comptia market research on businesses aligning communication priorities
DESCRIPTION
While communications is not a new topic for many companies, changes in technology and workforce dynamics are forcing businesses to re-examine their strategy, according to new research CompTIA, the leading non-profit association for the IT industry, in its Trends in Workforce Automation and Communications study. This study and all CompTIA research is one way in which the association re-invests resources in the IT channel. As the voice of the IT industry, CompTIA has hundreds of tools, market intelligence reports and business training programs to help IT channel organizations grow through education, certification, advocacy and philanthropy. The full report is available at no cost to CompTIA members to help them develop and hone their business plans.TRANSCRIPT
Businesses Aligning
Communication
Priorities
CompTIA Market Research:
Channel Firms and End Users Line Up on Communications Priority
Source: CompTIA’s Trends in Workflow Automation and Communications study Base: 500 U.S. end users/500 U.S. channel firms
3%
15%
46%
36%
5%
21%
44%
31%
Moderately/very low
Middle of the road
Moderately high
Very high
End User View
Channel View
38%
24%
16%
14%
11%
9%
9%
7%
7%
40%
46%
53%
50%
41%
42%
34%
34%
31%
23%
29%
31%
36%
48%
49%
57%
59%
61%
Tie into social initiaitves
Tie into mobility initiatives
Tight integration of point tools
Improve quality/reliability
Improve business metrics
Improved collaboration ability
Improve productivity among employees
Improve engagement with customers
Reduce costs
Priorities in Communications Strategy High Medium Low
Source: CompTIA’s Trends in Workflow Automation and Communications study Base: 500 U.S. IT and business executives (end users) involved in technology decision-making
Use of Specific Communications Technology
Implementation and Plans for Communications Tools
Deployed to all employees
Deployed to segments
Plan to deploy over next year
No plans to deploy
Email 79% 14% 6% 2%
Analog telephone system 43% 23% 6% 27%
VoIP telephone system 28% 32% 13% 27%
Instant messaging 51% 27% 6% 16%
Mobile devices 35% 50% 8% 7%
Collaboration platform 34% 38% 15% 13%
Web conferencing 31% 43% 10% 16%
Video conferencing 26% 42% 14% 18%
Social enterprise tools 17% 27% 16% 39%
Source: CompTIA’s Trends in Workflow Automation and Communications study Base: 500 U.S. end users
Utilization of Current Communications for Technology
Source: CompTIA’s Trends in Workflow Automation and Communications study Base: 500 U.S. end users
4%
8%
26%
45%
15%
Lagging in awareness and adoption
Slightly behind mainstream trends
Standard adoption
Slightly ahead of the curve
Advanced/cutting edge
Use of Cloud for Communications
25%
48%
15%
5%
Considering Cloud for
Everything
Using Cloud Except For Real-
Time Cases
Using Cloud For Everything
Source: CompTIA’s Trends in Workflow Automation and Communications study Base: 500 U.S. end users
Using Cloud Except For Real-
Time Cases
Differing Approaches to Mobility
37%
35%
18%
10%
Making real-time
decisions on mobility
No special handling for
mobility
Source: CompTIA’s Trends in Workflow Automation and Communications study Base: 500 U.S. end users
Proactive approach with ties to communications strategy
Proactive approach without ties to communications strategy
Views on Available Communications Technology
19%
57%
24%
Definite Gaps
Completely Sufficient
Room for Improvement
Source: CompTIA’s Trends in Workflow Automation and Communications study Base: 500 U.S. end users
Profile of Companies
Seeing Technology Gaps
31% Small Firms 36% Communications are mid/ low priority 39% Adoption of technology is average or lagging
Many Companies Not Getting Full Utility from Communications Tools
56%
40%
5%
High utilityfrom all tools
Some toolsnot usedheavily
Several toolsnot usedheavily
Source: CompTIA’s Trends in Workflow Automation and Communications study Base: 500 U.S. end users
Reasons for Low Utilization
30% Difficult to change behavior 26% Difficult to educate end user 26% Difficult to change workflow 10% Tools not working properly 9% Tools not interacting well
End Users Take Many Different Purchasing Paths
Source: CompTIA’s Trends in Workflow Automation and Communications study Base: 500 U.S. end users
17%
17%
21%
21%
30%
36%
38%
40%
45%
49%
Use specialized A/V firm
Hosted service with telecom firm
Software purchase through telecom firm
Equipment purchase through telecom firm
Hosted service with IT firm
Equipment purchase through IT firm
Software purchase through IT firm
Direct purchase from manufacturer
Direct purchase from a software vendor
Direct purchase from a telecom carrier
Note: “telecom firm” indicates agent/master agent/reseller, not carriers or vendors
Helping End Users with Purchase Process
Source: CompTIA’s Trends in Workflow Automation and Communications study Base: 500 U.S. end users
40%
46%
46%
48%
51%
52%
ROI calculator for various options
Examples from industry
Education for the IT team
Briefing on latest technologies
Examples from similar-sized companies
Education for end users
About CompTIA Research
CompTIA’s research program publishes around 25 unique studies year. CompTIA members have access to a research library containing more than 100 reports covering technology, business, workforce and channel trends. This study and all CompTIA research is one way in which the association re-invests resources in the IT channel. As the voice of the IT industry, CompTIA has hundreds of tools, market intelligence reports and business training programs to help IT channel organizations grow through education, certification, advocacy and philanthropy. The full report is available at no cost to CompTIA members to help them develop and hone their business plans. Visit www.comptia.org or contact [email protected] for more information.