comprehensive presentation-3200
TRANSCRIPT
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Team Three Strong
Brunch BreakDonald Spitler
James Schaefer
Michael O’Dell
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Products
Naked juice Smoothie
Quaker Quinoa Yogurt fruit and nut granola bar
Quaker Popped rice crisps
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Brainstorming
• Generated 500 ideas using scamper, brutethink, and brainwriting
• Formed 30 concepts from ideas
• Selected top 10 concepts and sketched each
• Used Pugh Selection Matrix to reach top 3
• Team vote to select best idea
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Top 3
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Top Idea for Prototype
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Prototype 1
Right triangle design can be easily packed together in sets of two to from a squarefor easy distribution.
Customer selects their desired naked juice drink and insets it into the package.
Popped rice crisps and quinoa bar already in package
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Prototype 1 Graphics
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Revised Products
Quaker Quinoa Granola bar-Chocolate Nut Medley
Naked juice Smoothie
Quaker Quinoa Yogurt fruit and nut granola bar
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Quaker up Kit Die Line
Created new prototype aimed at reducing the amount of paper board material used, and also allow it to be shipped flat and assembled in store. Also incorporatedthe distinguishable Quaker head profile for brand recognition.
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Graphics
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Proposed Changes
• Add tabs to strengthen arms
• Add graphics (hands, sleeves) to make them look like arms
• Come up with a new handle design that doesn’t leave a hole in the Quaker head
• Come up with a hanging hole for display
• Join the two opposing head cut outs for structural stability
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Final Die Line
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Final Graphics
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Final Prototype
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Prototype in Store