
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Computer-Mediated Collective Action
Or, The Electrification of the
Interaction Order
Marc Smith
Chief Social Scientisthttp://www.telligent.com
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Email (and more) is from people to people 2
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Patterns are left behind
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Sociological Frames:Collective Goods
produced through Computer-Mediated
Collective Action-
Digital Augmentation of the
Interaction Order-
New forms of Social Network Ties
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Interactionist Sociology
• Central tenet– Focus on the active effort of
accomplishing interaction• Phenomena of interest– Presentation of self – Claims to membership– Juggling multiple (conflicting) roles– Frontstage/Backstage – Strategic interaction– Managing one’s own and others’ “face”
• Methods– Ethnography and participant observation
(Goffman, 1959; Hall, 1990)
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http://flickr.com/photos/csb13/2178250762/
The Fan Dance of Concealment
And Exposure
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Innovations in the interaction order:
45,000 years ago: Speech, body adornment10,000 years ago: Amphitheater 5,000 years ago: Maps 150 years ago: Clock time
-2 years from now: machines with socially awareness
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When will my phone notice your phone?
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Collective Action Dilemma Theory
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Common goods that require controlled consumption
http://flickr.com/photos/himalayan-trails/275941886/
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Common goods that require collective contribution
http://flickr.com/photos/jose1jose2jose3/241450368/
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• Central tenet – Social structure emerges from
the aggregate of relationships (ties) among members of a population
• Phenomena of interest– Emergence of cliques and clusters
from patterns of relationships– Centrality (core), periphery (isolates),
betweenness
• Methods– Surveys, interviews, observations, log file
analysis, computational analysis of matrices
(Hampton &Wellman, 1999; Paolillo, 2001; Wellman, 2001)
Source: Richards, W. (1986). The NEGOPY network analysis program. Burnaby, BC: Department of Communication, Simon Fraser University. pp.7-16
Social NetworkTheory
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Whyte, William H. 1971. City: Rediscovering the Center. New York: Anchor Books.Whyte, William H. 1971. City: Rediscovering the Center. New York: Anchor Books.
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Socially aware machines
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Sensors, Routes, Community
SpotMe: Wireless device for meetings and events
Community Aspects: A Sociological Revolution?
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Sensors, Routes, Community
nTag: Electronic name badge
Community Aspects: A Sociological Revolution?
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Trace Encounters: http://www.traceencounters.org/
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Sensors, Routes, CommunityHardware
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Social Omniscience (or, the event loop of existence):
[1] Who has what I want?[2] Who wants what I have?[3] Repeat
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Search in the Interaction Order
• Who are you?• How do I know you?• How do you know me?• Who do we know in common?• What do we have in common?• Where do we go in common
(but not necessarily at the same time)?
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Reply-To NetworkNetwork at distance 2 for the most prolific author of the microsoft.public.internetexplorer.general newsgroup
The Ties that Blind?
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Darwin Bell28
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• Answer person– Outward ties to local isolates– Relative absence of triangles– Few intense ties
• Reply Magnet– Ties from local isolates often
inward only– Sparse, few triangles– Few intense ties
Distinguishing attributes:
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Excel .NetMapAdd-in: http://www.codeplex.com/netmap
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Tag Ecologies I
Adamic et al. WWW 2008
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Shifting from anEphemeral society
to an Archival Society
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Computer-Mediated Collective Action
Or, The Electrification of the
Interaction OrderMarc Smith
Chief Social Scientisthttp://www.telligent.com